Digital Marketing &

Social Media Portfolio

Kirk Jennings

Table of Contents

1. Tools. A compiled list of useful social media monitoring and analytic tools. Included is my breakdown of each tool to determine how applicable they could be.

2. Social Media Competition. A social media contest pitch for Guelph-Humber Orientation. The contest was planned and initiated by myself.

3. #GHOrientation. Result of the Guelph-Humber Orientation hashtag. Trending #3 in the country.

4. Live Tweeting. A tutorial on the best practices of live tweeting. 5. First Year Francine, Upper Year Eugene, Mature Student

Marie. Three audience personas I created. They are used to address the needs and wants of our online audience.

6. Setting up your Facebook profile. A tutorial to setting up a Facebook Profile for Guelph-Humber FYE (First Year Experience).

7. Tumblr Proposal. A proposal I created to implement Tumblr as one of our social media platforms as a Social Media Assistant.

8. Weekly Analysis. A Facebook group statistics analysis. 9. How to Gryphmail. A e-mail set-up tutorial I turned unto a

successful Facebook note.