Kishore Biyani Personality Analysis

Leadership and Organizational Behaviour Assignment 1

SUBMITTED TO

MR. SURESH

SUBMITTED BY

PETHE SARANG SUNIL

BLR0907033052


INDEX

TITLE PAGE NO.

INTRODUCTION 3

EXECUTIVE SUMMARY 4

LITERATURE REVIEW 5

ANALYSIS AND FINDING 6

PERSONAL REFLECTIVE EVALUATION 8

CONCLUSION 9

BIBLIOGRAPHY 10

BMA, PETHE SARANG SUNIL BLR0907033052Page 2


INTRODUCTION

An individual is in phase of learning throughout his life. However there are few things and

knowledge gained in the initial phase on which the prosperity of an individual depends.

Personality, Behaviour, Attitude and Values are the four pillars on which the character of an

individual stands upon. The learning and understanding of these things are extremely

essential in context of a manager in an organization. Even their basic understanding helps to

evaluate the people around us and also in maintaining relationships. Attitude is an

individual’s feeling toward a particular thing. Cognitive, Affective and Behaviour are the

three factors which form a positive or negative attitude. Here understanding the behavioural

part is important because it is one which affects formation of attitude of a person. Now the

personality of a person shapes his behaviour. Personality is the base of human psychological

system and it determines the way in which an individual interact. Heredity and environment

are two factors which affects a human personality. However the environment in which an

individual lives is the major factor which shapes the personality of a person. The

characteristic which are exhibited by a person more frequently is called as personality trait,

for example, shyness, aggression, etc. The determination of these traits is necessary for

recruitment, job selection and in taking career decisions. The Myer-Briggs Type indicator

MBTI and the Big Five Model are the two tools for identifying traits. Here I am using both of

these methods in analysing personality of Mr. Kishore Biyani.



EXECUTIVE SUMMARY

This report focuses on the study of attitude, behaviour, values and personality. The aim of

this report is to relate these four aspects with the life of Mr. Kishore Biyani. In this study we

have analysed the personality of Mr. Kishore Biyani and come out with certain conclusions.

The following are the conclusions I have arrived on,

The Personality of an individual is affected by environment in which he is living as

well as the mindset of him. An individual cannot change his personality but he can try

to make few changes which helps him

Aspiration is most important thing to succeed.

To work efficiently in a team or to make others work understanding their psychology

is very important.

This study helps to evaluate other persons and interact with them accordingly.



LITERATURE REVIEW

Literature is an important aspect of any study. My study was related to personality, attitude

and values. To get an insight about the topic I had to refer books, business magazines and

articles on net. All these helped to know the importance of those three aspects in an

individual’s life and also in an organization. The book Organizational behaviour by Stephan

Robbins explains about attitude, personality and values. It explains the various techniques

involved in evaluation of a personality, how they are all related and the relation to an

organization. The book A to Z of success by Y.S. Rajan explains what all things goes in

making of an successful individual. It defines these aspects in relation to individual. The most

important book which I think explain those things in practical manner is, It happened in India

by Kishore Biyani and Dipayan Baishya. The book is an autobiography of Mr. Kishore

Biyani. He explains his own life, personal experience with business and how important is

attitude, intuition, observation and proper use of sense to become an entrepreneur. The book

enables us to relate our life with his and plans required to be a successful entrepreneur. By

reading from variety of sources, I think that environment in which one grows, family

background and an individuals visualization power are some other aspect which goes into

making of an entrepreneur.



ANALYSIS AND FINDINGS

In modern world the definition of success in business has changed a lot.

Success in business comes from the mastery in all aspect including skills, training and

motivating the teammates. These things become crystal clear from the life of ‘Retail King’ of

India, Mr. Kishore Biyani. Kishore Biyani was born on 9th August, 1961 in a typical joint

marwadi family. Since his young age, he had a rational thinking. He would question each and

everything and do it if he found some logic behind it. He was an introvert and shy person at

young age, his attitude was to challenge each and everything.

