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8/8/2019 Keynotes V9i2
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Ten Under TenA F F O R D A B L EP R O D U C T S T H A T B U I L D
B U S I N E S S P. 12
NAT IONA LS C R A P B O O K I N G
M O N T H : fa l l in love
al l over again P. 2S T U D I O J : reinventyour businessO N E mouse
cl ick at a t ime P. 16
VOLUME 9 / ISSUE 2 SUM MER 201 0
8/8/2019 Keynotes V9i2
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O U R M I S S I O N :
We show you how to celebrate relationships
through the art of scrapbooking and
stamping. Faster. Simpler. Easier.
M E S S A G E F R O M T H E H E A R T
CONTENTS
F E A T U R E S
2 National Scrapbooking MonthBehind the scenes of kit creations.
4 Lovin Studio JShowing off your Studio J layouts.
12 Ten Under TenLow price products with high impact.
14 Idea Book Price ReductionsLower prices to entice customers.
15 Mostest for Your HostessHostess packets your way.
16 Reinvent Success with Studio JCreative business possibilities.
I N E V E R Y I S S U E
1 Corporate Connection
6 A Closer Look
11 Rising Star
18 Matters of Art
20 Your Perspective21 Ready Reference
If youre like me, perhaps youve experienced egg days, a time of exuberance on a shoestring,
of unlimited optimism and ideas on a very limited budget. I call those days my egg days because in the
early months of growing my business, my family literally lived off omelets, quiches, and sandwiches
made from the eggs we gathered from a generous neighbors hens. What we lacked in grocery budget,
however, was made up for in joyful times together and great innovations and creativity in developing my
business. Those egg days are among my fondest memories.
Similarly, we know that many of you and your customers are more budget-conscious today than ever,
but that hasnt hampered your creativity, fun activities, or plans to preserve those memories in your
scrapbooks. So whether youre experiencing egg days or not, Close To My Heart has incredible
inspiration and value that will satisfy your creative cravings while leaving your wallet well-fed. You could
say our goal is Faster, Simpler, Easier, More Affordable!
In this issue ofKeyNotes, our Ten Under Ten article introduces you to ten Consultant-selected favorite
products about $10 eachperfect for every customer no matter their budget. Youll also want to browse our
Closer Look feature to meet a few of the star products of our Summer Idea Book lineup.
Finallyand Im so excited about thischeck out our exclusive new National Scrapbooking Month
promotion. The Miracle kit produces four beautiful scrapbook pages that are so elegant youll be surprised
that no stamping is required! Your pages will come together even more quickly and affordably than you
dreamed possible. Theres a reason we call this promotion the Miracle kit! So celebrate summerand egg
daysas a time of joy, creativity, and making (and preserving) memories to last forever!
Make it from your heart,
Jeanette R. Lynton
Founder & CEO
P H O T O G R A P H Y : B R I A N T W E D E A N D R O B E R T W R I G H T
2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
Eggspecially cute giveaway artwork using the new Cherry-O papers.
pg. 12
pg. 2 pg. 4
pg. 16
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1C L O S E T O M Y H E A R T . C O M
C O R P O R A T E C O N N E C T I O N
Thomas Edison once said, If we all did the things
we are capable of doing, we would literally astound
ourselves. I believe this concept holds true for both
organizations and individuals. At Close To My Heart,
one of my jobs is to see possibilities, to glimpse into
the future, to envision what more can be.
When I joined the company last year as VicePresident of Finance and New Business
Development, I began by looking around me to
see what the landscape of the company already
looked like. Where did we stand with new product
innovations and introductions? What are our
growth opportunities? How do we continue to
improve? Then I began looking outward to dream
of what else could be. What will take this amazing
company to the next level in our market? How can
we work hand-in-hand with you, our Consultants,
to achieve even more?
I take my ideas and dreams to the Close To My
Heart teams I work with, including accounting,
new product development, and operations to
name a few, to get their thoughts and feedback.
Together we chart possible courses for future
products, expansion markets, new ways of
interfacing with vendors here and abroad, and
so forth. I meet with the executive team and
present our ideas and suggestions. We discuss
the best courses to pursue, always thinking about
how our decisions will impact you and add to your
success. Jeanette Lynton, founder and CEO, is
there every step of the way, giving us her insights,
experiences, and desires. Shes truly the ships
captain, and the executive team members are her
assistants and advisors.
My background has taught me many lessons
about persistence and never giving up. When I was
only 12, my mother taught me how to do difficult
things by helping me become a Fuller Brush
salesman in my small town in Canada. It was scary
knocking on doors of people I didnt even know
and showing them products. But I persevered,
learned everything I could, and ended up doing
very well, making excellent commissions.
In college, I had a very difficult summer job
selling roofs door-to-door during a recession.
Determined to succeed, I studied sales books,
recorded and honed my presentation, learned
to ask for referrals, and faithfully sent thank you
notes whether I made a sale or not. Most
importantly, I kept on trying. Soon my business
was booming, and my friends, who were supposed
to be selling, ended up working on crews installing
roofs I was selling. I went back to college with my
bank account full.
That was 20 years ago. Since then Ive had
the chance to close multi-million dollar sales
transactions; start, build, and sell several
companies; and continue to learn that hard work,
persistence, and optimism are truly what make
dreams come true. Now I am very excited to be
working with Jeanette and the other executives to
help you make your dreams come true.
I agree with Henry Ford who said, Whether you
believe you can do a thing or not, youre right.
