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KIDKARE PROJECT, INC.PROPOSAL AND SOCIAL
MEDIA MARKETING PLAN
BEST NOT-FOR-PROFIT OPPORTUNITYFOR EXPANDING MARKETING USING SOCIAL
MEDIA
KIDKARE’S MISSION
To assist underprivileged children from birth to 18 years in Vermillion County, Parke County & the Terre Town School District in Vigo County Assisted by individual sponsor or supply center
To provide material needs to the children during the formative school years Children develop a good sense of self & self-
worth
KIDKARE’S GOAL
To chapter Kid Kare Project, Inc. in communities throughout the United States. To continue to make a difference in the lives of
many children across the United States! To do this they need individual sponsorships
for children & monetary & supply donations Corporate funding for program expansion
Find grant writer who is able to help obtain grants to supply salaries to a full time staff.
KIDKARE SOCIAL MEDIA PROJECT PROPOSAL
Facebook CAUSE page will be created to reach online community
Current website will be updated Primary focus – recruiting sponsors for children
Large number of children need sponsors Other focus - promote fundraisers & corporate
funding Grant writer needed
KIDKARE SOCIAL MEDIA PROJECT PROPOSAL
Additions to Facebook CAUSE page & Website Event calander Pictures of events Links for news interviews/articles Online donation ability Invitations to groups to join
Fraternities & sororities – sponsorship drive
KIDKARE PROJECT TIMELINE
Media Date Due Lead person(s)Facebook - add event calander
March 7, 2011 Xiaoshi
Facebook - pictures, logos to team
Feb 21, 2011 Rita Hixon
Facebook - invite fraternities/sororities
March 7, 2011 April
Facebook - expand into Facebook CAUSE (increase monetary donations)
March 7, 2011 June
Website - news interviews/articles links to team
Feb 21, 2011 Rita Hixon
Website - add event calander
March 7, 2011 Xiaoshi
Website - add donation link?
March 14, 2011 Jordan
Website - add news interviews/articles
March 14, 2011 April
HOW TO MEASURE SUCCESSFUL OUTCOME
The success of these projects can be measured by Increase in the fan visits to the site Increase in the number of sponsors Increase in the amount of donations.
KIDKARE SOCIAL MEDIA PROJECT PROPOSAL
Questions?Comments?