June 27 2009 Drapers 19

indicator

kidswear

Drapers spoke to 50 independents about their 8-13 year-old kidswear business for the week ending June 13. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers

8-13 year oldsBrit brand Little Joule is hot property among independents catering for the eight to 13 age range, coming top of our poll of which brands give the best margin. T-shirt sales outstripped other product categories while girlswear made up the bulk of sales at most of the kidswear retailers surveyed.

For the latest kidswear news, visit www.drapersonline.com/ news/other-sectors/kidswear

Top 10 Best-selling brands of the week

1 Timberland2 Miss Sixty3 polo Ralph Lauren4 Little Joule5 Juicy Couture6 pepe Jeans7 Diesel8 Mona Lisa9 French Connection10 DKNY

Top 5Best-selling categories of the week

1 T-shirts2 Dresses3 Shorts4 Jeans5 Tops

Top 5Best-selling tops brands of the week

1 Timberland2 Miss Sixty3 polo Ralph Lauren4 pepe Jeans5 Juicy Couture

Quickfire questions

When did/will you go on Sale?

Three weeks ago 5%Two weeks ago 20%Last week 15%This week 15%Waiting until July 45%

What product category did you buy more of for spring 09 than you did for spring 08?

1 Dresses2 T-shirts3 Shorts

What brand offers you the best margin?

1 Little Joule2 Catimini3 Diesel

We sell more boys’ product than girls’. Girls are far more fashion awareWanda Bratby, owner of Ribbons & Beaux in Huddersfield, West Yorkshire

High point: Timberland led the way

Jewel in the crown: Little Joule

Shorts story: Miss Sixty

of 8-13 year-old kids’ indies say non-UK brands are selling best

87%

Little Joule is our top seller, but two thirds of our brands come from overseasEmma Coombs, owner of Isobel & Henry in Bingham, Nottinghamshire

of 8-13 year-old kids’ indies say girlswear is outselling boyswear

80%

00%Better

00% Same

00% Worse

Fashion in figures

22%Better

28% Same

50% Worse

Total week’s takings

Average spend

DATE:week ending june 13 2009

6.1% Year-on-year change

£3,700Average:

What were the total sales in your store this week?

What was the average spend per customer in your store this week?

Date:week ending june 13 2009

Average:

£68.83

How does your week’s business compare with this time last year?

What percentage of your product mix is footwear?

Average 10%