Jeff Crapos (pronounced Cra-po) responsibilities at Close To
My Heart include finance, new business development, new
product development, legal, and human resources. Jeff has
had repeated success in launching profitable
products, securing new partnerships, and
conceiving and executing innovative
business strategies. He is a graduate of
Brigham Young University holding a
bachelors and a masters degree inaccounting/information systems. Jeff
and his wife have six children.
B Y J E F F C R A P O
Making Dreams Come True
J E F F C R A P O S I N S I G H T S H E L P
TA K E C L O S E T O M Y H E A R T T O
T H E N E X T L E V E L
--
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Creating a Kit for National
Scrapbooking Month
2
Theres more to creating a great scrapbooking kit than meets the eye. Jeanette Lynton and her team of
designers scrutinize every paper packet and kit to ensure it provides scrapbookers the ultimate in beauty
and usability. Heres a behind-the-scenes peek at how this years National Scrapbooking Month kit,
Miracle, came into being.
2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
MiraclesMARVELOUS
Right page with Flip Flaps openLeft page Right page
The two scrapbook layout patterns in the Miracle kit are exclusive
to this promotion and include Flip Flaps that lift up to reveal even
more photos or journaling!
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3C L O S E T O M Y H E A R T . C O M 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
1 InspirationIdeas emerge through inspiration, which can come
from all kinds of sources.
For this kit, we were inspired by everyday colors from
our exclusive palette: Sweet Leaf and Olive greens
from summer grass, Crystal Blue from old blue jeans,
and Bamboo brown from the earth. Its the ultimate
in versatility.
2 Creative VisionAn idea gets defined and expanded as we identify
aesthetic or instructional goals.
We wanted to demonstrate the principles of proportion
in a color scheme, with a neutral dominant color andearthy subdominant colors. Scrapbookers choose a
contrasting color in their photos and make that the
accent color as they add ink to the Irresistibles
die-cuts, shown in Smokey Plum and Sorbet in our
sample layouts.
3 DesignDesigners interpret the creative vision, working
with scrapbook artists to build a suite of products
that caters to scrapbooking.
We wanted to use the technique of clustering
embellishments, so our papercrafting artists helped
our designers create My Stickease images and
accessories that could easily be grouped together.
4 ProductionClose To My Heart production staff check the first
press run of every paper to ensure the colors are
spot-on and the quality is exceptional.
The Miracle kit, with its beautiful, high quality papers andmore, is in stock now, before its available to customers, so
you have time to prepare your display artwork and
workshops for National Scrapbooking Month in May!
Right page with Flip Flap open
Right page
Left page
5 Colonial White Cardstock
1 Bamboo Cardstock
1 Floral B&T Duos Paper
1 Stripe B&T Duos Paper
1 Crystal Blue Circle B&T Duos Die-Cut
1 Sweet Leaf Bracket B&T Duos Die-Cut
1 6" * 12" My Stickease Assortment
1 6" * 9" Irresistibles Die-Cuts
1 Mini-Medley Accents Colonial White Collection
12" Colonial White Waxy Flax
3 4" * 6" Memory Protectors Flip Flaps
2 Sponges
1 Instructional Brochure
Colors: Sweet Leaf, Olive, Crystal Blue, Bamboo
Miracle Kit Contents
Right: Weve used a variety of accents in our embellishment
clusters on this exclusive Miracle layout. The instructional brochure
will show you how!
For complete National Scrapbooking Month
campaign details, visit Online Office >
Marketing Your Business > Constant Campaigns.
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4 K E Y N O T E S S U M M E R 2 0 1 0
Angie Haskell, Consultant, Orem, Utah
Angie took advantage of the color options available in each Studio J kit when
she created this adorable Valentines Day layout. She distressed the paper using
Chocolate and Tulip ink. She colorized the buttons and ribbons in Tulip and
chose Blush for the ribbon slides, with a couple of Chocolate brads thrown in to
balance it out. Angie also changed the color of her title and journaling to match
the layoutwith lovely results!
I had fallen behind on my scrapbooking since last fall and Studio J was a great way to
get caught up quickly and easily! My first layout took me a little over an hour, as I had
to learn the program and play with it. After my fifth layout, I was confident with all the
tools and was able to finish a layout in under 30 minutes!
Julie Wilson, Consultant, Coldwater, Ontario
Julie started with the preplaced toggle accents, and then added her own My
Stickeaseimages, brads, and photos. She used the quick-title tool to easily line up
the letter stickers in her title, matted a photo with a My Stickease frame, and even
placed a brad in the middle of a My Stickease flower to give it extra dimension.
Studio J is very easy to use, and I see most of my customers being able to work through
it without any issues. I also will be able to invite a few ladies to use the program that
have been unable to do classic scrapbooking due to physical limitations. I know they
will be thrilled that they too can now have beautiful pages with all the barriersremoved for them.
That's Amore kit, Imagine: Fantastic Five
Unforgettable kit, Imagine: Powerful Trio
Whats not to love when
you create with Studio J
LOVINStudio J
These Consultants show how they have used Studio J
in savvy, smart, and versatile ways. Be
inspired and make some brilliant artwork of your own!
2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
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5C L O S E T O M Y H E A R T . C O M
Squeaky Connors, Consultant, Hugo, Minnesota
By using the various fonts in the text tool, Squeaky created a beautiful
custom quote, title, and date by adding multiple text boxes and arranging
them to make her title line up just right. Were also impressed with the
subtle ink distressing she added to the B&T Duos papers to make them
even more grungyand gorgeousthan they were on their own.
I have used several other digital scrapbooking programs, but none of them are as fast,
simple, and easy as Studio J. The absolutely best part is the finished result. My layouts
look beautiful in real life. I cant wait for the next ones to arrive!
