Kip Nelly 215 Business Plan 0002 Mutinda

8/12/2019 Kip Nelly 215 Business Plan 0002 Mutinda

1/25

DEPARTMENT OF HEALTH SYSTEMS MANAGEMENT

COURSE TITLE: HEALTHCARE ENTREPRENEURSHIP FOR

HEALTH SYSTEM MANAGEMENT

COURSE CODE: HSMU 215;

CAT 2; BUSINESS PLAN .

GROUP MEMBERS

Kenneth K!"#n$: HSM%1%&&&'%2(2)1&

*enneth*!"#n$"+,#h--.-/

E0#eth M3",-*#: HSM%1%&54&%2(2)1&

E/3",-*#24&+$/#0.-/

ODLM ASSIGNMENT MAY 2)1& CLASS

LECTURER: ALEANDER 6OSEPH ONDIEKI

E/#0: #7.h-8!-n"30t#nt+$/#0.-/
mailto:[email protected]:[email protected]


2/25


3/25

Ete8n#0 8e"-38e": #="-8, -#8 #n !8- Kenneth

*!"#n$ #n E0#eth /3",-*# #n t 00 e 0e# , D8. 6#*"-n O3-8. D8. O3-88ee=e h" /e#0 e$8ee #n -8$#n" -n e=#03#te nte8n#0 0een$ -8n=e"t$#te nte8n#0 n738e" -8 #/#$e.

MRI: Th" tehn-0-$, h#8ne""e" /#$net ene8$,. The !#tent " !0#e n #

t3e -8 -n # e he8e /#$net


4/25

? Fn#nn$(C#!t#0 Re38e/ent"

St#8t 3! #!t#0 00 e nee""#8, 3"e -nt-n?.

Th8ee -/!3te8"> -ne th 3*B--*" P8-> #00 th M8-"-)))

B8-h38e" 2'>)))

C-n"30t#nt" 1)>)))

In"38#ne 2')>)))

Rent 1)>)))T-t#0 St#8t%3! E!en"e" 4))>)))

St#8t%3! A""et"

C#"h Re38e 2'>)))>)))

Othe8 C388ent A""et" )

L-n$%te8/ A""et" 41>5))

T-t#0 A""et" 4)>1J>'))

T-t#0 Re38e/ent" 4)>1J)>)))

? "-n; M""-n #n C-8e #03e"


5/25

T- e #n e


6/25

CHAPTER TWO

2.0 Industry Analysis

2.1 Bac!r"und

Th" 3"ne"" n3"t8, 00 -!e8#te 8#-0-$#0 #$n-"t /#$n$ "e8=e".

The e=ent3#00, !8-!-"e n3"t8, " # "/#00 "e 3"ne"" ente8!8"e.

e !0#n t- "t#8t the n3"t8, #" -ne


7/25

? GDP%The e-n-/, -< the n#t-n #n the -3nt, 00 8e h0e the, - "3"tt3te !8-3t" #n 0#* -< *n-0e$e.


8/25

2.- Int&rnal Analysis SWOT Analysis

The /e#nn$ -< SOT; " #n #8-n,/ -< St8en$th> e#*ne""> O!!-8t3nte" #nTh8e#".

1. St8en$th"

Se0 Ken0 D#$n-"t Cent8e h- 00e # n#t-n#00, 8e-$ne e!e8t 8#-0-$"t n h#8$e -< #00 #n#0,"". D8. O3-8 h#"een !8#tn$ 8#-0-$,


9/25

B3"ne"":

Th-"e th#t 3n0e"" -88ete -8 /!8-=e 00 # #=e8t"e th8-3$h 0-#0 /e# 0*e 8#- #n !8-"!et-8".

Sne t " # -3nt, 3"ne"" -< thn /n$ t-n> e 00 3"e Ken,#n

"h00n$" #n /#, e 3!$8#e t- -00#8" n


10/25

CHAPTER THREE

'.0 Pr"/&ct &scri(ti"ns

'.1P8-3t" #n "e8=e" 00 e #$n-"t 8#- /#$n$ "e8=e" h-"e nten "t- !8-/-te he#0th#8e e0=e8,.

'.2"e -< B3"ne"" 00 e # "/#00 !#8tne8"h! 3"ne"" #n e nten t- e!#n t

n


11/25

It 00 8e#te e/!0-,/ent t- the !e-!0e -< *t3 C-3nt, #n 8e3n$ the -"t -


12/25

CHAPTER 6OUR

-.0 Pr"ducti"n (lan

#? De"8e the


13/25

CHAPTER 6I7E

.0 O(&rati"n (lan

5.1 De"8!t-n -< -!e8#t-n#0 /eth-" (!8-e38e"

Ree!t-n

P#tent !8e!#8#t-n

I/#$n$

Re!-8tn$

5.2 F0- h#8t


14/25

CHAPTER SI8

3.0 MAR%ETI9G P*A9

3.1 Mar&t sur:&y:

Th" " t- e00 en-38#$e #n -!en%ene hethe8 t9" # 3t the -ne" h- te00 ,-3 he8e ,-398e $-n$ 8-n$!8-=e =#03#0e n


15/25

,-38 -7et=e". M-"t !e-!0e -n9t 0*e t- "!en # 0-t -< t/e -n the !h-ne> "- *ee!,-38 3e"t-n" "/!0e> 0e#80, -8e #n 8e 3e"t-nn#8e #n 8e!0, en=e0-!e. Kee! 3e"t-nn#8e" t- # /#/3/ -< -ne!#$e> #n #"* n- /-8e th#n 2) 3e"t-n". Ie#00,> 8et%/#0 "38=e," "h-30 e"/!0e> "t83t38e th ,e"(n- -8 #$8ee("#$8ee he*%- -n0, #"* n- e 00 nee "-/e #, t- 83nh the #t3#0n3/e8". The8e #8e "e=e8#0 #," t- #030#te the !8e". Ken0 #$n-"t ent8enten" t- 3"e the =#03e #"e !8n$ th" " 3"3#00, the /-"t !8-


16/25

3. istri+uti"n

O38 "e8=e" 00 e "t#t-ne n -ne !0#e #n 00 -n0, en"38e th#t #e""0t, t-the #8e# " !8#t#00, !-""0e.

