Know, Measure, Tell, EngageUniversities Contributing to Economic Development

Jim Woodell, Vice President for Economic Development and Community Engagement

Association of Public and Land-grant Universities

• Association of public research universities, land-grant and others• 235 members (~200 individual campuses, ~35 system offices)• Research, policy, advocacy• Members in all 50 U.S. states, D.C., four U.S. territories• Five member institutions in Mexico, eight in Canada

• Commission on Innovation, Competitiveness, and Economic Prosperity

• Council on Engagement and Outreach• Convene APLU member institution economic engagement leaders • Helps identify and disseminate effective practices

Foundations for Strategy and Practice Assessment Tools New Metrics

Field GuideEconomic Impact

Guidelines

www.aplu.org/CICEPFramework

TALENT

INNOVATION PLACE

v

MEASURETELL

ENGAGE

KNOW

The wisdom is in the ecosystem.•Engage first.•The engagement enterpriseencompasses outreach, public service, partnerships; strives toward mutual benefit, reciprocity.

ENGAGE

ENGAGE

Binghamton University•Alignment to Empire State Development Goals

•Being in the community.•Relationships with partners—center/institute membership.

•Student civic engagement

ENGAGE

Define the enterprise.•Define: What do we mean by economic engagement?

•Envision: What do we want to achieve?

•Mapping: What goes on in our enterprise?

KNOW

KNOW

University of Idaho•Define: quality of life, innovation, employers, strengthen community

•Envision: Summit, assessment tools•Mapping: APLU/UEDA Foundations taxonomy

KNOW

Be the Ecosystem

Assistant Dean for Continuing Education & Workforce Innovation • Executive Director for University Relations • Assistant VicePresident for Programs and Partnerships • Assistant Vice President for Programs and Partnerships • Director of CorporateEngagement • Vice President for Institutional Advancement • Vice President for Research and Professor of Biochemistry •Vice President for Economic Development • Director, Institute for Rural Vitality and Associate Professor • Executive Director ofthe Nexus Center for Applied Learning & Career Development • CACT Project Manager Visiting Assistant Professor • VicePresident, Finance & Management • Director of Development and Government Relations • Director Business Developmentand Partnerships • Director, Fredonia Technology Incubator • Assistant Vice President for Sponsored Programs • ExecutiveDirector, Workforce Education and Academic Pathways • Director of Business and Employee Skills Training • VP StudentDevelopment & Chief Diversity Officer • Director, Outreach & Workforce Development • Director of Sponsored Research •Executive Director • Director, Office of Technology Commercialization • Director, Small Business Development Center •Director of Marketing and Communications • Business and Entrepreneur Partnerships • Dean of Community Services andSpecial Programs • Assistant to the President • Dean, School of Natural and Social Sciences • EVP of InstitutionalAdvancement and Efficiency • Associate Dean • Director of the Center for Continuing Education and Workforce Development •Deputy to the President • Vice President for Research • Dean of Continuing Education and Community Outreach • Chief ofStaff • Director • Vice President for Community Development • Director, Center for Advanced Technology in Nanoelectronicsand Nanomaterials • Dean of External Relations • Vice President, Economic and Workforce Development • Instructor • VicePresident, Workforce Development and Community Education • Start UP NY Coordinator • Full Professor • Associate VicePresident, Workforce Development and Lifelong Learning • Assistant Professor • Assistant Vice President for SponsoredPrograms and RRF Operations Manager • Vice President, Institutional Advancement • Executive Director, Foundation andCharitable Entities • Director of Continuing Education & Workforce Development • Business Outreach Representative • VicePresident for Administration & CFO • Associate Dean of STEM/CCTE • Vice President for Student Affairs and Chief DiversityOfficer • Vice President Workforce Development and Community Education • Dean, School of Business • Dean of CommunityOutreach • Associate Vice President for Workforce and Economic Development • Executive Director • Director of Operationsand Innovation Partnerships

Be the Ecosystem

More than counting.•What matters? To whom?•How do you know you’re successful?

•Metrics, or indicators?

MEASURE

MEASURE

Virginia Tech• CICEP New Metrics—just a starting

point• Technology, talent, entrepreneurship,

community • Matching with strategic plan;

triangulation with stakeholders• Indicators, too: sustained partnerships,

growing to include, joint activities…

MEASURE

Conveying the story.•Story versus narrative.•Know, Measure Tell•Engage Tell•Listen more than you speak, learn more than you teach.

TELL

TELL

Conveying the story.• Tie to core university message

(sustainability)Ag, Oil & Gas• Integrating teaching, research,

service• Engagement Communications

Director• Two-way comms plan

TELL

Informational Webinar: December 14. See your participant materials for registration info.

Engage first.Be the ecosystem.

Stay agile.

Thank you!

jwoodell@aplu.org