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Kenya AGRIS Pilot ProjectKenya Agricultural Information Network
(KAINet)
Phase IV Final Report - CABI Component For the Period 8th August – 31st March 2009
(Updated – 4th May 2009)
Jane Frances AsabaInformation Scientist, CABI Africa
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Table of Contents
List of Acronyms………………………………………………………………….………………………………………. 3
Executive Summary.........................................................................................4
1. Introduction.................................................................................................4
2. Implementation of Activities........................................................................5
A. Present draft Institutional ICM strategies and advocate for a national agricultural information policy......................................................................6
B. Contribute to the completion of the KAINet strategy and implementation plan including participation in KAINet Workshop..........................................6
C. Assist in the implementation of the KAINet framework for knowledge sharing, including the promotion and marketing of KAINet..........................7
D. Participate in two seminars on the establishment of the KAINet Information System......................................................................................7
E. Prepare project documentation, and write a case study on the development of KAINet.................................................................................8
F. Project Management.................................................................................83. Achievements..............................................................................................9
4. Conclusion...............................................................................................10
Appreciation...................................................................................................10
ANNEX 1: KAINet Marketing Strategy............................................................11
ANNEX 2: Revised KAINet Logframe (Used for M&E).....................................33
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List of AcronymsAGRIS Global International Information System for the Agricultural Sciences
and TechnologyAIRC Agricultural Information Resource Centre ASARECA Association for Strengthening Agricultural Research in Eastern and
Central AfricaCABI CAB InternationalDFID Department for International Development (UK)ECA Eastern and Central Africa FAO Food and Agriculture OrganizationGFIS Global Forest Information Service ICM Information and Communication ManagementICT Information and Communication TechnologyIR Institutional RepositoryIT Information TechnologyJKUAT Jomo Kenyatta University of Agriculture and TechnologyKAINet Kenya Agricultural Information NetworkKARD Kenya Agricultural Research Database KARI Kenya Agricultural Research InstituteKEFRI Kenya Forestry Research InstituteKSF Knowledge Sharing FrameworkLAN Local Area NetworkMoA/ MOA Ministry of AgricultureNARL National Agricultural Research LaboratoriesOA Open Access PMC Project Management CommitteeS &T Science and Technology
Executive Summary
The fourth and final phase of the Kenya Kenya AGRIS pilot project was implemented over a period of eight months (August 2008 to - March 2009). Staff commitment, the goodwill of the management of institutions participating in the project, and strong partnerships were vital for the completion of several pending activities and consolidation of the Kenya Agricultural Information network (KAINet). All the objectives set out at the inception of the project were achieved. Key project outputs include the KAINet Strategic Plan which entrenches KAINet as a national platform that will facilitate collaboration and networking among agricultural-sector stakeholders; ICM Strategies for the four participating institutions, which form the basis of all information and communication management (ICM) activities within the institutions; improved ICM skills among project staff and experiences in building institutional repositories both of which are vital for collaboration and rolling-out of KAINet; and documentation of the lessons learnt in a case study that will be shared widely. The project has led to increased awareness of importance of information and knowledge management and the need to share information as a resource for calatalyzing development activities among agricultural-sector stakeholders, starting in the project implementing institutions. Wider awareness of the KAINet initiative and advocacy for a national agricultural information policy have also been initiated.
1. Introduction
The importance of Agriculture in Kenya’s development is underscored in its Poverty Reduction Strategy Paper and in the Strategy for Revitalizing Agriculture (SRA) 2004-2014 which seeks to reduce the proportion of the population below the poverty line from 56% to 28% by 2015, with the proportion of food poor households also halved. The SRA identifies new technologies and information as the basis for a thriving agricultural system. The E-Government Strategy launched in 2004 seeks to enhance communication between the different branches of government, with the aim of providing more efficient service delivery to citizens. The National Information and Communications Technology (ICT) Policy (Jan 2006) provides an enabling environment for collection and preservation of locally-generated information, electronic publishing, and research and development in ICTs. Other agricultural sector strategies such as the Ministry of Agriculture Strategic Plan (2005 – 2009), the Kenya Forestry Research Institute Strategy (2005-10), Kenya Agricultural Research Institute (KARI) Strategic Plan (2005-2015) recommend provision of an enabling environment for sharing of information, knowledge and technologies in order to promote agricultural
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productivity and improved livelihood as well as building capacity of scientists and technical staff to communicate effectively with target groups.
In line with all above policies and strategies, the three year Kenya AGRIS pilot project focused on the establishment of a pilot implementation of an electronic repository as part of the Kenyan national agricultural science and technology information system. The project was based on requests from stakeholders in the agricultural-sector in Kenya for a platform that would support information management, exchange and impact on food security and development in the sector. Elsewhere at regional and international level there was clear evidence of the need for coherence in the management of agricultural information to enhance information exchange and access. A new approach to ensure the flow of information between policy makers and researchers, among researchers and between researchers and providers of agricultural advisory services was identified as priority.
