Special Contest Edition

KFR CELEBRATES FIRST . TRIUMPHANT YEAR ON THE AIR

KFRM, in celebrating its first anniversary, looks back upon one yeal' of successful radio IJrogrammillg. A farm station, serving Kan­sas and llarts of border states, KFRM was laullched December 7, 1947; Gov. Frank Cal'lson, all hand for the occasion, welcomed the s t a·t ion with these W 0 r d 5,

ftKFRM's daily reports on the Kansas City livestock, grain and poultry markets ,,;rill be of inval­uable economic benefit sin c e Kansas City markets largely es­tablish the price 011 Kansas pro­duction.

Aware of its ullique position for offering thilf. invaluable aid, to midwestern fal'mel's, KFRM has steadfastly devoted itself to efficient, intelligent farm }H'O­

grannning. Now, on its first· an-11ivel'sal'Y, the station is proud of its contribution towaed successful farming in the Heart of the N a­tiOl}. The "yitiespl'cad ac(.eptance of KFRM by the people in the area served, is a great tribute to the station and its entire 'staff.

The station's daily market­casts, heard widely throughout the entire KFRM area,· al'e vital to both farmers and stockmen. 'They are authentic, up-to-the­minute reports direct from the capital of the vast Kansas City trade territory. Livestock mar­kets originate from the Kansas City LiYcstock Exchange build­ing: Grain quotations are broad­cast over KFRl'vl one minute after they are given in the Kan­sas City grain pit.

In recent years, farmers have increasingly turned to radio for daily mal'ket reports. Conse­

GOY. Ca rison Heard OYer KFRM

Each Sunday aftel'nOOll on KFRM, Gov. Frank Carlson persollally reviews the legisla­tive week when he presents "Report to the People," heard at 1 :,W p.m., CST.

KFRM is Ill'oud to partici­pate in this excellent series which is transcribed, each week, from the governor's office in Topeka.

By virtue of its affiliation with KMBC of Kansas City, Kl"RlVI oflel1f the: finest 1ine-~l) of talented performers of any farm station ill the nation.

News department includes a staff of six experienced.- news­casters, two of tne111 e~pressly assigned to RFRl\L A battery of six teletypes brings the wire services of both Associated Press and United Press to the KFRM neWSl'oom. In addition, 200 cor­respondent:::: in ~'ural communities handle local coverage on "home­town headlines."

KFRlVl's \vell-rounded schedule includes the presentation of wo­men's features and educational broadcasts.

The educational series, "Radio Schoolhouse," is skillfully pre­sented under the direction of Dr.

<luently Kansas listeners espe- Charles F. ehUl·clI. dally appreciate Kji'Rl\1's timely, accurate marketcasts and farm programs.

Quality Programs Howe,-er, foremost am 0 n g

KFRM services has been the (~onsistent pl'esentation of fine entertainment.

The station's daily radio fare is programmed by Kl\:mC. Oper­ating' daytime only on an as­sigl1ed frequency of ;-;;)0 kilo­cycles, KFRM transmits a signal dil'ectionalized to the southwest with an effective radiated powel' of 12,500 watts.

OFFICIATE AT KFRM PREMIERE • •• At KFRM's inaugural ceremony, December 7. 1947, Gov. Carlson of Kansas (left) assisted by Arthur B. Church. president of KMBC,.KFf!.M, throws the official switch that put KF RM 011 the air for the fIrst tJme. The governor predicted that Kansans would find KFRM "beneficial in many ways." Foremost among those benefit:; is the high-quality p,ro­gramming derived from KFRM's affiliation with KM8C of Kansas City.

December, 1948

KFR Celebrates First Year On The Air Anniversary Contest Offering More

515,000 In Valuable Prizes and Radio Station KFRM is conducting a giant audience

participation contest during December, as part of the sta­tion's first birthday anniversary, according to Arthur B. Church, president and founder ..

",-",,-.~ -

FIRST PRIZE . .. 1949 Frazer Manhattan

KFRl'vl, which went on the ail' for the first time on December 7, 1947, is an·· independently owned radio station, dedicated to public service for those living in the smaller communities and rural areas.

The big contest offers more than ~15,OOO in prizes' and gifts, and officially begins on Decem­ber 7. The contest will conclude 011 December 19.

There are 18G fine prizes in the big Anniversary contest, in addition to three gifts for en­trants in each of the 2GO coun­ties sel'ved by the station.

Fhst prize ill the contest is a hrand new 19M) Fraze1' Manhat­tan automobile. It is a beautiful lJig car, with an of the latest and most modern safety and en­gineering devices. It~truly is an outstanding automobile, one that you'd be proud to own.

Second prize in the big contest is a gleamiJ1g white Rookall electric stove, the finest product

SECOND PRIZE . •• Gibson Electric Stove

made by the Gibson company. Third prize is a Gibson Elec­

tric Refrigerator. It's 8%, cubic fect, with the very latest im­provements and design.

A Gibson electric stove, the fine reg;'Ular model, is the fourth prize. It's a real value, and a

THIRD PRIZE . .. Gibs(lIl Electric Refrigerator

pleasure to have in the kitchen. Fifth prize in the KFRi'iI con­

test is an 8 cubic foot Gibson Electric Refrigerator. It's H size smaller than prize J1Umher three, but has all of the latest Gibson features.

