September 15, 2011–Salem, CT– The only sounds coming from the cast-iron press at Kismet Letterpress is a gentle whirring from the spinning fly wheel and a swishing of the rollers gliding over the ink plate. As quickly as the press slams shut creating a print, local artist Dyan Gulovsen pulls the impression and deftly places a new piece of paper in the press seconds before it closes again. This century’s old technique of letterpress printing is making a comeback is Salem, Connecticut. The print that comes off the press, a wedding invita-tion, is deeply impressed into thick cotton paper, creating a vintage look. But the best part is how it feels to the touch as you run your fingers over the impression.

Kismet Letterpress is a complete graphic design and letterpress studio specializing in custom invitations for weddings and events, as well as note cards, personalized stationery, greeting cards and busi-ness cards. At this time Kismet Letterpress is run out of Dyan’s home at 123 Music Vale Road and can be reached at 860.639.6598.

Visit them on the web at www.kismetletterpress.com or on facebook or email them at dyan@kismetletterpress.com.

Press Release

aboutKISMET

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Kismet Letterpress

table of CONTENTS

Our Wheelhouse

Brand Essence

Our Brand

Our Brand Mark

Logotype Clearance

Logotype Lock-Ups

Brand Components Palette and Pantone Colors Solo Colors Typefaces Logotype Uses and Misuses

Our Correspondence

Our Web Presence

Our Applications

Our Own Place

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Fate, Destiny, KismetCRAFTAt Kismet Letterpress, our mission is simple; we print beautiful works of art for all occasions from big to small. Our vision is to bring back a style of printing that has all but vanished, pushed aside by faster generic forms of offset and digital presses. So why bother to do this when it involves so much more labor. Simple, we believe letterpress elegance and beauty is unrivaled. It takes patience, love and master craftsmanship to create each and every single deeply impressed print. Above all, it is our passion for the craft and our commitment to our customer that separates us from the indistin-guishable mass of printers.

CUSTOMERAt Kismet Letterpress we keep the customers vision at the fore-front. It is our goal is to make their life’s special event extraordinary, from weddings, bar mitzvahs and baby announcements to personal-ized stationery and greeting cards. The way we do this is by keep-ing it personal, listening to the customer and making their vision a printed reality.

COMMITMENTWe at Kismet Letterpress are committed to sustainability and are as eco-friendly as a print shop can be. Our press is people powered and the paper we print on is 100% tree-free made of recycled cotton from tee shirts. We use only vegetable-oil based and low-Volatile Organic Compound (VOC) inks, and low-VOC and citrus-based solvents. Recently, we have partnered with a local Starbucks to reuse their packaging material to make our boxes.

ourWHEELHOUSE

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ourBRAND ESSENCE

“It is our mission to enjoy as much of life as possible and to love what you do. It is the way life should be lived.”

Live What You Love Our brand essence is the visual and verbal elements that represent Kismet Letterpress. They include the name, logo, and other identi-fication devices such as color, type, format and graphic usage. When used consistently these elements create a cohesive visual identity for Kismet Letterpress.

The role of this guideline is to provide our audience with the most effective way to recognize and remember us.

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Our brand essence is the visual and verbal elements that repre-sent Kismet Letterpress. They include the name, logo, and other identification devices such as color, type, format and graphic usage. When used consistently these elements create a cohesive visual identity for Kismet Letterpress.

The role of this guideline is to provide our audience with the most effective way to recognize and remember us.

A Lasting Impression

ourBRAND

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Kismet Letterpress logo consists of two elements, the symbol and the logotype.

SymbolOur mark is a green wave. It has more meaning than a simple association with coastal Connecticut. Kismet means destiny or fate and the main reason we are a company today. For this reason it is important that a mystical feel be present in the symbol. It is also important that the color be green. Green not only represents eco-friendly which our print studio is proud to be, but it also has a freshness, a spring like feeling of rebirth and renewal, a revival of the craft of letterpress.

