KIDKARE PROJECT, INC.PROPOSAL AND SOCIAL

MEDIA MARKETING PLAN

BEST NOT-FOR-PROFIT OPPORTUNITYFOR EXPANDING MARKETING USING SOCIAL

MEDIA

KIDKARE’S MISSION

To assist underprivileged children from birth to 18 years in Vermillion County, Parke County & the Terre Town School District in Vigo County Assisted by individual sponsor or supply center

To provide material needs to the children during the formative school years Children develop a good sense of self & self-

worth

KIDKARE’S GOAL

To chapter Kid Kare Project, Inc. in communities throughout the United States. To continue to make a difference in the lives of

many children across the United States! To do this they need individual sponsorships

for children & monetary & supply donations Corporate funding for program expansion

Find grant writer who is able to help obtain grants to supply salaries to a full time staff.

KIDKARE SOCIAL MEDIA PROJECT PROPOSAL

Facebook CAUSE page will be created to reach online community

Current website will be updated Primary focus – recruiting sponsors for children

Large number of children need sponsors Other focus - promote fundraisers & corporate

funding Grant writer needed

KIDKARE SOCIAL MEDIA PROJECT PROPOSAL

Additions to Facebook CAUSE page & Website Event calander Pictures of events Links for news interviews/articles Online donation ability Invitations to groups to join

Fraternities & sororities – sponsorship drive

KIDKARE PROJECT TIMELINE

Media Date Due Lead person(s)Facebook - add event calander

March 7, 2011  Xiaoshi

Facebook - pictures, logos to team

Feb 21, 2011 Rita Hixon

Facebook - invite fraternities/sororities 

March 7, 2011  April

Facebook - expand into Facebook CAUSE (increase monetary donations)

March 7, 2011   June

Website - news interviews/articles links to team

Feb 21, 2011  Rita Hixon 

Website - add event calander 

March 7, 2011  Xiaoshi 

Website - add donation link? 

March 14, 2011   Jordan

Website - add news interviews/articles 

March 14, 2011   April

HOW TO MEASURE SUCCESSFUL OUTCOME

The success of these projects can be measured by Increase in the fan visits to the site Increase in the number of sponsors Increase in the amount of donations.

KIDKARE SOCIAL MEDIA PROJECT PROPOSAL

Questions?Comments?