KK Donut Siam Paragon Survey

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    Survey PresentationSurvey Presentation

    By: Peerapat [Peter]

    Mussamon [Mus]

    Peerasak[oat]

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    Siam Paragon surveySiam Paragon survey

    Place: Siam ParagonPlace: Siam Paragon

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    What is your age?What is your age?

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    GenderGender

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    NationalityNationality

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    Why are you buying KK Donuts ?Why are you buying KK Donuts ?

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    Is this your first time buying Krispy Kream Donuts ?Is this your first time buying Krispy Kream Donuts ?

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    How long have you been queuing ?How long have you been queuing ?

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    What is the first reason youWhat is the first reason you

    eat KK Donuts?eat KK Donuts?

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    What is the reason you areWhat is the reason you are

    standing in line?standing in line?

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    ??

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    How much do you buy forHow much do you buy for

    one visit?one visit?

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    What kind on donuts doWhat kind on donuts do

    you buy?you buy?

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    Rate the Taste of the KKRate the Taste of the KK

    Donuts?Donuts?

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    Rate the Service while at KKRate the Service while at KK

    Donuts?Donuts?

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    Rate the Convenience ofRate the Convenience of

    the location for KK Donuts?the location for KK Donuts?

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    impression/experience withimpression/experience with

    KK Donuts?KK Donuts?

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    for KK Donuts?for KK Donuts?

    n In our survey Because I love KK Donuts

    n Because I never tried KK before

    n Boss orders and buy for Boss

    n Re-sell it in higher price

    n New Donuts that friend suggest to try

    n From the social marketing post online about it and lookinggood donuts

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    in Bangkok?in Bangkok?

    n Krispy kreme Donut forthe SIAM PARAGONresearch

    n The taste rate and the

    convenience of thelocations wherekrispykreme sell is thefactor

    I th l ti b t th d l d B t D tI th l ti b t th d l d B t D t

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    Is there a correlation between the declared Best DonutIs there a correlation between the declared Best Donut

    in Bangkok and the long queues and buyer expectation?in Bangkok and the long queues and buyer expectation?

    n Very worth because of the delicious taste, locations and soft offlavor.

    n Locations provides convenience transportation place

    n Center of Bangkok

    n The KK team emphasis on freshness and teamwork

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    Silom Krsipy kremeSilom Krsipy kreme

    surveysurveyTuesday 15 March 2011 at 2.00-3.15 pmPlace: 1st floor of Robinson Silom, the Silom exit

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    Before testBefore test

    VS.

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    Nationality questionNationality question

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    After taste questionAfter taste question

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    Why did you select theWhy did you select the

    sample?sample?

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    The influences donutThe influences donut

    selectionselection

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    Overate of likeOverate of like

    Were you surprise by yourWere you surprise by your

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    Were you surprise by yourWere you surprise by yourselection?selection?

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    Other comments aboutOther comments about

    tastetaste

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    TotalsTotals

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    Other Comments in tasteOther Comments in taste2 people said KK is too sweet2 x KK doesnt taste freshDD too hard

    Never knew MD is this yummy!I thought KK is the best but I was wrong!In USA KK is better

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    Who has the best donutWho has the best donut

    in Bangkok?in Bangkok?From the overallresult from Silom testit is Krispy Kreme as

    its reputation andbrand image.

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    Is there a correlation between the declared BestIs there a correlation between the declared Best

    Donut in Bangkok and the long queues and buyerDonut in Bangkok and the long queues and buyer

    expectation?expectation?

    Yes I think there is as its new productto the Thai market, the demand ofpeople who are willing to try is morehigher than the supply, but people stillwaiting to try for

    The mouth to mouth marketingspreads very fast, attract many peoplewant to buy but because of the longqueing. They feel lazy and tired of lineup

    Lots of Re-sellers lines up for re-sell itthat why it look crowd all the timeMost of the people said, its worth to tryand line up, but some say NO basedon the research data

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    What we have learnedWhat we have learned

    from this classfrom this classwe have studied how to write the questionairsurveyhow to correct the right research datafollowing the real market research stepsImproving skill in communications withotherslearn that research data is very important instarting a marketing strategyknowing how the others think about theproduct from the real situationHow to choose a fogus group that relates toour research topic.

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    What we have learn?What we have learn?How to write research proposal beforestarting the researchThis research also provides data

    explanation for future forecast success andfailure in the market ( will KK be a fadproduct)