The mark may be used as a separate element.

LogotypeOur word mark is made up of a hand drawn font with the sans serif typeface Nuetra Display. The hand drawn font is an important element and stresses the importance of typography in the art of let-terpress. It has a whimsical artsy feel that reflects the attitude of our print shop and design studio. The brown was chosen for its earthy qualities and compliments the olive green.

The logotype has been custom-drawn and must not be recreated. Do not at-tempt to set type. Do not attempt to change the weight of the letterforms.

Mystical Flair

ourBRAND MARK

letterpress

symbol

logotype

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A minimum of .25" indicates how close the signature should be used in proximity to other objects. This measurement compensates for enlarge-ments and reductions, while maintaining the optimal margins. The mini-mum reduction is .75" for vertical stack and 1.5"for horizontal stack.

Minimum Size

logotypeCLEARANCE

letterpress

.25"

.25"

.25"

.25"

.25"

.25"

.25"

.25"

letterpress

.75"

1.5"

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The following are two the approved lock-ups for the Kismet Letterpress logotype.

The vertical stack is our primary logotype and should be used in all but extreme circumstances.

The horizontal stack may be used only in extreme circumstances where the vertical measure is less than 1/2 an inch or will not allow for a vertical stack.

There are times when branding is defining and times when branding is confining. At Kismet we are about creativity, designing and printing. We hate feeling boxed in so we allow liberties to be taken with our symbol. It may be used as a separate element away from the logotype.

logotypeLOCK-UPS

letterpress

symbol

symbol

logotype

logotype

logotype

Rules & Liberties

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brand COMPONENTS

Logo PaletteThe following is the approved Kismet Letterpress primary color palette.

These colors should be used in everything but extreme situations where the colors do not show up against the background colors.

Green and brown are the colors used in this two color logo. We print letterpress which uses only colors from the solid pantone book. Since spot colors are more true and can be printed on any press we would convert to CMYK and RGB only for purposes of web.

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letterpress

letterpressletterpress

letterpress

Logotype Solo Colors

Logotype Knock-Outs

Logotype Black & White

Pantone Colors

pantone yellow 90.9pantone pro. blue 6.1pantone black 3.0c29.47 m9.5 y91.5 k3.0

pantone rub. red 21.3pantone pro. blue 10.6pantone yellow 48.1pantone black 20.0c50 m58 y100 k45

pantone 383u

pantone 462u

letterpress

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The primary typeface for Kismet is a hand drawn script font that is meant to look like hand writing. The word letterpress is the typeface Neutra Display. Both typefaces are meant to have a contemporary feel. The script font blends well with the sans serif font.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Neutra Display

Neutra Display

Hand Drawn Font

brand COMPONENTS

Logo Typefaces

letterpress

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letterpress

letterpres s

letterpr ess

Logotype Uses and Misuses

Do not attempt to change the specified pantone colors except to black, and white.

Do not attempt to change the proportions of the logo.

Do not attempt to change the weight of the letterforms or set type.

Do not use backgrounds with insufficient contrast or busy patterns.

Do not attempt to change the specified pantone colors except to black, and white.

Logo mark may be used separately from logotype.

letterpress

letterpres s

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We are letterpress printers we love to print, we love all things inky, luxurious papers and corner rounding. We have designed our business cards and correspondence around all natural papers. Which means we don’t just print on white 100% cotton paper, but on chipboard and tex-tured papers. It all depends on our mood.

Although our logotype is green and brown. There are times when we print on nonwhite papers like chipboard. We do this for several reasons, first of all it is recycled material and it has weathered look. There are times when branding is defining and times when branding is confin-ing. We are not too loose but be do not believe in absolute boundaries. There are definite do’s and don’ts with the usage of the logotype but we take liberties as well.