Thus, at its inception in February 2006, the Kenya AGRIS Pilot project set out to establish a coordinated framework that would provide a platform within which the information outputs will be organised and managed to provide a unifying, common resource for all stakeholders within the sector. The project had the following objectives;
1. To facilitate the development of institutional policies and strategies on information and communication management (ICM) in agricultural sciences and technology in Kenya.
2. To develop the basis for a national AGRIS network, including selected resource centres and the mechanism for fostering institutional collaboration.
3. To strengthen human resource capacities in the key centres.4. To document the process and develop as a case study for development
of a national AGRIS network.
During Phase 4 of the project, CABI in collaboration with FAO, ASARECA and the national project partners led by KARI, supported implementation of the main activities for this phase which included: finalising the development of institutional information and communication (ICM) strategies and action plans and advocating for a national agricultural Information policy; completing of the KAINet implementation and action plan; building institutional e-repositories at the four pilot institutions; implementing the KAINet framework for knowledge sharing including developing the knowledge-sharing materials; developing and implementing the KAINet marketing strategy; monitoring and evaluating the project activities; and documenting the processes of establishing KAINet for the purpose of learning and sharing experiences. CABI was involved in monitoring project activities and providing feed-back to the project management committee (PMC). This
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report focuses on the activities supported by CABI and complements the main report for the same period that will be submitted by KARI, the project coordinating institution.
2. Implementation of ActivitiesApart from presenting the draft institutional ICM strategies to institutional stakeholders and advocating for a national ICM policy, all the planned activities have been implemented. The delay in presenting the draft ICM strategies was perpetuated delays in finalising their development which was due to lengthy consultations within the institutions. The consultations were necessary to ensure buy-in by all stakeholders. A one-month extension to the project period provided the time required to finalize pending project activities. The commitment of the project team has been vital to the achievements. Below is a summary of activities supported by CABI. Details of the outcomes of these activities appear in the detailed report submitted by the Project Coordinator.
A. Present draft Institutional ICM strategies and advocate for a national agricultural information policy
A1. Review draft institutional ICM strategies: CABI provided inputs into the draft institutional ICM strategies which, together with inputs from other partners, enabled the institutions to revise the strategies. CABI also helped to organize and document the KAINET Management and Stakeholders workshop to review activities for phase 4 and plan for future KAINET activities that was held from 16th to 20th March 2009, during which the strategies were reviewed and finalised. The final draft ICM strategies for three institutions in the pilot project have been shared with the institutional stakeholders and their inputs have been secured. The MoA ICM strategy is ready and the strategies for KEFRI, KARI and JKUAT are final drafts awaiting sign-off by the management of the institutions. The strategies will be officially presented to the management of institutions after the launch of KAINet.
A2. Participation on one-day seminars at 5 pilot institutions to highlight achievements and future plans of KAINet, present draft institutional strategies and advocate for a national agricultural policy: Implementation of this activity was delayed because of delays in completing the strategies. However, the draft institutional ICM strategies were shared with be KAINet stakeholders during the broader (target) stakeholder workshop held on 14th and 15th April 2009 and it is planned that the strategies will be presented during the launch of KAINet on 14th May 2009 where advocacy for a national agricultural policy will be initiated.
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Presentation to stakeholders at each institution will come after the official launch of KAINet.
B. Contribute to the completion of the KAINet strategy and implementation plan including participation in KAINet Workshop
B1. Review and finalise implementation of KAINet strategy and implementation planThe KAINet strategic plan was reviewed during a workshop for the broader stakeholder group held in April 2009. Completion of the same to include stakeholder inputs was done after the workshop. During the same workshop CABI led the development of the KAINet implementation plan which has now been finalised and included in the KAINet Strategy document.
B2. Participate in KAINet stakeholder workshop with participants representing pilot institutions as well as a wider range of KAINet target groups:
This workshop was held from 14th to 15th April 2009. CABI facilitated the workshop and helped in documenting it. A report of the same is available through the project coordinating office.
C. Assist in the implementation of the KAINet framework for knowledge sharing, including the promotion and marketing of KAINet
C1. Develop Strategy for marketing KAINetCABI led the process of developing the strategy for marketing KAINet for the period 2009-2013. The draft strategy was presented to the project partners during a KAINET Management and Stakeholders workshop to review activities for phase 4 and plan for future KAINET activities held from 16th to 20th March 2009 (see Annex 1). Participants provided their inputs to the strategy and CABI has finalised the strategy which will be presented to KAINet stakeholders together with KAINet strategy and other key project outputs during the launch of KAINet.
