Liberty viLLage & toronto Carpet FaCtory news

In This Issue… News from Kloz Inc., performing at your best, beating the flu

Klo– z Inc. (Suite 114, 77 Mowat Ave.) recently entered into an

exciting, long-term manufacturing and sourcing agreement with

Mission-ITECH Hockey to secure market leadership in the hockey

jock and performance apparel categories worldwide. The relationship

strengthens the company’s position as one of the largest hockey

apparel manufacturers in the world. Klo– z Inc. has experienced rapid

growth since launching the Jock Plus performance apparel brand in

2003. The brand includes performance shirts with patented neck

protection and one-piece garments that incorporate elements of both

shorts and shirts. Klo– z Inc. supplies these products to hockey players

at all levels, including the Toronto Maple Leafs, the Calgary Flames

and the Canadian Women’s Olympic team.

Klo– z Inc. also manufactures and distributes a number of polar

fleece novelty items; Hat Trick, a hockey helmet; Stick Hands hockey

gloves; Face Off, a neck warmer; and Grid Lid, a football helmet.

These items are distributed through National Sports, Canadian Tire,

Shoppers Drug Mart, Molson Breweries and independent sporting

goods stores across Canada. Klo– z is the exclusive licensee for these

items for Team Canada and the NHL.

The company handles numerous corporate accounts for high-

quality outerwear, including the Indian Motorcycle Cafe, Edgestone

Capital, New Era Cap and York Heritage Properties. (Have you seen

the Klo– z jackets our property management team are sporting?)

Things aren’t about to slow down for principals Clay Abbott

and Randy Young, as they have plans for continued expansion into

a number of U.S. markets in 2006. Stop by and say hello next

time you’re in the neighbourhood.

Kloz Inc. SCORES!with international distribution deal

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What is an email­based marketing program and how does it work?

At its simplest, HTML-based email campaigns provide a simple,

strategic and cost-effective way to connect to your audience.

Whether companies utilize e-promos, e-invites or e-newsletters,

email marketing offers an unrivalled capability to customize a

message, while offering an incomparable resource for generating

valuable customer data.

Generally less expensive than traditional direct mail, email

allows for greater frequency of distribution and an incredible level

of customization. This permits a company to segment its message

based on key demographic or psychographic data.

The ability to reach customers with greater frequency at lower

costs, customize the messages based on real data and immediately

track reactions, all contribute to making email a very powerful

marketing tool.

The following sets out some of the fundamental terms and

basic steps a company should consider when building an email

marketing program.

Message envelope

The message envelope is the first thing that customers see when

an email lands in their inbox. The “from” line is very important –

if customers don’t recognize the sender, they may mistake the email

for unwanted mail and delete it. Equally critical, however, is the

subject line.

Like a message printed on a direct-mail envelope, this line

should tell them about what’s “inside” and entice recipients to open

the email. Like the “from” line, the subject line differentiates your

email from spam. Don’t use words like “free”, “special offer” and

“act now” since those are common words used by spammers. You’ll

also want to avoid the use of exclamation marks.

The main email

By far the most effective email marketing messages are in HTML

and include both text and graphics. And there are some basic

guidelines to adhere to in order to be effective:

> Keep it short. The main email should be as close to one screen in

length as possible. Each article should have a unique landing page

that’s hosted on your site.

> Make the content relevant. Know your audience and generate great

content for them. If your open and click-though rates start to drop,

look more closely at your content.

> Tell them why they are receiving it. Remind customers of why they

are on your list. You can do this either at the top of the main email

or at the bottom. A simple message like “This e-newsletter is sent

to customers of ABC Inc.” will indicate to customers that this is a

safe email and that they are not being spammed.

> Identify yourself. In the main email, you’ll want to identify yourself

as clearly as possible. That means giving your full company name,

your street address and possibly your main phone number.

> Have a clear call to action. An email marketing message should

lead or prompt readers to take further action. For e-newsletters,

that may be a prompt to read articles. E-promos, on the other

hand, could lead customers to more information on your website,

a special promotion or a coupon.

> Subscribe/unsubscribe buttons. With PIPEDA (Canada’s new,

strict privacy laws), giving customers the option to unsubscribe is

mandatory. It’s also important you give a clear and easy method

to unsubscribe. This can be done by programming a button that

leads to an online “opt out” or unsubscribe form or automatically

generates an “unsubscribe me” email. Once received, you must

stop emailing marketing material – case closed.

PIPEDA

Make sure all your email marketing is PIPEDA compliant. The

guidelines outlined by PIPEDA can be complex so it’s important

that you review them and closely comply. Visit their website at

http://privacyforbusiness.ic.gc.ca for more information.

The email deployment platform

In order to get accurate tracking of your email marketing message,

it will need to be deployed through an email deployment platform.