Tammy Ensign, Consultant, Buxton, North Dakota
With three daughters, each with her own s crapbook, Tammy is always
looking for shortcuts to complete three layouts for the same event. Studio J
makes creating multiple layouts a breeze! Tammy created a base layout, then
copied it and substituted in pictures of the individual girls. She was done
with six pages in about the time it would take her to complete one classic
two-page layout!
My three daughters love to get their pictures taken as much as I love taking them, so
I have a lot of scrapbooking to get done. I try to make each layout unique, and
Studio J helps me do that efficiently. It only took me about a half hour to create all
three layouts! I was very happy with the quality of the printing, and I look forward
to continuing to use Studio J. I cant wait to introduce it to my customers!
Trish Roberts, Director, Great Falls, Montana
We love how Trish scanned these vintage photos and used them to create a
Studio J layout. Its a great way to preserve and share irreplaceable family
photographs. Be sure to order several copies of the layout to give away at
your next family reunion!
These photos are around 50 years old and were in dire need of being preserved. A
fast and perfect solution: Studio J! To showcase all that Studio J has to offer, I
made a special album with each layout showing a different aspect of Studio J:
sponging, distressing, journaling on vellum, journaling on cardstock. The layout
featured here shows how you can print the studio layout and then e mbellish it athome with classic supplies for a textured feel and dimensional look that I love.
Notebook kit, Imagine: Interesting Variation
Enchanted kit, Imagine: Symphony Sweet
Emporium kit, Imagine: Creative Rhythm
2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
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6 K E Y N O T E S S U M M E R 2 0 1 0
A C L O S E R L O O K
T H E S E N E W P R O D U C T S W I L L
L I G H T U P Y O U R C R E A T I V I T Y
A N D Y O U R B U S I N E S S
Sparking the Imagination
Creativity comes in many forms, and Close To My Heart
loves to satisfy every inventive craving with coordinating
and versatile products. This selection of new products
from our Summer Idea Book fits the bill perfectly! Share
the benefits and features with your customers, let themtry them out at a workshop or Home Gathering, and watch
the clever ideas, big smiles, and orders multiply.
2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
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I N t h e
IDEABOOKPG. 98
7C L O S E T O M Y H E A R T . C O M
12" * 12" Little Princess Page
Glitz glitter glue to the rescue! Every princess
needs a crown and with Glitz glitter glue your
page will sparkle with glamour.
2010 CTMH Co. ALL DESIGNS ARE ORIGINAL. 7C L O S E T O M Y H E A R T . C O M
Glitz Glitter Glue
Features:
Two versatile Glitz glitter glue
colors: Stardust and Platinum
Can be applied thin or thick
When dry, you see only the glitter,
not the glue
Small applicator tip for controlled,precise placement
Can be used as paint to glam up
cardstock or B&T Duos paper
Benefits:
Apply glitter in one easy step with
no loose glitter clean up
Use Glitz glitter glue as a stand-
alone accent or to highlight other
embellishments Apply around edges of stamped
images or just to one side as a
light source
Make polka-dots pop, Dimensional
Elements come alive, and winter or
wedding scenes sparkle
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I N t h e
IDEABOOKPG. 93
4W" * 5V" What a Thrill! Card
Make a simple border or
accent stand out when you use
Fancy Fuzz to layer on top of
paper or underneath a brad.
8" * 3V" Let the Magic Begin Card
Cut apart the shapes of each Fancy
Fuzz strip to create a unique
embellishment or cardstock
design that can be easily applied
for a 3-D effect, as shown above
with the black circles.
Features:
Adhesive-backed and flexible for easy application
Whimsical die-cut felt borders in Indian Corn Blue and Black
Low price-point for affordable embellishing
Excellent upsell with the My Reflections
Zippidee kit
Benefits:
Use as a border, ribbon, or individual accent; can be cut to
custom fit any art project
Create your own decorative paper design
Add easy texture and dimension in a snap without having
to break out the glue
Layer them behind brads or buttons
Fancy Fuzz Zippidee Borders
K E Y N O T E S S U M M E R 2 0 1 0 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.8
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I N t h eIDEABOOKPG. 94
Velcro makes it easy
to remove, then
reattach images to
their proper place.
Create a matching
game behind closed
doors using the new My
Creations A-door-ables.
Teach the skill of
tying using eyelets
and ribbon.
Interactive Pages
My Creations Board Book
Features:
Hardback cover
Six extra-thick, smooth, white
chipboard pages Pre-bound with a " spine, wide
enough for a book title
Handy 6" 6" travel size,
convenient for kids
Benefits:
Strong and durable for interactive
elements
Will stand on your bookshelf
alongside other books Smaller size is great for showcasing
a single event or theme: a birthday
party, hobby, pet, etc.
Ideal for children who want to
create their own book or album
2010 CTMH Co. ALL DESIGNS ARE ORIGINAL. 9C L O S E T O M Y H E A R T . C O M
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I N t h eIDEABOOKPG. 94
I N t h e
IDEABOOKP G . 32
K E Y N O T E S S U M M E R 2 0 1 010 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
Features:
Has a strong magnetic closure
Made of extra heavy-duty, durable
chipboard Smooth, white exterior can be stamped,
papered, distressed, sponged, chalked,
and more
Rectangular box and stylish rounded
closure flap
Benefits:
Use Liquid Glass or a Glue Dot to add a
fashionable handle to the flap: a Filigree
Charm, Bigger Brad, Designer Brad, loop
of ribbon, or button
Use as temporary storage for photos
awaiting your layouts
Durable enough to use as a childs small
treasure chest for backyard finds and
collections
Use as a card organizer, gift box, or a cute
catch-all bin
My CreationsRecipe/Photo Box
Recipe Box
Bring papercrafting to the kitchen with a hand-decoratedrecipe box to match your dcor.