C2. Develop and promote knowledge sharing materialsCABI provided inputs into development of the KAINet knowledge sharing framework. CABI also participated in the workshop where the knowledge sharing materials (both print and electronic) were developed. Some of the materials/resources identified and developed for sharing knowledge and marketing of KAINet have now been finalised and will be unveiled at the launch of KAINet. They include among others, the KAINet website, KAINet
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Logo, flyers, posters, a policy brief, T-shirts and bags, and a Power Point presentation on KAINet.
D. Participate in two seminars on the establishment of the KAINet Information System
D1. Seminar on Open Access Publishing Model at the KARI Biennial Conference:CABI facilitated and reported on the Seminar on Opening up Access to Agricultural Science and Technology Information, held during the KARI Biennial Scientific Conference from 10th -14th November 2008. A separate report on the seminar has been submitted with the main report from the Project Coordinator.
D2. Follow-up Seminar on capacities built and sharing of experiencesThis activity was held as part of the KAINET Management and Stakeholders workshop to review activities for phase 4 and plan for future KAINET activities held from 16th to 20th March 2009. CABI’s main role was to document the proceedings of this workshop with the view to incorporating the experiences of the participants in the KAINet Case study.
E. Prepare project documentation, and write a case study on the development of KAINet
E1. Case study development and dissemination (Phases 1 -4)CABI has updated the case study on KAINet based on information collected during implementation of activities under this phase. The updated draft has been shared with key stakeholders in the pilot project for their inputs before it is shared with FAO. Dissemination of the study will be done through various channels including IAALD Africa Chapter Conference to be held in Accra, Ghana in July 2009. E2. Project documentation/reporting (contribution of reports /outputs of activities A, B, C and D)CABI has led the reporting on all project activities and has contributed to the project outputs including the KAINet website, KAINet strategic plan, institutional ICM strategies and KAINet marketing strategy and promotional materials. CABI has collated and submitted all key documentation to the project coordinating office and will continue to support publishing and dissemination of the same. The outputs of project activities such as workshop reports are included in the main report which is submitted by the Project Coordinating Office.
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F. Project ManagementF1. Implementation of M&E and reportingCABI continued to support the monitoring of project activities based on the revised project log frame. Contacts with project partners were made through phone calls, e-mail and visits to pilot institutions. Advice was provided where appropriate. Concerns from institutions were shared with the Project Management Committee (PMC) and corrective action implemented. Annex 2 gives details of M&E under the KAINet project.
F2. Financial management and reporting: The financial report for Phase 4 is submitted at the same time as this report but under separate cover.
F3. Coordination and Administration: Throughout the project, CABI has been working closely with the project Coordinating Office and the PMC in coordinating and administering the project. CABI has also worked closely with the international project partners FAO and ASARECA, in providing coordinated support to the project.
F4. Contributing to and documenting the KAINet Management Committee meetings (quarterly): CABI has led the reporting on all project management committee meetings. The reports and minutes of meetings are shared with partners and submitted by Project Coordinator based at KARI to FAO.
F5. Final stakeholder meeting to review activities in phase 4 and plan for future KAINet activities: This activity was held back-to-back with the broader stakeholder workshop on 16th April 2009. The main outputs were the roll-out plan for KAINet which was embodied in the KAINet implementation plan and the programme of activities for the launch of KAINet. A separate report detailing these outputs has been submitted by the Project Coordinator.
3. AchievementsThe project has been successful in addressing all its objectives and achieving nearly all its expected outputs. CABI has contributed to the achievements among which are:
Awareness Twenty senior managers and scientists from KAINet pilot institutions were
sensitised on open Access. The outputs from the seminar were 4 action plans for opening up access to Agricultural Science and Technology Information (A S & T I) at their institutions and one national action plan for opening up access AS &T information. The activities identified in the OA plans are being implemented as part of project activities and will continue to be implemented during the roll–out of KAINet.
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Awareness of KAINet is increasing among stakeholders in KAINet participating institutions where the project teams have been actively promoting KAINet activities. The KARI scientists and partners benefited from the presentation on the KAINet project, the CIARD initiative and Open Access, during the KARI Biennial Conference.
Capacity (ICM skills, equipment and tools) Capacity of staff on the KAINet project was built in ICM as follows: 24 staff
in Management of Electronic documents; 10 in Website Development and Management; 11 in Project Monitoring and Evaluation and 10 in Promoting Agricultural Information Services.
Basic equipment (e.g. PCs; scanners, UPS and internet connectivity) were provided to institutions participating in the pilot project to facilitate digitization of documents.
