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A site evaluation of the 3thirds Inc AdPanel Platform deployment at Stesen Sentral Kuala Lumpur. The purpose of this document is to provide prospective advertisers with the relevant information pertaining the KL Sentral AdPanel site.
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All logos and trademarks used in examples are the property of the respective companies they represent.
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
THE KL SENTRAL ADPANEL MEDIUM
SECTION 1
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
The KL Sentral AdPanel Medium
• Loca/on : Inside Stesen Sentral Kuala Lumpur
• Product : 3thirds AdPanel PlaAorm Full Colour P6 LED Adver@sing Panels with Audio (Upgraded)
• No. of Panels : 2 Panels (Upgraded)
• Loca/on : Level 1 Main Concourse & Level 2 Main Entrance & Concourse Area
• Screen Size : Level 1: 4.04m Width x 3.03m Height
: Level 2: 3.27m Width x 2.45m Height
• Screening Hours : 18 hours daily (6am – 12 midnight)
• Broadcast Cycle : 3 mins per cycle = 360 cycles per day (Updated)
• Total Ad. Air/me : 1,080 mins/day = 32,400 mins/month = 388,800 mins/year
• Media Owner : 3thirds Inc Sdn. Bhd.
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
To adver@se on LED Panels at
Level 1 & Level 2 of Stesen Sentral Kuala Lumpur
in direct viewing and exposure to more than
140,000 people traffic daily.
Upgraded & Opera+onal We are now providing
increased exposures, reduced cost, an improved medium
and increased traffic.
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
AdPanel @ Level 1 – Main Concourse
AdPanel @ Level 2 – Concourse
KL Sentral AdPanel: Medium reach and loca@on
§ One panel facing Level 1 Main Concourse Area, @cke@ng counters, plaZorm entrances, ATM machines and secondary entrance from adjoining shopping centre.
§ One panel facing Level 2 Entrance & Concourse Area, @cke@ng counters, main event area, wai@ng area and plaZorm entrances.
§ The KL Sentral AdPanel PlaAorm is audio enabled.
All logos and trademarks used in examples are the property of the respective companies they represent.
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
KL Sentral AdPanel Adver@sers -‐ Past & Present
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
THE TRAFFIC
SECTION 2
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
§ The recommenda/on for the KL Sentral Adver/sing Panel is based on the following:
§ Reach Your Target
§ Reach the now >>160,000 plus daily people traffic*1
§ Convert the mass market from compe/tor brands.
§ Influence The Affluent
§ Reach and influence the >>2 million interna/onal travelers that come through KL Sentral via KLIA annually.
§ High Opportunity to See
§ Average wait /me on concourse area is 20 minutes while commuters switch between lines, linger to shop, and dine at the bazaar.
*1 -‐ Details are available in Sec/on 2:Traffic
Why the KL Sentral AdPanel
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Reach
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Gombak / Batu Caves
Setapak / Melawa/
Se/awangsa / Sri Rampai
Wangsa Maju Ulu Klang / Keramat
Ampang
Pandah Jaya / Pandah Indah
Brickfields / Seputeh
Pantai Kerinchi
Sg. Besi / Salak South
Cheras / Sg. Besi
Kajang / Bangi / Serdang / Seri Kembangan
Puchong
Sri Petaling
Old Klang Road
Kelana Jaya
Damansara
Bandar Utama / TTDI
Mont Kiara / Sri Hartamas
Bangsar
Kuala Lumpur
Ti/wangsa
Selayang / Segambut
Kepong / Sg. Buloh
Shah Alam
Putrajaya / Cyberjaya Source : Department of Sta@s@cs Malaysia
Bandar Sunway / Subang Jaya / USJ
Klang / Meru 2009 (‘000)
2012 (‘000)
2013 (‘000)
WP. Kuala Lumpur 1,525.6 1,583.3 1,603.1
District Petaling 1,445.6 1,526.6 1,554.5
District Gombak 642.8 674.3 685.2
Total 3,614.0 3,748.2 3,842.9
Catchment Popula@on
5KM 10KM 15KM 20KM
Catchment Area
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
• Influence the affluent KL Sentral users (middle to senior management level with high disposable income) who tradi/onally have low TV consump/on due to high flying lifestyle. KL Sentral serves as an important contact point
• As consumers, they are prime targets for premium FMCG goods and services
• As corporate stakeholders, they are prime targets for B2B products and services
§ With the mass market passing through KL Sentral each day, the KL Sentral AdPanel will assist in conver/ng exis/ng would be purchasers to immediate customers, increase impulsive purchasing as well as start an effec/ve viral marke/ng campaign.
