KIMB Corporate Profile

7/27/2019 KIMB Corporate Profile

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CORPORATE PROFILE 2013


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CONTENTS

1. Our Vision & Mission

2. Background

3. Corporate Milestones

4. Management

5. Branch Network

6. Service Excellence

7. Financial Strength

8. Services

9. Products


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OUR VISION & MISSION

Vision

Excellence in Service

At Kurnia Insurans, excellence is in the very weave of our conscience. We dont indulge inrandom acts of excellence, but rather it is part of our culture and an integral part of who weare.

Our guiding principles are: Lasting relationships with our customers through our product offering and services Commitment from service quality to brand loyalty Prioritizing customers needs

Mission

To meet customerexpectations throughexcellent service

To be an employer ofchoice

To continue as a caringorganization and corporatecitizen

To deliver reasonable returnto shareholders


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BACKGROUND

Kurnia Insurans (Malaysia) Berhad (the former entity of AmGeneral Insurance Berhad) wasincorporated on 30th December 1978. Back then, it was known by another name - Industrial

and Commercial Insurance. It established its present brand name, Kurnia Insurans in 1991.

On 26th September 2012, AmBank Group and IAG International Pty Ltd (IAG)acquired100% equity interest in Kurnia Insurans via AmG Insurance Berhad, and the combinedbusinesses of AmG and Kurnia emerge as Malaysias general insurer and a clear marketleader in motor insurance, delivering significant competitive advantage.

The new entity for this combined business, AmGeneral Insurance Berhad (AmGeneral)continues to trade under its two trusted brands Kurnia Insurans and AmAssurance. Thesebrands are the face of the company to its agents, customers and the general public.

Underwriting around RM1.7 billion of insurance premiums each year, AmGeneralsdistribution channels include over 7,000 agents, supported by our extensive national branchnetwork, as well as 188 AmBank branches across the country.

Kurnia Insurans' success is founded on fair business practices, which protect the legitimateinterests of its policyholders and offers business opportunities to its service providers.

Serving more than 4 million customers, Kurnia Insurans offers extensive general insuranceproducts and services, ranging from motor to commercial and personal lines insuranceplans.

With our strengthened market position, Kurnia Insurans stands as a pillar of the industry,representing stability and strength with exceptional product offering, distribution andcustomer service.

With the liberalization of the Malaysian insurancemarket, Kurnia Insurans has undertaken severalinitiatives in expectation of rising market competitionand industry challenges. One predominant move isstrategizing towards differentiating Kurnia Insuransfrom its peers by providing superior customerservice coupled with more value-added services toattract and satisfy customers. Kurnia Insurans firmlybelieves that its corporate strategies will bring thebrand to a higher level of performance and quality ofservice to its stakeholders, customers, businesspartners and agents in line with its motto

"Excellence in Service".


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CORPORATE MILESTONES

1991 Assumed present name as Kurnia Insurans (Malaysia) Berhad

1993 Gross premium surpassed RM200 million

1995 Total assets surpassed RM500 million

1996 Pre-tax profit surpassed RM100 million; Attained MS ISO 9002

1997 Gross premium surpassed RM500 million

1998 Paid-up capital increased to RM100 million

1999 Total assets surpassed RM1 billion; "A" Rating for Claims Paying Ability by MARC

2000 Launch of Kurnia Auto Assist (KAA)

2001 Paid-up capital increased to RM200 million; Corporate Head Office moved to the 25-storey MenaraKurnia

2002 "A" Rating for General Insurance Financial Strength, accredited by MARC; Attained MS ISO9000:2000

2003 Total assets surpassed RM1.5 billion; Launch of Kurnia Express (KE)

2004 Gross premium surpassed RM1 billion; "A+" Rating for General Insurance Financial Strength,upgraded by MARC; Launch of MediGuard and MediGuard Express

2006 "A" Rating for General Insurance Financial Strength re-affirmed by MARC; Launch of 2 new divisions -Property & Casualty Division & Motor Division; Launched 8 new medical insurance policies -MediGuard Junior, Grads, Family, Senior, Biz, Lady, Premier and Value

2007 Total assets surpassed RM2 billion

2008 Launch of "Auto Shield" plan; Awarded Malaysia's Most Valuable Brand (MMVB) 2007; Partnershipwith Microsoft Malaysia to become the first user of Microsoft Dynamics CRM 4.0; Won Bronze inBrand Leadership Award under Life and General Insurance Category by Malaysia Brand Equity

2009 Launch of Perfect 10 personal accident plan, KAA Riders & enhanced KE services; IntroducedCompensation for Assessed Repair Time (CART) extension service; SMS alerts & notifications;Awarded MMVB 2008 and 2009; Launch of Perfect Rider; Launch of One Touch Campaign;Upgraded compliance certification to MS ISO 9001:2008