Sixth prize in the contest is a Gibson Home Freezer unit. This unit is hig Bud roomy, with loads of storage space for food awl vegetal,ler,; ot all kinds.

Prizes 7 through ~~6 l"c :;0

beautiful table - mod(!L General Electric clock radios. These a1'(, the finest superheterodyne c10tk mdios made. They are mocIel'll in design, with a bt'autiful ontl­piece cabinet of rirh rosewood plnstic. These are trllly gt'cut l'udios, mad(~ to exacting Gen­e)'al Electric standards.

Pdzes 37 tln'oug'h 86 arc the famous BulovR wrist watches. There'll be GO of thl!s\~ hand"ome watches, 25 of them in the most popular ladies :-;tylc, and 25 fine men's watches. Bulova is the finest llame in \vatches. and these lIO wrist watches are cer­tainly outstanding prizes.

IJrizes numher 87 through 186

are Parker pen and pencil sets. These are real values, beautifully matched with the micro-smooth

General Electric Clock Radios

14-kal'at point, and are perfect gifts. They are one of the finest sets made by the Parker Pell Company. One hundred sets will be awarded, and they're truly great prizes.

In addition to these wonderful prizes, KFRM is .<;>ffering gifts to three \vinners· from e a c h

50 PRIZES • • , Bulova Wrist lVa[clles

county served by the station. These county gifts will be car­tons of Chase's Cherry Mash candy. Then: are 24 bars in each carton.

Each perSOll who e 11 t e r s KFRM's giant First Birthday Anlllver;.;a.:y contest will receive

COUNTY GIFTS . •• J Canons of Chasl;!'s Cherry Mash

a yery useful gifL The gift lS a combination If.1ttel' - opener and magnifying gla:;~, made in clear plastic.

From this lis;t of pl'izl~s and gifts, you can set~ why \V!' are enthusiastic allOut this giant An­uin:l'SUl'Y contest. The l' e are more than $l~,OOO in prizes and gift~, <.md at; h~ast one thousand ltwky KPRl\I listel1er!'l ~wm win thom.

It's easy to enter ..• it's easy to wiI!. So, tune to KPRM at 550-first on your dial, and get complete details.

Page 2 KMBC-KFRM HEARTBEATS

Special Anniversary Edition December, 1948

Published with the editorial purpose of acquaintIng the people oJ Kansas, Southern Nebraska, Southern Okla.homa, and Eastern Colo­ndowith the fa.rm station, KFRM, whicb teamed with KMBC of Kansas City affords. for the first time. a complete rural program service [rom the area's trade capIta.I-Kansa.s City.

MIDLAND BROADCASTING COMPANY KMBC-KFRM and KMBC.FM

Arthur B. Church. President and General Manager Karl Koerper, Vice-President and Managing Director Sam H. Bennett, Vice-President in Charge of Sales G. L. Taylor, Vice-President in Charge of Television Published by the KMBC-KFRM Promotion Department

John S. McDermott, Promotion Director Pete Mo .. ~ Editor

Nationally Represented By FREE & PETERS, INC.

DETERMINING WINNERS OF SECOND KFRM CONTEST . •• Photographed as they selected final winners in KFRM's second giant radio contest is this group of expert judges: seated (left to right) W. G. Peters. president, Peters Semm company; John D. Hilburn, president, KaJJ::as City Advertising & Sales Executive club; Russel May, presi­dent, Quisenberry Mills, Inc.; Herb J. Barr, Herb J. Barr & Sons Ranches. Leoti, Kansas. Standing are (left to right) Jim Groebe, vice preSIdent. Cook Chemical company and J. B. Woodbury, vice-president, R. J. Potts, Calkins & Holden.

List of Winners In KfRM 2nd Contest

KFRM's second giant l'adio contest) conducted last July, was popularly received throughout the vast area served by the sta­tion. Heavy, enthusiastic re­sponse came from listeners in eleven mid \yestern ;,;tates.

Judging the contest imposed a difficult task U11011 the impar­tial group of civic and business leaders, from the Kansas-Mis­souri area, who were selected to review the entries. After careful delibel'ation, they annoll1lCed the following selections:

Winners of the Vac:ulator CoHee mak­ers include: From Kansas-ll r~. I-'I'ank C. BIII.h·;in, C"n~';l".Ii:l: Mr~. Kpith L. Balding', 'il;o,',e: .\j I',. :11. P. t:ads. Thrall; l\f.c . ...: 1-' t" ::onf Sr';}H',\"'i{"'" 'V=I'3 Lc!-;tl't' '\~ii·fhu;~;.o.--~tl~\:lf)~l1·:· :\fl':. _l~;~. "'i.t.~·Ha.fi}(~l\ Helll::: ~Il'''. L:ml't'J;c<, Be'll%. Peahody: Mr.;, Cla""n;"- R. ,f;Plll:'" uwL:tm; lItn I~.,herta J.iUI""t:hit .. ':L*. ~~!(::H{!f~: :<,'1 r h. rrer~s"-l Anloidy, TiH'''',: ~,1!'~, .1:\1\11>" A. Crall­tl''''-', Am"I.': :lij'~. Ethel HOlls", 0$­borne: !'\Ir. (;col';.:e C. JIitcheo(-k. '1\~:i~ cott; M r,. Elkll Clillt~. PhillirmlHIlX; l\Il':';. LpolJ;l!'I! H:ll'fldl'n. HutehimlOll; M I'S. Alh"I,t S'·:,.:n·hammar. Cmtl,ti:lI .. l; ;\II'~, F. P. E~hh;;ul"h. ).'l:·mhattan: .'.11', Juhn Luol,"~, Sdi'm:; "h~. S. Earl Tn', kell. Salin" 1 'E"'lllelh W. H;'ainu1'Il. S"Ir'''T1; HI"; {"nil (i. B!'Iwb;, 'WaliCl'lIey.

