Kineticos Life Sciences Capabilities 12.06.16

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Kineticos – Capabilities Overview

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Kineticos is a specialized management consulting firm serving the life science industry. The firm is focused on identifying opportunities to drive strategic growth and achieve operational excellence for its clients around the globe.

About UsKey Facts

A Differentiated Approach…

▪Specialized focus in life sciences▪Real world expertise from decades in industry▪Strategic thinking▪Tactical execution capabilities▪Systematic methods and processes


Life Science Ecosystem

Regulations

Unknown Variables

Foreign Exchange Risk

Geo-Political Risk

Changing Market Needs

Pricing Pressures

Competitive Threats

Market Innovation

We view the life science industry as an evolving ecosystem. This ecosystem is defined by its network of interactions. As with any ecosystem, there are unpredictable emergent properties that result from the interactions of its participants. A company’s viability is dependent on its capacity to anticipate changes on the horizon and respond as new challenges emerge.

About UsThe Life Science Industry Ecosystem

CMOs CROs

Patients

Distributors

LaboratoriesProviders

Regulators

Payers

Biopharma


As a management consulting firm with unique knowledge and experience across the life science industry ecosystem, Kineticos—through its three practice areas—is ideally positioned to help companies thrive.

Our practice areas and service areas include:

About UsOur Practice Areas and Service Areas

Biopharmaceutical Biopharmaceutical Services Diagnostics

▪Corporate Strategy and Development

▪Medical Affairs Strategy▪Commercial Strategy

▪Corporate and Business Unit Strategy

▪Sales and Marketing▪Operational Execution

▪Corporate Strategy and Development

▪Technology and Innovation

▪Operational Excellence


Biopharmaceutical PracticeOverview and Capabilities


The Biopharmaceutical practice at Kineticos assists growth-oriented pharmaceutical and biotech companies realize their commercial potential at the corporate, portfolio and product levels.

Service areas include:

Corporate Strategy and Development Medical Affairs Strategy Commercial Strategy

▪Business Model Design▪Portfolio Strategy▪ Geographic Market Entry▪ Opportunity Assessment▪ In- and Out-licensing▪ Private Financing

▪Medical Affairs Strategic Planning and Operations

▪MSL Architecture, Management, and Support

▪ Publication Planning and Strategy

▪New Product Planning▪ Strategic Launch Planning▪ Post-Marketing Strategy and

Planning▪ Lifecycle Management▪Marketing Excellence

Biopharmaceutical PracticeOverview and Capabilities


Our Corporate Strategy services combine our in-depth experience and industry knowledge with benchmarks and competitive analysis to help biopharmaceutical companies make critical strategic, financial, and, business development decisions.

Business Model Design Portfolio Strategy Geographic Market

Entry StrategyOpportunity Assessment

In- and Out-licensing Private Financing

• Situational Analysis

• Market Segmentation

• Value Proposition Development and Validation

• Target Market Prioritization

• Business Model Optimization

• Market Opportunity Assessment

• Initial Target Product Profile Development

• Target Product Profile Revenue Forecasts

• Valuation Tradeoff Analysis

• Strategic Plan Development

• Geographic Market Opportunity Analysis

• Competitive Landscape Assessment

• Market Entry Risk Assessment

• Prioritized Market Entry Plan


• Competitive Landscape Analysis

• Target Product Profile Development and Validation

• Target Product Profile Revenue Forecast

• Term Sheet Development

• Market Opportunity Assessment

• Partner Identification/Prioritization

• Outreach Management and Meeting Support

• Due Diligence

• Deal Term Negotiations

• Investment Strategy Prioritization

• Investment Package/Dossier Development

• Investor Outreach Management

• Due Diligence Process Management

• Deal Term Negotiations

Biopharmaceutical PracticeCorporate Strategy and Development


Our Medical Affairs Strategy services

Medical Affairs Strategic Planning and Operations

MSL Architecture, Management, and Support

Medical Affairs Organizational Design

● Market Landscape Assessment● IIT/IIS Strategy● IIT/IIS Internal Review Process● Advisory Board Design &

Strategy● Medical Education Strategy● Publication Planning &

Strategy

● MSL Field Deployment Strategy

● MSL Recruiting Services● MSL Outsourcing, Consulting

and Training● MSL Management Services● Key Performance Indicator

Tracking

● Medical Affairs Executive Talent Identification

● Management Coaching & Mentoring

● Medical Affairs Infrastructure & Optimization

● Cross Functional Communication Facilitation

Biopharmaceutical PracticeMedical Affairs Strategy


Our Commercial Strategy services help biopharmaceutical companies maximize the commercial value of their products across all phases of the product lifecycle.

New Product Planning Strategic Launch Planning

Post-Marketing Strategy and Planning

Lifecycle Management Marketing Excellence


• Market Segmentation

• Global Opportunity and Needs Assessment

• Target Product Profile Development and Validation

• Target Product Profile Revenue Forecasts

• Valuation Tradeoff Analysis

• Strategic Plan Development

• Customer Segmentation

• Optimal Labeling Strategy

• Revenue Target Development

• Critical Success Factor Prioritization

• Product Positioning and Messaging

• Global Market Uptake and Payer Acceptance Modeling

• Global Market Assessment

• Segmented Market Action Plans


• Product Opportunity Prioritization

• Opportunity Tradeoff Analysis

• Lifecycle Management Plan

• Marketing Strategy Development

• Marketing Organizational Planning

• Marketing Excellence Training

• Project Implementation Support

• Post-Implementation Feedback

Biopharmaceutical PracticeCommercial Strategy


Diagnostics PracticeOverview and Capabilities


The Diagnostics practice at Kineticos helps diagnostic companies—including labs and tools companies—maximize their commercial potential at the corporate and product levels while ensuring companies operate in an efficient manner.


