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Killer content curation tacticsLaura Crest, blog editor & content curator for SuccessWorks, SEO Copywriting.com
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So what is content curation?
✤ Lee Odden, CEO of Top Rank Marketing, asked 10 content marketing experts to define the term
✤ Ann Handley of Marketing Profs said: “...Content curation is the act of continually identifying, selecting and sharing the best and most relevant online content and other online resources...on a specific subject to match the needs of a specific audience.” 2
Why should it matter to you?
✤ Rebecca Lieb of Econsultancy said it well: “Why bother? Tons of reasons....In an era where marketing is supplanting advertising and storytelling is an ever-more essential part of the marketing message, carefully curated content - well presented - is an immense brand asset, be it to a humble, over-caffeinated individual blogger or a Fortune 100 company.”
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Credibility, trust, & authority: the branding benefits of curation✤ Once the sacred realm of
journalists, content curation is now recognized as not only a way to build your brand, but build trust in your brand
✤ Offering superior, well-organized & truly useful content - consistently & over time - can help establish you/your brand/your client’s as a trusted, go-to source of valuable information. Golden! 4
✤ Set up a separate email address specifically for subscriptions
✤ Set up an RSS feed if you’re into that (and if it’s an option)
✤ Set up Gmail alerts for select topic interests (e.g., “SEO copywriting”) and favorite sources (e.g., “Heather Lloyd-Martin,” “Danny Sullivan”)
✤ Use bookmarks for sources you may just want to check periodically
So how to do this?
More on how to curate content
✤ Monitor (and engage with) relevant forums, groups, & blogs for topic threads & links
✤ Social Networking Sites - Twitter, FaceBook, LinkedIn, Google+, Pinterest
✤ Bookmarking Sites - StumbleUpon, Delicious, etc.
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✤ Use hashtags (#) on Twitter to segment your interests (e.g., #SEO, #Content Marketing), then follow the yellow brick road of links cited
✤ Make a point of following industry thought leaders
✤ Use a smart Twitter application to save precious time (e.g., HootSuite, TweetDeck)
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Twitter for serendipity
Curate the curators!
✤ There are many sources of weekly curated content, and their number is growing by the day.
✤ Be discerning: look for authority and expertise not only with the source, but with the individual contributor(s) cited.
✤ That said, weekly (and daily) “roundups”, “wraps”, “recaps”, etc., can be great sources of “pre-curated”, quality content - and perhaps more importantly, of links for cultivating your own content curation list.
✤ Notable daily’s include Search Marketing Land & sister site, Marketing Land. Exceptional weekly’s include SEO Copywriting, Social Media Examiner, State of Search, HubSpot, GigaOm & Reel SEO (video).
Don’t forget the news!
✤ It’s easy to forget more mainstream online resources like the Wall Street Journal, New York Times, Harvard Business Review, Fortune, and Forbes.
✤ These sources often “catch” news relevant to the industry before the industry does, & offer valuable context & links
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Professional journals & online magazines✤ There are also hidden
“gems” in the way of both print & online professional journals & magazines
✤ These sources are goldmines for original thought and hard data
✤ Exemplary online sources include Target Marketing Magazine, Open View Partners, Entrepreneur, Website Magazine, & Marketing Sherpa
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What to take away from this✤ Content curation, done
well, can not only help establish your brand, but it can also infuse it with “cred” = golden!
✤ There are scads of resources for curation: news, social media, blogs, forums, pre-curated dailies & weeklies, professional journals & online magazines
✤ Set up a smart, streamlined system for cultivating content
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Talk to me!
✤ Thank you for gracing me with your presence!
✤ Should you wish to contact me with any questions, thoughts, feedback, or fantastic guest posts, please do!
✤ Email: [email protected]
✤ Twitter: @ljcrest
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