FrQm Oklahama- l.ueille Donovan. En-id: ::lIb. E .... "L·t'tt Dd1n;;s. Laverne; !lilt I ?Ir~, Pat CnYllt', Bnl'tlesville.

From Colorado-J. M. Leffel, Lycan; anti Ilh". Gcorge H. ~\Ihel'lj. Two Buttes.

From Hebraska- Mary M. Greening'. Bloumingion; Mrs. Jal'k McKenzie. El­w'Hld: nndMl'!J; \Villiafil I'. Hom; Stam-ford, ,

Winners of the Stromberg ~ CarlsQn table model radio I inc;lude: From Kansas -Mrli. Bert Brickell. Sarronlviile; MI'. UHCal' .Johnson. Kanona; ::VIrs. H~t1!Jh V. ClOwell. Severy; illr. and MI':;. Ernie Hic\,s. Bucklin; i\h.. Fl'ed McCartcl'. NCf)({t!~ha: MI'};, .r. Evcrctte .Toncs. Junc­tinn City; C:ll'ol V cl'lt!Ilt! IHott. Attica: Mrti. Wallee Mal'ihu:;;h. Esbon: Miss Ed­wina Demmitt.I\Iealle: Mrs. Le;;;h;r Ho­gan. Beloit: Mrs. M, E. Gentleman. (;Jell Elder; 1\-11'. C. M. Andrew;;, Route 1. Delavan; DUl'yl McCammon. O,;horne; !'vir,.. Lawrence Ruthi. Bloomington: j}IJ'~. Lolti~e H. Ratblnlll. Tescott: fill'S. .fe~s Md.Iint\es. IGl'win: l.'.il''l. Weslev 1\-1. r'~hl'(':;m:ltI. Hutchimwn: Gerold R~l!Jle. Ml. Hopc; all.1 :\1 I'll. Fleta Platz;, Paxico,

FlO," O!.lahoma- );11';;. L. L. Bishop, Putnam; ii;u~ene Ii'. Shl'e(!\(. PlItnam: Mr~. Rnhel't .J. Heel;, POllea City; Mrs, Ivan IlI·lIm. "Mulhill; and Lonm L. Smith. DaCOIl1H.

From Nilb~as!,a- :\Il's. Ada ,trulll, Strattun.

Top Three:

first three grand prixes: Winn<:lr of the third prixe, a 7 -cubic foot refrigerator, was Mrs. Harry J. Ros­ser, Route I, Council Grove, Kan­

sas. The second pri:z:e winner, Mrs. John R. Foster, Rural Route 2, Great Bend, Kansas, won a Gibson home frec:er. The fir~t prixe, is new 1949 4-door Ford sedan, went to Mrs, R.

L. Rodgers, Box 4, Windom, Kansas.

F M CHE ULE Tentative

(Mountain' Time One Hour Earlier)

All Times Central Standard

Monday Through Friday AM PM

1:30 Rhymaline Time N 0011 -David Andrews, Harry12:10 Jenks, Tune Chasers 12:25

News-John Farmer Dinl1erbell Roundup Feed Lot Chat -Phil Evans Livestock Markets

7:45

7:55

8.00 8:10 8:15

8:20 8:30 8:45 9:00 9:15 9:30

9:45 9:50

9:55

9:57 10:00 10:15 10:30 10:45 11:00 11:05 11:15 11:30

11:45

Phil Evans ---'Farm Counselor Better Farming -Ken Pal'sons News-Henry Wheat Weather Report Livestok Markets -Bob Riley Village Chapel Rhythm Riders Hiram Higsby Happy Kitchen Concert Vadeties Happy Home -Cal'oline Ellis· News-Bill Griffith Livestock Th[arkets Bob Riley Grain Markets-Phil Evans or Ken Parsons Musical Interlude Man with the Band Harry Jenks, Organ Sagebrush Serenade Tune Chasers News-Henry Wheat Fiesta Grande Lucky Corners Man from the Stock~ yards-Bob Riley Texas Rangers

12:30

12:35

12:40 12:55

1 :00 1 :10 1:2:}

1:30

1:35 1:55

2:00

2:15 2:30 2:55 3:00 3 :15 3:30

4:00

4:15

4:30 4:;15 4:i'J1j 5:00

-Bob Riley Produce, Poultry and Grain Mkts, Phil Evans DinnerbellRoundup Your Farm and Ours -Ken Pal'sons News-Henry Wheat Westel'n Roundup IAvestock . Markets Bob Riley Produce, Poultry and Grain Mkts, Phil Evans Western Roundup News, \Veather -Henry Wheat Poetic Pages-Joe Mar­shall, p, Hans Flath Radio Schoolhouse Familiar Classics News-ErIe Smith Polka Holiday Lazy River Boys Remember When--'::Lee Stewart. P. Hans Flath Heal' the Heart of America Sunny Daye Entertains -with Rhythm Riders Big Brothel' Club News-Hal Harvey Weather Report Sign Off

