WatsonsWater

100%rPETBo1les

KimSiu

GeneralManager–Marke=ngWatsonsWater

Green

Sport

Charity

1. Branding 2. Social Responsibility 3. Crisis Management 4. Risk Management

Recycled

Plant based

Biode-gradable

Petroleum

Prices at Recycling shops in HK:

iron - 50c/kg paper - 40c/kg plastic – $0

Recycle boxes numbers in HK estimation (TBC): 3 colors On-the-go: 70 x 18 = 1200 3 colors Residential: 60 x 18 x 20 = 21600 Watsons offer = 10 to 30

Webelievein: ValueCrea=onfor“RecycledMaterials”foreffec(verecyclinginHK.That’swhywemadecommercialproductsfrom“RecycledMaterials”

Recyclables collection

Granulating into plastic pellet

flakes

Washing and Palletizing

IPS – injection preform system

Public recycling

Recycler collection Washing Palletizing Preform

Injection Bottle

making

Advertising But no Penalty

Subsidizing But YOT is Closing

? ? ?

Are we pressing the wrong button?

But no one else…

Sleeveswith“doubledoCedlines”tofacilitateitseasyremovalforrecycling

OnlineViralVideo

Over1.2millionviewershipwithin4weeks

Extensiveeduca(ononrPETboCle&“CorrectRecyclingSteps”

PressConference

Over45piecesMediaCoverage

Extensiveeduca(ononrPETboCle&“CorrectRecyclingSteps”

Bo1leRecyclingProgram

Extensiveeduca(ononrPETboCle&“CorrectRecyclingSteps”

Don’t know what rPET is…

No one ever thought of asking for recycled materials…

100% recycled = 100% recyclable?

Plant bottles are greener? Biodegradable bottles are greener?

Packaged Water should be twisted

Only Watsons Water require to separate into parts…

Need to pay for rental on educational display

Why 'Eco '?  Is Eco the differentiating factor? Will Watsons be seen as a follower if Eco? Do consumers care about the difference between rpet and other Eco bottles? Since HK plastic recycling system isn't effective and if a large portion of our products cannot be recycled no matter how hard we try, people will challenge our recyclability, why bother? Young people think CSR and Eco are old fashioned?

Public recycling

Recycler collection Washing Palletizing Preform

Injection Bottle

making

What we think we can do…

Subsidizing on investments Waste charging Cost waiving Recognizing

Advertising Rebate system consumers to pay for recycling Education

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