Common tools (standards, methodologies and approaches) have been applied to support coherence to ensure information exchange and sharing
KAINet Website and Repositories KAINet Website has been development and is now online: http://www.kainet.or.ke
Five institutional repositories were established at KARI-HQ; KARI-NARL; KEFRI; MoA including KADOC and JKUAT. Currently, the repository for KARI-HQ is accessible on-line. While the rest are accessible on institutional LANs, and will soon be available on-line.
A national repository of Agricultural Science and Technology Information, which will harvest information to the institutional repositories, is now searchable through the KAINet website will be unveiled at the launch of KAINet in May 2009.
DocumentationThe project produced a number of documents, including reports and minutes of PMC meetings which were for internal project use. The main documents that will be shared more widely include: The KAINet Strategy and Implementation Plan Institutional ICM strategies and Implementation Plans (MoA; KEFRI, KARI
and JKUAT) KAINet Marketing Strategy and Plan, 2009-2013 (Annex 2).The strategy
will guide marketing of KAINet which is to officially start in April 2009 KAINet Knowledge Sharing Framework Project promotional materials including: KAINET Strategy Leaflet;
brochures, posters, e-repository manual, policy brief, KAINet membership leaflet, and KAINet Case study posters
KAINet Case Study document due for publishing in June 2009
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4. Conclusion The approach used in implementing the KAINet project has demonstrated the power of partnerships and the importance of piloting and learning. Despite the challenges in implementing project activities, the project staff worked as a team and were able to implement the planned activities and to produce the required outputs. The impressive growth of the institutional repositories shows the interest and commitment of the project staff to achieve the goal of building a KAINet as a platform that will enable sharing of information across the Kenya agricultural sector. The interest and goodwill of the senior management of the participating institutions has contributed to these achievements and the same support is expected continue so as to make KAINet sustainable. The planned official launching of the KAINet and its flagship product, the national repository of agricultural science and technology information, on 14th May 2009 will pave the way for its roll-out. The work to build KAINet and bring more partners on board and to make it a truly national network has just begun. Partners in the pilot project are ready to share their skills and experiences and to support the roll-out of KAINet. CABI has fulfilled its role in the backstopping the project in several areas right from development of the project concept through implementation, M&E and support to documentation including development of the Case Study on KAINet. CABI is ready to support the process of rolling out KAINet and similar initiatives in future.
AppreciationCABI wishes to thank the all the project partners namely the Kenya Agricultural Research Institute (KARI), Kenya Forestry Research Institute, (KEFRI), Jomo Kenyatta University of Agriculture and Technology (JKUAT) and the Ministry of Agriculture (MoA), for their team spirit and cooperation which led to the achievement of the goal of building KAINet. In particular we thank the lead partner KARI, FAO and ASARECA, for inviting us to be part of this exciting initiative.
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ANNEX 1: KAINet Marketing Strategy
Kenya Agricultural Information Network (KAINet)
KAINet Marketing Strategy and Plan, 2009-2013
March 2009
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Table of Contents
List of Acronyms…………………………………………………………………………………………..
………13
1. General Overview ……………………………………………………………………………………………. …14
1.1 KAINet‘s strategic Focus.....................................................................141.2 KAINet’s Products and Services..........................................................151.3 KAINET Repository: Product Overview................................................161.4 KAINet’s target users/clients...............................................................171.5 SWOT Analysis of KAINet Repository...................................................17
2. Business Goals 18
3. KAINet’s Position in the Market Place …… …………………………………………………………19
4. Market Campaign Specifics ..……………………………………………………………………………….19
4.1 Target Market Strategy.......................................................................194.2 Communications.................................................................................20
5. Keys to Success .....………………………………………………………………………………………………20
6.0 Strategies .......……………………………………………………………………………………………………21
6.1 Communications/Promotion................................................................216.2 Positioning..........................................................................................21
7. Products to be marketed …………………………………………………………………………………. ..21
8.0 Plan for Marketing of KAINet in Kenya Pilot Institutions and beyond………………………………………………………………………………………………………………..………22
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List of Acronyms
CBOs - Community Based Organizations
JKUAT – Jomo Kenya University of Agriculture and Technology
ICM – Information and Communication Management
ICT – Information and Communication Technologies
KAINet - Kenya Agricultural Information Network
KARI – Kenya Agricultural Research Institute
KEFRI – Kenya Forestry Research Institute
KSF - Knowledge Sharing Framework
MoA – Ministry of Agriculture
NGOs - Non-Governmental organizations
SRA - Kenya Government Strategy for Revitalizing Agriculture
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Kenya Agricultural Information Network (KAINet)
KAINet Marketing Strategy & Plan, 2009-2013
1. General Overview
Initiated in April 2006, the Kenya Agricultural Information Network (KAINet) is a response to demand from the national and international community to promote information exchange and access among stakeholders in the agricultural sector, including researchers, extension workers and others, in order to support decision-making, promote innovation in agriculture and improve livelihoods. KAINet has evolved from the on-going Kenya Pilot AGRIS (International Information System for the Agricultural Sciences and Technology) Project, which aims at building capacities in information management, dissemination and exchange in network members in Kenya.