Saturday AM

7:30 Rhymaline Time-,-David Andrews, Harry Jenks, Tune Chasers

8:00 News-IJel1l'Y Wheat 8:10 Weather Report 8 :12 Village Chap,eI:;: 8 :30 . Rhythm Riders 8 :45 Concert Varieties 9 :00 Happy Kitchen 9:15 Deep River Boys· 9 :30 Tropicana 9 :45 N ewe-Bill Griffith 9:50 Vibraphonia

10:00 Man with the Band 10:15 Harry Jenks, Organ 10:30 Sagebrush Serenade 10 :45 Tune Chasers

11:00 News-Henry Wheat 11 :05 Fiesta Grande 11 :15 Story Book 'rales

11:30 Music of Other Lands

11 :45 Texas Rangers

Noon 12:10

12:15

12:25

12:'35 12:55

1:00 .

1:10 1:20

.1:30

1:35 1:55 2:00 2::3{} 2:filJ 3:00 3:ao 4:00 4:30 4;45 4:55 5:00

PM News-Bill Griffith Produce, Poultry and Grain Mkts, Ken Parsons Livestock Mal'ket Review -Bob Riley Livestock Health -Pbil Evans Dinnerbell Roundup Your Farm .and Ours -Ken Parsons News, Weather -Henry Wheat Western Roundup Livestock Market Review -Bob Riley Poultry and Grain Markets Western RounduJ1 News-Henry \Vheat County Neighbor Familial' Classics ErIe Smith-News J el'ry Sears Orchestra ,J am Ses51ion Voices in Harmony Today's Tunes News-Henry Wheat Weather Report Sign Off

Sunday AM

7 :30 Bandstand 7 :45 Rhythm Riders 8:00 News-Hal Harvey 8:10 Weather Report 8:12 Village Chapel 8 :30 D'Al'tega's Orchestra 9 :00 Music for Children 9:15 Kansas Farmer Speaks 9 :30 Gn~st Star 9:45 News-John Farmer 9 :55 Program Notes

10 :()O Familiar Classics

10 :30 Music 111 Reyiew

10 :45 Harry J cnks

11 :00 Stone Church Choir

11 ::]0 Bits from Waikiki

11 :45 KFRM Bandstand

KFRM Show' Hoiled As Public Service KF~RM'" I'}' • . .. en 19 llcnmg senes,

"Hear the Heart of America," is presented expressly as a public service. The afternoon broad­(~asts, conducted by ;nm Burke. director of special features, are heard Tuesday, Thursday and

Noon

12: 1 () 12:12 12::30

1:00

1:10 1:30 1:45

2:00 2:15 2::10 2:45 3:00

4;(1)

4:30 4:·11; 4::)5 5:00

PM News, Lh'estock Esti­mates, John Farmer W e~tther Report Today's Tunes Texas Rangers - Western Serenade News, "Weather -Hal Harvey South of the Border Heport to the People Echoes of the Gay Nineties Brush Creek Follies Brush Creek· Follies Brush Creek ];'ollies Brush Creek Follies Brush Cl'l'ek Follies Ray Bloch Entertains Ronald Colman Show Vesper HoUl' Music of Other Lands News-Hal Harvey Weathel' Report Sign Off

Friday at 4 :00 p.m., CST.

Wednesday's broadcast "Kan­

sas City Report," is presented with the cooperatioon of the

Kansas City Cl1ambcl' of Com­

merce. It reviews leadblg civic develo})ments and community

projects. The intelligent series, skillfully presented, t y pi fie s

IU'RM's zeal tOl' civic improV6~ ment.

A full schedule ·of ........ ,"~x casts, presented over ty-three times each week, lIsteners posted on latest

HENRY WHEAT ists, hell<1e,<1 news editor ErIe Smith, hand to cover the news.

. battery of six teletypes the wire services of.· the .... ated Press and United Press: the KFRM newsroom. coverage of hornet own news ies is handled by in more than 200

Newscasters '«'3':':::»""':":'::'''''':::':''''=

Henry "Wheat and Hal Har­vey - both members of the national 11OnOral'Y jour~ nalism frater-' nity, S i g m a Delta Chi, are expressly assigned to

'Wheat, a journalism of the University of Kansas, livers four daily newscasts. former newspaper man l he came interested in as a soldier in WOl'ldWar ~L.;

Anothel' graduate of the Uni:. versity of Kansas, Hal Harvey, presents KFRM's Sunday and a daily newscast the week, He has, in the been radio newsman for sta~ti(]tn3, in Kansas and Michigan.

KMBC-KFRM News Director" Tim~ of KFRM newscasts

listed in this issue with the KFRl'il schedule on this page.

~-.--.----KfRM WOMAN COMMENTATOR CONDUCTS "HAPPY HOMF' .

