KINECT WORLD

S

PAUL M

CG

This will explain everything:

- Kinect Retail Title

- Preschool & young kids- Parents play too!

- A game about communication- Explore planets andmeet fuzzy aliens :)

What’s the Game!?

HOW TO PLAY- Learn to communicate with and

understand each people.- A dance game meets sound

(Teletubbies, Clangers, et al)

- First, greetings, simple words, names for things- Then use these to solve puzzles and

make things happen.

- Kids love nonsense and surprises- Key for language development, and

even humour development!

MINI-GAMES- Unlock new mini-games as you play

- Incentives and rewards- A change of pace from the main game

- Music/dance based- Rituals, festivities

- Alien Sports- Interactive ‘toys’, play- Multiplayer

- Between kids or kids & parents/minders

AESTHETICS- Every world unique- Classic Children’s TV

- Stop Motion: - Clangers, - Bagpuss

- Puppets: - Thunderbirds, - Sesame Street

INSPIRATIONS & CONTEXT- Kinect

- Dance Central- Milo & Kate- Once Upon a Monster

- Voice- Hey You, Pikachu!- Seaman

- Themes/Setting- The New World- The Little Prince- Pikmin

KIDS LOVE MONSTERS!

WHY KINECT?- Massive push from Microsoft, keeps 360 ‘fresh’.- Kids are a primary market. - No controller.

WHY RETAIL?- Higher risk, but greater exposure.- The mainstream parent.- Budget Holiday 2012 push.

CHALLENGES- Atypical game design

- Too complex for very young children? Parents!- Work with kids and parents- Advice from teachers and developmental psychologists

- Not frustrating- Kinect recognition and feedback works well- When make you make a mistake, it’s fun!

- Appealing to girls- Different landscapes/areas; non-competitive game

- Keeping children engaged- Accompanied by stories, room for creativity.

WHY US, WHY NOW.- Modest game budget

- Team size: 15 -> 20- Time: 12 months- Budget: £400,000

- Educational games huge again.- Games can be positive!

- TV & Games aren’t baby sitters: - Involve the parents.

- Educational, toddler developmental.- Promote social and emotional development.- Promote tolerance.- Promote inquisitiveness, and learning. - Continuously challenge assumptions.

TRANSMEDIA POTENTIAL- Why:

- Powerful- Long lasting- Facilitate story telling

- Examples:- Television Series- Safe internet zones- Children’s Books- Physical Toys & Games

“Mars ain’t the kind of place to raise your kids.

In fact, it’s cold as hell.”

- Elton John

KINECT WORLDS THANK YOU!