Continue on with All the Right Type (ART) for 5 minutes today

Keyboarding Activity

BUSINESS 8

Marketin

g: Adver

tising

Traditional Print Ads: Newspapers

How is the lesson on fliers similar to newspapers (Let’s Review)

.

What comes to mind when you think about a traditional

newspaper?.

What are some types or examples of newspapers print

advertisements?

A Newspaper Exists for Every Type of Person

General Business Sensationalism

A Newspaper Exists for Every Type of Person

Gay Cool and Trendy Community Underground Paper

SectionsNewspapers are divided up into section according to a readers interest. Some sections are: Sports Entertainment Business Local & International News Science & Technology Weather And more…….

Columns A newspaper is

divided up into small areas called columns. This is where the content is added.

A column refers to a newspaper’s layout (design) and is done is rectangular sections.

6 Common Ways to Place a Newspaper Ad Classified Spotlight Business

Card Circular Display Spandeas

Each Format is Found in a Different Location

Display Ad• Very Big, Stands Out, different from the

newspaper• The Ad is the focus with articles around it.

Spotlight Ad• It is an Ad that uses color. • It looks like it belong in a newspaper• Location is important, it is usually noticeable

(not squished between things)

Spadea Style Ad• Is an ad that is attached to the newspaper• It is wrapped around the binding• It is very noticeable due to its different shapes

and colors

Circular Ads• These are ads that are not part of a newspaper• They are separate loose leaflets (flyers and

coupons) that are found in the middle of a newspaper

Business Card Ad• Small ads that look like a business card• But have additional information in it about

products, services or the business itself. • They are found to fill the spaces between

articles

Classified Section• This is a section of the newspaper that is only

full of adverts.• Everything in this section is for sale• They are very small and full of information

Activity 1: Newspaper Familiarization Take a newspaper (one at a time) and

look for some advertisements. Find some good and bad ones.

 

Pick out 3 or 4 advertisements that stand out to you (funny, silly, dumb, attractive, etc.) and cut them out.

On a piece of paper, I want you to write down its format and placement. Then write down a couple of sentences about why you chose it.

Activity 2: Think-Pair-Share In groups of two I want you to take turns

talking about your advertisements. Each person will introduce their ad and

receive comments from the other person about their ad.

1) Format, 2) Placement, 3) PreferencesThe point is to understand other peoples opinions on advertising and how we can better…

Get attention Give information

Motivate a purchase Generate sales

Activity 3: Flyer HomeworkContinue to work on your flyer assignment

Use the ideas from today’s lesson to improve your flyer and better be able to…

Get attention Give information

Motivate a purchase Generate sales

Exit Slip1. Choose one of your

advertisements and describe what you

learned about it from your peers (likes and

dislikes)? 2. Write about how you

would make it better?3. Tell me why or why not

you would advertise in a newspaper?

Class Notes

You can find my notes at UBC Blogs under my name: Mr Vatougios

https://blogs.ubc.ca/mrvatougios/