Suburban Philadelphia’s Premiere Office Park for the 21st CenturyKING OF PRUSSIA BUSINESS PARK

MIXED-USE DEVELOPMENTRendering of First Avenue and Allendale Road illustrates enhancements to the pedestrian experience and proposed mixed-use development projects.EXISTING

Recognizing demographic and economic shifts, the King of Prussia business park is evolving from a single-use commercial district to a dynamic and engaging mixed-use district that encourages a more active community of residential, service retail and commercial uses.

To support this effort, the King of Prussia District has developed some broad visionary concepts for the transformation of the park into a 21st century suburban smart growth district. The goal is to transform the business park into suburban Philadelphia’s premier office park.

Renderings (below) show three and four story institutional quality mixed-use developments with greater attention paid to the public realm where wide sidewalks and landscaped areas are proposed alongside more attractive and safer streets. A new linear park will define much of the First Avenue corridor.

While implementing this vision is primarily up to the private sector, King of Prussia District can be a successful catalyst for redevelopment by steering the new vision, championing key infrastructure projects and advocating for land use code revisions.

LINEAR PARK ALONG FIRST AVENUERendering of First Avenue linear park illustrates opportunities for better pedestrian amenities including seating plazas, pocket parks and recreational paths.EXISTING

THE VISION

TRANSIT ORIENTED DEVELOPMENTRendering of First Avenue and American Avenue illustrates potential transit hub integrated into mixed-use development.EXISTING

THE KING OF PRUSSIA BUSINESS PARKThe King of Prussia business park is located at the regional crossroads of the Pennsylvania Turnpike (276) the Schuylkill Expressway (76), US 422, and US 202. King of Prussia is: • 16 miles from downtown Philadelphia and AMTRAK’s

30th Street Station; • 24 miles from Philadelphia International Airport; • 100 miles from New York and 145 miles from Washington, DC; • The largest employment center in the Philadelphia

suburban Region; and • The largest concentration of commercial office space

in the Philadelphia suburban Region.

While King of Prussia has enjoyed considerable success as a primary corporate center, it currently faces significant challenges including: • Dated zoning codes that do not reflect modern

development trends;

• Commercial investments that trail its peers; and • Limited access to high quality public transportation

services.

As a result, the King of Prussia District has endeavored to put forth a new vision for the King of Prussia business park that is making it into a more stimulating and dynamic mixed-use community.

The proposed new vision features: • Mixed-use development projects that include residential

and service retail; • Enhanced access through numerous multi-modal

transportation improvements; and • Modernized zoning language that encourages and

promotes institutional quality investments, sustainability initiatives and high quality design and construction.

INFRASTRUCTURE IMPROVEMENTS

REVISED LAND USE REGULATIONS

Continuing to create better access into and out of the business park is a top priority. Within the business park, there is a need to address: • Dated functionality of the existing roadway system; • Deficiencies in pedestrian movements and

experiences; and • Limited access to high quality public transportation.

IMPROVING THE PEDESTRIAN EXPERIENCE King of Prussia District completed a ‘Road Diet’ study that recommends improving traffic movements by creating safe center turn lanes and enhancing the pedestrian experience with wider sidewalks, safe crosswalks, better landscaping and lighting along Moore Road and First Avenue. A “linear park” along First Avenue is also being proposed that will turn First Avenue into an attractive “boulevard” for future development.

BETTER ACCESS TO PUBLIC TRANSPORTATION Studies are underway for a proposed extension of the SEPTA Norristown High Speed Line (NHSL) through King of Prussia. With a proposed terminus in the business park, this King of Prussia rail extension is part of a long-term transit connectivity strategy. In the interim, King of Prussia District launched theconnector corporate shuttle system that links the business park to SEPTA Regional Rail lines in Wayne and Norristown.

BETTER ACCESS FROM PRINCIPAL HIGHWAYS A direct access westbound slip ramp at the Valley Forge Interchange of the PA Turnpike is being studied. Currently, all traffic exiting the Turnpike must traverse through several local and state collector roads before reaching the business park. The slip ramp would provide direct access to First Avenue and Moore Road.

Recognizing a shift in preferences for mixed-use pedestrian oriented amenities, Upper Merion Township and King of Prussia District are working together to re-write the Zoning Code and Subdivision and Land Development Ordinance (SALDO) for the districts encompassing the business park.

