Key insights on e-commerce in Europe

DPDgroup e-shopper barometer – 2018 edition

Yves Delmas, COO Europe DPDgroup

World Retail Congress, Amsterdam, 15 May 2019

2

Agenda

• We are DPDgroup

• DPDgroup e-shopper barometermethodology

• The 2018 e-shopper barometerat a glance

• Meet the new buyer

• Our vision of the retail market

3

Delivery experts

75,000

European parcels delivery market

#2

Hubs and depots

+1,000

Revenue

7.3

Billion parcels delivered

worldwide in 2018

1.3Billion euros

Connecting businesses and people, everyday

We are DPDgroup

4

DPDgroup e-shopper barometer - Methodology

Study scope Sample size per country

Sample type Fieldwork

Agency

European e-shoppers of 18 years and above who have received a parcel following an online purchase.

A representative sample per country was used based on gender, age, region and income. June 2018

800 to 1,500

24,328 online interviews in 21 European countries

& Russia Kantar TNS

5

Heavy buyers make upAverage share of online shopping

Online retail at a glance

+1 pt

Of the e-shopping market volume

86%11.5%+0.2 pt

6

46% use a smartphone

E-shopper habits at a glance

10% of European

e-shoppers returned their

last order

+11 pts

+6 pts

7

Delivery preferences at a glance

Home delivery

79% of e-shoppers find it important

to know the carrier at the moment of purchase

72%-5ptsvs. 2016

8

Delivery preferences at a glance – country zoom

1286

77

87

78

50

77

80

75

71

50

78

65

86

75

75

78

82

75

79

85

80

17

24

37

45

18

11

27

16

70

9

46

12

23

19

25

38

23

24

11

6

8

26

2

35

11

53

11

28

6

17

7

15

19

18

10

6

19

11

10

9

7

4

10

5

17

8

16

5

7

9

8

5

15

7

11

11

7

15

7

9

5

14

4

5

8

6

4

4

6

15

9

5

10

3

5

7

11

9

8

8

8

6

6

8

5

2

6

80

3

12

18

13

45

7

42

3

37

-

11

7

7

4

4

7

7

8

3

3

-

4

15

3

7

-

-

-

12

6

-

3

-

5

-

5

11

9

9

13

20

11

5

7

18

17

14

15

21

5

16

25

22

19

12

15

8

10

3

5

3

4

7

4

4

3

4

4

3

9

4

5

5

8

5

5

5

2

4

Austria

Belgium

Croatia

Czech Republic

Estonia

France

Germany

Hungary

Ireland

Italy

Latvia

Lithuania

Netherlands

Poland

Portugal

Romania

Russia

Slovakia

Slovenia

Spain

Switzerland

UK

At home Parcel shopPost office At workRetailer store Parcel locker

Alternative address

At neighbour’s home

Safe place

7

5

3

-

-

3

10

8

9

-

-

-

5

6

-

-

-

5

-

3

11

Central collection depot

7337 40 9 2 17 0 7 5 3

9

Meet the new buyer

(vs 40% of EU e-shoppers)

are millennials

53%

(vs 10% of EU e-shoppers)

Returned their last order

(vs 6.6 for EU e-shoppers)

Annual online purchase

(vs 84€ for EU e-shoppers)

Average amount spent

21%

12

94€

(vs 23%for EU e-shoppers)

Always buy on the same website

43%

(vs 31% of EU e-shoppers)

Choose the website thanks to social media

38%

10

Omni Channel Brick & Mortar Pure Digital

40 to 45% 35 to 40% 25 to 30%

Distribution by sales channelOur vision of the retail market in 2025

Estimate DPDgroup – These percentages are likely to vary by country and type of goods

28/05/2019