These platforms count or track the “opens” and “click-throughs”

and can be surprisingly detailed, offering information as to who

opened the email, at what time, and repeat rates. You’ll also know

what articles have been read or which “buttons” have been clicked.

If the buttons lead to your website (as we advise), then you can

run basic web analytics to see how long they’ve stayed on the page

and where they jumped to next.

Services and programs exist that allow companies to create,

deploy and track programs themselves, while there are also

corporate communications firms specializing in email programs that

are constantly pushing the creative and technological envelope.

Brandon Communications is a full­service public relations firm

providing communication solutions to companies across Canada.

For more information about the firm, call (416) 850­0614, or

visit www.brandoncom.ca.

Email Marketing – Relevant and Right for You?

Our resident public relations consultant, Danny Roth of Brandon Communications (Suite 443, 67 Mowat Ave.), recently wrote the article that

appears below. With the recent shift away from traditional marketing vehicles, we thought the piece might provide businesses in the Toronto

Carpet Factory and York Liberty Buildings with some useful, practical information on an alternative marketing approach.

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Kudos & Accomplishmentsto the companies and people at the Toronto Carpet Factory and York Liberty Buildings

Moveable expands printing capabilitiesMoveable, one of Canada’s leading graphic arts service providers and a long-time Carpet Factory business (23 years and counting!), has just made a significant investment in its fast-growing printing division. In December it installed two Xerox DocuColor 7000s, adding to an already imposing line-up of printing and bindery equipment. “The 7000s further enhance our ability to provide high-quality printing solutions at competitive rates and blazingly fast turnarounds,” says Moveable President Joe Kotler. The new machines print at an industry-leading resolution of 2400 dpi, accommodate a wide variety of stock as heavy as 14 pt cover weights, and boast registration tolerances that rival those of conventional offset presses. “Our clients have been blown away by the quality these machines produce,” says Joe. “And with our Heidelberg DI press available for longer runs, an in-house bindery, and round-the-clock production, there isn’t much we can’t take on these days.” For more information contact Mel Gallardo at (416) 532-5690, or e-mail mel@moveable.com.

Have a seat The BENCHmark program was developed by the Liberty Village Business Improvement Area (LVBIA) to create a permanent collection of one-of-a-kind benches throughout Liberty Village. The initiative invited area artists to create works of art on wooden park benches that “connect the area’s industrial past, creative present and unlimited future”. After receiving proposals from area artists, a jury of LVBIA board members and community leaders selected two artists to complete three benches. Jessica Perlitz, a professional artist living and working in Liberty Village, and Mina Arakawa, a BFA candidate at the Ontario College of Art & Design, were selected by the jury. Called “The Interval Bench”, Ms. Perlitz’ work, inspired by Marshal McLuhan, integrates “talk tubes” at either end of the bench, while Ms. Arakawa’s work recreates an archival map of the area on one bench and a modern Google satellite image of Liberty Village on the other. “This innovative program is bringing urban beauty to the public realm and supporting the creativity and community spirit that defines Liberty Village,” explains Lynn Clay, LVBIA Executive Director. “We look forward to adding benches throughout the neighbourhood.”

Fire safety Thanks to all those who participated in November’s fire drill at the Toronto Carpet Factory; commendations are in order for exiting the building in an orderly and timely fashion. Just a reminder: in the event of a fire alarm you are always responsible for evacuating the building and gathering in the designated assembly area on the grass outside Lamport Stadium. A further reminder: if you have yet to return the forms we provided regarding Fire Wardens and Persons Requiring Assistance during an Evacuation, please do so as soon as possible. Thank you for joining us in enhancing the safety of all those working in the complex.

Testing “The Interval Bench”: Jessica Perlitz, Danny Roth, Councillor Sylvia Watson, Chris Fraser and Emily McLuhan.

Appetizing snacks, frosty beverages and convivial company were the order of the day at November’s Hall Crawl, hosted by the first floor at 67/77 Mowat Ave. Many thanks to our friends at the Labatt King Street Institute for hosting the Toronto

Carpet Factory’s annual seasonal drop-in for tenants on December 7. Along with some lovely wine from Maxxium Canada, guests enjoyed an assortment of well-poured Labatt products! Your contributions of non-perishable goods for the Daily Bread Food Bank, along

with the more than $400 raised for Autism Society Ontario, were greatly appreciated. We had fun dropping by with breakfast for the businesses in the York Liberty Buildings in December. We hope you enjoyed the treats.