2010 Launch of Perfect 10 Plus, Pet Insurance and Student Personal Accident plans; KAA Ridersservice extended to Johor, Penang and Malacca; Launch of KurniaInsurance Facebook and Twitterpages; First general insurer to adopt the Insurance Services Malaysia (ISM) Automotive BusinessIntelligence system, which is an independent vehicle valuation system; Integrated its sales systemswith the ISM No Claims Discount (NCD) system for reference of eligible NCD for motor insurance

2011 Launch of Kurnia Mobile iPhone application; Launch of MediGuard Supreme; Launch of AutoGuard

Warranty and PA Supreme; Launch of Kurnia Mobile One Touch application

2012 AmG Insurance Berhad has acquired 100% equity interest in Kurnia Insurans

2013 AmG Insurance Berhad is vested into Kurnia Insurans (Malaysia) Berhad under one insurance license,and renamed AmGeneral Insurance Berhad (AmGeneral). AmGeneral continues to trade under its twotrusted brands Kurnia Insurans and AmAssurance.


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MANAGEMENT

Travis Atkinson

Chief Executive Officer

Michelle DanChief Financial Officer

San Chee KitGeneral Manager, Risk and Compliance

Lee Wai KwonGeneral Manager, Information Services

Stephen BeattyGeneral Manager, Claims

Philip KohGeneral Manager, Operations

Steven VisvalingamChief Actuary

David ChangGeneral Manager, Technical Service

Chow Wey MingGeneral Manager, Agency Development

Grace QuahGeneral Manager, Agency Distribution

Chua Yee SiongGeneral Manager, Alternative Distribution 3

Bernard TanGeneral Manager, AmAssurance Distribution

K K LeeGeneral Manager, HR and Services


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BRANCH NETWORK

Head Offi ce

Menara Kurnia - Leisure Commerce Square

Wilayah Persekutuan

Kuala Lumpur Branch - Bangunan AmAssurance, Jalan LumutKepong Branch - Pusat Niaga Metro Prima

Selangor

Central Branch - Leisure Commerce SquareSelangor Branch - Wisma Kurnia, Jalan MaharajalelaKlang Branch - Bandar Baru KlangKajang Branch - Kawasan Perindustrian Ria

Negeri Sembilan

Seremban Branch - Beta Ria Business Centre

Melaka

Melaka Branch - Jalan Taman Melaka Raya

Johor

Johor Bahru Branch - Bandar Baru UdaJohor Jaya Branch - Taman Johor JayaBatu Pahat Branch - Taman MakmurSegamat Branch - Jalan Genuang KampungKluang Branch - Jalan Haji Manan

Perlis

Kangar Branch - Medan Raja Syed Alwi

Kedah

Alor Setar Branch - Wisma Kurnia, Lebuhraya Darul AmanSungai Petani Branch - Bandar Aman Jaya

Penang

Penang Branch Burmah PlaceButterworth Branch - Pusat Bandar Sunway

Perak

Ipoh Branch - Pusat Perdagangan GreentownTaiping Branch - Jalan KamuntingSitiawan Branch - Jalan Lumut

Kelantan

Kota Bharu Branch - Jalan Sri Cemerlang

TerengganuKuala Terengganu Branch - Jalan Sultan Mahmud

Pahang

Kuantan Branch - Jalan BeserahTemerloh Branch - Bandar Sri Semantan

Sarawak

Kuching Branch - Jln Datuk Wee Kheng ChiangMiri Branch - Jalan PermaisuriSibu Branch - Lanang Road

Sabah

Kota Kinabalu Branch - Bandaran BerjayaTawau Branch - Fajar Complex, Jalan Haji Karim


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SERVICE EXCELLENCE

In line with our vision of becoming the leading financial services group in the ASEAN region,Kurnia Insurans has taken a revolutionary step in reshaping our corporate culture,philosophy and the way by which we can reach out to our customers better. Our commitment

towards corporate excellence and delivery of superior quality services has garnered us thetrust in our brand and sustained our position as a market leader.

Kurnia Insurans trains and supports its employees to deliver consistently high standards andefficient customer service at every touch point. With our strong service culture, we becamesynonymous with fast, efficient services among our policyholders and agents. We believethat when our customers are happy with our service, they will tell others to promote thebrand.

Awards & Recognit ions

Kurnia Insurans believes that quality commitment and brand equity determine the overallsuccess of the company as it reflects the strength of a brand in customers mind. This isevident when Kurnia gained unprecedented awards and accolades that strengthen our

market position and brand confidence in our customers mind.