The germ of business was in his blood. He believed in the ideology “create

and destroy”. He is of the opinion that a continuous process of growth has to be there in every

business. He took risks in setting up businesses may it be arranging a disco dandiya or setting

a plant in area which had continuous labour problems and use the experience in setting up the

present Future Group empire. I have used the Myers-Briggs Type Indicator MBTI model to

analyse his personality. By applying the MBTI theory, I have found that he falls in INTP

category. He would observe people, judge them and then accordingly associate or dissociate

from them. He loves simplicity and doesn’t demand for luxury. A lot of thinking goes behind

when he takes any decisions. This shows that he is an introvert person. Even while taking

decisions, he already has all the calculations done and just expects other to execute it. He

took risk and was constantly engaged in newer business. I say that he is an intuitive person

because majority of decisions related to setting up any new business was based on his

intuition. He organized a disco dandiya when he was young, established brands like WBB

and John Miller, Started first retail store under the name Pantaloons, Established first Mega

Mart and Established Big Bazaar; he used his observation and intuition to make them a huge

success. His role model was Dhirubhai Ambani, maybe it is because of this that he took risks

and never allowed finance to become a problem. The decisions like getting into garment

manufacturing, marketing it and years later converting it into retail store needed a lot of

thinking. He thought that people will go on to buy readymade clothes and he worked on it.

He knew that creating a network is important and he had a franchisee store in every major

city. Today this has grown to such a large extent that you go to any city and you find a retail

store. He perceived the change in interest of people towards readymade textile and went on to

create Pantaloons, Mega Mart, Brands Factory, Big Bazaar and other retail store which no

doubt is today a huge success. He perceived the changes, thought how to utilize it and



implemented it. I think the main reason of his success is that he created businesses that were

customer centred. He observed the buying pattern and behaviour of consumers and

accordingly established any new business. According to him consumer is the king, the god or

in simple words consumer is the most important. He made shopping a pleasant experience.

He gave quality products and made all products available under one roof. Today the situation

is such that you name any product and it is available in any of the Future group retail stores.

He even tried his hand into film making but did not succeed. The personality of Kishore

Biyani teaches us to perceive things, work on intuition and make others believe in our dreams

to flourish in life.



PERSONAL REFLECTIVE EVALUATION

The study of attitude, behaviour, personality and values has helped me to understand the

reasons why people behave in a particular. This study will help to understand the psychology

of every person and interact with them accordingly. This knowledge will be of use when I

work in an organization, in a team. The study makes us understand the various personality

traits and predict the behaviour of a person. We can use this knowledge to motivate our

companions and to make them work according to our plans.



CONCLUSION

By studying the personality of Mr. Kishore Biyani and the related material on attitudes, value

and behaviour, I conclude that various factors affect the personality of an individual and a

right attitude and aspiration is needed to achieve our goals. It is all about working in team,

understanding the psychology of the team mates, motivating them and convincing them to

work with our plans. Having a positive attitude is very important and without that we cannot

move forward. Finally most important thing is that we should perceive things, work on our

intuition and follow a path which has never been explored. In other words we should

continuously work on our dream, chase it and should never stop unless we have achieved it.



BIBLIOGRAPHY

Biyani, K. & Baishya, D. (2007). It Happened In India. New Delhi: Rupa

Businessworld (2009). Leadership in times of crisis: Retaining customers.

Businessworld (2004). Kishore Biyani: The man they wrote off.

Feroz, A. Pantaloon Retail Too fast Too Curious. Retrieved on 25 August 2009 from

http://www.businessworld.in/index.php/Too-Fast-Too-Curious.html

Leadership. Retrieved on 25 August 2009 from

http://www.futuregroup.in/leadership.asp

Kishore Biyani plans to raise 1000cr. Retrieved on 25 August 2009 from

http://www.moneycontrol.com/india/news/business/kishore-biyani-plans-to-raise-rs-1000cr/

411116

Pitalwalla, Y. Pantaloon double or quits. Retrieved on 25 August 2009 from

http://www.businessworld.in/index.php/Retail-FMCG/Double-or-Quits.html

Rajan, Y. A to Z of Success A companion for Youth (1st ed.). New Delhi: Ocean Books

Robbins, S., Judge, T. & Sanghi, S. Organizational Behaviour (12th ed.). New Delhi: Pearson

Values. Retrieved on 25 August 2009 from

http://www.futuregroup.in/values.asp

Zarabi, S. (2008). Newsmaker: Kishore Biyani. Retrieved on 25 August 2009 from

http://www.business-standard.com/india/news/newsmaker-kishore-biyani/311616/


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Kishore Biyani Personality Analysis