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King County Mobility Coalition
August 20th, 2019
A coordinated transportation network that allows all people to move freely around King County and the
Puget Sound region
Welcome!
• Welcome, Introductions , & Brief Announcements
Consent Calendar
King County Mobility Coalition
August 20, 2019
ORCA FARE COLLECTION
Smart card for paying transit fares
Usable on transit region-wide
$265M in fare revenue in 2016
Grown to ~68% of all trips
WHY ARE WE REPLACING THE CURRENT ORCA SYSTEM?
Contract for ORCA with ERG (now Vix) was signed in 2003 Current technology is aging Proprietary system prevents
competition Contract expires in 2022 Equipment becoming obsolete
Further transit system expansion is happening New technology and payments evolution is coming
PROGRAM GOALS
1. Improve customer experience
2. Increase ORCA usage
3. Lower cost of ownership
4. Ensure operational efficiency
5. Increase customer and data security
6. Ensure flexibility of system architecture
7. Accept multiple fare media types
Governed by consensus-based Joint Board - 7 agency reps
Regions with multiple agencies co-leading projects are unique
Multi-agency projects can face more challenges reaching consensus
Equal Joint Board Representation
Agency Staff
Equal Joint Board Representation
Steering Committee
Regional Program Team
How things are managed in next generation ORCA:
GOVERNANCE OVERVIEW
How things are managed in ORCA:
NEXT GEN ORCA ORG CHART
Consultant Support
Regional Program Team - Staff
Regional Program Managernext gen ORCA
Vendors (multiple)
Agency
Support Staff
Ove
rsig
htPr
ojec
t Tea
mBu
sines
s Ow
ners
ORCA Steering Committee (7 members, bi-weekly)
ORCA Joint Board (7 Executive Sponsors, monthly)
QA
Consultant
ORCA Operations Team / Stakeholders (7 members, weekly)
PT SMEs ST SMEs KCM SMEs KT SMEs ET SMEs WSF SMEsCT SMEs
Technical Consultant
CUSTOMER SURVEY RESULTS
Most liked about ORCA: Convenience Speed (of boarding) Regional mobility
Least liked about ORCA: Delays in reloading products/value Not enough locations to reloadWebsite interface No mobile solution
Commute36%
Primary25%
Errands21%
Events12%
Other4%
School2%
CUSTOMER IMPROVEMENTS
Instant account updates
More retail locations
Improved website
Customer mobile app
Product/value loads will happen in seconds!
More than double the current locations at launch
Better features for individual and business customers
Ability to manage account and pay from your device
ADDITIONAL CUSTOMER IMPROVEMENTS
New customer interfaces will be designed, built, and tested with accessibility in mind Accessibility Compliance Plan will ensure that customer
accessibility needs will be addressed throughout the life of the system
Expanded retail network will provide more locations to pay with cash Increasing from ~130 to 250 stores at launch
Customer interfaces will be offered in 7 different languages Includes vending machines, website, mobile app
We are here
Planning
Procurement
Design
Development
Deployment
Transition
Operations + Maintenance
OVERALL TIMELINE
2015 2022
Needs Analysis/Strategic PlanEstablished Steering CommitteeFormed Regional Program TeamProgram Charter Focus GroupsCustomer SurveyHired Technical Consultant TeamCrafted initial Schedule/Budget
Systems Eng Mgmt PlanRisk Mgmt Plan + RegisterRegional Fare ForumIndustry Requests for InformationScope RefinementSystem RequirementsData Consultant ProcurementTransition Activities
Planning
Procurement
Design
Development
Deployment
Transition
Operations + Maintenance
TASKS COMPLETE: PLANNING
Planning
Procurement
Design
Development
Deployment
Transition
Operations + Maintenance
TASKS COMPLETE: PROCUREMENT
Consultant Services – Four Nines et al. for technical supportData Access and Reporting – Estrada for data warehouse consulting Finalizing data storage (Azure) and reporting platform (Tableau, Power BI) contracts
Quality Assurance – ARC Alternatives for Program QASystems Integrator – INIT for the main vendor partnership Retail Network – Ready Credit for retail mgmt., distribution, and salesMerchant Bank Services – estimated mid-2020 Fare Media – estimated late 2020