ISO 9001:2008

Kurnia was quick to embrace ISO requirements in early 1995.We adopted this world-class reference standard set by theInternational Organization for Standardization (ISO) as thefoundation for our operational systems. Kurnia was ISO 9002certified by SIRIM in 1996. In 2009, we upgraded ourcompliance certification to ISO 9001:2008. Our continuouscommitment to quality had enabled us to meet and surpass therequirements in this certification year after year. Compliance tothis standard also serves to strengthen our compliance level toother industry related standards.


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Kurnia Insurans will continue to benchmark ourselves in the market with perseverance andmotivation to excel through different challenges that may come our way. We are ready for apositive transformation and this tool shall continue to strengthen our operational efficiencyand effectiveness across all areas, from claims management to marketing.

MALAYSIAS MOST VALUABLE BRAND (MMVB)

Kurniawas awarded Malaysias Most Valuable Brand 2009 for the3rd consecutive year with the brand value of RM139 million in avaluation study commissioned by 4As (Association of Accredited

Advertising Agents Malaysia) and The Edge in November 2009.The award highlights the best branding practices and presentsthe most valuable brand as a role model for other companies.This recognition will encourage Kurnia to compete moreconfidently on the world stage by leveraging on the strength ofour brand.

MALAYSIA BRAND EQUITY AWARD 2008

Kurnia won the Bronze in the Brand Leadership Award (BLA)under the Life and General Insurance Category by theMalaysia Brand Equity Award 2008. Kurnia is the only localestablished insurance brand to be awarded under thiscategory. This award has given us an edge over ourcompetitors in terms of media exposure and the experienceof winning this has certainly encouraged us to strive further inour brand excellence practices.

2012 READERS DIGEST TRUSTED BRANDS AWARDS

Kurnia was recognised as Malaysias Most Trusted MotorInsurance Brand as judged by Malaysians in the 2012 ReadersDigest Survey. Winning the award is the ultimate seal of ourcustomers approval on our motor products. Our winning brand,Kurnia has proven our trustworthiness and commitment toquality, value, innovation, social responsibility and to satisfyingconsumers needs. The Readers Digest poll is considered theregions leading, objective barometer of brand performance,which measures a broad spectrum of consumers brandpreferences.


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SERVICES

Kurnias workforce and strong agency force nationwide has brought us closer to the marketwhilst improving our brand awareness and to be better tuned to customers requirements and

expectations.

KAA service is further enhanced in November 2008 with the deployment of KAA Riders onmotorcycles in the Klang Valley. These riders will arrive at the breakdown scene within 15

minutes in the Klang Valley area to carry out repairs if possible. Otherwise, alternativearrangements will be made through the KAA call centre. The KAA Riders service is alsoextended to major towns of Penang, Johor and Malacca.

Customer satisfaction will continue to be our No. 1priority. In this light, we aim to maintain and improve

on our competitive edge by providing value-addedservices to our customers and to strive to be theinsurer of choice of our valued customers.

Today, Kurnia has become a reliable and trustedhomegrown brand among its 4 million policyholders.Our ability to connect the brand emotionally to thepeople has gained trust, create value anddifferentiate ourselves from others. Thus, generateaccessibility and visibility.

Launched in October 2000, Kurnia Auto Assist (KAA)offers free 24-hours roadside assistance services.Apart from enjoying our 24-hours breakdown services,KAA members will also enjoy the value-added services, suchas special rebates and discounts from a wide range ofmerchants nationwide. The KAA membership has grownsignificantly to 1 million today.

As part of Kurnias value-added services,free SMS alert is an addition to our serviceimprovement. SMS status notifications aresent when customers renew their motorpolicy or file a claim. The service alsoenables customers to rate Kurnias servicequality and send feedback through SMS andmake NCD enquiries. KAA can be contactedat 1-800-88-3833.


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While agents continue to be the main premium generator to our business, Kurnia isdeveloping its alternative channels by strengthening its call center. The company has alsolined up innovative products to be introduced to the public to provide more comprehensiveinsurance coverage that meets the needs of different people. Among those that werelaunched was Perfect Rider, a specially designed protection plan that guards policyholders

and their passengers while driving or riding, boarding or alighting from the named vehicle.

Besides implementing internal improvements, Kurnia is also educating our policyholders tofully utilize our value-added services such as KE and KAA via the One Touch campaign.This is part of our pull-strategy to attract the public who are not insured with us to be Kurniaspolicyholders.

Following the successful launch ofKurnia Mobile for iPhone users, Kurnia continues tofurther enhance its mobile technology for the convenience of its customers through thelaunch of its second mobile application called Kurnia One Touch.

Being the first general insurer in Malaysia to launch its very own mobile application, KurniaOne Touch aims to reach out to its policyholders to further assist them in the event of anyroad emergency and to expedite the claims service. Kurnia One Touch is a free mobileapplication and is available for iPhone, Android and BlackBerry.