At the national level KAINet is a response to a recommendation to build a Kenyan national agricultural science and technology information system, enshrined in the Kenya government strategy for revitalizing agriculture (SRA). The SRA aims at achieving a reduction in unemployment and poverty through application of among other things, new technologies and information as the basis for a thriving agricultural system. The SRA also identifies linking the national research system with international information systems and establishing an agricultural technology dissemination system linked to extension. At the international level, KAINet responds to the calls for coherence in the management of agricultural information in order to enhance information exchange and access.
Among KAINet’s achievements are the establishment of institutional repositories of agricultural information, facilitating the development of institutional and national Information and Communication Management (ICM) strategies and policies as frameworks for addressing issues that are critical to content development and information exchange, and supporting development of human capacity in ICM through training programs for information managers.
1.1 KAINet‘s strategic FocusVision - To be an effective and efficient network for harnessing information for a transformed and sustainable agricultural sector that is modernized, productive, profitable and competitive nationally, regionally and internationally.
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Mission - To build a common and freely accessible information system through partnership in the generation, collection, processing, archival, and dissemination of agricultural information.
Overall goal - To contribute to the transformation of Kenya’s agricultural sector to one that is modernized, productive, profitable and competitive nationally, regionally and internationally. Purpose To establish effective and efficient partnerships in the generation, collection, processing, archival, and dissemination of agricultural information
Objectives:
o To establish and manage performance driven national ICM networking, resource mobilization and partnerships mechanisms.
o To establish and manage information resources and systems for generation, collection, acquisition, processing and preservation of agricultural and related information.
o To promote the development and implementation of appropriate ICT/ICM policies, legal frameworks.
o To promote the development and maintenance of adequate ICT/ICM infrastructure and facilities.
o To promote the development and implementation of strategic ICM human resources capacity building.
o To enhance access, sharing and utilization of agricultural knowledge and information.
1.2 KAINet’s Products and ServicesKAINet’s outputs will include a number of information and knowledge-based products and services that meet the needs of its clients. Currently, KAINet’s main output is the National Agricultural Repository, accessible to users outside the institution and institutional repositories, accessible to users within the institutions. These repositories enable instant access to and sharing of agricultural information generated in Kenya. The documents included in the repositories are shown in the matrix below:
NATIONAL REPOSITORY INSTITUTIONAL REPOSITORIES
Conference proceedingsTechnical notesPolicy papersManuals and guidelinesTechnical handbooksStrategic plans
Conference proceedingsAnnual reportsThesesAbstractsTechnical notesProject papers
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Extension materialsMapsImagesDissertations Abstracts
Policy paperResearch notes Manuals and guidelinesJournal articlesResearch reportsTechnical handbooksStrategic plansInstitutional newslettersExtension materialsDissertationsMaps; Images
This marketing strategy will promote KAINet in broad terms but with a focus on its main product/output, the repository. The strategy will be regularly updated to include other KAINet products and services as they become available, for example KAINet partners may find it necessary to share/sell their ICM skills/experiences as oneof the products.
1.3 KAINET Repository: Product Overview The KAINET repository is a “Purple Cow” in that it is unique in providing on-line access to current and past locally generated information in the area of agricultural sciences and technology, as its main product. Although there have been several previous efforts to develop similar products, these have been localized (mainly at institution level) and their services have not been widely used, hence none of them match the scope of KAINet. As the first product of its type, KAINet promotes collaboration among agricultural-sector stakeholders and provides visibility to the research and other works done by scientists and other agricultural-sector professionals in Kenya, to the whole world. The information delivered through KAINet delivers (or has) the following attributes: -
a. Ease of access b. Ease of use (convenience) c. A lot of content d. Platform to exchange knowledge e. Satisfaction f. Building blocks for careers g. Quality h. Credibility (of information) i. Reliability j. Timeliness k. Sheer quantity of the information i. Packaging m. Trend n. Visibility (of the individual and corporate authors)
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1.4 KAINet’s target users/clients KAINet’s target users (markets) were identified during project planning and capacity building workshops, including the workshop on “Promoting and marketing agricultural information services” and during developing the process of Knowledge Sharing Framework (KSF). The users fall in the following categories:
Initial beneficiaries
Ultimate beneficiaries Ultimate Facilitators
Participating institutions
Researchers Project
managers Academic
institutions IARCS based in
the country
NGOs, faith-based organizations
Parastals organizations in the agriculture sector
Private Agricultural Sector e.g. Agribusiness companies
Community Based Organizations (Cobs)
Farmer-based organizations Commercial and Individual
farmers Researchers Extension workers Lecturers Students Scholars Policy makers
Institutions and organizations participating in KAINet
Organizations that will join the network
Donors Politicians Governments Policy makers Other networks
1.5 SWOT Analysis of KAINet Repository (Vis-a-vis the competition)
Strengths Repository is the first product of its kind in the Eastern and Central Africa
