Khairuddin B Othman (Dr.)

Written by Antashah Mohd NorTuesday, 09 June 2009 15:59 - Last Updated Wednesday, 18 April 2012 14:10

 

1 Phone: +603 5543 5919 2 Email: khairuddinothman@hotmail.com 3 Academic Position: Lecturer 4 Academic Qualifications:• Ph.D Mass Communication (Film Production Management), Universiti Teknologi MARA, 2011. Thesis Topic: Managers Behind the Camera: A Survey of Film Production Management Among Filmmakers in Malaysia.• M. Sc. Mass Communication (Advertising) Boston University, 1981 – 1982. Thesis topic: Malaysian National Association for the Prevention of Drug Abuse 1977 – 1980 Mass Media Campaigns: An Analytical Study • B.A. Mass Communication (Advertising) Universiti Teknologi Mara , Shah Alam, Selangor, 1974-1977

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Current Administrative Responsibilities:• Fellow at the Institute of Journalism studies, Faculty of Communication & Media Studies, UiTM• Protem Secretary at the office of Tan Sri A. Samad Ismail Chair, UiTM

6 Conference Papers Presented: • Federation of Artistes’ Association [GAFIM] Feedback on the Draft Film Censorship Guidelines, paper presented at a seminar organized by the Film Control Division, Ministry of Internal Affairs, 11 October 2009 at Grand Seasons Hotel, Kuala Lumpur. • Creative Merchandising in Film & Television, paper presented at National Conference on Creative Industry 2009 organized by the Ministry of Information, 16 March 2009 at Nikko Hotel Kuala Lumpur. • Product Design: Advertising Creative Concept & Media Planning in Mass Media Campaign, paper presented at a seminar organized by Majlis Keselamatan Negara, at A’ Famosa Resort, Melaka, on 5-7 November 2008. • The Role of Media Campaigns in Changing Health Behaviors, paper presented at a symposium of National Conference on Health Communication 2008, Kelana Resort, Seremban, Negeri Sembilan, jointly organized by the Malaysian Health Promotion Association and Ministry of Health Malaysia, on 29-31 October, 2008. • Outdoor Advertising Campaign in the 12th Malaysian General Election: A Content Analysis, paper presented at the Seminar on Media & the General Election 2008, Hotel Grand Blue Wave, Shah Alam, Selangor DE., organized by the Faculty of Communication & Media Studies, UiTM, Shah Alam, on 12 May 2008.• The Usage of Advertising Techniques and Appeals in Nutraceutical Industry, paper presented at The 15th AMIC Annual Conference, “Media in Asia: Aspirations, Choices and Realities”, Penang, Malaysia, 17 – 20 July 2006.

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Khairuddin B Othman (Dr.)

Written by Antashah Mohd NorTuesday, 09 June 2009 15:59 - Last Updated Wednesday, 18 April 2012 14:10

• Cause Advertising for a Healthy Population, paper presented at a seminar, Quality Hotel, Shah Alam, Selangor DE., organized by the Competency Development Division of the Ministry of Health Malaysia, on 15 April 2005.

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Research & Publications:• Content Analysis of Newspaper Advertisements and News of Traditional and Complementary Medicine including Nutraceuticals, May 2005. Based on 10 most popular English dailies in selected countries of Southeast and East Asia. The study was commissioned by Consumers International Asia Pacific Office, Kuala Lumpur. • The Advertising Techniques and Appeals Used in the Outdoor Promotional Materials by Political Parties in the 12th Malaysian Election campaign in the Parliamentary Constituency of Shah Alam, Selangor DE, March 2008. • A Feasibility Study on the Proposed Construction of Hotel Seri Malaysia at Presint 7, Wilayah Persekutuan Putrajaya, April 2008, commissioned by Rangkaian Hotel Seri Malaysia Sdn Bhd for the Ministry of Finance Malaysia. • Industri Perfileman Tempatan Serba Daif, Berita Harian, 14 August 2008. • Finas Kena Kaji Rungutan Industri Perfileman, Berita Harian, 14 December 2006 • Cabaran Baru Finas, Utusan Malaysia, 10 July 2006. • What Will Ride Our Info Superhighway?, The Edge, 14 October 1996.