Kurnia Express (KE) was launched on December 1, 2003 atthe Hyatt Regency Saujana Resort, Subang Jaya. Theservice was re-launched at Manara Kurnia in November2008 with additional features and enhancement.

KE is an innovative service that enables comprehensivemotor policyholders to immediately settle their claims either

by cheque or direct deposit of cheque for Own DamageClaims, amount up to RM3,000. The Windscreen Claimservice, of up to RM5,000 is also extended for policyholderswho have their insurance coverage for windscreen.

In addition to the launch of Kurnia Auto Assist (KAA) motorcycle riders, enhancedKurnia Express (KE) and SMS alerts for our customers, KIMB has also embarked onnew initiatives. KIMB has also introduced a new motor product extension,Compensation for Assessed Repair Time (CART), under the private carcomprehensive motor policy. CART provides compensation to policyholders for theexcess number of days the vehicle is being repaired at the workshop based on theloss adjusters assessment.


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PRODUCTS

PERSONAL ACCIDENT

Kurnia offers a wide range of Personal Accidentproducts that cater to the different needs anddemands of our customers. Personal Accidentinsurance provides compensation in the event ofdeath or disablement caused by accidental,violent, external and visible means. Coverage isavailable for individual, family or on group basisby employers, associations, clubs and similargroups. In general, the period of insurancecoverage is on annual basis.

MOTOR

When you buy a motor vehicle, you need to have amotor insurance. Kurnias basic motor policy protectsagainst losses or damages to vehicles, third partybodily injuries and properties. Kurnias Private CarComprehensive policy includes Kurnia Auto Assist(KAA), a free 24-hour service for breakdowns andaccidents and Kurnia Express (KE), a 1-hour motorclaims service, where you will receive immediatesettlement at our designated Kurnia Express Centers.

HOME

Insures home, property and personal effects againstfire, theft, natural disasters and accidental physical lossor damage. Available to private dwellings, houses, flats,garages and out-buildings depending on the type ofcoverage. Kurnias home protection plans include FireInsurance, Houseowner and Householder Insurance aswell as Householder Plus Insurance. Insurance for

maids is also available to cover personal accident,repatriation expenses, hospital and surgical expenses,weekly benefits for temporary total disablement, fidelityguarantee and personal liability.


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MEDICAL

Proper healthcare is no longer a privilege, but aright for everyone as health insurance coverage isone of the key components of a sound financialplan and a necessity in view of the escalatingmedical cost. Kurnias MediGuard medical policyguarantees hassle-free admission and dischargefor a covered condition at any of our panelhospitals nationwide. Alternatively, insured can optfor the reimbursement plan, with a lower premium,where the insured settles the bill upon dischargeand submit for reimbursement for a coveredcondition. Kurnia has individual medical insuranceproducts that are specially designed for everyoneand anyone from all walks of life. In addition,Kurnia also customize Group Medical Insuranceplan to cover employees medical expenses thatsuit the needs of the company.

TRAVEL

Kurnia Care Travel, Travellers PersonalAccident and Travel Supreme safeguard the

insured while they are on a vacation, excursionor a business trip. The policies extend from localactivities to overseas travels, be it individually orin groups.

GOLF

Our policy specially put together a totalprotection plan for golfers that covers public

liability, personal accident, damage to golfequipment, buggy and even medicalexpenses for your caddy.


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BUSINESS

Building on long-standing and closerelationships, Kurnia offers clients effective

and competitive financial protection services,effective risk management solutions tosupport your business activities.

COMMERCIAL & INDUSTRY

Fire InsuranceFire Consequential Loss InsuranceIndustrial All Risks Insurance

ENGINEERING

Boiler & Pressure Vessel InsuranceMachinery Breakdown InsuranceMachinery Breakdown-Loss Of Profits InsuranceElectronic Equipment Insurance

CONSTRUCTION

Erection All Risks InsuranceContractor's All Risks InsurancePerformance Bond Insurance

MARINE

Marine Cargo InsuranceGoods In Transit Insurance

LIABILITY

Professional Indemnity InsuranceProduct Liability Insurance

Public Liability InsuranceEmployer's Liability Insurance

EMPLOYEE BENEFITS

Workmen's Compensation InsuranceForeign Workers Compensation Scheme InsuranceGroup Personal Accident Insurance

GENERAL

Machine & Equipment InsuranceEquipment All Risks InsuranceMoney InsuranceBurglary InsurancePlate Glass Insurance

PACKAGED PRODUCTS

Kurnia Biz Guard Insurance


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AmGeneral Insurance Berhad

Menara Kurnia,No. 9, Jalan PJS 8/9,46150 Petaling Jaya,Selangor Darul EhsanTel: 603-7875 3333Fax: 603-7875 9933

Email: [email protected]

Documents

KIMB Corporate Profile