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New Wine LabelsKevin Akers design + imagery got the opportunity to create a varietyof different wine labels for clients in 2010.Here is a look at new offerings from Kivelstadt Vineyard’s Qualia andDog Daze brands, Damas Vineyards in the Amador Valley andArmanino Family Cellars.Cheers!
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New Wine Labels
Kevin Akers design + imagery got the opportunity to create a variety of different wine labels for clients in 2010.
Here is a look at new offerings from Kivelstadt Vineyard’s Qualia and Dog Daze brands, Damas Vineyards in the Amador Valley and
Armanino Family Cellars.
Cheers!
Qualia Wines
In 2005, the principals of The Kivelstadt Group acquired the 10 acre organic Kivelstadt Vineyard, located in the Sonoma Valley Mountains. Kevin Akers designed an icon to represent the vineyard’s location on
Wild Turkey Run.
In 2007, Jordan Kivelstadt, the principals’ son, who had been studying winemaking for several years, bought a few tons of grapes from the
vineyard and bottled his first vintage of Pavo Estate Syrah. It sold out and received very good reviews.
In 2009, it was determined that it would be helpful to offer some variety. Qualia is the name chosen for the umbrella brand of several wines and the new Syrah Grenache blend, a wine designed for food
pairings.
Here is a look at the development of the new logo and label.
www.qualiawines.com
Q U A L I A
Syrah~Grenache
2009
Q U A L I A
Syrah~Grenache
2009
The first round started with red & black color schemes
2009
SyrahG
renache
2009
Syrah Grenache
QU ALIA
Introducing some gold and red foil printing techniques.
Q U A L I A
2009 Syrah~Grenache Qualia
Sonoma ValleySyrah-Grenache
2009
QUAL IA
2009
Syrah / Grenache
QQualia 2009Sonoma
Syrah-Grenache
2009
SyrahGrenache
Client really
likes this logo
concept!
What about a mythical goddess named Qualia?
ualia
2 0 0 9
Syrah Grenache
2009
Syrah Grenache
20 0 9
Sonoma Valley
QUALIAQUALIAQUALIA
Sonoma ValleySyrah Grenache
2009
2009Syrah-Grenache
Qualia
Sonoma ValleySyrah-Grenache
2009
QUALIAQUALIAQUALIA
2 0 0 9S o n o m a Va l l e y
Syrah Grenache
QUALIAQUALIA2 0 0 9
Sonoma Valley
Syrah Grenache
Introduce
the turkey logo to
coordinate with the
vineyard!
Qualia
Sonoma ValleySyrah-Grenache
2009
Sonoma Valley
SyrahGrenache
2 0 0 9
Sonoma ValleyS Y R A H - G R E N A C H E
2009
Q U A L I A
Sonoma ValleyS Y R A H - G R E N A C H E
2009
2009
Sonoma ValleyS Y R A H G R E N A C H E
Sonoma Valleysyrah grenache
2009
ualia
The final Qualia logo and label!
Sonoma ValleyS Y R A H - G R E N A C H E
2009
Dog Daze Wines
Dog Daze represents the fun and value oriented wines — sauvignon blanc and syrah rosé offered by Qualia.
The 2009 Syrah Rosé is about 83% Syrah from the Kivelstadt Vineyard and 17% Grenache from Kick Ranch Vineyard. The Rosé was made in the “saignee” style, meaning that after the Syrah and Grenache
were sorted and crushed, a bleed was taken from each lot, combined in stainless steel, and fermented like a white wine.
The creative brief outlined a fresh and friendly approach that would stand out on a shelf or stir up conversation at a restaurant table.
www.qualiawines.com
Having some fun with the family dog.
2009 Sirah rose
D o g D a z e
2 0 0 9
Sauvignon Blanc
Working with fancy die-cuts.
Dog Daze
2 0 0 9
S Y R A H R O S E
Final labels inspired by the owners’ French poster art collection.