region and is based on user needs Has institutional support and goodwill which provides a framework for
operations (e.g. institutional ICM strategies) It promotes Open Access - free access to information Instant access to current information - lots of content
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Supports increased collaboration and networking in information and knowledge sharing among stakeholders in the agricultural sector
Backed by multi-disciplinary human resource Runs on simple and affordable ICT infrastructure Uses well-tested international standards for information exchange Is linked to the international information System - AGRIS Recognition by institutions that visibility of research outputs is vital
Weaknesses KAINet is new and therefore not well known Access is dependent on internet connectivity yet there is still inadequate
infrastructure for ICT in several institutions Currently repository has more metadata than full text documents which
users prefer Currently not well resourced in terms of finance, content, human
resources Inadequate established policies to support its activities Inadequate data recovery plans at institutional level Repository is susceptible to malicious attack
Opportunities Introduction of MSc in Agricultural Information and Communication
Management (AICM) in universities in Kenya has potential to add value the initiative
Improving capacity (ICT infrastructure such as local area and the fibre optic networks) and human resources will support growth and sustainability of KAINet repository
Has Government support (based on government policies and strategies in the agriculture and information and communication sectors e.g. the Strategy for Revitalizing Agriculture (SRA).
There is growing demand of content from Africa
Threats There are other information service providers e.g. commercial ventures
(e.g. Kenya Indexing Project) Few partners in KAINet (currently) FAO reforms may affect development and support for Web AGRIS IPR issues may make it difficult to provide access to full text documents
2. Business GoalsKAINet’s information products are public goods and as such KAINet’s business will not be driven by profits or sales. Initially, KAINet repository will provide free access to its services. However, since the repository will need resources (financial, human, infrastructure e.g. ICTs) to expand and remain sustainable, it would be prudent to build some cost-recovery measures in the network as a whole.
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The marketing objectives are:
i. To inform potential users about KAINet products and services, so as to ensure KAINet is widely known and used and becomes a remarkable product.
ii. To create awareness about KAINet to 50 institutions among the initial beneficiaries in Kenya during the first year of its launch.
iii. To create access to information in the KAINet repository to 20,000 unique visitors by the end of the first year of its launch, increasing by 20% per year.
iv. Increase membership of KAINet to 5 during the first year, increasing to 20 by the fifth year.
v. To obtain support for KAINet from the ultimate facilitators including sponsorship for its activities to make it sustainable.
3. KAINet’s Position in the Market Place
KAINet is not the only information service provider in the agricultural sector in Kenya. Other information providers in the public and private sector include libraries, information centres, and other commercial ventures (including online information providers [www.aluka.org]. However, KAINet is unique that it is a national network.
Description of CustomersUsers of the KAINet repository are interested in agricultural information; mainly researchers, academic and training institutions, extension service providers, policy makers, agricultural-industry players and donors.
Customer NeedsUsers of the KAINet repository are interested in agricultural information, mainly for use in research, teaching, provision of extension /advisory services and industry. Users need both current and past information for planning and decision-making. They have particular need for locally-generated information that is of direct relevance to their needs but also seek information from external sources.
What sets KAINet apart from the Competition The KAINet is unique in that it provides the possibility for collaboration and networking among the agricultural-sector information service providers thus providing a unique forum to sharing information and skills (ICM) thereby rationalising resources. The KAINet repository is an all-encompassing
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product, based on local content and a public-good that is regularly updated and is free of cost.
4. Market Campaign Specifics
4.1 Target Market Strategy
The motivation to build KAINet was the demand by the users and those representing user interests. However, these users are in disparate locations all-over Kenya and even outside Kenya. KAINet must therefore improve the reach of its products/services to these users and ensure that the information services provided match their needs. Focus on target users is the key to KAINet’s future.
Therefore, KAINet will focus its marketing messages and products/services to its target users - the initial and ultimate beneficiaries and ultimate facilitators /innovators and early adopters.
4.2 Communications
Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail, catalogues) are losing their cost-effectiveness. At the same time, new ways of spreading ideas such as the use of modern information and communication technologies (ICTs) are quickly proving how well they work. It was therefore agreed that KAINet uses a mix of both traditional and modern communication channels and the following were singled out:
Modern Websites (KAINet; partner institutions) Permission-based RSS information Blogs Consumer fan clubs
Traditional The media (print and broadcast) Newsletters Flyers Seminars/Workshops
5. Keys to Success The following important factors were identified as required for KAINet’s success:
5.1. Identifying and establishing a Fan club composed of:Innovators - researchers, policy makers, donors, media and other
interest groups 24
Early adopters - scholars, students, extension workers, lecturers
Early and Late Majority - farmers, trade organizations
5.2. Empowering our Fan club to speak out for KAINet by use web-based tools such as:
- Lenses or web-pages on the KAINet products and services. These will link to the KAINet website and increase traffic to it.