8 Seminar / Courses / Colloquium / Workshop Attended :• National Congress on Arts and Entertainment Industry Malaysia, organized by National Consultative Council for the Entertainment Industry & Arts, International Convention Center, Persada Johor, Johor Bahru, 15 – 17 August 2008. • Conference on National Integration & United Nation-State of Malaysia, organized CMIWS, UiTM, Holiday Glenmarie, KL, 23 – 25 June 2008. • Seminar on the Film & Music Industry: 5 Years to the Future, organized by FINAS & GAFIM, Pan Pacific Hotel, KL, 21 June 2008. • Program on Research Leadership organized by ILQaM, 1 – 2 April 2008. • Research & Writing Skills Workshop for Social Sciences, organized by ILQaM, UiTM, 4 December 2007. • Workshop on the Management Activity for Head of Program and Course Parameter Form, organized by ILQaM, 20 June 2006. • Workshop on Strengthening the Academic Structure, Staff Development & Academic Management, organized by ILQaM, UiTM, 2 June 2005. • Asian Conference on Traditional and Complementary Medicine, organized by Consumers International Asia Pacific Office, Rendezvous Hotel, Singapore, 18 – 19 March 2005. • Workshop on the Establishment of the Faculty’s Master of Arts Curriculum Program, organized by the Faculty, 27 – 29 May 2004. • In-house Workshop as appointed Member to the Curriculum Board on the establishment of the Bachelor’s Degree of Multimedia (Hons), UUM, 34 July – 31 December 1998.

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Involvement in Professional Organizations:• Deputy President, Film Workers’ Association of Malaysia, January 2009 – Present • Associate Member of UILC, UiTM, June 2008 – Present • Council Member, Federation of the Associations of the Film & Arts, Malaysia (GAFIM); 2007 – Present • Secretary General, The National Consultative Council for the Arts and Entertainment Industry June 2007 – Present • Committee Member, Production Unit of TV UiTM, 1 September 2004 – 30 August 2006. • Head of Advertising Program, 1 August 2004 – 31 May 2006

10 Previous Working Experience:• ADVERTISING CONSULTANT, Kementerian Kesihatan Malaysia, 1 May 2008 – 30 April 2009 • ADVERTISING CONSULTANT, Rangkaian Hotel Seri Malaysia Sdn Bhd (RHSM), 1 October 2006 – 30 September 2007

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Khairuddin B Othman (Dr.)

Written by Antashah Mohd NorTuesday, 09 June 2009 15:59 - Last Updated Wednesday, 18 April 2012 14:10

• MARKETING CONSULTANT, Bernas-Mart Sdn Bhd, 1 April 2002 – 31 March 2003 • CHIEF EXECUTIVE OFFICER & EXECUTIVE DIRECTOR, TV3 Network (Ghana) Ltd. [A subsidiary of TV3 (M) Bhd.] • CHIEF EXECUTIVE, AKADEMI TV3/GENERAL MANAGER, Cosmo Focus Sdn Bhd [A subsidiary of TV3 (M) Bhd], 16 March – 31 October 1998 • GENERAL MANAGER, Animated & Production Techniques Sdn Bhd. [A subsidiary of TV3], 12 December 1991 – 15 March 1998 • ASSISTANT MARKETING MANAGER, Sistem Televisyen (M) Bhd (better known as TV3), 1 January 1990 – 11 December 1991) • HEAD, Marketing Services, Sistem Televisyen (M) Bhd, 1 February 1987 – 31 December 1989 • SENIOR RESEARCH EXECUTIVE, Sistem Televisyen (M) Bhd, 1 January 1986 – 31 January 1987 • LECTURER & COURSE TUTOR, Universiti Teknologi MARA, 1 July 1983 – June 1985 • JOURNALIST & SUB-EDITOR, Berita Harian, New Straits Times Press (M) Bhd, 1 March 1979 – 30 June 1983

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Area of Interest: Advertising, Broadcasting

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