Kifu branding, web and interface application design

We know your brand resides within the hearts and minds of customers, clients, and prospects. It is the

sum total of their experiences and perceptions, some of which you can influence, and some that you

cannot. At Create and Associates, we believe it is key to spend time investing in researching, defining,

and building your brand. After your entire brand is a foundational piece in your marketing

communication. The objectives that a good brand will achieve include:

Delivers the message clearly

Confirms your credibility

Connects your target prospects emotionally

Motivates the buyer

Concretes User Loyalty

Our goal and strength is to help you integrate your brand strategies through your company at every

point of public contact.

Client: Kifu – Software to simplify non-profit management

Project: Website, branding, marketing

Challenge: Develop a website and complimentary user interface for a new software product to manage

a non-profit community and its events. Frustrated with cumbersome and inflexible older products, our

client saw the need for a system that was intuitive, easy to use, and that fit with the way its customers

did their jobs. And, given the financial challenges that so many non-profit organizations face, our client

wanted to create a product that was affordable and simple to operate.

Results: Kifu is unlike any product on the market, and early feedback from beta customers has been

excellent. They particularly like the seamless nature of the product and the simplicity with which it

manages their day-to-day functions. We created a clean, innovative, contemporary look as the core of

their brand identity. The unique logo colors, shapes and brand identity into the interface and website.

For more information visit: http://www.createcr.com/category/case-studies/