Shindig shots

November Hall Crawl

TCF Drop-In Treats for the York Liberty Buildings

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New on the BlockAxsium Group Inc. is a workforce management consulting firm dedicated to delivering business and technology

advisory services to large, highly distributed organizations. At Axsium, our mission is to enable organizations

to maximize the “value capture” and ROI from their investment in technology-enabled workforce management

(WFM) initiatives. Through a combination of technology and organizational best practice expertise, we assist our

customers in implementing WFM solutions which serve the business and organizational needs of the enterprise.

Axsium Group Inc. 67 Mowat Avenue, Suite 431, (416) 849-5408

Europa Tours Inc. is a retail and wholesale travel agency specializing in custom packages to Portugal and Spain

for individuals as well as groups. The owner/operator, Luis Rebelo, has a unique and vast knowledge of this

market with more than 35 years of hands-on experience.

Whether you travel alone, with your family or with a group, you will appreciate the special attention to

detail and service that sets Europa Tours apart in customer service and satisfaction. Luis Rebelo will personally

oversee all the details of your travel arrangements including recommending possible itineraries upon request.

Europa Tours Inc. 1179 King Street West, Suite 212, (416) 840-3448 or 1-866-870-1377

Get Digital offers a wide array of multimedia services, specializing in DVD authoring and duplication. We’re easy

to work with, reasonably priced and we have a great track record. Get Digital looks forward to working with you!

Get Digital 67 Mowat Avenue, Suite 246, (647) 288-2990

Fuel Industries is one of North America’s leading developers of immersive advergaming, viral marketing and

branded entertainment; all focused on accelerating brands and business through an idea.

Fuel Industries – The Idea Company 1179 King Street West, Suite 307, (416) 250-9900

Lightning Technology Solutions’ (LTS) mission is to provide effective technical support and implementation

solutions for small to medium-sized businesses. LTS will be accountable for the support of all of your

IT infrastructure and applications, even if outside vendors are used. With LTS as a single point of contact for

technology, you can be assured of accountability, reliability and superior customer service. Let us help

your business unleash the potential of technology.

Lightning Technology Solutions Inc. 67 Mowat Avenue, Suite 134, (416) 840-9865

The Performance Health Centre (TPHC) is a multi-disciplinary health facility dedicated to delivering the highest

quality of patient care. Services include chiropractic care, massage therapy, acupuncture, reflexology, yoga

and pilates. TPHC caters to everyone. Whether you are a musician, artist or simply a performer in life, our

experienced health care professionals are here to help you perform at your best!

The Performance Health Centre 74 Fraser Avenue, Suite 102, (416) 538-2225

The WOW Group is an energetic company specializing in special events, sports marketing and endorsement

services. With a clientele ranging from individuals to businesses and non-profit organizations, The WOW Group

has provided exciting concepts for each of our clients’ unique needs.

The WOW Group is dedicated to creating client-centred solutions, aimed at satisfying client needs. Our goal

is to provide quality service, making ourselves accountable for achieving the objectives set forth. Our creativity,

broad network and personal service have helped to make us successful and we offer you nothing less.

The WOW Group Inc. 1179 King Street West, Suite 10, (647) 438-2442

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As you know, we believe in doing all we can to promote the businesses within our community. For instance, we encourage you to write

an article for submission to The Shuttle, describing what you do. More than likely, a number of your neighbours will be interested in

learning more about the products or services you have to offer. The following article was submitted recently by Dr. Larry Feldman of

The Performance Health Centre (74 Fraser Avenue, Suite 102).

When people think of performing,

thoughts usually turn to high-

performance musicians, athletes or

artists. While this is certainly true,

performance also applies to each and

every one of us.

We are all performers in life. Our

ability to bounce out of bed, charge

through the day and perform our duties

with energy and vitality should not be

ignored or taken for granted.

Many of us take care of other

people in addition to ourselves every day.

So, self-care is essential to maintaining

our energy and health. In order to be

able to perform at our highest level,

we definitely need to take care of our

own needs first. By doing this, we can

execute at our best, feeling energized and

renewed, instead of depleted and spent.

What causes us to feel run down?

A variety of things. For those who

are musicians and artists, repetitive

movements can cause strains and

other injuries. For those of you who

work in an office environment, cradling

the telephone between your ear and

shoulder can cause a strain in the neck

and shoulder muscles. Sitting for hours

can cause low back pain. Staring at a

computer can cause headaches and neck

strain. And these things just happen at

work! What about when you go home?

Most people think of seeking

therapy after they have injured themselves

in an accident. While of course this is

true, symptoms such as numbness in

fingers and hands, headaches, stiffness

in the upper back and other pains that

many of us feel during the course of

the day are often ignored. Because we

are all living longer and wanting to stay

active, giving ourselves the opportunity

to participate in activities and sports that

bring us joy should be a high priority.

