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Kia’s are the reason that dogs in Korea aren’t as loved as those in Britain. Kia

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Kia Campaign

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Kia’s are the reason that dogs in Korea aren’t as loved as those in Britain.

Kia

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Kia Lost Car

A typical Korean man will distribute posters and set up billboards for his lost car in the style of a lost dog poster, which will give an insight into how a Kia is like a dog. To help generate interest, a Facebook account for the Korean man will be made so he can plea for any information about his car as well as promote Kia. The ‘big reward’ would be the car itself, with all other people getting a free test drive.

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Continuing the social interaction the Korean man will also get a Twitter account, allowing people to Tweet their sightings using 4square.

Kia car parked in a random location.

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Kia DM

To show off the great handing the Kia possesses, we will mail out a choke-chain which are commonly used to control unruly dogs.

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Kia (Crufts) Internet Video.

The ad starts off with a wide shot of the Crufts’ assault course arena.

Announcer’s voice: Introducing our next entrant, Mr. Chung-hee with, Suzi.

The car shoots out the entrance tunnel onto the course.

Announcer’s voice: That’s a new Crufts record.

The Man exits the car to a cheering crowd and proceeds to bow to the audience.

Announcer’s voice: And through the jumps now.

The car crashes through the obstacles and demolishes the jumps.