Flexibility

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our CORRESPONDENCE

Business Cardssize: 2" x 3.5"corners: 3/8" roundedcolor: 472u, 383upaper: 220lb crane lettra pearl whiteedging: 383u

D Y A N G U L O V S E N123 MUSIC VALE RDSALEM, CT 06420

L E T T E R P R E S S S T A T I O N E R Y

dyan@kismetletterpress.comkismetletterpress.com

860.639.6598

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our CORRESPONDENCE

Kismet is a letterpress shop, we print all of our letterhead and envelopes in house. There are things letterpress is good at and things it isn’t. We de-sign specifically with this in mind so that we get the best possible results. With our letterhead the large logo would be printed in a transparent olive tone so that is not much more than a blind impression and the address and copy in brown.

EnvelopesWe prefer all natural recycled materials for our envelopes that don’t get dirty in the mail. Brown bag paper made by Kraft or Greengrocer is the preferred envelope paper. The blend of the Crane Lettra white with the Kraft brown is pleasing and stays with our overall natural look and feel.

At Kismet we utilize pre-made envelopes which means the letterpress debossment will show through on the backside. Kismet prints return addresses on the flap only horizontal logotype lock-up. This prevents sticking of the flap to the envelope or see through. Because envelopes are difficult to print on Kismet only prints one color depending on the color of the envelope either 462u or 368u.

CopyCopy should be written in 11 pt. Neutra Display with 15 pt. leading. Para-graphs should not be indented. Margins should line up with letterpress. .

Letterhead

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LETTERHEADsize: 8.5" x 11"ink: 383u + 80% transparent white, 472upaper: 80lb text crane lettra pearl white

ENVELOPESsize: #10 legalink: 383upaper: greengrocer brown bag

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June 1, 2012132

Job#

Quantity Job Line Total

125 250.00$

250.00$

250.00$

Address:

InvoiceKismet LetterpressLetterpress Printing & Design

Make all checks payable to Dyan Gulovsen

Thank you for your business!

123 Music Vale, Salem, CT 06420 860.639.6598 dyan@kismetletterpress.com

Received Signature:___________________________________________________Date:______________

COD

4x6 save the date on chipboard

To:

Customer PO Payment Terms

Description

our CORRESPONDENCE

For economical and environmental purposes Kismet Letterpress tries not to print out in-voices. Kismet sends out all invoices via email in .pdf format.

E-Statements

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Mailer Specs

jacket size: 10.5” x 5.25” flat 5.25” x 5.25” foldedpaper: Crane Lettra 110lbcolor: pearlfold: shutter fold

center backing size: 5.125” x 5.125paper: Bazill 120lbcolor: parakeetadhesive: atg tape

center card size: 4.875” x 4.875”paper: Crane Lettra 110lbcolor: pearlink: 462u, 382uadhesive: atg tape

left panel backing size: 2.625” x 2.625”paper: Bazill 120lbcolor: parakeetadhesive: atg tape

left panel card size: 2.375” x 2.735”paper: Crane Lettra 110lbcolor: pearlink: 462u, 382uadhesive: atg tape

belly band size: 1.25” x 11’paper: Bazill 120lbcolor: parakeet ink: blindadhesive: atg tape

envelope size: 5.25” x 5.25”paper: Crane Lettra 110lb marquiscolor: pearlink: 462u, 382u

our CORRESPONDENCE

Promotional Mailer

Crane Lettra square envelope

123 Music Vale Rd Salem, CT 06420

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letterpress

2.675”

2.675”

10.5”

2.675”5.125”

5”

green backing

Crane Lettra

business card

business card holder

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our CORRESPONDENCE

Kismet Letterpress sends out a promotional mailer to prospective clients. This mailer serves two purposes. It promotes the company image and shows the quality and beauty of letterpress and custom designs offered.

The mailer utilizes Kismet brand and color scheme, but does so in a way that has a wedding look and feel. Kismet’s biggest business comes from wedding stationery so it important to target this audience. This is the reason for very white and lacy feel. Kismet prints mainly on cotton papers which are too delicate to send through the mail without an envelope. En-velopes are also used exclusively to send out wedding invitations, so it another reason to showcase them.