§ With the adjoining Nu Sentral Shopping Centre now opera/onal, it provides a steady stream of consumers for both products and services.
§ From its ini/al launch, the KL Sentral area housed companies such as Perbadanan Insuran Deposit Malaysia, Samsung and Malaysian Industrial Development Authority. Since, it has grown to include developers such as UEM and CapitaLand, telecommunica/on giants such as Maxis and Bri/sh Telecom, Shell, Axiata, banks such as CIMB and Bank Rakyat just to name a few.
This provides an opportunity for adver@sers to reach not only the masses but those who guide and shape business in Malaysia.
Why it works for the Adver@ser
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
KL Sentral Traffic Annual Flow
0 50000
100000 150000
200000
2001
2006
2008
2009
2010
2014
Year
Year 2001 to Year 2014 Daily Traffic Growth § Average passengers flow *1 :
§ 160,000 /day
§ 1,120,000 /week § 4,480,000 /month
§ 53,760,000 /year
§ 2 million interna/onal audience yearly (influence the affluent) *2
• *1 – The Star (hop://www.bit.ly/KLS160000)
• *2 – The EdgeDaily.com
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
§ Survey was conducted by Semasa Sentral Sdn Bhd in January 2010. Large percentage are middle aged to young adults – students, execu/ves, PMEB’s (Professionals, Managers, Execu/ves & Business Owners)
§ Tracked single entry passengers that was entering Semasa Sentral at all entry points
55%
10%
20%
15%
Passenger Profile Breakdown
Malay
Chinese
Indian
Foreigners and others
KL Sentral Traffic Flow
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Household 600 samples
Commuter 400 samples
Office 200 samples
Overall 1,200 samples
Gender Male 51% 51% 63% 53%
Female 49% 49% 37% 47%
Age
18 -‐24 30% 49% 25% 36%
25 -‐ 29 17% 15% 27% 18%
30 -‐ 39 23% 17% 36% 23%
40 -‐ 49 17% 9% 9% 13%
50 -‐ 59 9% 7% 2% 7%
60 -‐ 65 4% 3% 1% 3%
Ethnicity
Malay 40% 49% 51% 45%
Chinese 49% 40% 29% 43%
Others 11% 11% 20% 12%
Marital Status
Single 48% 68% 60% 57%
Married 51% 30% 39% 41%
Separated / Divorced 1% 2% 1% 2%
Average household income RM6,673-‐00 RM5,325-‐00 RM9,607-‐00 RM6,706-‐00
Catchment Demographics (for sample size only)
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
THE SITE: EVALUATION OF KL SENTRAL AS AN INTEGRATED HUB & SURROUNDING LOCALITY
SECTION 3
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
KL Sentral – Integrated Transport Hub
Integrated Rail Hub
• LRT • Monorail • KTM Intercity • KTM Commuter • ETS • ERL (express train to KLIA)
Integrated Bus Hub
• KLIA Transfer • LCCT Transfer ( Low cost carrier terminal)
• City Shuole • Trunk buses • Local shuole • Express buses
KL City Air Terminal
• Recognized as XKL • Check in for all airlines.
Taxi Services
• All local taxi providers • Skybus
Convey your message to 53.76 million people annually via the strategically
posi/oned KL Sentral AdPanel PlaAorm.
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Evalua@on – KL Sentral Tenants
KL Sentral houses some of the well known eateries, a college, full service banking and office related facilities, Air Asia Hub, telecommunications service providers, camera and various other shopping outlets.
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
§ KL Sentral is the central business district built around Malaysia’s largest integrated transit hub offering global connec/vity, excellent investment opportuni/es and business convenience. The development comprises of :
§ Corporate Offices
§ Commercial Space
§ Hotels & Bou/que Hotel
§ Conven/on Centre § Entertainment Zone
§ Transport Hub
§ Residen/al Towers
KL Sentral – The Surrounding Locality
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
KL Sentral – The Surrounding Locality
Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Contact Info 3thirds Inc Sdn Bhd Bimal Prakash Director Email: [email protected] Alt. Email: [email protected] Mobile: +60 19 3954495
All rights reserved. Neither the whole nor any parts of this document may be reproduced, stored in any retrieval system or transmioed, in any form or by any means, without the prior wrioen consent of 3thirds Inc Sdn. Bhd.
All logos and trademarks used in examples are the property of the respec/ve companies they represent.