Iv[ 0 n day through F rid a Yt. KMBC-KFRM's famed woman commentator, CarolineE IIis, graces the mOl'ning broadea!lt schedule with hel' of "The "Hap­p y Hom eo" The quartel' hoUl' program, heard at 9:30 a, m., CST. features Caro­line's enlight­ening com-mentary with Caroline its heal't-waTming l

philosophy. As owner of a Kansas

she finds it particularly to speak to familiesdf communities. She is acquainted with problems fronting women in the home on the farm.

A gifted speaker, Caroline­developed a fIne technique creating living radio. Appearing with her in Hapl)Y Home" i!!David "'-.• Ell-"'-'"

)ec:ember, 1948 KMBC~KFRM ·HEARTBEATI .E ::: 7= r

:elebrated Educotionol Series tesumes Ploce On KFRM Schedule

Continuing its public spirited and outstanding educa., lonal series, KFRM, in October, resumed its presentation of Radio Schoolhouse." The programs. offered expressly as a ervice to midwestern educators and students, are under the llpervision of Dr. Charles F.Church, KMBC-KFRM direc­)1' of education. Throughout

le seho?l year. uRadio School~ Noon Programs Combine ouae" 15 heard over KFRM

[onday through Friday, 2:115 Service Entertainment ,m'l CST. W' h hi t t" f t The series has received the It t e presen a Ion 0 . wo

ccolades of the . nation's edu- hours of continuous noonday eatol'S and ra­dio c r i tic s. Ohio State

service and entertainment pro­grams, KFRM listeners in both Cenh'al and Mountain time zones have the pleasure and benefit of University has

twice be- enjoyable entertainment com­bined with helpful information, stowed "First

Awards" on programs in· the series.

R, C, li'. CHURCH Director

of Education

IIRadio S ch 00 lhouse" presents edu­

ltional broadcasts designed as a Ipplement to classroom instruc­on and presented for in-school ,tening. The week's schedule 1S been carefully prepared to )"e1' topics for both elementary ld high school students,

Program Scnedule .

Monday - "Tomorrow's Farm­'s," for high school classes in ~l'icultul'e, economics and social :ience.

Tuesday-ClFun \Vith Facts," ee Stewart, schoolmaster, COll­

Ieting studio classroom disclls­on of topics that interest stu­mts in the upper elementary ~ades.

Wednesday - "The :M: a g i c ook," favorite children's stor­s, dramatized by Caroline Ellis, ltiollally famous Kl\fBC-KFRM oman commentatol', for kinder­uten and elementary gl'ades. Thut'gday - "Music Thne/' lice Gallup, supervisor of mu­e education for Kansas City .1blic schools, with studio class .'esenting carefully planned intl­

c lessons for elementary grades. Friday - "Youth Views the ews," ne\vs of the week com­ned with the frank opinion ld views of a high school dis­Ission pan e 1, conducted by MBC-KFRM news editor, ErIe nit h.

"Dinnerbell Roundup," one of Kl\fBC's most populal' programs, is presented· over lCFRM at 12 noon, CST, Monday through Sat­uz·day. It is followed directly by another 1-hour show, "\Vestern Roundup."

The second hour is scheduled expressly as a lCFRM service to listenel's in the. Mountain time zone,

The fil'st "Roundup" program opens with a 10-minute newscast, followed by fifteen minutes of top - notch entertainment. The complete cast of KMBC-KFRM talented radio stars appaer regu­larly on "Dinnel'bell Roundup."

After their quarter hour of entertainment, Phil Evans, direc­tor of the Service Farms, opens the program's service features with his "Feed Lot Chats." Bob Riley reviews the latest l'Live­stock Markets" with Phil return­ing for (I Gl'ain, Produce and Poulh'y Markets,"

Service features are followed IJY another quarter hour of en­tertainment. The hour closes with a 5-minute farm cast, "Your Farm and Ours," prescllted by Ken Parsons.

"Western Roundup," similar in nature to the first hour, fol­lows closely the pattern of "Din­nerbell Roundup." Pro g ram ~pens with llews, presented by Helll'Y Wheat, uDinnerbell's" tal· ented performers retUl'n for the show's music alld comedy, which is followed by the service fea­tures and a second 1S-minutes of entertainment.

"Western Roundup" c los e s with news and weather reports.

UI-Stor Cost Feotured With ~FR 's uBrush Creek Follies"

Unnumbered hosts of KFRM listeners who like to hear )lk songs, western and hillbilly music, down-to-earth com­ly and philosophy with a curbstone twang, have hailed the :turn of the midwest's biggest radio~stage hit, "Brush Creek allies" to KFRM's Sunday afternoon broadcasts. The cele­:ated hour and fifteen minute 'oadcast is featul'ed over KFRlvr teh Sunday at 2 :00 p.m., CST. The KFRM show is a repeat

:'oadcast of the KMBC "Brush C l' e e k Fol-lies," now in its twelfth successful sea­son as one of Kansas City's outstandin g Saturday eve­ning enter­ment features. ~adio's orig­

'lRAM HIGSBY ina 1 Rub e,

iram Rigsby, known and loved ~ thousands of midwesterners 11' his nimble wit and harmonica )103, serves as master ot cel'e­Lonic3. With him is KFRM's lining galaxy of talented stars. They are one of the fil1est taI­

It staffs ever assembled by any hlwcstern broadcaster. In ad­:tion to their many radio pl'O­

I'ams 011 bot h K.M:BC and :FRl\I, the tlgangH makes numer-

ous personal a p pea ran c e s throughout the entire KMBC­KFRM area,

Cast includes: Colorado Pete, cowboysingerj Millie and Sue, hill billy duet; Sun n y Daya, so 11 g­stress; George Washingto n White, come­dian jn black­face; Don Sul-

livan, cowboy JED STARKEY balladQer: Lazy River Boys, hillbilly. t.rio i Jed Starkey, comedian-muslClan; Harry Jenks, pianist.; David An­drews. comedian, and those cela­bl'ated vocal-instrumental quar­tets - The Rhythm Riders and the Tune Chascl's.

