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MEDIA KIT 2018
caaquebec.com
TRAVEL ⁄ HOME ⁄ AUTOMOTIVE ⁄ INSURANCE
AD REPRESENTATIVECHRISTIANE GRONDIN1010 de Sérigny, 5th floorLongueuil, Quebec J4K 5G7PHONE ► [email protected]
1,461,000 readers strong*
Distributed 4 times a yearCirculation of 880,000** copies per issue89% in French and 11% in English*Source : Vividata 2017 Q2, 12+**Source : CCAB Mars 2017
MEMBER PROFILE
Source: Vividata 2017 Q2, 12+
POPULATION CAA Quebec
% Composition IndexFamily income$75.000 to $100.000 14.2 % 16.3 % 115
Average family income $71,280 $76,011 107
EducationDegree+ 25.7 % 28.7 % 112VehiclesThree vehicles or more 10.5 % 14.7 % 140
New vehicle purchase 55.0 % 62.1 % 113
More than 10,000 km traveled per year
44.2 % 53.9 % 122
FinancesPay their credit card total every month
48.3 % 53.5 % 111
Percentage of members who have a savings and investments portfolio of more than $100,000
15.1 % 19.2 % 127
HousingOwners 67.5 % 75.9 % 113
Renovations of primary residence (past 2 years)
50.8 % 55.2 % 109
Renovations of primary residence + $10,000 (past 2 years)
15.4 % 15.9 % 103
Have a house valued at $300.000
24.7 % 27.9 % 113
SportsOwns golf equipment 9.0 % 11.9 % 133
Owns cross-country ski equipment
9.7 % 10.9 % 113
Owns hockey equipment 6.5 % 8.2 % 126
Owns downhill ski equipment 9.2 % 10.0 % 109
AD REPRESENTATIVECHRISTIANE GRONDIN 1010 de Sérigny, 5th floorLongueuil, Quebec J4K 5G7PHONE ► 514-237-4864 [email protected]
MEMBER PROFILE
Source: Vividata 2017 Q2, 12+
POPULATION CAA Quebec
TravelSpent more than $2,000 on trips outside of Canada in the last year
8.7 % 10.0 % 115
Spent more than $3,000 on trips outside of Canada in the last year
5.3 % 7.1 % 136
Spent more than $5,000 on trips outside of Canada in the last year
2.9 % 4.0 % 139
Spent more than $1,000 on trips within Canada in the last year
7.6 % 8.2 % 108
Travelled to the United States last year
14.3 % 16.4 % 114
Travelled to Europe last year 5.2 % 6.0 % 115
Planning travel to the United States next year
15.9 % 18.9 % 119
Planning travel to Europe next year
8.7 % 11.1 % 127
AD REPRESENTATIVECHRISTIANE GRONDIN 1100 boulevard René-Lévesque Ouest, 20th floorMontreal, Quebec H3B 4N4PHONE ► 514-237-4864 [email protected]
2018 CALENDAR
4 COLOURS 1x 2-3x 4x
1 page $14,285 $13,930 $13,570
⅔ page $11,445 $11,160 $10,875
½ page $9,565 $9,325 $9,085
⅓ page $6,470 $6,310 $6,145
¼ page $5,025 $4,900 $4,775
Double page $26,870 $26,200 $25,525
½ double page $17,815 $17,370 $16,925
COVERS 1x 2-3x 4x
C2 - C3 $17,840 $17,395 $16,950
C4 $19,260 $18,780 $18,295
RESERVATION MATERIAL DELIVERY PUBLICATION
HALF PAGE FULL PAGE INSERTS
Spring November 20 November 24 January 19 January 24 February 16
Summer Febuary 28 March 6 April 4 April 9 May 3
Fall June 20 June 26 July 27 August 1st August 24
Winter September 5 September 11 October 10 October 15 November 7
► Guaranteed position: 10% extra► Inserts: rates and technical requirements upon request► Accredited agencies: 15% commission► Terms: net 30 days► Advertising material in French only or English only:
rates upon request
2018 RATESAverage circulativon in 2018: 890,000 copies(89% in French, 11% in English)
PRODUCTION METHOD► CAA Quebec is printed using high-speed rotary presses at a resolution of
300 DPI/150 LPI and with a sewn binding► Folding and cropping may vary► Please respect the abovementioned imaging areas► Type must be at least 8 points in size; reversed type must be at least 12 points
in size; printing of type that is smaller than these sizes cannot be guaranteed► Material must conform to dMACS specifications► Maximum density (UCR): 295% (black: 95%)► Provide a bleed of 1/8 inch (0.3175 cm) on every side► Insert crop marks and registration marks 18 points (1/4 inch) from the edges
REQUIREMENTS FOR ELECTRONIC TRANSMISSION► All ads MUST be sent in PDF-X-1a format. Information concerning the
creation of PDFs can be found on the Magazines Canada website (www.magazinescanada.ca).
► AdDirect will NOT ACCEPT TIFF/IT or CT/LW formats, nor original Microsoft Word, Quark XPress, Adobe InDesign, Photoshop or Illustrator files.
► Colour space: CMYK (four-colour)► Do not use RGB colours► Do not use spot colour► BLACK or GREY type should only be on the black plate
INFORMATIONAD COORDINATOR ► Maria Perrotti 1600 boulevard de Maisonneuve East, Montreal Quebec H2L 4P2PHONE ► [email protected]
01/2018
ADDIRECT TECH SUPPORT ► Steeve TremblayPHONE ► 514-370-5818 [email protected]
*Please do not send advertising material to this address.
FORMAT IMAGING AREA FINAL SIZE BLEED
Full page 7.125 x 10 in. 7.875 x 10.75 in. 8.125 x 11 in.
Double full page 15 x 10 in. 15.75 x 10.75 in. 16 x 11 in.
½ horizontal 7.125 x 4.625 in. 7.875 x 5.375 in. 8.125 x 5.625 in.
½ double horizontal 15 x 4.625 in. 15.75 x 5.375 in. 16 x 5.625 in.
½ vertical 3.25 x 10 in. 4 x 10.75 in. 4.25 x 11 in.
⅓ horizontal 7.125 x 2.75 in. 7.875 x 3.5 in. 8.125 x 3.75 in.
⅓ square 4.5 x 4.625 in. 5.25 x 5.375 in. 5.5 x 5.625 in.
⅔ vertical 4.5 x 10 in. 5.25 x 10.75 in. 5.5 x 11 in.
¼ horizontal 7.125 x 2.25 in. N/A N/A
¼ square 3.25 x 4.75 in. N/A N/A
TECHNICAL REQUIREMENTS
DELIVERY: FREE WEB PORTAL ADDIRECT
All ads must be submitted via Magazines Canada’s AdDirect™ Web portal.
01 ⁄ Visit the Magazines Canada AdDirect Web portal: ADDIRECT.SENDMYAD.COM.
NOTE: A user account must be created during your first visit. An invitation to register may be emailed to you by the editor, or you can simply register yourself.
02 ⁄ Choose the publication to which you would like to send your ad. Enter the necessary information, then click ‟Upload”.
03 ⁄ Follow your ad’s verification on screen.
04 ⁄ Approve your ad.
