KATIED'ARCYMARKETING , PR , CONTENT ,SOCIAL MEDIA , ADVERTISING

SKILLS & EXPERTISE

Public Relations

Press Releases

Blogging

Editorials & Advertorials

Copywriting

Media Relations

Influencer Relations

Community Relations

Digital

Google AdWords Proficient

eCommerce Strategy

SEO/SEM Marketing

Traditional Advertising

Crisis Communications & Planning

Account Management

Content Marketing Strategy &

Execution

Social Media Strategy &

Implementation

Facebook

Instagram

Twitter

YouTube

HubSpot

Sprout

HootSuite/TweetDeck

Spredfast

PROFESSIONAL PROFILE

I'm a public relations and marketing professional with nearly a decade of

experience working in integrated marketing across verticals such as the

outdoor space, military, IT, consumer packaged goods, over the counter

products, medical device, real estate and more. Conversations about your

brand are happening, and it's my goal to ensure your story is being told

correctly, with personality, and across mediums.

AWARDS & ACHIEVEMENTS

- Retail Touchpoints' Social Media Maven

of the Year Award 

- Ragan's PR Daily Award for Best Use of

Instagram

- Ragan's PR Daily Runner Up Award for

Best Use of Instagram

Social Media (& PR) Manager

THE OUTDOOR GROUP

FEBRUARY  2017 - PRESENT

CAREER HISTORY

- Oversee all digital content marketing as it relates to The Outdoor

Group's nine brands (Elite Archery, Scott Archery, CBE, SlickTrick, Duel

Game Calls, CAMX Crossbows, Solid Broadheads, Winner's Choice,

Lynch Mob Calls

- Coordinate directly with engineering and product development

teams to see new products through from inception to market launch

- Serve as marketing department lead and project coordinator with

regard to product launches and content strategy, working in sync with

the Art Director to ensure consistent brand messaging and

appearance

- Serve as PR "face" at industry events, while also securing local,

domestic and international media coverage for all nine brands

- Coordinate with and direct more than 10+ television shows and a pro

staff of more than 40 with regard to the company's content strategy

Public Relations, Marketing, Strategist & Manager

LULAROE - INDEPENDENT RETAILER (2016 -2017 )

FABER HOMES - MARKETING MANAGER (2015 -2016 )

MARTINO FLYNN - PR & SOCIAL STRATEGIST (2013 -2015 )

TRAVERS COLLINS - PR COORDINATOR (2011 -2013 )

Kent State University

BACHELOR OF SCIENCE - PUBLIC RELATIONS - 2011

EDUCATION

Gymnastics beat reporter for college paper

Served as Marketing Intern in Athletic Department

Study focus: Media relations, communications and content

marketing

CONTACT DETAILS

440-241-0579

134 Cushing Way, Henrietta NY 14467

katiemdarcy@gmail.com

www.katiemdarcy.weebly.com

LinkedIn: @katiedarcy