- Links to the KAINet site on partner organizations’ websites and blogs
5.3 Use permission marketing through conventional marketing methods such as advertising, as well as use of electronic, broadcast and print media
6.0 Strategies
6.1 Communications/Promotion KAINet will:
Use the traditional and modern methods to market its products and services, including using cutting-edge approaches like e-marketing to increase visits by internet users to the its website (and repository)
Adopt various, innovative and different permission marketing techniques to market existing and new products
6.2 Positioning
KAINet will:
Listen and respond to the demands from the target market for its products and services. The target groups were identified as:
Initial beneficiaries who include institutions participating in the KAINet pilot project, researchers, project managers, academic institutions, IARCS based in Kenya
Final beneficiaries including non-Governmental organizations (NGOs), Community Based Organizations (CBOs), faith-based organizations, Parastal organizations, Private Agricultural Sector e.g. Agribusiness companies dealing with inputs, Farmer-based organizations, Commercial farmers, Individual farmers, Researchers, Extension workers, Lecturers, Students, Scholars, Policy makers.
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Ultimate Facilitators who include Donors, Politicians, Governments, Policy makers and other networks.
Use its website and repository as tools for communicating with its target group including ensuring the feedback.
Seek to strengthen current partnerships and to develop new ones. The KAINet website will include links, information and marketing messages from partner organizations.
Recognize and capitalize on identifying the ideal timing for the successful launch of KAINET brands and product lines.
7. Products to be marketed
KAINet as a network
KAINet resources (products and services) e.g. the KAINet national repository and repositories of participating institutions.
8.0 Plan for Marketing of KAINet in Kenya Pilot Institutions and beyond This plan is a practical application of the marketing strategy. It provides a set of activities required to achieve the objective of marketing KAINet and its products/services. Since KAINet’s business is not driven by profit and sales, the plan has been simplified to exclude the pricing strategy and sales and distribution plan. It is presented here as a matrix which includes the marketing objectives and activities, target users, timeframe, responsibility, the budget and means of evaluating the plan.
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8.1 KAINet MARKETING PLAN AND BUDGET (2009-2013)Objective Activity Target
UsersTime Frame Responsibility Budget Means of
Evaluating activity & indicators of progress
2009 2010 2011 2012 2013 1. To inform potential users about KAINet products and services, so as to ensure KAINet is widely known, used as a remarkable product.
i) Identify champions and empower them to speak out for KAINet (Related visits)
I, II, III √ √ √ √ √ Former PMC members in each institution, i.e. KARI-Rachael, MoA- Kimani, KEFRI- Tuwei, JKUAT- Horo, CABI- Jane-Frances, coordination of outputs
29,820 At least 5 Fan Club members active/year; At least 10 visits made to each stakeholder group: initial & final beneficiaries & ultimate facilitators /year;
ii) Produce and disseminate flyers/leaflet, posters on KAINet (KAINet strategy, KAINet Strategy Brochure, KAINet Strategy Posters, membership leaflet, Institutional ICM strategies for 4 pilot institutions)
I, II, III √ √ √ Content to be contributed by all and design to be done by Emma. Distribution in the various institutions should be by: KARI-AD/IDS; MoA- Librarian Kulim; KEFRI- Assistant Director-Service Unit; JKUAT- University Librarian; CABI - Jane-Frances for coordination of outputs.
3537.25 Brochures: At least 30 /PI in year 1; 20 @ to 20 org over 3 years; 50 brochure /district over 3 years; 25 copies of KAINet strategy posters/PI in year 1; 10 hard copies of KAINet strategy doc to @ PI in yr 1)+ e-copies
iii) KAINet website I, II, III √ √ √ √ √ Content by all, 15,000 Website 27
developed and providing links to partners websites
design by Victor, Richard Kedemi and Wanyama, Team leader is Kedemi
developed by launch of KAINet (May 14th 2009; At least 4 partners’ sites with links on KAINet site at any given time
iv) Advertising KAINet in print and electronic media (Newspapers/TV/Radio)
I, II, III √ √ Rachel to coordinate the advertising initiative. Message development by AIRC team + Mukundi.
