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THE TV SHOW
Team
MoniqueFounder & Exec. Producer
2 Sales Rep. Line Producer. Assistan Producer.
ProductTHE TV SHOW, is a reality television series that first premiered on the Bravo cable television network in 2004, with a second season broadcasting in 2005. The first season revolved around the construction and launch of Jonathan Salon in Beverly Hills, an upscale Los Angeles hair salon. Each episode has a mission that is accomplished by finding new talents and introducing them to the viewer as the mission is coming to fruition.Targets: 1st AND 2nd Generation US Hispanics (and other immigrants) eager for FRESH, entertaining cultural programming.
Total Addressable Market
Licencing
Overlay Advertising
Product Placement
Addressable Market Size
$83MThis TV Genre has several sources of
revenue:
Syndication and Re-Syndication
$86M
$43M
$2M
$244M
Business Model
$258K
F&F Makes Money Because
$78K $95M $31M
Each episode sells for(on each episode)
Each episode isproduced for Total Revenue Total Net Earning
Airing of 106 episodes in penetrated markets is profitable after startup costs recovered-Licensing, Syndication Revenues increase profitability over 11 year time frame at no cost.
Financial Highlights 2015-2025
Year 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Total
Revenues 1.1 5.3 9.7 14 15.7 7 7.5 7.9 8.4 8.9 9.3 94.9Net Earnings (0.4) 0.5 2.1 4 4.9 2.2 2.9 3.2 3.4 3.5 3.5 29.8Cash Flow 0.9 (0.1) 1.4 3.3 4.7 3.4 2.8 3.2 3.3 3.4 3.5 29.81st Yr Expenses 1.5
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Total
1.1 5.3 9.7 14 15.77 7.5 7.9 8.4 8.9 9.3
94.9
-0.40.5 2.1 4 4.9 2.2 2.9 3.2 3.4 3.5 3.5
29.8
0.9-0.1
1.4 3.3 4.7 3.4 2.8 3.2 3.3 3.4 3.5
29.8
1.5
Revenues Net Earnings Cash Flow 1st Yr Expenses
Competition and Competitive Advantage 1
Brilliant Ideas- Bloomberg.com
½ Hr. web based, highlighting established
artists
Only ones doing culture, art & travel on both Anglo and Hispanic TV finding
emerging stars
Art Breakers – Ovation to be launch in October
2015, drama based proof of concept
Not drama- launched proof of concept,
discovering talent globally, traveling and exploring countries’ and
regions’ cultures
The Competition: F&F Advantage
Competition and Competitive Advantage 2
Work of Art, No Reservations, Anthony Bourdain & Samantha Brown. Not airing now.
Based on The Lifestyles of the Rich and Famous
A bright light shined on current undiscovered
talent globally, accessible to all viewer
demographics
All Anglo lifestyles TV- Hispanic programs game
shows, drama, news, comedy like major Anglo
networks
1st to offer cultural programming to both
Hispanic, Anglo viewers-Green, family friendly,
timeless content
The Competition: F&F Advantage
2016• 2nd & 3rd full seasons mapped & recorded• Contract with major established network
Go to Market Strategy/Milestone2015
• Contract with MundoFox• 1st full season recorded• RE-Launch with MundoMAX• Co-production: Jay Scharer of DCG producer and writer of
Hit Show • Alice is an established, respected art and culture industry
professional
• Immediate Licensing Contract to Brighthouse Networks on first pitch, sizzle reel competition• Based on success of airing episodes, MundoFOX ad share contract, open TV in FL; to be our agent in the Americas for syndication and Intl expansion• 2 grants from the HBIF for business plan and loan application (non repayable)• Planning re-launch with MundoMax starting 4Q 2015 greater Miami area
Traction
Legal/Professional
Marketing
Production
What is Needed
$590KNeed: $1.34M to fund Q4 2015
Expenses
Commissions$190K
$350K
$90K
Other Fixed CostsOperation Staff$80K $40K
Risk and Mitigation
Advertising sales rate discounts- packaging
Brand Building Marketing - PR
Sub-par TV Ratings Expansion into other video formats
Risk Mitigation
Network volatility Web-casting &PR
Poor Media Reviews Public Relations
Investment Upside
Opportunities to grow include other US markets in the English and Spanish programming, growing it to the Anglo
programming and overseas markets, merchandising deals:
$71MM
REVENUE POTENTIAL AT LEAST
$000s
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Total
Revenues 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
Expenses 0 0 0 0 0 0 0 0 0 0 0 0
Episode Production 0 0 0 0 0 0 0 0 0 0 0 0
Operations Staff 0 0 0 0 0 0 0 0 0 0 0 0
Commissions 0 0 0 0 0 0 0 0 0 0 0 0
Other Marketing 0 0 0 0 0 0 0 0 0 0 0 0
Legal and Professional 0 0 0 0 0 0 0 0 0 0 0 0
Other G&A 0 0 0 0 0 0 0 0 0 0 0 0
Expenses 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
Earnings Before Interest and Taxes 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
Interest 0 0 0 0 0 0 0 0 0 0 0 0
Taxes 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
Net Earnings 0 0 0 0 0 0 0 0 0 0 0 0
Income Statement
Revenue based on 106 placements = $27MInvolves the mention, use or showing of particular products or services during TV show which includes cars, airlines, wardrobe, accessories, hotels, pet products, city and commercial signs, landmarks, restaurants, venue settings and others Rates vary on product reveal: staged, action shot or mention on script
Revenue 1: Product Placement (USA)
Revenue based on 106 placements = $1MRefers to the placement of an ad overlay at bottom of TV screen or as on screen animation, which blocks out some of the picture
Revenue 3: Overlay Advertising (USA)
Monique (Creator & Founder)
• Monique has been a stylist for 19 years. She has been an Aveda hair color educator for 3 years, until opening Frangipani.
• Her passion is hair color and loves creating interesting color and corrective color. She continues to train in advanced hair color education and placement.
• She believes in giving not just a world class experience, consistant service, but creating and providing each guest with what they need to recreate their look at home.
"Customer service and guest experience is why I love what I do!"
Alicia - Managing Producer
• Alicia has been a stylist for 19 years. She has been an Aveda hair color educator for 3 years, until opening Frangipani.
• Her passion is hair color and loves creating interesting color and corrective color. She continues to train in advanced hair color education and placement.
• She believes in giving not just a world class experience, consistant service, but creating and providing each guest with what they need to recreate their look at home.
"Customer service and guest experience is why I love what I do!"
Mary - Chief Financial Officer
• Mary has been a stylist for 19 years. She has been an Aveda hair color educator for 3 years, until opening Frangipani.
• Her passion is hair color and loves creating interesting color and corrective color. She continues to train in advanced hair color education and placement.
• She believes in giving not just a world class experience, consistant service, but creating and providing each guest with what they need to recreate their look at home.
"Customer service and guest experience is why I love what I do!"
Daniel — GFX Creative
• Daniel has been a stylist for 19 years. She has been an Aveda hair color educator for 3 years, until opening Frangipani.
• Her passion is hair color and loves creating interesting color and corrective color. She continues to train in advanced hair color education and placement.
• She believes in giving not just a world class experience, consistant service, but creating and providing each guest with what they need to recreate their look at home.
"Customer service and guest experience is why I love what I do!"