KKL ATID - Young Leadership

World Marketing Conference 2012

Understanding that the environment and ecology are current issues that attract to young people, we want to create in Argentina a new working group of young adults committed to KKL:

KKL - Atid: General Background

Ideological support :

Take into account that there are several organizations working with university students from 18 to 30 years old (WUJS, Hagshama, Hillel…)

Approximately at the age of 30 years old starts a productive stage in the life of a person.

30 – 40 years old

KKL - Atid: General Background

To ¨refresh¨ the image of KKL in our country as a dynamic institution, that brings together to younger generations.

Objectives:

Also, to provide a framework of belonging to young Jewish people to develop projects that link them with their roots.

To ¨capture¨ to our Green Organization a Jewish young population identified with the values of environmental care, ecology, preservation of the planet, etc.

To consolidate a young leadership involved in carrying out innovative and modern projects.

KKL - Atid: General BackgroundConcept:

The KKL Atid is an open and inclusive group

KKL Atid's potential is infinite, since it depends on each of the potentials of its members.

KKL - Atid: Traditional tools

That creates sense of belonging to the institution

and with our people.

Providing them the right tools, they may feel a double satisfaction:

For their personal development and,

for the consequences that their actions bring to other people.

KKL – Atid: New tools

Modern tools of communication, to serve to our goals:

have a child, plant a tree and make a blog

KKL Atid´s blog: KKL´ Facebook group:

KKL - Atid: Current work

We are working on the recruitment of the:

Working nucleo

To train them on the role of KKL

To commit them to the KKL task

To help them to find their personal link to KKL

KKL - Atid: Continuos training

Training for Lay Leaders:

Continuous training based on three pillars:

KKL´s task worldwide

and specially in Israel

LeadershipFundraising

Professional conferences on topics of ecology and environment.

KKL - Atid: Activities

Annual activities for young – adults population:

Annual event, that operates as a project for fundraising and development of the data base (Opening event).

Smaller activities every 2 months, such as:

Conferences with environmental specialists on topics of interest.

Training on fundraising.

Roundtables on movies or general interest articles.

After offices

KKL - Atid: Activities

Opening Event:

It is planned according to the interests and characteristics of the group, in order to introduce its anual project, spread out the message of KKL and appeal new young people to join.

KKL - Atid: Impact

The event impacts in our community and links the KKL with the young people, refreshing its image.

There emerges a new database of young people who receive information about KKL activities.

The goal is to attract new lay leaders for the working nucleo and / or potential donors.

From the study of this population, the working nucleo searchs for projects that identifies them, according to the actions of the KKL.

A vision of future Involve young people traveling to Israel on educational

programs through a KKL experience.

They are the transmitters and the future leaders!

Bekeff - Hadracha

Birthright - Argentina

Investing in the future Initially, if we want to implement this

project we have to invest.

Consumers will become producers!

KKL - Atid:

The young people of KKL ATID will be our future leaders

Let´s work for Jewish

Continuity!!!