Upload
hoangnhu
View
223
Download
0
Embed Size (px)
Citation preview
Keyword Research
●Direct Ads●People looking for a solution or your offer
●e.g (Bing, google, yahoo, other search networks etc...)
●Contextual Ads (indirect)
●People not looking but may still be interested●e.g (facebook, youtube, banners etc)
Mix it up
●Test both Direct and Contextual Ads●Direct ads may be more competitive as marketers have similar offers for people searching directly.●Indirect are less competitive because people are not searching directly ●Remember to scale what is working and pause anything not working
Who is your perfect Avatar?(Jane)
●Successful / Driven●Has a message she wants to share●Value's her personal growth over $$$●Highly successful career but wants more time freedom
Who is your perfect Avatar? (Ben)
●Takes care of his health●Highly motivated
●Has changed someones life in a small way, and wants to share it with more.●Value's growth over $$$