My Originals Sugar & Spice Card Kit
These stylin recipe cards pair
perfectly with the recipe/photo
box and the My Reflections
Cherry-O kit.
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11C L O S E T O M Y H E A R T . C O M 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
Star Struck and Star Studded
No red carpet needed for this Close To My Heart
Rising Star. She has star power, and plenty of it!
Barbra Ottens confident attitude and bubbly
personality have helped her reach out to customers
and build a successful Close To My Heart business.
Those same qualities have also led her to the
title of Biggest American Idol Fan in herhometown of Southwest Michigan and Northern
Indiana. Barbra received roughly 18,000 votes,
including support from her three most adoring
fans, her teenage children. She has met 22
different American Idol contestants, due in large
part to her outgoing nature. I have always loved
meeting celebrities since I was young, she says,
and now that I am older, I find that I have even
more confidence, so its eas y to approach them.
That self-assurance translates into everything
Barbra does. Barbra, a Manager from Stevensville,
Michigan, characterizes herself as a savvy
businesswoman first and an artist second. She
joined Close To My Heart in 2008 as a way to earn
an income as a stay-at-home mom, and considers
herself a true entrepreneur. She always knew she
wanted to be her own boss a nd build a well-rounded business.
Friendship First
Barbra takes a confident approach to business in
several ways. First, she works on maintaining a
strong Team. Her leadership motto is Friendship
first! because, as she says, Its easy to motivate
your friends.
Whenever Barbra shares the business opportunity,
she commits to strengthening her new and existingTeam members by focusing on training and support.
She encourages her Team to give great customer
service by actively calling their customers to follow
up on purchases.
A Good Researcher
Second, Barbra focuses on her own training.
Michelle Nist, a Director from Hartland, Michigan,
Barbras Upline, recounts that although Barbra was
an accomplished scrapbooker when she joined
Close To My Heart, she had never made a card.
Once she received her New Consultant Kit, she
started practicing and practicing, creating
hundreds of cards. Talk about taking a challenge
and turning it into a strength! says Michelle.
Barbra has also sought training as she entered
the online business world. She researched technical
aspects of blog writing, such as choosing traffic-
driving keywords, before launching her blog. Idont know if Im really tech-savvy, she admits,
or just a good researcher.
Before diving into business building, Barbara
researched her area to help her find a niche. She
learned that many in her area who sold competing
products viewed their businesses more as hobbies
than careers. She found her niche by giving hercustomers excellent individual service.
The Most Wonderful People Ever
The same confidence Barbra draws on as she
approaches celebrities helps her network of
friendshipsand her Team. Team spirit is part
of Barbras sense of community within Close To My
Heart. Ive always found scrapbookers to be some
of the most wonderful people ever, she says.
Barbra fits right in with those wonderfulpeople. She works with many community groups
and offers scrapbooking classes at local healthcare
facilities. Between the friendships she has formed
with Consultants and customers, she says, My
life is completely filled with good friends because
of Close To My Heart.
R I S I N G S T A R
T H I S C L O S E T O M Y H E A R T R I S I N G
S T A R R E D E F I N E S I D O L W O R S H I P
Barbra Otten with season 5 American Idol Ace Young.
Barbra created this card for t he Make It From Your Heart contest.
You can tell she loves movies and superstars!
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K E Y N O T E S S U M M E R 2 0 1 012 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
What is it about shopping that captivates usis it the hunt? Arguably, most will tell you it is all
about the DEAL! And in todays economy the deal has never been more sought after. A good deal for a
quality product can change your mood. Most importantly, it can change your pocketbook! Close To MyHeart always gives you great deals on the products you know and love. We want you and your customers
to know you are getting great deals on the best products in the industry. We polled many of you and asked
for your favorite, sell everytime, cost-effective products. Here we have put together your Top Ten list of
products under $10.
What makes this list even better is that everything is so affordable! These items are easy upsells for your
Home Gatherings and workshopsan important consideration for many customers during a tight economy.
They offer you and your
customers versatility as they
can be used with most any
artwork, including cards,
layouts, papercrafting
projects, and more. And
many are on the essential-
to-have list for serious
scrapbookers!
These ten products will
make doing more with less
fun and easy!
Mini-Medley Accents
Embellishment packs for under $8 US / $10 CAN
Perfect upsell with coordinating paper packets
Enough to embellish several projects
Great for giveaways and gifts
Effortless embellishment variety
Simple for beginning cardmakers or scrapbookers
Edge Distresser (Z1297)
Under $3
Exclusively Close To My Heart
Easy to demo at workshops and Home Gatherings
Pairs nicely with our white core cardstock Long-lasting, durable tool
Dimensional Elements give the 3" *3" So Happy card that extra pop, while we used
the piercing tool to create a border for the frame in the 3" *3" Missing You card.
tENClose To My Hearts tried and truemust-haves, all for about $10!
