Keys to Expanding and Deepening

Hispanic Mentoring

BBBS Regional Conference2007

Sandra Delgado Searl – P: 215.665.7745Sandra.searl@bbbs.org

Objectives

Working understanding of the top 3 critical areas for Hispanic Mentoring success:

1. Marketing

2. Community Engagement

3. Corporate and Institutional Partnerships

Hispanic Mentoring Model

Focus Areas

I. Effective Agency Leadership

II. Community Expertise

III. Strategic Staffing

IV. Integration with the BBBS Service Delivery Model

V. An Engaged Community

HM Model 12 Elements

Note: Number in parentheses references the Hispanic Mentoring Model Essential Element number.

Focus for Top Agency

Leadership

Creating Strategic Plan (1)

HMM Staff Training (5)

Forming an Advisory Council (3)

Latino Staffing (4)

SDM Implementation Customer Relations (6) Enrollment & Matching (7) Match Support (8)

SDM Performance Mgmt Customer Relations (6) Enrollment & Matching (7) Match Support (8) Partners (10)

Sharing Updates on Goal Attainment (2)

Recruiting Volunteers (12)

Marketing (9)

Forming Partnerships (10)

Site-Based Programs (11)

Before Demonstration Fully Implemented

During Full Implementation

Focus for Agency Staff

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

Top Challenges

Objective 1 - Marketing• Bigs recruitment – Men• Family Outreach• Fostering BBBS cultural relevance

in community

Top Promising Ideas & Strategies

Objective 1 - Marketing

• BBBSA to develop messaging and marketing tools with nationwide resonance

• BBBSA to increase exposure with Hispanic community via Conferences, Festivals and partnerships

Objective 1 - Marketing• Hispanic Volunteer Recruitment

Hispanic Mentoring presence in www.bbbsa.org Qualitative Research - Fall 2007

• Relevant Family Outreach Materials Fotonovela – Fall 2007

• Increase Our Exposure National Council La Raza (NCLR) Hispanic Scholarship Fund Pilot (HSF)

BBBSA Work in Progress

Your Successes & Challenges

Objective 1 – Marketing– Messaging?– Materials?

Top Challenges

Objective 2 – Community Engagement

• Hispanic Advisory Council (HAC) establishment and maintenance

Top Promising Ideas & Strategies

Objective 2 - Community Engagement

• Take time selecting members to get the right people in your Hispanic Advisory Council (HAC)

• Establish more formal relationship (“mirror”) between NHAC and local HAC’s

Objective 2 – Community Engagement

• Board Member with vested interest in Hispanic community

• Hispanic Advisory Council (HAC)

• Nurture relationships with Service Partners

• Maintain relationships with public policy funders

BBBSA Work in Progress

Your Successes & Challenges

Objective 2 – Community Engagement– Who are the Hispanic leaders in your

community?– Where do you recruit leaders?– How do they Open Doors for you?

Top Challenges

Objective 3 – Corporate and Institutional Partnerships

• Volunteer-rich organizations

• Fund Development Sources

Top Promising Ideas & Strategies

Objective 3 - Corporate and Institutional Partnerships

• Build Solid relationships with established and trusted Hispanic organizations (“third party credibility”)

• Develop relationships with churches and congregations serving Latinos

Top Promising Ideas & Strategies

Objective 3 - Corporate and Institutional Partnerships (continued)

• Establish national level formal relationship or alliance with at least 4 major corporations/institution

• Explore partnership with nationwide Latino media outlet (Univision or Telemundo)

Objective 3 - Corporate and Institutional Partnerships

• Leverage existing funders beyond $ Cargill – volunteer-rich org, Council/Board Members, etc. Jack in the Box – promotional events on-site

• Strategic Alliance Hispanic Scholarship Fund (HSF)

• Exploration National Council of La Raza (NCLR) US Hispanic Chamber of Commerce (USHCC)

BBBSA Work in Progress

Your Successes & Challenges

Objective 3 – Corporate and Institutional Partnerships

– Identifying– Maintaining– Supporting

Tools and Resources

HM Resources• 31 HM Agencies• Nationwide Hispanic

Advisory Council (11)

• National Staff and HM Team (6)

• Hispanic Mentoring Toolkit

• National Conference Workshops (2)

• Regional Conference Workshop