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Key of Success “Must”E-Commerce & Digital Marketing
Solutions for Hoteliers
Thailand 18th
Hospitality Industry Congress08 September 2016
BITEC Bang Na Bangkok
Discover the Art of E-Commerce Successful Strategies
Solutions
eCommerceWebsite
Mobile eCommerce
Online Payment Gateway
Distribution Strategies & Partnership
Revenue Management
Social Media Management
Customer Relationship Management
E-Commerce Website Secret Unveiled
Search Engine
Marketing
Search Engine
Optimization
Increase Conversion Analytic
Website Page
Speed
User Experience
Responsive Design
eCommerceWebsite
Online Payment Gateway MysteryOnline Payment Gateway
The Payment Card Industry Data Security Standard (PCI DSS) is a proprietary information security standard for organizations that handle branded credit cards from the major card schemes including Visa, MasterCard, American Express, Discover, and JCB
Revenue Management & Pricing IntelligenceRevenue Management
Revenue Management is the application of disciplined analytics that predict consumer behavior at the micro-market level and optimize product availability and price to maximize revenue growth (Wikipedia)
Revenue Management & Pricing IntelligenceRevenue Management
CTB BAR Rm Type AP1 DISC AP2 DISC DISC DISC DISC DISC DISC CTB BAR Rm Type AP1 DISC AP2 DISC DISC DISC DISC DISC DISCRB/++ Supp 10% 15% 20% 25% 30% 35% 40% 45% 50% RB/NET# # Supp 10% 15% 20% 25% 30% 35% 40% 45% 50%
0.90 0.85 0.80 0.75 0.70 0.65 0.60 0.55 0.50 0.90 0.85 0.80 0.75 0.70 0.65 0.60 0.55 0.50BAR 1 80 190 171.00 161.50 152.00 142.50 133.00 123.50 114.00 104.50 95.00 BAR 1 80 229.90 206.91 195.42 183.92 172.43 160.93 149.44 137.94 126.45 114.95BAR 2 65 175 157.50 148.75 140.00 131.25 122.50 113.75 105.00 96.25 87.50 BAR 2 65 211.75 190.58 179.99 169.40 158.81 148.23 137.64 127.05 116.46 105.88BAR 3 45 155 139.50 131.75 124.00 116.25 108.50 100.75 93.00 85.25 77.50 BAR 3 45 187.55 168.80 159.42 150.04 140.66 131.29 121.91 112.53 103.15 93.78BAR 4 30 140 126.00 119.00 112.00 105.00 98.00 91.00 84.00 77.00 70.00 BAR 4 30 169.40 152.46 143.99 135.52 127.05 118.58 110.11 101.64 93.17 84.70BAR 5 15 125 112.50 106.25 100.00 93.75 87.50 81.25 75.00 68.75 62.50 BAR 5 15 151.25 136.13 128.56 121.00 113.44 105.88 98.31 90.75 83.19 75.63BAR 6 5 110 99.00 93.50 88.00 82.50 77.00 71.50 66.00 60.50 55.00 BAR 6 5 133.10 119.79 113.14 106.48 99.83 93.17 86.52 79.86 73.21 66.55BAR 7 15 95 85.50 80.75 76.00 71.25 66.50 61.75 57.00 52.25 47.50 BAR 7 15 114.95 103.46 97.71 91.96 86.21 80.47 74.72 68.97 63.22 57.48BAR 8 20 90 81.00 76.50 72.00 67.50 63.00 58.50 54.00 49.50 45.00 BAR 8 20 108.90 98.01 92.57 87.12 81.68 76.23 70.79 65.34 59.90 54.45BAR 9 25 85 76.50 72.25 68.00 63.75 59.50 55.25 51.00 46.75 42.50 BAR 9 25 102.85 92.57 87.42 82.28 77.14 72.00 66.85 61.71 56.57 51.43BAR 10 30 80 72.00 68.00 64.00 60.00 56.00 52.00 48.00 44.00 40.00 BAR 10 30 96.80 87.12 82.28 77.44 72.60 67.76 62.92 58.08 53.24 48.40
CTB BAR Rm Type AP1 DISC AP2 DISC DISC DISC DISC DISC DISC CTB BAR Rm Type AP1 DISC AP2 DISC DISC DISC DISC DISC DISCRO/++ Supp 10% 15% 20% 25% 30% 35% 40% 45% 50% RO/NET# # Supp 10% 15% 20% 25% 30% 35% 40% 45% 50%