Undere
tEN
Originals: Side Accent, Originals: Squares Overlay
1
1
2
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13C L O S E T O M Y H E A R T . C O M 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
Memory Protectors Flip Flaps (Z4114)
15 for under $4/$5 Use at a workshop or Home Gathering
without altering your own artwork
Upsell with Memory Protectors
Inexpensive gift or raffle item
Versatile for both classic and Studio J
layouts, appeals to both customer types
Perfect for beginners as well as
advanced scrapbookers
Liquid Glass (Z679)
Under $7/$9
Best money your
customers will ever spend
Perfect as a glue, glaze, or accent
A little goes a long way; it lasts forever
Easy to upsell with any embellishment
Most long-lasting, durable adhesive your
customers will own
Dimensional Elements
All under $7/$9, even full alphabet sets
Versatile, they can be painted, papered
or chalked
Great giveaway or gift item
Stores easily
Easy upsell with adhesives and FinishingFiles (Z1091)
Micro-Tip Scissors (Z534)
Under $10/$12
High quality yields precise cuts
Exclusively Close To My Heart
Compact and sharp
Perfect for papercrafters Take with you wherever you go
Piercing Tool Kit (Z1114)
Kit is under $6/$7
Includes piercing tool, sewing needles,
and self-healing pad
Can be used with stitching techniques,
ribbon, brads, Sparkles, and buttons
Strong wooden handle Versatile papercrafters tool
Bitty Sparkles (Z1263)
100 for under $3/$4talk about value!
Add bling to any paper packet or
embellishment
Great embellishment for beginning
scrapbookers and cardmakers
Demo with a piercing tool for easy
placement
Sponge (Z697)
Under $2 Affordable to use at workshops
and Home Gatherings
Teach techniques without much
cost to you
Durable, can be used on multiple
projects with multiple colors
Easy upsell with any of the
Exclusive Inks
Linda Sturdivant, a Director
from San Jose, California, has
great success with Flip Flaps. They
are fun to demonstrate because they
have a big wow factor. Its the ultimate
scrapbooker product! Flip Flaps are a
slam dunk: Every scrapbooker wantsthese as soon as they see them.
Kim Lohberg, a Senior Executive
Manager from Marysville,
Washington, loves Bitty Sparkles.
They are a great upsell when someone
is looking to round up an order to
qualify for a campaign or higher level
of Stamp of the Month discount. Youget, like, 100 of them for $2.95 US! Its
a deal! A lot of my customers use
Sparkles as earrings for their little
girls or to glam up a manicure.
Sue Nielsen, a Director from
Placerville, California, thinks our
round yellow sponges are one of the best
values in the catalog. For people not
ready to spend a lot of money or not even
sure what products they need, she knows
she can send them home with the spongeand it will absolutely get used and be
recognized as an immediate value. Just
cut the sponge into quarters to get four
different colors going. They last forever
and literally cost pennies to use.
Dana Swadling, a Director from
Milford, Michigan, and LuciaGrabb, a Manager from Shelbyville,
Illinois, both love our Micro-Tip
Scissors. Dana says she loves them
because theyre small enough to keep
with you, capped and on a lanyard
around your neck, and theyre so
sharp. Lucia adds that people really
notice the quality of the scissors the first
time they use them to cut fine detail.
Lynn Como, a Director from Colts
Neck, New Jersey, believes everycustomer should walk away with our
piercing tool. Its a must-have because
its small, sharp, durable, and multi-
purpose. It makes beautiful, even-sized
holes. It helps you set brads and it can be
used to position a tiny My Stickease
image or Sparkle.
Tina Sutton, a Senior Executive
Director from Navarre, Florida,loves Texture Tools. I can literally sell 100
of these a day at an expo. Why? They are
really easy to demonstrate in just a second
or two, and everybody gets themyou can
see the unique impressions each tool makes
and why you need them all. She also
notes that she likes Texture Tools because
they are exclusive to Close To My Heart and
they are boldly branded with our name.
Tracey Mason, a Manager from
Scarborough, Maine, says I call
Liquid Glass, Liquid Class! I use this
wonderful product whenever I want to
take my project to the next level. Not only
are the creative possibilities endless with
Liquid Glass but its clearly my #1choice for adhering embellishments. I love
to use it to repair small tears or cracks in
cardstock or 3-D paper projects. I even use
it for small droplets on paper flowers to
give a dew like appearance.
Audrey Key, a Senior Executive
Manager from Lubbock, Texas,loves selling the Dimensional Elements.
She loves to show how easy they are to use
in artwork, whether stamped, directly
inked, or covered in paper. Because ours
are white, they are unique.
Texture Tools (Z1298)
Per tool cost under $3
Exclusive to Close To My Heart
Easy upsell with any Exclusive Inks
stamp pad
Great for teaching distressing techniquesto scrapbookers or cardmakers
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5
6
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K E Y N O T E S S U M M E R 2 0 1 014 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
Ludwig Mies van der Rohe, a master architect,
was quoted as saying, less is more. And he couldntbe more right in the case of our Summer 2010 Idea
Book! Sprinkled throughout the pages of the latest
Idea Book you will find new lower prices on some of
your favorite products.
Why Lower Prices?The strategy behind the lower prices is twofold.
First, it is to keep interest high for your
customers. By sprinkling the lower pricesthroughout many of the pages of the Idea Book,
we hope to help attract customers to both
existing and new items found in the book and
make well-rounded purchases from all areas of
the book. We know your customers love the new
papers and stamps that appear in each Idea Book,
but you dont want them to stop their purchases
there. The lower prices are found on some
accessory items, albums, organizational
products, card kits, and moreall great existingproducts that customers love. By lowering the
price on some of these products we hope that
customers will take another look and purchase
the products they love over and over again!The second reason for new lower pricing is
to offer fantastic deals to your customers. In
todays economy, we know that your customers
are savvy about how they spend their dollars.
By showing your customers that these lower
prices are available now, for this Idea Book only,
you have an opportunity to upsell, cross-sell,
or make additional purchasing suggestions.
