Kerry Bailey Sr. Director of Retail – Retail Integration Institute

Menasha Packaging

Sustainable Trends In Packaging

Agenda

• Key Drivers To Sustainable Packaging Principles

• Key Areas of Influence \ Change

Key Drivers In Sustainable Packaging Trends

I. Materials * Raw Material Innovation

* Environmental Impression LCA – Life Cycle

Analysis End to End

MSA – Mind Share Analysis

Perception to Performance

Long Live Planet!

Paper vs. Plastic !Paper vs. Plastic !

Key Drivers In Sustainable Packaging Trends

I. Materials

II. Waste\Recycle Steam Infrastructure

* Recycle vs. Recyclable\Recycled * Recyclable vs. Re-useable

Key Drivers In Sustainable Packaging Trends I. MaterialsII. Waste\ Recycle Stream & Infrastructure

III. Supply Chain \ Design Efficiency* Reduce by Design

Retail Ready Packaging (RRP’s) vs. PDQ’s- Mixed Material Solutions Mixed Material Solutions

Key Drivers In Sustainable Packaging Trends

III. Supply Chain \ Design Efficiency

*Door to Floor Efficiency Reduction In Fibre

Cost Savings Planet Savings

Key Drivers In Sustainable Packaging Trends

III. Supply Chain \ Design Efficiency

*Floor To Retail

Key Areas Of Influence\ Change

I. European\ Global Practices – Zero Waste Models

Key 6-Easy Process1. Easy Fill2. Easy Identification3. Easy Open4. Easy Display5. Easy Replenish6. Easy Shop

Key Areas Of Influence\ Change

II. Shopper Influence \ Supply Chain77% of Shoppers Enter Store Without Lists

Brand Preferences Are Most Influential in Lists Development Most Shoppers Prefer Brand To Price And Packaging Brings Brand To Life

85% Shoppers Perceive In-Store Influence More Important Than Out of Store

Signage, Promotion, Location are Twice As Effective In Food & Beverage

Key Areas Of Influence\ Change

III. Capital & Conversion

Economic Suppression

Line Changeover – Cost & Timing Ex. Pet – Glass – Cereal

Depreciated Assets

ROI & Payback on Changeover

Key Areas Of Influence\ Change

IV. Legislation \ Political Influence

*Carbon Disclosure Project Supply Chain Report Public Procurement Report Global 500 Report

Sustainable Maturity Inputs = Outputs

Supplier & Vendor Communities Graphic

Sustainable Metric Measurement We Can’t Improve What We Can’t Measure

• Score carding

• Reporting

• Disclosure

Thank You!

Questions??