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Know the secrets sources of your competitors
Varda Shalom054-5962244
.varda@wizepro com www.wizepro.com
SEO tricks - Out
Content marketing
Valued by the search engines
Great content
Deployment on the web
User Experience
The Goal
• Create a better commitment to my brand.• Increase traffic to my site.• Improve conversion rates
How???
Methods
Examine the company's online marketing strategy and results Goals* vs. Current performance
Compare with competitors’ tactics and performance
• Measuring the gaps
• Adjusting realistic goals
• Identifying weaknesses
• Insights for improvements
Competitors = great sources
Marketing tactics focused on successful results
Improve results at less risk
Insights on trends and customer needs
Some tools in use
Executive summaryDespite the late entry your competitor has been focused on high marketing activity and gains some advantages in terms of:
• Traffic
• Social activity
• Quick marketing growth
Conclusion:fight back by…
Traffic Volume
• 12 Times more traffic to the competitor website
• Interest level in competitor’s site content is significantly higher in terms of:
• Time spent
• Amount of pages observed
• Bounce rate
• Ansibleworks is in growth trend while Cloudifysource straggle behind
• Ansibleworks created greater social buzz relative to the period in which they operate
Top tier expressions as defined by your marketing team
Expressions in use by some competitors
Online Positioning Top tier
expressionAds* presence
Leader on first Pg.
high ibm, bmc
configuration delivery low cisco
mediumnews and guids, ibm guid
low
high
high
high
scaling low
Competitors Expressions
Ads* presence
To Consider
• The keywords you choose to use, are in high competition with established companies which are not on the same level (even your direct competitors are not using these keywords).
• Some of the current top tier expressions are too general and even the direct competitors are not using them (even not in Ads).
• Proper use of anchors in content and backlinks will allow Search engine rank the site for these expressions.
A reconsideration of the tier expressions is recommended.
?What are my traffic sources
Google all over the world
Level of Targeting Keyword on Siteyou Competitor A Competitor B
Site Size 5,130 103
No. of organic keywords
15 47
SE-Traffic No. of visitors coming to a site via organic search results
65 190
Keywords orientation (No. of organic keywords/size)
0.002 0.54
• your site keyword density is very low, objectively and compared to competitors
• The majority amount of pages on the site are technical pages causing to dilution in keywords
Lack of Using Keywords on Site
competitor spend much more in enriching the site content
Marketing Efforts (Links Activity)
High variety of domains
Almost the same but
Traffic Sources
Top Main Backlinks Sources by traffic
competitorRefDomain Geo URL AnchorText Authoritywikipedia.org US xxxxx 5techcrunch.cn US xxxxx 4 news
youRefDomain Geo URL AnchorText ACRanksite.xxx US xxxx community 7alternativeto.net
you should:• Utilize referrals like (mark with red arrow)• Strengthen existing proven sources (mark with blue arrow)
Recently Added Backlinks you (X Links) competitor (8X
Links)
Increasing writing rate (internally and externally) will:• Strengthen the site presence for the relevant keywords• Increase traffic• Strengthen brand awareness
Linking Page URL Anchor Texthttp://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.htmlCloudifyhttp://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.htmlrecipeshttp://cloudifysource.tumblr.com/post/62997129762/cloudify-quick-start-guide-revampedhttp://www.cloudifysource.org/guide/2.6/qsg/qsghttp://www.devopsdays.org/events/2013-telaviv/proposals/How%20not%20to%20do%20Devops/[No Anchor Text]http://www.opscode.com/blog/2013/10/21/podcast-an-application-centric-approach-to-devops-using-cloudify-chef-on-cloudstack/Cloudifyhttp://cloudifysource.tumblr.com/post/64303787253/devops-pain-point-157-environment-consistency//docshttp://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.htmlChef
Linking Page URL Anchor Texthttp://blog.dhananjaynene.com/2013/10/hands-on-ansible-tutorial/http://www.ansibleworks.com/http://stackoverflow.com/questions/5778245/expressjs-how-to-structure-an-application/19623507Ansible Best Practiceshttp://gonzamartinez.blogspot.com.ar/2013/10/ansible-un-configuration-managment-en.htmlhttp://www.ansibleworks.com/why-ansible/http://devopsdays.org/events/2013-vancouver/proposals/Heka:%20The%20Data%20Processing%20Multi-tool/[No Anchor Text]http://marcelocosta.co/2013/10/25/ansible-administrando-servidores-na-digital-ocean/instru Kֳ § Kֳ µes no site do Ansiblehttp://www.thoughtworks.com/insights/blog/puppet-and-vagrant-how-provision-machines-your-projectAnsiblehttp://www.scoop.it/t/devox/p/4009938209/phpcompilerinternals-090824022750-phpapp02AnsibleWorks | Radically simple IT orchestrationhttp://blog.dhananjaynene.com/2013/10/hands-on-ansible-tutorial/http://www.ansibleworks.com/docs/
Anchor Text Utilization
• Cloudifysource doesn’t use its top tier expressions in anchor text at all! It can make more powerful links by using them and even create an advantage.
• Ansibleworks do not often use tier expressions in the anchor text.
Site structure that supports SEO
url1 url2 url3 url4
Some action Items
• Site optimization• Writers training • Find blogs and popular sites for writing and commenting Long
tail phrases detection of leading content sites
Thank You
Varda Shalom054-5962244
www.wizepro.com