The all-star "Brush Creek Fol­lies" is tithe most listened tolt

progTam of its type in the mid-

west,

POPULAR TRIO IS STARRED ON OWN SHOW . Famous for their enjoyable in­

tel'pretations of western and hill­billy music, the talented "Lazy River Boys" are featured ovel'

LAZY RIVER BOYS. ,.

KFRM Monday through Friday at 3 :15 p.m" CST.

The popular trio furnishes its own musical accompaniment with· Hoby Schelp, leader, playing the violin. Jimmy Fulkerson, tenor, plays bass while Harold Willis, bal'itone, strums the gnitar.

The rhythmic aggregation is featured regularly over KFRM on "Brush Creek Follies" and the two noonday "Roundup" shows,

. Talented Radio Stars Featured On KFRM Shows

A talented singing duet and two popular vocalists) not. cur­

Mime &- SUit

rently appear­ing on their own show s, are featured

"regularly on leadingKFRM programs -"Brush Creek Follies," and the two "Roundup" shows.

Millie & Sue) attractive vocal and instrumental duet, provide their own musical accompani­ment to their tuneful rendi­tions of hill­billy music.

Colorado Pet e - that smiling, sing­ing cowboy \vho 'flashes the largest. gold tooth Uwest of Crip­

Colorado Pete

ple Creek"-is another popular fa vorite among KFRM fans. Pete has appeared in "Brush Creek

Don Sullivan

Follies" since its original performancll twelve years ago.

Cowboy bal­lade~1r Don Sullivan hall appeared On

radio stations from New York to Cali-

fOl'l1ia, hag appeared in Hie mov­Ies. and has made recordings of westel'n music,

'lucky Corners" Scores Hit As Humorous Serial

IILucky Corners" is the home­spun story of t\\,'O propl'ietors­Hiram Higsby and J cd Stal'key­who operate a small town gen­eral store.

As friendly rivah, the lovahle, laughable Hiram and Jed pull each other out of one hilarious episode only to find themselves hopeles~;}y involved in another.

'I'he versatile actors, through

Page S ; t -: :: , 2:

Practical Form Shows Direct From KMBC-KFRM Service Farms

Striking a progressive and realistic note in radio farm programming, The KMBC-KFRM Team actually operat,esJ

throughout the year, 1,000 acres of farm land. The Servlco Farms, under the direction of Phil Evans, typify. KMB.C. KFRM's intelligent, practical approach to serVing mld ..

KMBC-KFRM SERVICE FARMS • . , . This sweeping photograph shows Ii panotamic view of the KMB.C-KFR~ ServIce Farms situated just east of Stanley, Kansas. Themazn barn 1# at the right· ;ome Angus cattle are pictured in the foreground. Authen­ticity of KAfBC-KFRM farmcasts stems directly from operation of thtt developmental farms.

America's rural listeners. Arthur B, Church, pl'esidellt

and founder of KMBC-KFRM, has long recognized radio's in­herent l'esponsibility to the farm population in the Healt of the Nation. Accordingly, s eve l' a 1 years ago he made a pioneering step in radio when he established a full time fal'll1 department.

Organization of the Service Farms more than five years ago assured midwestern listeners of the finest, most practical farID programming.

vVhen KFRM was launched one yeal' ag'o, the complete facil­ities of the Service Ji'arms were immediately extended to the new station.

Skilled farmcastel' and dhec­to~' of the Service Farms, Phil Evans, enlarged his operation to cover KFRM. A former network farm commentator, Phil is the midwest's leading radio-farm au­thority. He is assisted by expert agronomist Ken Parsons, gradu­ate of Kansas State college.

Each day, their authoritative farmcasts originate direct from the KMBC-KFRM Service Farms situated neal' Stanly, Kansas. in addition, Bob Riley's market re­ports are presented as part of the regular schedule of KMBC­KFRl\I farm programs.

The KMBC-KFRM S e I'V i e e Farms are operated in such B.

manner as to be of maximum service to the station 'g listeners.

Vital experiments have been successfully tarried out with soil binding', new pl'oducts, insecti­cides, fertilizers and seeds, Doz­ens of demonstrations have been conducted for FFA. 4~H clubs, veterans and farm groups.

Results of these tests and of other researc hare g i v e n to KMBC-KJ?RM's widespread farm au<iienee. Over five years of

voice changes and clever char~ actel'izatio}ts, portray a variety of roles.

A:.side fl'om his duties as part owner of the town's general store, Hiram serves the people or Lucky Corners as their mayor. The comlJination 01 <iuties keeps the husy store well stocked in laughs, chuckles and grins.