Corporate Strategy and Development Technology and Innovation Operational Excellence

Market, Competitor, Customer Assessments

Go-to-Market Strategy Licensing and

Acquisitions

Technology Assessment R&D Innovation Strategy Co-Development Models

Gap Analysis and Best Practice Implementation

Process Improvement Post Merger Integration

Diagnostics PracticeOverview and Capabilities


Our Corporate Strategy and Development services apply our industry knowledge combined with a data driven approach to provide actionable direction to your strategic

growth plan.Market, Competitor,

Customer Assessments Go-to-Market Strategy Licensing and Acquisitions

Market Landscape Analysis Competitor Analysis Customer Buying

Preferences Target Market Prioritization Voice of Customer

Market Opportunity Assessment

Value Proposition Development

Market Entry Strategy Commercial Deployment

Modeling

Partner Identification/Prioritization

Due Diligence Technical and Commercial

Evaluation Opportunities for

Improvement (OFI) Assessment

Diagnostics PracticeCorporate Strategy and Development


Our Technology and Innovation services helps companies identify methods of spurring growth by improving their product pipeline or through creative collaborations.

Technology Assessment R&D Innovation Co-Development Models

Product Portfolio Evaluation Competitive Product and

Service Analysis Value Proposition and

Messaging Complimentary Product

Alignment

Market Opportunity Analysis

Customer Needs Assessment

Product Gap Analysis Pipeline Strategy

Development

Companion Diagnostics and Personalized Medicine Strategy

Partnership Opportunity Assessment

Market Evaluation Product Pipeline Analysis Financial Modeling

Diagnostics PracticeTechnology and Innovation


Our Operational Excellence services apply technical knowledge and industry best practices to align processes and realize company-wide efficiencies.

Gap Analysis and Best Practice Implementation Process Improvement Post Merger Integration

Internal Operations Assessment

Gap Analysis Industry Best Practice

Alignment Implementation

Strategies Strategic Sourcing

Strategy

Lean and Six Sigma Process Mapping and

Alignment RACI Design Resource Needs

Assessment Real-Time Dashboard

Creation

Integration Plan Operational Evaluation

and Synergy Development Commercial Strategy and

Alignment Integration Project

Management

Diagnostics PracticeOperational Excellence


Biopharmaceutical Services PracticeOverview and Capabilities


The Biopharmaceutical Services practice at Kineticos supports service organizations in achieving their short and long term growth objectives.


Corporate and Business Unit Strategy Sales and Marketing Operational Execution

Business Model Design and Transformation

Mergers and AcquisitionsNew Product/Services Development

Alliance Management

Customer Segmentation Product/Service Positioning Pricing and Proposal

Strategy Competitive Strategy Sales Planning and

Execution

Process Improvement Resource Utilization

Strategy Integrations

Biopharmaceutical Services PracticeOverview and Capabilities


Corporate and Business Unit Strategy services leverage Kineticos industry knowledge and real world market data to support executives in aligning their corporate strategy with market needs.

Business Model Design and Transformation

Mergers and Acquisitions

New Product/Services Development Alliance Management

Business Plan Design Market Opportunity

Assessment New Market Entry Strategy Market Valuation and

Growth Estimates Organizational Design Tradeoff Analysis

Capabilities Gap Assessment

Target Identification Feasibility Assessment Financial

Modeling/Accretive Valuation

Due Diligence Integration

Planning/Horizon Analysis

Product Development Strategy

Market Opportunity Assessment

Voice of Customer Assessment

Competitive Landscape Assessment

Attribute Sensitivity Analysis

Capabilities Gap Assessment

Alliance Opportunity Valuation

Financial Modeling Tradeoff Analysis Feasibility Assessment Due Diligence Governance Strategy

Biopharmaceutical Services PracticeCorporate and Business Unit Strategy


Our Sales and Marketing services help companies improve their customer acquisi-tion processes by communicating differentiated value in an effective way to the most profitable customers.

Customer Segmentation

Product/Service Positioning

Pricing and Proposal Strategy

Competitive Strategy

Sales Planning and Execution

Customer Needs Assessment

Value Proposition Alignment

Segmented Market Valuation

Tradeoff Analysis Segment-Specific

Go-to-Market Strategy

Attribute Sensitivity Analysis

Value Proposition Development

Service-Specific Go-to-Market Strategy

Customer Feedback Loop

Customer’s Willingness-to-Pay

Pricing Sensitivity Analysis

Pricing Process and Tool Development

Segment-Specific Pricing Strategy

Competitive Landscape Analysis

Voice of Customer Assessment

Competitive Benchmarking

Competitor-Specific Go-to-Market Strategy

Territory Design/ Realignment

Compensation plan Design/Realignment

Project Scoping and Planning

Account Management Strategy

Biopharmaceutical Services PracticeSales and Marketing


Process Improvement Resource Utilization Strategies Integrations

• Benchmarking• Gap Analysis• Net Promoter• Industry Best Practice

Alignment• Prioritized Process

Improvement Plan• Implementation Support• Cost Management Strategies

Process Mapping Activity-Based Costing Resource Needs

Assessment RACI Design Employee Retention

Planning Cost Management

Strategies

Integration Plan Financial

Modeling/Accretive Valuation

Integration Project Management

Commercial and Internal Communication Plans

Biopharmaceutical Services PracticeOperational Execution

Our Operational Execution services help clients identify, measure, prioritize and ad-dress operational challenges that hinder customer satisfaction and firm growth


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Kineticos Life Sciences Capabilities 12.06.16