This strategy also helps Close To My Heart turn
inventories more quickly, which keeps priceslower and allows us to introduce more products
more quickly.
How to Market the NewLower PricesIn order to bring you and your customers the
lower prices, the offers are while supplies last.
Emphasize the urgency behind these items andthen your customers will be clamoring for them,
especially when their budgets might be tight.
Make sure to take the time to show them the
lower-priced items they might be interested in.This can be a great way to give your customers a
glance at products they may have not seen before
as you take them through the Idea Book.
By letting your customers know that this item
is available only while supplies last, it should
spur your customers on, creating urgency so they
will be eager to order and increase your sales.
However, to make this effective for your
business, you must manage your customers
expectation levels by letting them know thatthese items might sell out. Have them select a
back-up option if the item they would like sells
out. Or send them to your MyCTMH website to
buy immediately and get the deal.
Less Is More!Like the less is more principle, lower prices
can really drive more sales to your business
while giving your customers more products fortheir buck.
FOR
FallingPRICES
LOOK
Newly reduced prices in the
Summer 2010 Idea Book, give
your customers more for less
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15C L O S E T O M Y H E A R T . C O M
Ever customized a new home purchase by adding
extra lighting, a patio deck, or a bay window?
Usually the cost jumps with each unique feature you
add. The real prize is to partner affordability with
customizationand thats what weve done with our
Hostess Packet makeover! You can customize each
packet to meet the different needs and interests of
your hostessesand do it at a great price! Werepartnering flexibility with affordability.
What Is Changing?In the past, the Hostess Packet bundled every item a
hostess could possibly need into one package. Now
you can hand-select the different items to include
in your Hostess Packet to help her have a successful
event, without denting your budget! In fact, you can
put together a packet for about $1 each.Here is a list of the new hostess pieces you can
mix and match to suit your needs:
The Rewards Come Now Brochure:This
6" 6" brochure provides details about the
incentives and rewards for hosting a successful
event. The brochure can be purchased in
quantities of 25 as a supply item (W1150, $3 US /
$3.53 CAN).
You Are Welcome Here Brochure: This 6" 6"brochure for potential new Consultants contains
an entertaining self-discovery quiz that helps
them discover how their interests and talents fit
in with Close To My Heart. The brochure is
available in packs of 25 as a supply item (W1151,
$3/$3.53) and is great to give to anyone
interested in the Close To My Heart opportunity,
like your hostesses.
Hostess To-Do Checklist: This 8" 11"checklist will walk your hostess through a
successful Home Gathering. Print this checklist
as a color PDF from home.
Wish List: This 8" 11" wish list gives your
hostess a place to write down all the products
she's in love with and would like to receive as
Hostess Rewards at 50% off or for free. Print
this wish list as a color PDF from home.
18" 7" Close To My Heart Cello Bag: Thisaffordable, see-through bag is large enough to
comfortably hold items for your hostess, ties off
with a beautiful ribbon or other closure of your
choice, and is available in quantities of 25 as a
supply item (W1152).
Mix these newly available items with the customer
order forms, Hostess Rewards form, My Story
flyers, and postcards you already know and love to
make a tailored bundle that is perfectly suited foryour unique hostess.
Available Now!The hostess materials are now orderable, not as acomplete packet, but as individual pieces so that
you can mix and match to create the exact bundle to
give to your hostess based on their needs and
interests. This gives you complete customizability
for your business, which is something we know you
love! For the items available to download, visit
Online Office > Marketing Your Business > Flyers.
Unlike customizing a home, the Hostess Packet
pieces are designed to give you both flexibility and
affordabilitysomething that is sure to make you
and your hostess successful!
2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
FORYOURMostest
THE
HostessNew hostess materials are
affordable for you and
customizable for your hostess
The You Are Welcome Here brochure, now orderable as a supply
item (W1151) helps you share the Close To My Heart opportunity.
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K E Y N O T E S S U M M E R 2 0 1 016
Successful people are constantly reinventing themselves.
Reinvention is an enjoyable and fulfilling process that can be
done without overhauling your way of life; in fact, reinventing
means the opposite. It means keeping the good parts, the exciting
parts, the parts we excel at, and just adding new things to them.
Lets talk about reinventing the way you run your business.
The first step: Keep doing what youre doing. Keep those
relationships intact, keep doing clubs and workshops, and keep
using the Constant Campaigns. Now, lets supplement your
already stellar record of accomplishment. Adding Studio J to
Take your business and
creativity to a whole new level
SuccessWITHREINVENTSTUDIO J
Make each Studio J
layout uniquely yours. Use
the different titling fonts,
colors and sizes to add
variety and personality .
Imagine: Monologue
2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
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17C L O S E T O M Y H E A R T . C O M
your business will be simple and a lot of fun.
Here are three sure-fire ways to add Studio J
without any fuss. Youre going to love the extra
income and new-found friends!
Build Your Team witha New DemographicStudio J is the perfect opportunity to reach out
to a completely new group of people, artistic and
business-minded alike. Think of all your artistic
friends that might not be wholly scrapbookers, butfeel the need for a creative outlet. Studio J will also
help build your Team by extending your reach to
those looking for an entrepreneurial experience
that is new and can be done entirely online.
In our current economy, many are looking for
unique opportunities to subsidize their income
while they get back to their roots of preserving
memories and making a difference. Studio J
does that, while making it simple to create
turnkey revenue for yourself. The software isintuitive, so its easy to sell and demonstrate.
Start using your Home Gatherings to demonstrate
Studio J and get the buzz out. Talk about it,
share it, and train your Downline on how to use
and market it. Youll feel the excitement build
as people realize what an exciting opportunity
Close To My Heart is!