This promotional mailer features as many possible letterpress techniques that Kismet can fit in one mailer. It features a two color job which is what most brides and clients choose. It showcases the deep impression let-terpress makes as well as blind impressions that can be found in the belly band. It also features a custom made jacket, backings, paper variety, belly bands and tags.

Inside the jacket Kismet utilizes the space to explain what they do with a variety of scripts and serif typefaces. Kismet’s business card is located on the right side panel in a hand-made pocket.

Kismet is aware of postage pricing, weights, sizes and flexibility of parcels and makes sure to stay within the .45 stamp rate and 3oz. limit in weight.

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Promotional Mailer

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our WEB PRESENCE

Our website, kismetletterpress.com is our gateway to meeting people that want to browse at their own leisure. It has galleries of our wedding stationery, note cards, holiday cards and business cards. It also has a break down of pric-ing and email.

The look and feel reflects Kismet’s commitment to branding and the concept of keeping it simple and clean. Make the website very easy to navigate with one click shopping.

FAVICONOur favicon is our wave mark without the typeface.

Website

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kismet let terpress .com

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our WEB PRESENCE

Kismet Letterpresss’ social networking presence is located on Facebook, Twitter, Linkedin, Etsy and Flickr as well as their own blog. On Facebook blogs not only go out to FB friends but onto Twitter and the company website.

Social Networking

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http://www.facebook.com/pages/Kismet-Letterpress/207722655926210

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our WEB PRESENCE

Kismet Letterpress has three forms of blogging on the web. They have a blog on the company website as well as on Facebook and Twitter. Facebook is the preferred blogging method as the blogs, updates and responses go out to both Twitter and kismetletterpress.com.

https://twitter.com/#!/KismetLP

kismetlettperpress.com

Blog

“I wash up my press with the tears I weep when printing. There is nothing better than fighting a 100 year old press while sobbing “Why, oh why, did I ever want to be a printer.” If I’m lucky there will also be a soul crushing deadline. Fear not though, I also watch what fluids I intake so my tears are more environmentally friendly.” - May 2, 2012 Kismet Letterpress- via

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our WEB PRESENCE

You TubeKismet Letterpress has placed a series of letterpress videos on You-Tube. Kismet utilizes this forum to show instructional videos and introduce the client to the unique hand-crafted art of printing on cast iron presses. Kismet will continue with their presence from time to time adding to their video library.

Flickr & EtsyKismet Letterpress is a registered user on both Flickr and Etsy.

Video

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http://www.youtube.com/watch?v=X4EgxspHJuU&feature=youtube

https://www.etsy.com/people/kismetletterpress?ref=si_pr

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our APPLICATIONS

Apparel The following is an example of how to properly apply the Kismet logo to shirts and aprons.

Left chest vertical logo for tee-shirts and centered vertical logo for aprons. The color of the clothing will determine the color of the logo. As per specs, there should be adequate space around the logo and care should be taken not to apply logo to patterned materials. In most cases the primary vertical logo is the preferred logo to use unless the space otherwise determines that it the horizotal logo be used. It should be noted that Kismet Letterpress is open with the use of their logo and would consider using the mark alone.

VehicleThis is the restored 1953 Chevy Truck that Kismet Letterpress uses on occasion. It is outfitted with a clear cling on logo on the passenger and driver door.

letterpress

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letterpress

letterpress

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our OWN PLACE

A Shop open to the people! This is the ultimate goal for Kismet Let-terpress. Kismet is not looking to open a stationery shop, it has much higher aspirations. Our goal is to create a Community for letterpress. A place where people can learn letterpress, design art, showcase their pieces in the gallery and just come together and enjoy the art of printmaking. Sources of inspiration,‘The Arm” in Brooklyn NY and the AS220 in Prividence RI. Kismet Letterpress would like to bring letterpress to Connecticut.

Shop, Studio, Gallery

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