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Mobile Trends

James Bruce, Director Mobile Solutions

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Scalability and Efficiency in a Connected World

From Sensors to Servers From sensors to servers From sensors to servers

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Mobile Segment: From Wearables to Tablets and Beyond

And of Course Smartphones Wearables Compute Devices

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Connecting the World

Almost 7 Billion mobile subscriptions with ARM-

powered mobile devices*

Over 2.5 Billion smartphones currently in use

1.4 Billion ARM-powered smartphones shipped in 2014

Wearables revolution happening on ARM

Tablets out-shipping laptops

240 Million ARM-powered tablets shipped in 2014

ARM is the compute architecture of the world

Almost 90% of the mobile compute* devices shipped in 2014

were ARM-powered

*Source ITU *Percentage of laptops, tablets and smartphones

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170M x86 Devices

180M ARM Devices

5 Years Of Change in Mobile Computing

2009

239M x86 Devices

1.64Bn ARM Devices

2014

*Number of laptops, tablets and smartphones, combined ARM and Gartner data

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Changing The Face of Computing

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Smartphones

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Accelerating the Pace of Innovation

2009 Display 5x

Camera 4x

Connectivity 20x

Sensors 3x

Video 34x

CPU 17x

GPU 40x

Memory Bandwidth 16x

2014

By Creative Tools. Watermark removed by User:Ainali [CC BY 2.0

(http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Large crisp display with

vivid colors

The

smartphone is

your camera

Broadband performance

True 4K experience with

advance multimedia features

Enabling concurrency and

enhanced user experience

Console-class

performance,

GPGPU

Sophisticated always on multi-

sensor context and context

awareness

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What

would you

bring?

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Do Anything, Anywhere, Anytime

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The Ultimate Remote Control

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Delivery Requires Innovation Throughout the SoC and Device

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Performance

Features

Capabilities

Delivery Requires Innovation Throughout the SoC and Device

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Battery life

Cost

Slimmer and sleeker

form factors Performance

Thermal design

Features

Capabilities

Delivery Requires Innovation Throughout the SoC and Device

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ARM IP Suite Delivering 2016 Premium Mobile Experiences

Enabling innovation on the most

advanced process nodes

Highest performance

ARM Cortex® CPU

Next generation ARM CoreLinkTM

Cache Coherent Interconnect

Premium configurations of Mali video

and display processors Complements ARM big.LITTLETM

enhancing energy efficiency

Highest performance and most

energy-efficient ARM MaliTM GPU

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ARMv8-A Architecture, Mobile Leadership in 2015

Asus

Pegaus X002 Elephone

P6000

Huawei Honor

4X

Huawei

Ascend Y550

Lenovo

A858T

Lenovo

Lemon K3

Lenovo

Sisley S90

Lenovo

Vibe X2 Pro

LG

Flex 2

HTC

Desire 510

HTC

Desire 820

Meizu

M1 Note

Oppo

R5

Oppo

1105

Samsung

Galaxy A7

Samsung

Galaxy Mega 2

Samsung

Galaxy Note 4

Vivo

X5Max

Xiaomi

Redmi 2

Just some of the ARMv8-A architecture-based phones announced so far

Unsubsidized price estimates* from <$100 to $750

*Pricing information from www.gsmarena.com

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Faster web, multimedia

and signal processing

Why ARMv8-A 64-bit Architecture in Mobile?

Ground up new architecture

Preparation for larger memory devices

For multitasking with large content sets

2x NEON SIMD performance

Accelerate multimedia and DSP functions

2x double floating point performance

Accelerate web technologies

16x crypto acceleration

Securing your device

Full 32-bit support

ARMv8-A

64-bit architecture

Performance

Through Architecture

Security all the way to

the glass

More usable memory

Seamless support for

today’s mobile ecosystem { / }

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Tablets and Beyond

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Traditional View Of The Tablet Market

Tablet growth has slowed

Rise of the “Phablet”

Slower replacement rate

Content focused use cases

This is not how we look at the market

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Consumers want thin and light

Tablets delivered this

Consumers want 10+ hour battery life

Tablets delivered this

Consumers want to do more

Form factor innovation will deliver this

Form Factor Innovation

Sony

Xperia Z4 Source: Sonymobile.com

Acer

Chromebook Source: Acer.com

ASUS Chromebook Flip

Source: Asus.com Alcatel

POP10

Source: Alcatelonetouch.com

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Productivity Applications on Android

Microsoft Office

Multi window and keyboard support

Jide Inc – Remix OS

Software Innovation

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Wearables

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ARM® Technology Driving Innovation in Wearables

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Wearables - An Extremely Diverse Market

Lifestyle Office Extreme sports

Health Elderly Professional Teenagers Pets

Kids Sports

Animals

Industrial

Extremely diverse market that is addressed by the ecosystem around ARM processors

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Web

Search

Calendar

News and Alerts

Camera

Alarm

Social Media

Gaming

Music

Other

Checking Time

Voice Call

Messaging

Compelling Use Cases Will Drive Wearables

Mobile Users Reach to Phone ~150 Times a Day

Source: Tomi Ahonen Almanac 2013

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Wearables

Standalone Devices Companion Devices Tethered Embedded Deeply Embedded

Embedded OS Rich OS

Peripheral Autonomous Compute

Wearables: Rapidly Evolving Based on Experience

Always aware, lowest-power High-efficiency performance, constrained power budget

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3500+ ARM-based SoCs Making New Experiences a Reality Exactly What That Reality is Depends Upon You

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The ARM ecosystem has changed mobile computing

The Smartphone is your primary compute device

New use cases will continue this trend

Evolution beyond the tablet

Driven by form factors and new software

Wearables a new diverse and innovative market

ARM Ecosystem at the heart of this diversity and innovation

Summary