KEY ISSUES IN THE FOOD INDUSTRY: A COUNTRY WIDE SURVEY · • Social media • Other. SIAL Canada 2016 | Key Issues in the Food Industry: A Country Wide Survey. ... Food Safety trends

KEY ISSUES IN THE FOOD INDUSTRY:A COUNTRY WIDE SURVEY

SIAL Canada 2016 | Key Issues in the Food Industry: A Country Wide Survey

Agenda• Objectives • Questionnaire & process• Demographics• Current issues• Forward looking issues• Systemic issues• Q&A


Objectives

1) Provide the opportunity to the largest number of experts in the Food Industry in Canada to share ideas on present and emerging issues in our industry

2) Initiate further discussions on key issues that came up on the survey

Featuring the following panelists


The Survey • 5 Demographic questions• 38 Industry specific questions • Topics:

• Food fraud• Free trade• Innovation• Food Safety• Sustainable Development• Social media• Other


339 respondents across Canada

Demographics by Industry138

5946

33 30

11 9 8 3 20

20

40

60

80

100

120

140

160


Demographics by Province223

83

12 7 5 3 3 2 10

50

100

150

200

250


Demographics by Experience (yrs)

Over 2049%

10 to 1414%

15 to 1914%

Under 513%

5 to 910%


Demographics Position

104

85 79

54

17

0

20

40

60

80

100

120



Current Issues1. Corporate Reputation2. Food Safety trends3. Food Fraud4. GFSI5. Innovation6. Social media7. Social responsibility programs

Corporate ReputationQ: What has the biggest impact on your company’s reputation?

229

44

30

15

12

5

4

Happy customers

Disgruntled customers

Our own employees

Traditional news media

Our own communication department

Other

Advocacy groups

0 50 100 150 200 250


Corporate ReputationQ: What has the biggest impact on your company’s reputation?

PositionTotalCEO/

PresidentSenior

ExecutiveMiddle Mgmt

Supervisor

Non-Mgmt

Our own communication department

3 2 3 0 4 12

2.9% 2.5% 3.5% 0.0% 7.4% 3.5%

Happy customers78 56 54 12 29 229

75.0% 70.9% 63.5% 70.6% 53.7% 67.6%

Disgruntled customers

11 8 14 1 10 44

10.6% 10.1% 16.5% 5.9% 18.5% 13.0%

Our own employees5 8 7 3 7 30

4.8% 10.1% 8.2% 17.6% 13.0% 8.8%

Advocacy groups1 0 2 0 1 4

1.0% 0.0% 2.4% 0.0% 1.9% 1.2%


Future TrendsQ: How do you get updated with food safety trends and issues that impact your business? (Check all that apply).

0 50 100 150 200 250

Paid horizon or regulatoryscanning service

Other

Paid training (on-line)

Paid training (class room)

List serves / alerts

Periodicals / journals

Webinars

Conferences


Food Fraud – 6 questionsQ: How easily are you able to track current events and new knowledge with respect to your food fraud vulnerability?

Not easily40%

Easily24%

Not sure19%

We do not track this

17%


Food Fraud Q: Which factor below most greatly impacts your ability to track current events and new knowledge with respect to your food fraud vulnerability?

127114

69

27

20

20

40

60

80

100

120

140

Supply chaincomplexity

General lack ofunderstanding

Food Fraudconcept and risks

Lack of internalresources

Other


GFSIQ:Do you think that global programs such as GFSI have had a positive impact on the safety of the food industry globally?

128

98

20

93

Yes, they improve food safety globally

They improve food safety depending onthe region

No, they do not improve food safety

Not sure

0 20 40 60 80 100 120 140


InnovationQ: Where will you spend most of your innovation budget?

New product development

50%

Not sure19%

New processing

13%

Employee performance

11%

New packaging6%

No answer1%


InnovationQ:Where will you spend most of your innovation budget?

Company TypeRetailer Food /

Packaging Manufacturer

Food Service

Not sure 6 18 818.2% 13.0% 17.4%

Employee performance

7 7 621.2% 5.1% 13.0%

New processing 1 28 73.0% 20.3% 15.2%

New packaging 2 9 16.1% 6.5% 2.2%


16 76 24


16 76 2448.5% 55.1% 52.2%


Social media 6 QuestionsQ:How does your company use social media?

32

63

64

149

160

262

0 50 100 150 200 250 300

Other

To communicate in time of crisis

To communicate food safetyactivities and initiatives

To get customer feedback

To lunch new promotions orproducts

To Promote the company in general


Social MediaCompany Type

Retailer Food / Packaging Manufacturer

Food Service

To Promote the company in general

27 106 3782% 77% 80%

To lunch new promotions or products

19 69 21

58% 50% 46%

To get customer feedback

15 73 1845% 53% 39%

To communicate food safety activities and initiatives

7 27 2

21% 20% 4%

To communicate in time of crisis

7 24 421% 17% 9%


Social MediaQ : How long will it take you to respond to a social media crisis?

In the 1st hour of the crisis

30%

Within 4 hours of the crisis

26%

Within 12 hours of the crisis

18%

Not able to respond

15%

Greater than 12 hours after

the crisis11%


Social ResponsibilityQ: How important do you think social responsibility standards are to your customers?

189

94

30 26

0

20

40

60

80

100

120

140

160

180

200

Somewhatimportant

Very important Not sure Not important at all


Social Responsibility Q: Do you have a comprehensive Social Responsibility program within your organization?

115

92

78

52

2

Yes

Not yet but we will have one inthe future

Not sure

No and we do not intend tohave one

No answer

0 20 40 60 80 100 120 140


Documents

KEY ISSUES IN THE FOOD INDUSTRY: A COUNTRY WIDE SURVEY · • Social media • Other. SIAL Canada 2016 | Key Issues in the Food Industry: A Country Wide Survey. ... Food Safety trends