NEXT STEPS
System Design in 3 reviews: Collaboration between separate vendors in preliminary design
Development in overlapping phases
Standing up all aspects of system functions prior to transition Including: Back end system, financial management, customer
relationship management, device software, mobile app, website
Planning
Procurement
Design
Development
Deployment
Transition
Operations + Maintenance
Conceptual Preliminary Final
Transitioning from current ORCA to next gen ORCA Replacement while ensuring that ORCA keeps on running
Smooth transition to make it easy for customers
Integrations with many other devices/systems
7 unique agencies and needs, but seamless travel is critical
Ensuring solid security for customers and their data
TRANSITION
Planning
Procurement
Design
Development
Deployment
Transition
Operations + Maintenance
We are here
Planning
Procurement
Design
Development
Deployment
Transition
Operations + Maintenance
OVERALL TIMELINE
2015 2022
Customers will start to see changes here
PROGRAM SCOPE
next generation ORCA will be a phased program
Phase 1 Replacement system – what does ORCA do today? Additional features addressing largest customer groups
Phase 2 and Potential Future Projects Inclusion of additional transit agencies Integration with additional modes of transportation Additional features and functionality in demand Further enhancement of the rider experience
AVOIDING BEING OBSOLETE
So how do we avoid being behind on the latest technology by the time we launch? We’re paying attention: To peer transit agencies To technology developments To the payments industry
Because it’s hard to predict exactly what the latest technology will be, we’re building the system with an open architecture where possible
Leveraging an Open Architecture Approach:
The system is being built out as a “minimum viable product” replacement, with the future scope roadmap in mind
Additional agencies, new functions, and other modules can be added to the existing foundation as needed
Years down the road when equipment and technology becomes obsolete, a new fare collection system can be built on the same foundation
FUTURE WORK
SYSTEM CONCEPT OPTIONS
• Stand-Alone Configuration/Change Management System
• Limited-Use Media Issuance• Third-Party Issued Media Acceptance• Head Signs / APC Integration• Other Transportation Connections
• Mobile Ride Services • Bike Parking • Carshare • EV Charging Stations • Bikeshare • Dynamic Carpooling
• Expansion to Other Agencies• Transit Parking Implementation
• Fully Integrated Parking Solution• Usage and Location Reporting
• Paratransit Integration w/ Scheduling• Full Vanpool Integration
• Billing and Reporting Functions• Bookkeeping Mobile App
• Kitsap Fast Ferries Reservations Integration
• Open Payments• Fare Capping and Loyalty Programs
Leverage open architecture to be able to expand to more features in the future
Transportation Needs of Immigrants and Refugees
Update and Follow Up Discussion
Transportation Needs AssessmentWhy? To document unique
needs To understand
differences between immigrants and refugees To take appropriate
action Completed by UW
Consulting Team
What barriers do immigrants and refugees face in
accessing transportation services in King
County?
Where Immigrants Live in King County
Where Refugees Live in King County
Countries of OriginImmigrants1. India2. China3. Mexico4. Vietnam5. Philippines6. Korea7. Canada8. Ukraine9. Ethiopia10. Taiwan
Refugees1. Ukraine2. Somalia3. Iraq4. Burma5. Bhutan6. Iran7. Russia8. Eritrea9. Ethiopia10. Moldova
Findings: Barriers and Needs
Top 3 barriers and needs: Cost Level of Transit
Service Language/
Information
Findings: Inter- and Intra-group Differences
Distinctions between immigrants and refugees: Community/Support Network Material resources Trauma/mental health Language differences
Distinctions between refugee communities: Geographic access to transit Cultural and gender norms Geopolitics (trauma)
Recommendations
1. Conduct Phase 2 of this Exploratory Needs Assessment. 2. Incorporate Approaches from Community-Based
Participatory Research in Further Studies on Immigrant and Refugee Transportation Needs.