Reactivate Your TeamMembers and CustomersStudio J is the perfect way to recharge your creative
juices and your business. Use Studio J as a reason to
get in touch with customers and Team members whoneed new motivation. Call and invite them personally
to a demonstration or walk them through an online
demo while you are on the phone.
Show your Team the finished product; this will
illustrate to them how easy it is to use and how it
fits perfectly with our current product line. Teach
your Team and customers that they can find new
and exclusive kits, plus their favorite kits within
Studio J. When they are hooked from a creative
aspect, you show them how easy it is to earnincome conveniently and completely online! Give
your Team members a vision of whats possible in
their businesses when they use Studio J as a selling
tool. They will be excited and motivated by all the
new possibilities.
Reach Avid ScrapbookersLooking for a New ChallengeA great aspect of Studio J is that your customers
can experience it without you there. You can turn
them loose to play and experience Studio J
for themselves. Make sure to mention a few of
the awesome tools available for them to use.They can distress digitally for an authentic,
handmade look; they have lots of coordinating
My Stickease images to use with every kit; and
there are even pre-placed accents that they can
toggle on and colorize, or toggle off to add their
own accent instead. They will love the new
challenge and you will love the free time!
Reinventing your business with Studio J is
easy. Just take what you do best and add a pinch
of new opportunities. Its time to reinventsuccess for you.
Use the My Stickease
images as enlarged
embellishments or
journaling pieces to
make your Studio J
layouts come together
quickly and easily
Imagine: Sweet Symphony
2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
M A T T E R S O F A R T
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18 K E Y N O T E S S U M M E R 2 0 1 0
1. Cut apart the 4V"
square card at the
crease, press together
two buttons using
a Glue Dot and
sandwich them
between the two
card pieces near the
corner of the card.
2.Place card on pushpad. Using a piercing
tool, pierce through
all layers at each
button hole.
3. Using embroidery
floss or Waxy Flax,
sew on buttons
through pierced
holes. Tie a small
knot on the back of
each button. Repeat
in each card corner.
Clear Frame
2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
Sending a Clear Message
When you want your get-well wishes, grateful expressions, and birthday
tidings to come through loud and clear, youll want to send them on our new clear cards. The
thin, flexible material is perfect for all types of embellishing.
Read through these hints, study the photos, then get out your supplies and begin
experimenting. In very little time, card recipients will be seeing clear through to your heart!
1 8 K E Y N O T E S S U M M E R 2 0 1 0
N E W C L E A R C A R D S O F F E R I N F I N I T E
W AY S T O S E N D Y O U R W I S H E S
Features:
4 scallop and 4 square cards with cello envelopes
Flexible and durable acrylic
Great upsell for your cardmakers
Unique clear design will highlight paper and photos
Benefits: Use them to create a decorative embellishment
Add buttons and brads using the piercing tool
Make darling templates to use for cutting paper
shapes like scallops or even other card bases
Use the new Opaques Cherry-O pearl stickers or
My Stickease images to add glam in a snap
4" Clear Cards
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19C L O S E T O M Y H E A R T . C O M 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
Peek-a-boo!Surprise your loved ones with
a photo hidden behind the card front. You can
use a circle from Dimensional Elements On
Target to frame your photo and provide you a
stencil to trace and cut out the card front.
The image on the card front hides away the sentiment inside,while the ribbon and button
embellishment seem to float alongside. To get this look, use the Soft Set eyelet tool to punch
holes in the clear card, and then weave ribbon through the holes.
Create an adorable picture frame!We cut apart the two sides of the card, then made an
opening in one and brushed on a bit of Create-a-Shade pearl paint to frame the photo.
After matting and attaching the photo with 3-D foam tape, we
stacked up pairs of buttons between the two clear layers and
stitched it all together with embroidery floss (shown in
the tip on the opposite page).
Along with brads and eyelets,stitching is a great way
to attach buttons and paper to your clear cards. The
cards are quite a bit sturdier than
Top Coats
, but much thinnerand more flexible than the
My Creations acrylic
mini album. Just use your
piercing tool to make
holes, and then stitch with
embroidery floss.
Y O U R P E R S P E C T I V E
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20 K E Y N O T E S S U M M E R 2 0 1 0
Studio J Fan Favorites
2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.
We asked you to name one unique thing you love about Studio J. Most of you named more than one item
and the responses we got were wide in their breadth and depth. It is clear that there is much to love about this
design software. But dont take our word for it, read on to see what are some favorites.
I have to say that my favorite feature of
Studio J is the Quick Title Tool.I love that I
can resize all the letters at the same time, and
even adjust the spacing between letters. With
just a few clicks I have a great looking title for
my page. Its awesome!
nona davenport, manager,
lynnwood, washington
After picking my kit and layout,Studio J gives
me six potential starting points for a layout. This isa fantastic feature. For some newer scrapbookers,
trying to choose paper combinations may be a bit
time-consuming, but Studio J makes it quick and
easy by presenting these beautiful options.
pam thor, supervisor,
cross lanes, west virginia
I am most impressed with the ability to take an
ordinary 4" 6" photo and enlarge it to 5" 7" or
even 8" 10", taking what would have been anordinary layout and turning it into a WOW layout
with an eye-popping picture.
joanie stanclift, manager,
running springs, california
I have to say that the distressing tool in Studio J
is awesome and my favorite!Its the best way to
distress without leaving the evidence on your
fingers! And with the finished results, it really
looks like I added the distressing myself! doresa lambrecht, director,
grand island, nebraska
I love that after you drop in your photos,and
then decide to rotate your page, your photosrotate as well. I dont have to drop them in again
or reposition my photos. Love that!
sharryl hales, director,
gilbert, arizona
I love having complete control in a click. Instead
of pulling out sheets of paper and swapping back
and forth, trying to decide which one I like best,
now I just click. If I dont like it, I click the undo.