3.3 Mar&t s5ar&

St#8tn$ "/#00 the /#8*et " e!ete t- $8- #n $#n n 8e0#t-n t- the h-0e/#8*et.

C-/!ett=ene"" 00 e # #n #e!t /-"t n"38#ne !0#n". F-8 !h,"#n"> t /3"t e # h$h%3#0t,8#-0-$"t #n#0,"". The ette8 the #n#0,""> the /-8e #38#te n 3"ne""/en #n -the8 =0 "e8=#nt".

Ph,"#n

In"38#ne -/!#ne"(#$ene".

The C3"t-/e8" 00 e 0--*n$


17/25

The !38h#"n$ !#tte8n" -< the 3"t-/e8"

3.= Pr"$"ti"n and ad:&rtisin!

The /eth-" e 00 3"e t- #=e8t"e #8e; !-"te8"> /e#> ne"!#!e8">

0-3"!e#*e8".

The /#$e -< !8-7et-n

e nten t- #=e8t"e th8-3$h !-"te8" #n /e# -n # ee*0, #"".

e 00 /e#"38e the e))) !e8 /-nth.

The e


18/25

CHAPTER SE7E9

Mana!&$&nt (lan

4.0 Or!ani>ati"nal Plan and Mana!&$&nt

4.1 O;n&rs5i(

Int#0 #/-3nt: % -n "#=n$" -8

: % L-#n ))).))

B#n* 0-#n % *"h.5)> )))>))).))

T-t#0 % *"h.4)> )))>))).))

4.2 Aut5"rity "# (rinci(alsand Composition of Kenliz diagnostic centre Boardof Directors

NAME ADDRESS PHONE NUMBER

ROLE

KennethKipsang

P.o Box 1350 it!i

0"##$1$%&5 'EO

E(i)a*ethM!s+oa

P.o Box %#,-ingi

0"#0#5#&1& H!,an Reso!/eManage

Pa!( M-aa P.o Box "1

,*ooni

0"#%3131 enea( Manage

Ph+((is N2oiN2ooge

P.o Box 1$$&

N2oo

051%53#$ Maeting Manage

D. O!o4'hieRaio(ogist

P.o Box 1%

M-ingi

0"3331$$% Opeations Manage


19/25

Ma+ Bosi*oi P.o Box ##0 aissa

0"1%##0%%" A,inistati6es!ppot Sta

Di/son,!n+oi

P.o Box #5it!i

0%15%&$5# 7e/hni/a(4Opeationa( sta

4.2.3 Pr"("s&d &,t&rnal R&s"urc&s

T#0e .& "h-" the !8-!-"e Ete8n#0 Re"-38e"

1. A6iso+ Boa2. Poessiona( Se6i/es

3. Pesonne( 'o,pensation


20/25

CHAPTER EIGHT

ia!n"stic C&ntr& Pr"#it and *"ss Acc"unt

a) Ken0 D#$n-"t Cent8e P8-


21/25

Gr"ss Pr"#it 888

*&ss O(&ratin! C"sts

S#0#8e" #$e"

Rent R#te"

St#t-ne8,

Te0e!h-ne"

M-t-8 eh0e E!en"e"

D"-3nt A00-e

C#88#$e O3t#8"

B# Det"

De!8e#t-n

T-t#0 O!e8#tn$ E!en"e" @?

9&t Pr"#it 888

&nli> ia!n"stic C&ntr& +alanc& s5&&t as at '1st&c&$+&r 201'

%s5s. %s5s. %s5s.

9"n?Curr&nt Ass&ts C"st Cu$ &(. 9B7

F8eeh-0 L#n %

Le#"eh-0 L#n @?

B30n$" @?

P0#nt M#hne8, @?

Ft38e" Fttn$" @?


22/25

E3!/ent @?

F38nt38e @?

M-t-8 eh0e" @?

G--00 @?

888

Curr&nt Ass&ts

St-*"

Det-8"

*&ss P8-=. F-8 B# Det" @?

P8e!#,/ent"

B#n*

C#"h 888

Curr&nt *ia+iliti&s

C8et-8" @?

A83#0" @?

B#n* O=e88#


23/25

*&ssD8#n$" @?

888

+) 6inancial Rati" Analysis

Fn#n#0 8#t- #n#0,"" " the #030#t-n #n -/!#8"-n -< 8#t-" hh #8e e8=e P3ttn$ !8-


24/25

C#"h G-=e8n/ent Se38te" Ree=#0e"T-t#0 C388ent L#0te"

The 3* R#t- " # /3h /-8e e#tn$ /e#"38e th#n the C388ent R#t-. B,

e03n$ n=ent-8e"> t -nent8#te" -n the 8e#00, 03 #""et"> th =#03e th#t " -30 /, 3"ne"" /eet t" 388ent -0$#t-n" th the 8e#0,-n=e8t0e 3*9


25/25

Documents

Kip Nelly 215 Business Plan 0002 Mutinda