The Performance Health Centre

(TPHC) is a new clinic that has

recently opened in the Toronto Carpet

Factory complex. Offering chiropractic

care, massage therapy, acupuncture,

reflexology, yoga and pilates, TPHC is

committed to helping people achieve

optimum health and perform at their

personal best. Whether you are a

musician, an artist or simply a performer

in life, we encourage you to stop by

and visit our office. Dr. Larry Feldman

and his team are pleased to answer any

questions or concerns you may have. It is

also great to see many employers in the

Toronto Carpet Factory and York Liberty

Buildings offering coverage for these

services in their benefit plans.

Everyone has the potential to

perform in life at their highest level. We

are dedicated to helping you get there.

To book an appointment, call

(416) 538­BACK (2225) or e­mail

info@tphc.ca.

Performing At Your Best! Are You?

Gaze skyward! We’re looking forward to seeing the finishing touches put on the new entrance at 67 Mowat Avenue in the coming weeks. The numbers for the address went up on the canopy recently and we did some decorative winter planting this week. The balance of the landscaping will be completed once the weather warms up.

Second “Green P” lot now open

The new 200-space Green P car park on Liberty Street, east of Atlantic Avenue, opened recently for employees, visitors and residents of the area. The parking rates are $1.00 per half hour with a full-day maximum of $6.00 and night maximum of $2.00.

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Wander by! A recent addition to the York Heritage Properties portfolio, 2 Atlantic Avenue sits on 52,000 square feet of land, fronting on Atlantic, Jefferson and the future Front Street Extension (whether the local “Edge Road” or a fully developed highway). The existing 32,000 square foot building (28,000 sq. ft. on one floor plus a 3,500 sq. ft. mezzanine) is ideal for a showroom or a spacious, open office. The site also represents an exciting design/build opportunity for up to 235,000 square feet. To find out more about 2 Atlantic Ave., please call Bob Eisenberg at (416) 484-1250.

AROUND THE BLOCK

The Shuttle is published for the Liberty Village community by York Heritage Properties, owner/ managers of the Toronto Carpet Factory and York Liberty Buildings.

67 Mowat Avenue, Suite 340 Toronto, Ontario, M6K 3E3 Tel. (416) 484-1250 Fax: (416) 484-1257Web site: www.yorkheritage.com E-mail: info@yorkheritage.com

Comments, pictures and articles are always welcome from our readers. Deadline for submissions for the Spring 2006 Shuttle is April 6, 2006. Publication date is April 17, 2006.

Design: SynapsePrinting: Moveable Inc.Editor: Jane Siklos

An exciting opportunity awaits Liberty Villagers interested in gaining practical knowledge of the law in an understandable, relaxed format for application in the daily work world. A series of six 90-minute sessions on current legal topics will be presented by dynamic and experienced lawyers from Willson Lewis LLP, Barristers and Solicitors (Suite 346, 67 Mowat Ave.). Classes will be held in the Resource Centre at the Toronto Carpet

Factory and will run on consecutive Tuesdays, beginning on March 2. The sessions will help you make more effective business transactions and assist you in your dealings with lawyers. Cost for the series is $208.65. Here’s a list of the topics:

> How the Legal System in Canada Works> Business Contracts, Construction and Reno­

vation and Consumer Protection Laws

> Wills and Estate Planning> Employment Law – You’re Hired. Oops.

You’re Fired.> Matrimonial Law – I Do. Oops. I Don’t.> Criminal Law including cyber crime

Space is limited. Call (416) 534-9504 to enrol.

Liberty Village little law school

Please be safeThe Liberty Village Business Improvement Area’s Safewalk program continues to gain enthusiasts, particularly on these very dark winter nights. Please avail yourselves of the service; call for a Safewalk escort to your vehicle, the TTC or GO station, or to another location in Liberty Village. There’s never any reason to walk alone. The program operates Monday to Friday, 9 p.m. to 5 a.m., and can be reached at (416) 760-0000 – just provide your address and the time for pick-up.

Making the flu shot painless We thought you might appreciate the convenience of receiving your flu shot on site during the work day, so we arranged for two nurses from Seiden Health Management, a private health care provider, to administer the vaccine in the Toronto Carpet Factory Resource Centre on November 15. The nurses were fully booked for the day and managed to give more than 100 flu shots during that period. If you considered it a convenience, let us know, and we’ll certainly contemplate holding another clinic next fall.

Try the French toast! We hope you had an opportunity to enjoy the lovely new patio at the Warehouse Grill this past summer. As well as offering a wonderful breakfast on weekdays, Howard is now open at 8 a.m. for brunch on Saturdays (we highly recommend the French toast). The Warehouse is also available for private parties and, in our experience, they handle them with aplomb! The Warehouse can be reached at (416) 533-2446.

Printed on pre- and post-consumer recycled stock.

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