How fast and fun is that?beth avagliano, supervisor,paradise valley, arizona
I love the ease of adding more text,like little
identifiers for the photos. Who is in the picture?Where was it taken? Or add funny little quips
like, What was I thinking?! We can totally
personalize our pages with the Add Text Tool.
karen morris, senior executive director,
las vegas, nevada
I loved being able to resize the My Stickease
imagesand to layer and stack them with other
embellishments. It unleashes my creativity to
know I can use lots of embellishments on a
layout without increasing the cost!
vickie odell, supervisor,
lawson, missouri
Imagine: Shadow
R E A D Y R E F E R E N C E
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2010 CTMH Co. ALL DESIGNS ARE ORIGINAL. 21C L O S E T O M Y H E A R T . C O M
1W" Circle Punch.You asked for it, and now its
here! This top-of-the-line circle punch will get the
job done and then some! Use it for all your circle
punching needs, including borders! (Z1311, pg. 99)
Splendor Designer Brads. These eclectic and colorful
brads will add the perfect touch of whimsy to any
piece of art. Choose from fabric-covered, epoxy, and
printed brads; you'll love the variety. (Z1317, pg. 92)
Opaques Cherry-O Pearl Stickers.These fun cherry
shapes coordinate perfectly with the My Reflections
Cherry-O scrapbooking kit, but they also go with any
vintage, fruit, or summer motif! (Z1319, pg. 91)
Marks Passages Epoxy Clips.Use these classy
bookmark-type embellishments to draw attention to
photos, journaling, and more. Coordinate great with
the My Reflections Passages Kit. (Z1318, pg. 92)
Get ready for a whole new experience with the Make
It from Your Heart artwork contest!We have updatedour contest to include more winners and to allow you
to enter onlineno mailing required unless you win!
As of April 1, 2010, youll send us a digital photo of
your artwork to enter. If you win, well pay the postage
so you can send us the artwork to be photographed.
Then well return it to you safe and sound. Woo-hoo!
Contest entries will now feature brand new
products from the just-released Idea Book, and
your customers will be able to see all the winning
artwork by visiting the new art gallery on the
corporate website under Ideas and Inspiration. Now
you and your customers will have even more great
ideas for using the latest products!
Well hold a month-long contest during each of
the three Idea Book preview periods each year. The
contest start dates coordinate with the release of the
newest Idea Book to you, our Consultants. Winners
will be announced and posted in Online Office oncethe Idea Book is live to your customers a month later.
Contest Dates
April 1April 30 (Summer Idea Book)
August 1August 31 (Autumn/Winter Idea Book)
December 1December 31 (Spring Idea Book)
And youre gonna love this: Well have 20 winners in
each contest! Yes, 20 Consultants will win $50 US/
$58.95 CAN in select product credit! There arenumerous categories you can enter, such as Level 1
layouts, Level 2 layouts, Level 3 layouts, cards, and
Stamp of the Month artwork. You can enter as many
categories as youd like.
Be sure to read all the contest details and find
out how to enter by visitingOnline Office > To Know >
Contests. When your new Idea Book arrives, start
designing the best layouts and cards ever using thenew My Reflections scrapbooking kits and/or
Stamp of the Month sets. Then grab your camera,
snap a photo of your artwork, and enter to win!
Directory
Consultant Services (800) 528-6715
Option 1 Consultants
Option 2 MyCTMH Tech Support
Option 3 Spanish-Speaking Consultants
Option 4 Technical Support
Option 5 Directors
Consultant Services Fax (800) 637-8615
US email ctmhoffice @closetomyheart.com
CAN email [email protected]
Fax Order Line (888) 613-5279
Corporate Website www.closetomyheart.com
US Corporate Address 1199 West 700 South,
Pleasant Grove, UT 84062
CAN Order Address Attn: Order Processing
P.O. Box 2063,
Cardston, AB T0K 0K0
More New Summer Idea Book Products
New Online Artwork Contest
Try your hand at a masterpiece for the new
Make It From Your Heart Contest using the
Splendor My Reflections kit found on pg. 14
of the Summer 2010 Idea Book.
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Touching Hearts, Changing Lives
c l o s e t o m y h e a r t . c o m
Touching Hearts, Changing Lives
c s y a r tt . c.. oc l o s e t o m y h e a r t . c o m
2010CTMHCO.
ALLRIGHTSRESERVED.
REPRODUCTIONPROHIBITED.
PRINTEDINTHEU.S.A.
Its time to start mapping out your funyoure headed to
Convention 2010!
For help withyour plan ing, visit the Convention website at
Online Office> Co sultant Training >Events. There youll find
details about all t e excitingConvention activities from
Extravaganza and Creat & Take, to business classes and the
Awards Gala, all eld atthe unparalleled Gaylord National
Resort and Convention Center.
In your free time, plan to venture beyond the Gaylord and see
Washington, DC. ated as one of the top most walkable cities,
youll love meand ringt rough its many eclectic neighborhoods
filled with restaur nts and boutiques. Youllwant to visit the
National Mall, kn wn asAmericas front yard. It includes the
Washington Monument, the Lincoln Memorial, the World War II
Memorial, and so uch ore! Dont miss the 19 Smithsonian
Museums, all ofthem free! Start planning today to create
memories thatwill last f rever!
Convention 2010