3. Develop a “One Stop Shop” for Transportation Services Specific to Immigrant and Refugee Needs.
4. Address Transportation Cost Barriers and Prioritize Affordability.
Recommendations: “One-Stop Shop”
LANGUAGE SERVICES
TRIP PLANNING
ROUTE FINDING
Digital and Print Resource for
Transportation Services
What We Heard From You
• We administered feedback survey to gather
input and reactions from coalition
members and partners
• 100 survey responses
Thank you!!!
Who Do You ServeQ1 What Populations Respondents Serve
13%
28%
43%
61%
0% 10% 20% 30% 40% 50% 60% 70%
Not Sure
Neither
Refugees
Immigrants
What Did You Like• Graphics and visualizations• Easy to navigate• Intentional thinking around racial equity and study’s limitation • History and current state of immigrants and refugees and
differentiation • Clear barriers; clear recommendations• Recommendation for participatory framework shows “respect
for community members”
What is Missing
What is Missing• Details on the temporal or geographic
service gaps of transportation• More involvement from the community
members• “Take the time and resources
necessary to really engage with the targeted population and get real data on their needs and barriers. I was deeply disappointed with this work”
• Inclusion of all transportation agencies• Bright spots• How will the recommendations be
funded or implemented?• Deep dive in topics:
• Gender• Safety and built environment• Digital literacy• Fear and trust in government• Cross-jurisdictional .
Report’s Reach
• Report’s distribution
• 24 emailed to staff; 10 to external stakeholders
• 7 shared in newsletter; 6 in social media; 2 on
website
Report’s Impact
• # of respondents changed/in the process of changing:
• 24 – engagement/outreach strategies
• 14 – organization plans regarding transportation for
immigrants and refugees
• 12 – organization practices with regards to translating
external documents into multiple languages
Report’s Impact• “Made immigrant and refugee transportation a little bit higher
priority of School District Needs.”
• Will use to help “promote bike and scooter share in other cities.”
• Will take “this report into account when coordinating for and
writing our Regional Transportation Plan.”
• “We are already doing many of the things above, but I have a
renewed commitment to improve how we are doing this.”
Your Recommendations (Select 2)
7%
0%
56%
49%
35%
26%
0% 10% 20% 30% 40% 50% 60%
Another solution not mentioned
None of the above
Recommendation 4
Recommendation 3
Recommendation 2
Recommendation 1
Your Recommendations• Prioritize the recommendations and develop work plans in conjunction with feedback
from partners that have a stake in the outcomes. • Get through the planning process as soon as possible and start engaging and working
with community members. It is time for immediate action before people get priced out of living in the communities.
• One-stop shopping makes sense, right now transportation options are an endless maze with varying income and age requirements and/or restrictions. Older adults face a similar set of problems.
• Conducting more focus groups within the agencies.• Start researching grant funding opportunities to subsidize the costs for immigrant and
refugee riders and funding for information material translation.
What we are doing about it…
Inclusive Planning ProcessImprove how older adults, people with
disabilities, and caregivers find and secure transportation
Inclusive Planning Round 2 Projects Developing One-call/One-click “one-stop-
shop” business planMuch more intentional with immigrant and
refugee engagement
Creation of Community Transportation NavigatorsPartnership with immigrant and refugee
organizations to reach the hardest-to-reach
Produce Inclusive Planning ToolkitBest practices and lessons learned on
engagement
Accessible Travel Map For older adults & people
with disabilities, caregivers, and support staff 30+ transportation services
and resources in King County Available in Spanish New update in late 2019
Fare Affordability KCMC representation on King
County Metro’s Income-Based Fare Advisory Group
KCMC’s role: Information sharing Understand needs and share
findings with appropriate decision-makers
Build awareness of what does exist within the community
Public Transit Orientations (PTO) Hopelink Mobility offers one-
time group trips, showing clients how to use transit.
Primary partnerships with resettlement agencies.
Multi-modal and transfers.
