Key technology trends and challenges

Technology Trends and Challenges

Cloud and

Platform

70% of organizations

are either using or

investigating cloud

computing solutions

Over 80%of new apps

will be

distributed or

deployed on

cloud platforms.

Mobility and

Productivity

By 2016,

smartphones and

tablets will put power

in the pockets of 1.4

billion global citizens

The world’s mobile

worker population

will reach

1.3 billion over 37%

of the total workforce by 2015

Social

Networks

79% of companies

are deploying at

least one social

software tool.

Three out of four internet users will use a social network by 2016

Insights into

Big Data

Government agencies

can realize up to a 60%gain from investments.

Digital content will grow to 40ZBby 2020, from 1.8ZB in 2012

IDC research shows companies

worldwide can generate

$1.6 trillion over four years

in revenue by increasing their

“data dividend”

Cyber

Security

Challenges:• Zero day vulns• Social / fishing• Cyber warfare

Cybersecurityspending will reach

$120Bby 2017, CAGR 4.62%

Opportunities:• Real time protection• Security in the cloud• New architectures• AI/ ML for IT protection

Mobile Devices and

BYOD

Multiple

Form-factors

IoT and Sensors

Natural User

Interface

Mobile First

Cloud Computing

Social Networks

Big Data and

Predictive Analytics

Ubiquitous

Connectivity

Cloud First

Vehicle Tracking Device Cameras Power Meter Load Meter Smoke Fire Alarms Humidity Sensor Flow Meter Occupancy Sensor Temperature Sensor

INTELLIGENT DEVICES Machine Controller

Vehicle Tracking Smart Grid General Equipment Retail Kiosk Fire Detection Healthcare Smart Building Automation Digital Advertising Smart Home Automation

Automotive Retail Industrial Healthcare Security & Surveillance Energy Smart Home Smart Cities

Monitoring Remote Access Content Distribution

Windows Azure + Intelligent Systems Service + Cloud ML + GreenButton + Embedded

Configuration Management

On-premise Public

M2M GatewayNETWORK

Total population 50 M

Number of students 2 M

Number of IT Pro 215 K

Professional developers 49 K

6,400 partners across Southeast Europe

1234 startups supported by Microsoft BizSpark

1 Microsoft

Development Center

Serbia, Belgrade

150 employees

6 Microsoft

InnovationCentersacross the region

10 earnedby local partners for every €1 of Microsoft revenue

• We are dedicated and

passionate about

contributing to the growth

of SEE countries

• We establish local

companies

• We employ local people

• We strictly comply with

local regulation

• We strive for technological

neutrality

• Helping Governments being more Open, transparent,

collaborative

• Helping countries focus on CyberSecurity and protection of

the country critical infrastructure

• Helping countries develop their SMB segment benefiting

from best IT solutions, and cloud computing first

• Helping countries reinvent the telco and postal industry with

the introduction of National Clouds

• Helping local NGOs through donating software

• Helping countries in EDU

• Promoting innovation as a driver to growth via Imagine Cup

Thank You!