7.5 2 15 0.90 0.85 0.80 0.75 0.70 0.65 0.60 0.55 0.50 0.90 0.85 0.80 0.75 0.70 0.65 0.60 0.55 0.50BAR 1 80 175 157.50 148.75 140.00 131.25 122.50 113.75 105.00 96.25 87.50 BAR 1 80 211.75 190.58 179.99 169.40 158.81 148.23 137.64 127.05 116.46 105.88BAR 2 65 160 144.00 136.00 128.00 120.00 112.00 104.00 96.00 88.00 80.00 BAR 2 65 193.60 174.24 164.56 154.88 145.20 135.52 125.84 116.16 106.48 96.80BAR 3 45 140 126.00 119.00 112.00 105.00 98.00 91.00 84.00 77.00 70.00 BAR 3 45 169.40 152.46 143.99 135.52 127.05 118.58 110.11 101.64 93.17 84.70BAR 4 30 125 112.50 106.25 100.00 93.75 87.50 81.25 75.00 68.75 62.50 BAR 4 30 151.25 136.13 128.56 121.00 113.44 105.88 98.31 90.75 83.19 75.63BAR 5 15 110 99.00 93.50 88.00 82.50 77.00 71.50 66.00 60.50 55.00 BAR 5 15 133.10 119.79 113.14 106.48 99.83 93.17 86.52 79.86 73.21 66.55BAR 6 5 95 85.50 80.75 76.00 71.25 66.50 61.75 57.00 52.25 47.50 BAR 6 5 114.95 103.46 97.71 91.96 86.21 80.47 74.72 68.97 63.22 57.48BAR 7 15 80 72.00 68.00 64.00 60.00 56.00 52.00 48.00 44.00 40.00 BAR 7 15 96.80 87.12 82.28 77.44 72.60 67.76 62.92 58.08 53.24 48.40BAR 8 20 75 67.50 63.75 60.00 56.25 52.50 48.75 45.00 41.25 37.50 BAR 8 20 90.75 81.68 77.14 72.60 68.06 63.53 58.99 54.45 49.91 45.38BAR 9 25 70 63.00 59.50 56.00 52.50 49.00 45.50 42.00 38.50 35.00 BAR 9 25 84.70 76.23 72.00 67.76 63.53 59.29 55.06 50.82 46.59 42.35BAR 10 30 65 58.50 55.25 52.00 48.75 45.50 42.25 39.00 35.75 32.50 BAR 10 30 78.65 70.79 66.85 62.92 58.99 55.06 51.12 47.19 43.26 39.33
Best Available Rate Structure : 01 November 2015 - 31 October 2016 (Taxes Exclusion) Best Available Rate Structure : 01 November 2015 - 31 October 2016 (Taxes Inclusion)
Centra Studio
Centra Studio
CENTRA TAUM SEMINYAK BALI (CTB) : 01 NOVEMBER 2015 - 31 OCTOBER 2016Best Available Rate Structure : 01 November 2015 - 31 October 2016 (Taxes Exclusion) Best Available Rate Structure : 01 November 2015 - 31 October 2016 (Taxes Inclusion)
Centra Studio
Centra Studio
Revenue Management & Pricing IntelligenceRevenue Management
Price Positioning
Bench Marking
Demand Calendar
Unconstrained Demand
Displacement Calculation
Booking Curve
Stay Control
Rate Fence
Geo Market
Inventory & Allocation
Social Media & Content ManagementSocial Media Management
Create Social Media
Objective and SMART
Goal
Conduct a Social
Media Audit
Create and Improve
your Social Accounts
Seek Inspirations
Create a Content Plan and Editorial Calendar
Be Innovative and Adjust
your plan as it goes
Social Media & Content ManagementSocial Media Management
Specific
Measurable
AttainableRealistic
Time-Bound
Customer is the KingCustomer Relationship Management
Data Management
Communication Timeline
Data Analysis
Data Accessibility
Personalization
Successes SharedSolutions around the corner
E-Commerce 50%
Wholesales 20%
Corporate 15%
Group 15%
Formula of Success
Successes SharedSolutions around the corner
Phensiri CharoensukeMail: [email protected]://www.linkedin.com/in/phensiricharoensukMobile Contact: +66 81 808 3475