Frequent callers on the Pl'Opri­etol'S llre Titus, a penny-pinch" inA', likeable character, and Slick, a typical resident of the tOWIl.

'I'he entertaining serial is pre­sented 0 veT KFRM, Monday thl'ol1gl1 Friday, 11:15 a.tn., CST.

service to midwestern farmers

has made the KMBC-KFRM SelTice Farms an institution in itself. It has elevated KMBC-KFRM farm service programs to heights unparalleled in the Heart of the N atiol1,

PARSONS FARMCASTS FEATURED OVER KFRM

Ken Parsons, assistant direc­tor' of the KMBC-KFRi\'l: Serv-ice Farms, is featured 0 v e r KFRM in the regular presenta­tion of interesting fal'lllCasts.

A graduate of Kansas State college, Ken knows how to com-

KEN PARSONS . .. Assistant Director, KMBC. KFRM Service Farms.

bine successful fanning' with ef­

fecth"e broadcasting. He conducts his own morning

ShO\'l, IIBetteI' Farming," heard Monday tlll·ough Friday at 7:55 a.m" CST, and flll afternoon pro­gram, "Your Farm and Ours," presented l\lomhw through Sat­urriay at 12:55 p.m" CST.

Ken relates informative facts about how the KMBC-KF'RM farm staff meets its pl'oblcma. It has been found that the basic farm problems confronting the KMBC-KFRM staff are similar. even identical, to those posed for Kansas and other mi<iwelltern farmers.

His lJroadcasta review the find­ings of agTicultul'al research Rnd scientifk experiments ('onliucted Oll the Sen"ice l!'arms. On his and all KMBC-KFRM fanncasts, the benefit of this research is ex­tended t() milli.ons of rural listen­HS in the Heart of America.

Page 4 KMBC-KFRM HEARTBEATS December, 1948 ¥.

FANS GElACQUAINTED ON INFORMAL KFRM SHOW

Each Sat u l' day afternoon, KFRM offers its listcncl's the opportunity of gHting to· know each other better on the popular show, "County N eighbol'."

TIle 'weekly program, heard Saturday' at 2 :00 p.m., featl1l'es interviews and discussions on farm topics of current interest. Phil Evans, director 0 f the KMBC~RFR.M: Service Far m 8,

conducts the show. Appearing with him tll'e local farmers who present their frank opinions and vie\'":;;'

Although the discussions are informal, they are, nevertheless, informative and illuminating. They offer KF'RM listeners the opportunity of meeting their neighbor-farmers and s h a r i n g 011inion5 about daily problems.

LATEST MARKET REPORTS HEARD DAILY OVER KFRM

One of the basic features of KFRM programming . for l'Ul'al Kansas is the daily, up-to-the­minute l'epoltsoi the Kansas City livestock market by Bob Riley, KMBC-KFRM nationally known marketcaster.

These reports com e direct from the Kansas City Livestock Exchange building, 1\1 0 n day

thr o'ug h Fri­day at 12:30 p,nl., CST, as a portion of HDinuerbell Roundup" and at 1 :25 p.m., 'CST, as a fea­ture of HW est~ ern Roundup," In the mOl'n-

BOB RILEY illg, ilL i v e • stock 1\fal'kets" are presented at 8 :15 and 9 :50, Monday through Friday.

SatUl'days at 12:15 p.m., CST, and at 1:20 p.m., CST, Bob Riley l'e\'iews the week's market con­ditions. An expert analyst and authoritative market caster, Bob Riley contributes regularly to the nation's leading livestock magazines.

Audience Partic:ipation Show In addition to his marketcasts,

he presents a lively morning fea­ture, "Man from the Stod;yards," The interview type pl'Ogram waS originated December 8, 1947, one day after KFRlYI itself was offi­cially launched. D uri 11 g the shovl's first successful year, Riley has intel'vie\'\'ed over 1,000 fllrm­ers and cattlemen who have bought 01' sold livestock on the Kansas City exchange.

ul\Ian from the Stockyards" is heard IJt~l' KFRM Monday through Friday, 11 :30 a.m.

in A frazer! Enter the

TE·iE KfRM

;;@1~~iVtt;~4$i~1y

C@~test learn the n~~;es by

listening to

KfRM~~·5 kc first On Your Dial

Expert Farmcasts By Phil Evans Over KFRM

Important s e r v 1 c e pl'ograms heard over RFRM are high­lighted by the presentation of daily, authoritative fal'measts presented under the supervision of Phil Evans, director of the KMBC-KFRM Service Farms.

In addition to supervising the full schedule of farm programs and directing the operation of the station's Service Farms, .Phil

appears daily on: his own bl'il4

liant series of broadcasts. Ris broadcast day starts over

KFRM with the pl'esentation of "Farm Counselor," heard Man.:. day through Friday at 7:45 a.m. At 9:55 a.m., Monday through Friday, he reviews "Grain Mar­kets."

Phil Evans is featured during KFRM's popular 2-hour noon l1l'ogl'ams. His "Feed Lot Chats" at 12 :25 IJ.m. and reproduce, Poultry, Grain Markets" at 12:35 and 1 :30 p.m., are· an essential part of the successful noonday "Roundup" shows.