Syrah ROSéSonoma Valley
SAUVIGNON BLANCSonoma Valley
Damas Vineyards
The Damas Vineyard was planted in 1998 at approximately 2000 foot elevation, in Amador County. The vineyard has 1,250 Zinfandel vines and occupies an area of about two acres. The vineyard slope is shaped like an amphitheater, facing southwest, in the Fiddletown appellation.
Damas wines have won medals in competitions ranging from the Amador County Fair to the San Francisco International Wine
Competition, an annual blind tasting of thousands of wines from all over the world. The Zinfandel has also been selected for several
prestigious wine clubs, including the NapaStlye and KQED Wine Clubs.
The owners wanted a light-hearted label that would reflect the entry price point and focus on the dog and cat mascots of the vineyard.
The creative brief for Damas Vineyards called for a wrap-around label.
DAMASV I N E YA R D SDAMASV I N E YA R D S
FIDDLETOWN 2008 ZINFANDEL
DAMAS2008 FIDDLETOWN ZINFANDEL
Combinations of Cats & Dogs.
PRODUCED AND BOTTLED BY GRAPELEAF CELLARS, BERKELEY, CALIFORNIAPRODUCT OF USA. CONTAINS SULFATES 15% ALCOHOL, NET CONTENTS 750 ML
v i n e y a r d sv i n e y a r d sDamas
2009 Fiddletown Zinfandel
2 0 0 9
PRODUCED AND BOTTLED BY DAMASVINEYARDS, PLYMOUTH, CALIFORNIACONTAINS SULFITESWWW.DAMASVINEYARDS.COM
ALCO
HOL 1
5% BY
VOLU
ME
Client really
likes this label
concept!
A new family of labels for Damas Vineyards.
2 0 0 7
PRODUCED AND BOTTLED BY DAMASVINEYARDS, PLYMOUTH, CALIFORNIACONTAINS SULFITESWWW.DAMASVINEYARDS.COM
ALCO
HOL 1
5% BY
VOLU
ME2 0 0 9
PRODUCED AND BOTTLED BY DAMASVINEYARDS, PLYMOUTH, CALIFORNIACONTAINS SULFITESWWW.DAMASVINEYARDS.COM
ALCO
HOL 1
5% BY
VOLU
ME
CALIFORNIA SHENANDOAH VALLEY
shenandoah blanc35% Marsanne, 33% Rousanne, 32% Viognier
pinot gris
Armanino Family Cellars
Armanino Family Cellars is comprised of a father and his sons who share a passion for great wine and food, an appreciation of hard work and most of all, a devotion to family. These common
values are the roots of Armanino Family Cellars.
Armanino Family Cellars is dedicated to handcrafting small lots of ultra-premium Cabernet Sauvignon and Pinot Noir that are complex,
well-structured, and harmonious.
In 2010 they introduced a Zinfandel to the line with grapes from another branch of the Armanino family. Together they decided to name the wine Paesani, the Italian word for fellow countryman.
Two Families. One Wine. Zero Complaints.
Two Families. One Wine. Zero Complaints.
Two branches of the Armanino Family have come together to create a wine of uncompromising character.
Paesani is created from the Zinfandel grape of John Armanino’s Yorkville Highlands vineyard in
Mendocino County. The gravel and ancient, brittle rock found in the thin soils force the vines to dig deep
into the soil creating a fruit of rich complexity.
Matthew, Andy & Papa Armanino took John’s fruit and fashioned it into Paesani, a full-bodied and
complex zinfandel that pairs up perfectly with your favorite meat, creamy pastas or specialty cheeses.
“Cin, Cin” from our extended family to yours!
CELLARED & BOTTLED BYARMANINO FAMILY CELLARS ~ NAPA, CA
www.armaninofamilycellars.comALCOHOL 15.0% BY VOL • 750ml
Make an addition to your wine cellar and visit:
www.qualiawines.com
www.damasvineyards.com
www.armaninofamilycellars.com
For more aboutKEVIN AKERS design + imagery
please visitwww.kevinakers.comor call 925.735.1015