Also offer one-on-one trip planning and training to staff
Next Steps
Incorporate all feedback into Inclusive Planning Round 2 projects and existing KCMC efforts
Further assess role of transportation affordability Explore funding opportunities to support ongoing participatory
engagement What else?
Quick Briefings
Mobility Manager Update
• KCMobility.Org website launch
• Preliminary feedback from KCMC
Communications Task Force
• Official launch in early September
Inclusive Planning Round 2 UpdateRound 2 Activities:
1. Advance One-Call One-Click project2. Create Marketing/Communications Plan3. Develop scope for Community Transportation
Navigators4. Develop Inclusive Planning Toolkit for
sustainability
Inclusive Planning Round 2 UpdateOne-Call/One-Click
• Conduct study in small region to connect people to/from healthcare
appointments and other essential needs
• Produce a business plan for the platform
Marketing and Outreach• Connect with emergency room social workers to glean experiences and insights
Inclusive Planning Toolkit
Inclusive Planning Round 2 Update
Upcoming meetingsSteering Committee: Wednesday, September 11th and November 13th
from 1:00 – 3:00 PM.
Work Groups: • Marketing & Outreach: Monday October 7th, and December 2nd from
10:00 – 11:30 AM.• One-Call/One-Click: Friday October 18th, and December 6th from
1:00 – 2:30 PM. • Inclusive Planning Toolkit: Monday August 26th, October 28th, and
December 9th from 1:00 – 2:30 PM.
Access to Healthcare Update• Providing guidance for Inclusive Planning grant
• Drafted project charter for an access to healthcare awareness campaign using vignettes
• Upcoming Meeting: October 2nd; 9:30am – 11:00am at Seattle Municipal Tower
Access to Work and School Update
• Successful launch of ORCA Comparison handout
• Next Committee project: targeted small business transportation outreach
• Upcoming Meeting: October 8th; 1:00pm – 2:30pm at Columbia City Library
E&O Update•Holding E&O Field Trip – Learn about:Sound Transit’s Connect 2020 periodSeptember 6th; 10:00am – 12:00pm at Union Station, Ruth Fisher Boardroom
RARET Emergency Management Update• Hosted Regional Emergency Transportation Coordination workshop in June
• Upcoming Project: Compiling winter driving resources for transportation providers
• Upcoming RARET Meeting: Wednesday September 25th,
10:00am to 12:00pm, Snohomish County Emergency Management
North KCMC Update• Pursuing Gaps Analysis Project to understand
transportation needs in North King County
• Partnering with King County Metro to host Guiding Principles Framework Workshop, on Monday August 26th
at Shoreline Hopelink
• Upcoming Coalition Meeting: Thursday, August 22nd –10:30am to 12pm at the Shoreline Hopelink
South KCMC Update• Held stakeholder interviews for member engagement and recruitment in July and August
• Drafted 2019 – 2021 SKCMC Action Plan with 16 potential project ideas
• Partnered with King County Metro to host Mobility Framework Workshop on Friday, August 16th at Renton Library
• Upcoming Meeting: Thursday, September 12th -10:30am to 12:00pm, KCHA Section 8 Office in Tukwila
Snoqualmie Valley Transportation Coalition Update
•Current project: 5 Year Transportation Plan; over 300 responses from the community on transportation priorities
•Upcoming task force meeting: September 13th, 10:30-12:00pm at the Sno-Valley Hopelink
Eastside Easy Rider Collaborative Update
• Welcome new Eastside Coordinator, Camille!
• Successful Mobility Coffee Talks in Issaquah, Redmond, and Kirkland. Next up: Bellevue!
• Upcoming EERC Meeting: Tuesday, September 24th–1:00pm to 2:30pm, Redmond City Hall
Save the Date:KCMC Quarterly Meeting +
Breakfast PotluckTuesday, November 19th from
9:30am to 11:30am at King County Chinook Building (Seattle)
Staci HaberKing County Mobility Manager
[email protected](425) 943-6769
Please contact us with any questions!