Highlights of the proposed Zoning Code• Consolidate AR, AR1 and SM

districts into one mixed-use district

• Encourage assembly of larger parcels for redevelopment

• Permit multi-family housing

• Permit higher densities, especially near future rail stations

• Reduce parking requirements/promote shared parking strategies.

Highlights of the proposed SALDO

• Promote pedestrian friendly design standards

• Promote alternative transportation options

• Introduce Architectural Design Standards that promote sustainability

• Encourage institutional quality investments through durable building materials and improved site design standards

Park

Ave

Schuylkill Expy

W. Valley Forge Road

Business Park Gateway 3

Business Park Gateway 1

Route 422

N. Gulph Road

Moore Road

VILLAGE AT VALLEY FORGE

KING OF PRUSSIA BUSINESS PARK

W. 9th Ave

W. 8th Ave

New Slip Ramp

E. 8th Ave

5th Ave

BUSINESS PARK GATEWAYS - UnderwayKing of Prussia District and its consultants are working on designs to dramatically improve the look of the three primary entryways into the business park. The first, at N. Gulph Rd. and First Ave. will be installed in 2014 with new landscaping, flag poles and attractive landscape lighting.

Proposed Gateway Improvements

Major StreetsSecondary StreetsKOP Business Park

Proposed Linear Park

First Avenue

LINEAR PARK - ProposedThis concept involves turning the underutilized, but required, 50 foot setback along First Avenue into a significant recreational amenity, complete with multi-purpose paths, lighting and landscaping enhancements, seating plazas and improved way finding signage. See the before & after on The Vision Page.

Freedom Business Cen

ter D

rive

Allendale Road

American AveC

lark Ave

Pennsylvania Turnpike

KING OF PRUSSIA MALL

KING OF PRUSSIA BUSINESS PARK

3rd Ave

5th Ave

SLIP RAMP - ProposedProposed slip ramp from PA Turnpike (276) to First Avenue and Moore Road will improve access from the PA Turnpike and reduce traffic congestion on local roads.

PUBLIC OPEN SPACE - ProposedKing of Prussia District envisions working with municipal and community-based groups to rehabilitate the Township-owned, six-acre, former Moore-Irwin property into a public park for arts & cultural events and passive recreation.

First Avenue

LINEAR PARK - ProposedThis concept involves turning the underutilized, but required, 50 foot setback along First Avenue into a significant recreational amenity, complete with multi-purpose paths, lighting and landscaping enhancements, seating plazas and improved way finding signage. See the before & after on The Vision Page.

ROAD DIET - ProposedProposed ‘Road Diet’ on First Avenue would enhance vehicular and pedestrian safety and enhance the aesthetics of this primary corridor.

Business Park Gateway 2

KING OF PRUSSIA RAIL PROJECT - Study UnderwayKing of Prussia District is working with SEPTA and other local partners to extend the Norristown High Speed Line 4-5 miles into the heart of the King of Prussia business park. This project will reduce congestion and make the business park more appealing to companies, employees and residents seeking alternatives to driving.

CREDITS

234 Mall Blvd, Suite 150King of Prussia, PA 19406

visitKOP.comconnectKOP.com

Eric T. GoldsteinExecutive Director

484.681.9452 x 101eric@kopbid.com

For more information about development opportunities in King of Prussia, please contact:

Planning and Landscape ArchitectureLooney Ricks KissSimone Collins Landscape Architecture & PlanningUpper Merion Township Planning Department

RenderingsBergman Associates/Pennoni Associates

Graphic DesignLKS Graphic DesignBarton Partners

THE KING OF PRUSSIA BUSINESS PARK IS …

26 miles to Philadelphia International Airport

16 miles to Downtown Philadelphia

.5 miles to Routes 276, 422, 23

1 mile to Routes 76 & 202

145 miles to Washington D.C.

100 miles to New York City

HOME TO HUNDREDS OF WELL KNOWN, INDUSTRY LEADING CORPORATIONS INCLUDING:Arkema, Inc.Beyond.comBNY MellonCSL BehringeBay, Inc.FEDEXGreenphireLilly PulitzerLockheed MartinMcKesson Health SolutionsRenmatix Sherwin WilliamsSpectrum a Herman Miller Dealer Tekni-plexTheorem Clinical Research

20,000 Employees

5 HOTELS 868 Rooms

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