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This is a PR plan I did for Kids off the Block.
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1 1 6 2 7 S . M i c h i g a n A v e n u e C h i c a g o , I l l i n o i s , 6 0 6 2 8
2012
Fundraising & Awareness
PR Campaign
Lisa D Brock & Janae Brothers
Kids off the Block
1
Table of Contents
Content Page
Situation Analysis………………….. …. 2-3
Audience……………………………….4
Objectives………………………………4
Strategies………………………………..4
Tactics…………………………………..5
See Attached .pdf versions
Calendar…………………………………6
Budget………………………………….7
Plan Evaluations………………………7
Fellowship Luncheon Plan……………8-10
2
Situation Analysis
Kids off the Block was established, "To provide at-risk, low income
youth, with positive alternatives to gangs, drugs, truancy, violence, and the
juvenile justice system" as discussed in the mission statement. KOB has made
a commitment to the youth in our communities. It is located in the Roseland
Community of Chicago and a 501(c) 3 nonprofit organization.
Founder of KOB Mrs. Diane Latiker is a resident of the Roseland community on the far
south side of Chicago. She founded Kids off the Block, Inc. (KOB) in July of 2003. Latiker was
given a vision from her mother Ruth Jackson. Ms. Jackson saw that the youth in the
neighborhood liked and respected her daughter; so she prompted Diane to open up her home to
troubled youth.
Looking at the children that were always at her home, Latiker saw health professionals,
doctors, lawyers, musicians, athletes, politicians, actors, and more possibilities. She believed
that she could make a difference in her community, and in the many youth that she came in
contact with daily. She became more encouraged than ever and began to think about using her
home to get young people off the streets and involved in programs that would benefit them for
the rest of their lives.
Her vision came to be true. Kids off the Block now services over 300 Chicago-land
youth. At KOB they target youth ages 12- 24 years. The programs provide a diverse set of youth
with developmental programs that help build character and enhance the academic ability of its
participants. The KOB board of directors plans to provide a safe haven for the youth to
congregate and enjoy learning.
Kids off the Block’s board of directors are worried about funds and fundraising. The
need to develop a relationship with committed donors and sponsors is important. They also have
a need to extend their programs to more kids around the U. S. Stated specifically, their needs to
be someone to do website updates and maintenance. There is also a need for a workforce manual
and an in depth organizational chart. Another thing specifically mentioned that the organization
needs is a Fundraiser and Event Plan.
ABOUT THE ROSELAND COMMUNITY
The population of Chicago’s Roseland community is 53,056. Most of the people living
there are between the ages of 5 to 10. However, the median age is 32 years old. Twenty-two
percent of the households are single mother households. Ninety-Eight percent of the Roseland
population is African-American and the average household brings in an income of $43,984.
Seventy -three percent of the population does not have a high school diploma or GED equivalent.
Only eleven percent of the population has attained a bachelor degree.
3
The Roseland community is a breeding ground for at-risk youth to be involved in
negative behaviors. During the past 5 years, the level of violence has increased to the point
where it is impossible for youth not to be affected – either directly or indirectly.
Youth who live in Roseland are generally labeled as “at-risk” youth. The crime rate is
high. The socioeconomic status of families in the community is severely low. Human service
organizations and recreation centers are either far or non-existent.
Sources: City-Data.com & Kobchicago.org
KOB PROGRAMS: Violence Prevention/Intervention Tutoring, homework assistance GED Preparation Financial literacy Physical education, health & nutrition Male & female mentorship Music Drama/Theatre Community Service Local/Out of Town Travel Leadership Workshops Community Organizing Career Development/Workshops Job Referral/Training Program
PARTNERSHIPS: Roseland Safety Networks Coalition
City of Chicago Community Assistance
Programs (CAPS)
Juvenile Intervention Services (JISC)
Windy City Cares/ Nehemiah Project
Phalanx Family Services
Roseland community collaborative(RCC)
4
Objectives Informational:
We want to expand the program to more areas.
Motivational:
We want to increase the amount of donations by
______inspiring more people to donate.
We want to increase the amount of youth KOB
_______services.
Audience
Primary Audience: Youth in the Chicago-land areas that are at a high risk for crime behaviors are our primary
_________________audience.
Secondary Audience: KOB targets youth in high risk areas including, but not limited to, Cleveland, Minneapolis, Kansas City,
Missouri, Baltimore, Miami, Memphis, Detroit, Birmingham, Alabama, Orlando, Florida, and Atlanta, which
have been listed as some of Americas top ten most dangerous cities within the past five years. There is also
currently a branch beginning in New Orleans, Louisiana. In these areas KOB will continue to push its programs
to youth ages 12- 24 years, but anyone is welcome.
Strategies
Pursue special event opportunities in local area to allow members of the community to help the organization.
•Fundraiser
•Fellowship Luncheon
•Open House
Pursue earned media opportunities in target community based media outlets to generate positive publicity for
the campaign
News Conference and Media Day
• Web Updates (Provide media with more current information)
•Media Kit
Pursue digital media to provide various viral outlets to community.
Social Networking (Upgrade Facebook, twitter)
o Changing social networking for dianekob to KOBChicago gives Kids off the Block its own
identity as a non-profit organization.