His weekly program~ flLive­stock Health," is heal'd Saturday at 12:25 p,m., CST. He also con­ducts the popular progl'am, "C 0 un t y Neighbor," featured over KFRM at 2 :00 p,m. Satur­day.

A nationally famous farm com­mentator, Phil was formerly a network fal'mcaster on NBC.

CELEBRATES 1,000 INTERVIEWS ON KFRM SHOW • .. Willard Olander, left, chairman of the publicity committee of the Ka.nsas City Live.<:tock Interests, congratulates Chat Warren, right, of Jewell County, Kansas, for being the 1,000 man to be interviewed on KFRM's popular a.udience participation show, "The Man From the Stockyards," Bob Riley, cemer, KMBC-KFRM ful1time marketcaster, looks on.

Kansas Ministers On KFRM nymoge Chapel"

An early morning- devotional progTam, "Village Chapel," typi­fie'] KF Rl\1's leading roiG in Pl'O~ In () t i llg inter ~ denominational unity throughout the Heart of America.

Ministers of all faiths partici­pate in this excellent series, "Vil­lage . Cbapel" presents il1spim­tiOllUl messages from religious leadel"s in the Kansas area. Rich interpretations of favorite hymns aTe also featured on the pro­gl'am.

A daily f eat u 1" e, IlVillage Chapel," is heard over KFRM at 8:20 a.m., CST, Monday through Friday, and at 8:10 a,m., CST, on Saturday and Sunday.

Sunday's program presents in­spiring renditions of well-known hymns and religious music by the famous Texas Rangers.

POPULAR QUARTET FEATURES WESTERN MUSIC. ',' , Hailed for 'their melodic interpretatitms of western musIc ~nd cowboy

tunes The Rhythm Riders Bre starred over KFRM each mormng, Monday through Saturday at 8:30 a.ttI., CST. The talented quartet are featured regularly on tile station's highly rated "Dinnerbell Roundup,» "Western Roundup" and "Brush Creek Follies." ______ '--_

THE TEXAS RANGERS • •• Variety magazine ha.s acclaimed The Texas Rangers as "America's fore~ most singers of west~rn, tU1)~s." .Thebrilfiantsinging stars, famous for their interpretations of western music and favorite. hymns, recently re­corded an outstanding album of c'owboyhymns, The album ha.s been re­leased by Bib/etone. The celebrated artists, featured on stage, screen and radio, are heard regularly over KFRM.

Between radio broadcasts, the Texas Rangers appear in movie pro­ductions as featured players in western type films. They have appeared with Gene Autry Johnny Mack Brown an{l other Hollywood notables. Their latest scre:n trillmph, "Arkansas Swing" will be released soon for showing throughout the nation •.

TALENTED VOCAL AND INSTRUMENTAL GROUP • •• The Tune Chasers, famous for their rhythmic arrangements, are a \'e£sa­tile vocal and in$trl1mental aggregation. The popular quartet is starred in a quarter hour musical program featured over KFRM, Monday through Friday, at 10:45 a.m. The boys add their talel1ts to other .5hows, i1H!luding "Dinnerbell Roundup," "Western Roufldup," "Brush Creek Follies," and "Rhymaline Time."

BLEND MUSIC WITH HUMOR IN HIT SHOW

KFRM's delightful morning program allows hilarity to run wild as it combines zany humor wi th tuneful melodies. The musical hal f. hour is heard over KFRM Monday through S a t­urday, 7:30 a.m.

With a de~

lightful disdain David Andrews, witty emcee, keeps the pro g l' a m rolling at a meny pace. Harry Jenks, talented keyboard artist, and the

popular : Tune -:: Chasers pro· vide the musi­cal portions of

. the sparkling show.

HRhymaline Time" offers listeners an

Harry Jenks . opportunity to e 11 joy the program's fun. Fans are invited to parti~ipate in' the program by submitting song requests, written in rhyme form. Best rhymes are read over the mdio. In addition, authors oftha winning rhymes receive both a "diploma" and a cash award.

---_. ~+----

TALENTED VOCALIST STARS IN OWN SHOW

Sunny Da,o-e, vivacious KFRM songstress, stars in her own de~ lightful afternoon pro g ram, "Sunny Daye Entertains." Her.

SUNNY DAYE

i5-minute mu­< sical program ; is heard over KFRM Mon~

day through Friday, 4:15 p,m., CST.

The Rhythm Riders, tal .. ented four­man III usi cal aggregation,

provide the accompaniment for her ~Ollg~. She sings both west .. ern tunes and popular ballads.

HBig Brother" Scores Big Hit MOlld~lY through Friday, at

4:30 p.m., CST, KFRM's Chief Big Brother, 'rim. West, con­ducts a quarter hour program especially desig11ed for young­sters in their fOl'mative years -"The Big Brother Club,"

THE MIDLAND BROADCASTING CO,

KMBC-KfRM Sec. 562, P. L & R.

U. S. POSTAGE

Featured guests on the pro~ s!, ram descl'ihe entCltaining hobbies, or explain the pur­pose and function of modern inventioBs. The show's whole­someness has l1atura} appeal for school children.

KANSAS CITY lSI MO. PAID Permit No. 473 Kansas City, Mo,

Rural Route Postoffice or Star Route Boxholder Local