YouTube Channel
Website Management( specific a specific member and time for weekly updates)
Pursue paid media opportunities in target community to raise knowledge of this organization and campaign.
Flyers and Brochures
Non-member informational newsletter
Member Newsletter
KOB Donation Flyer
5
Tactics Fundraising
1. World’s Finest Chocolates
a. Participants pass out
informational flyers at
this time.
b. Script for Kids to say at
the Door
2. PSA-Activist Against Violence
a. Printer Cartridge
Recycling
b. Bottle/ can recycling
Event Tactics
3. Sponsor Recognition Luncheon
4. Open House/Media Day
Tangible
5. Workforce Manual
6. In Depth Organizational Chart
7. Media kit
8. Factsheet
9. Donation Flyer
10. Membership newsletter
11. Website Updates (kobchicago.org)
12. Social media (Twitter, YouTube, Facebook, E-mail)
6
Calendar
2012
January
S M T W T F S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
May
S M T W T F S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
February
S M T W T F S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29
June
S M T W T F S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
March
S M T W T F S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
July
S M T W T F S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
April
S M T W T F S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
August
S M T W T F S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
April 9th - April
30th Plan a
Fundraiser -
World’s Finest
Chocolates
April 10th
Donation Flyer
April 14th Web
Updates
June 2nd
Fellowship
Luncheon
7
Budget Total: $4,000 Budget Cost: $2,077 Tactic Cost
Event: Venue and Food: $800
World’s Finest Chocolate $25 per box of chocolate with 25 boxes : $625
Printer Cartridge Recycling =
$0
$0
Bottle/ can recycling=$0 $0
Open House/Media Day $0 Finger Food and Snacks: $100
Summer Events Media Kit Distribution to Chicago Tribute, Chicago Sun-Times, ABC,
CBS, NBC, CNN, : $52
Printing $250
News flyer (Donation Flyer) $0 Printing $100
Membership newsletter Printing $400
Website Updates$0 $0
Social media (twitter, youtube,
facebook)
$0
Evaluation
The plan will be evaluated by a whether or not there is a rise in registration of kids, especially if those kids
come from areas outside of the Roseland community. This will also be evaluated by whether or not there is a
rise in the amount of donations and government grants KOB receives. This campaign is to promote awareness
so the more people that are aware the better.
8
Event Plan- Fellowship Luncheon
About this event:
WHO: Hosted by Kids off the Block President and Founder Diane Latiker
DATE: June 2, 2012 at 12:00pm - 2pm
WHERE: Glacier Room, Holiday Inn - Chicago Matteson Conference Center
________ 500 Holiday Plaza Drive Matteson, Illinois 60443 United States
Purpose of Event: The Purpose of this event is to allow representatives of these specific non-profit
organizations a chance to communicate together in one place. We hope that by Kids off the Block having a
Fellowship Luncheon it will allow for directors of the organization to evaluate and decide ways that each
organization can help each other.
Strategy: This event will happen at the Holiday Inn - Chicago
Matteson Conference Center, which is a median meeting area for
all of the non-profit organizations invited to attend. The hotel
staff will set up the room in a sort of boardroom, round table
setting. This will allow for plenty of conversation. Many of the
organizations invited have already done some work together, but
many have not. This event gives the directors of those
organizations that have not had a chance to meet.
Tactics – What exactly will happen at this event?
At 12pm- 12:30pm there will be a meet and greet session where each director or member of the present
organizations will introduce themselves, their positions, and the ultimate purposes and goals of their
organizations. After this they will be given time to mingle with each other freely. At 12:30pm lunch will be
served and we will continue with allotted mingle time.
At 1pm, if conversation doesn’t persist well, Kids off the Block personal will start discussion about their views
for the future and what possible future tactics will take place. At 2:00pm the Fellowship Luncheon will dismiss
but the room has been rented until 2:30, so last minute mangles are free to linger.
Audience
Non-Profit Organizations in the Chicago land area that have a mission to help “at-risk youth” find alternatives
to at risk behavior are encouraged to participate in the Fellowship Luncheon.
This specifically includes:
Cease Fire Demoiselle 2 Femme Community Assistance Programs (CAPS) Illinois Healthcare Consortium Nehemiah Restoration Coalition
Phalanx Family Services Roseland Safety Net Works Coalition St. John Missionary Baptist Church World Vision
9
Event Calendar
DUE DATES ACTION TO BE COMPLETED
May 1st Meeting room is booked at the Holiday Inn Matteson Chicago Conference Center
May 16th Invitations will be sent out to organizations.
May 26th Meeting room must be paid in full.
June 2nd Event will last from 12pm- 2pm
Agenda
TIME OF DAY ACTION TO BE COMPLETED
11:30- 12:00pm Set-Up
12pm- 12:30pm Meet and Greet
12:30pm Lunch is Served
1:00pm Discussion begins during lunch
2:00 - 2:30pm Clean-Up
Budget: $500 Meeting Room Cost : $800
Food
Hourly
Postage cost $10.00
Each attendee will pay $15 to attend
luncheon with 25 to attend: +$375
Evaluation:
This event will be evaluated by how many
people from the non-profit organizations
attend and find an outlet to successful
collaborate and work with organizations
intending to reach their same goals.