12,000 At least two Ads in one of the following: local newspapers, TV or Radio during launch of KAINet
v) Write articles in National Newspapers on KAINet (Newspaper articles and press releases)
I, II, III √ √ Article for newspaper to be written by Mukundi and Muthoni
As in 1(iv) above
At least 1 article (half page) published leading I newspapers before the launch of KAINet , and one after the launch;
vi) Official Launch of KAINet
I, II, III √ PMC/ Rachel, Justin, Jane F and Jacqueline
Budget for Launch
Proposed for 14th or 15th May 2009
2. To create awareness about KAINet to 50 institutions among the initial beneficiaries in Kenya during
i) Produce and disseminate, poster & Case study on KAINet (Case Study Document, Case Study Posters)
II, III √ Jane-Frances, Rachel
171.84 E-copy of KAINet case study sent to at least 20 institutions by April 2010; Case study posted on
28
the first year of its launch.
websites of at least 5 PI by end of year 1; Case study posters displayed by at least 4 partners during exhibitions by end of year 2;
ii) Create lenses or web-pages on the KAINET products (D-groups/ Forum)
I, II, III √ √ √ √ √ Creation of lenses, Muthoni and Mercy- from KEFRID-groups – Kidemi; Wanyama;
200 At least 2 lenses/Web pages linked to KAINet site developed by partners during yr 1;
iii) Include KAINET website on other relevant partners websites and blogs (Websites)
I, II, III √ √ √ √ √ Justin (FAO), ASARECA, FARA); Inst. Webmasters
As in 2(iii) above
KAINet website included in at least 4 IP websites and 3 external partners websites and or blogs during yr 1
Iv) Create incentives and reward systems for fans who increase internet traffic to KAINET website
I, II, III √ √ √ Responsible parties should be identified.
To be reviewed
v) Create a KAINet server function e.g. for feedback on KAINet website (Including repository manual)
I, III √ Kedemi/Wanyama 894.40 To be aligned to proposals in KAINet Strategy
29
vi) Create a seed-group (fan club) to start permission marketing, using electronic networks
I, II, III √ √ Justin and Jacqueline will publicize
0.00 Justin and Jacqueline to identify more partners
vii) Create E-Forum for KAINet partners (D-Groups /e-forum)
I,III √ Creation will be by the website team and Emma
As in 2 (ii) above
At least 15 people interacting in D-groups/e-forum during yr 1, increasing by 20% in subsequent years;
3. To create access to information in the KAINet repository to 20,000 unique visitors the end of the first year of its launch, increasing by 20% per year.
i) Identify innovators (Fan club) and use them to promote repository / other KAINet services through talks/seminars on benefits of accessing (Seminars/Workshops)
I, III √ √ √ √ √ Identification should be done by librarians. (And other individuals providing information to institution members would be in an ideal position.) Coordination; the KAINet secretariat
Covered under related visits - Item 1(i)
Identification towards end of 2009; Identification of other individuals who may add value; At least 12 visits to partners institutions/year for 5 years; At least 8 presentations made during visits to partner institutions/year;
ii) Include the KAINet site on partner’s websites and blogs (Websites)
I, II, III As in 1(iii) above
As in (2 (iii) above) At least 2 lenses/Web pages linked to KAINet site
30
developed by partners during yr 1;
4. Increase membership of KAINet to 5 during the first year, increasing to 20 by the fifth year.
iii) Mount a campaign to recruit members through visits and meetings (Related visits)
II, III √ √ √ √ √ KAINet secretariat Covered under related visits - Item 1(i)
At least 5 members registered during the first year, increasing to 20 by the fifth year.
iv) Creating incentives and reward systems for partners who contribute information to KAINet repository
I, II, III
To be reviewed
5. To obtain support for KAINet from the ultimate facilitators including sponsorship for its activities to make it sustainable
v) Produce and disseminate flyers, policy briefs and Case study on KAINet to ultimate facilitators
II, III √ √ √ √ √ Content designs by Emma, Distribution by -MoA, AD/ Service Programme - KEFRI, AD/S- KARI, University Librarian- JKUAT
1185.00 At least 10 hard copies of KAINet policy briefs disseminated to 20 Govt. policy org. during year 1 & 2; At least 20 e-copies of Case study sent to Govt. technical//policy org
vi) Visits to potential supporting institutions(Related Visits)
II √ √ √ √ √ PMC; KAINet Secretariat
As in 1 (i) above
At least 4 presentations made to Govt. technical/policy org/year
31
Total (USD) 62,808.49
Explanation:
I = Initial beneficiaries; II = Ultimate Facilitators; III = Ultimate beneficiaries Activity in italics and parenthesis is the equivalent activity/communication channel in the KAINet Knowledge Sharing Framework ***** = overlapping activity; PI = Participating Institution (Institutions participating in KAINet pilot project) Org = Agricultural Sector organizations the will be targeted in the marketing of KAINet Print Materials to be developed and disseminated mainly in year 1 Related visits to promote KAINet to institutions to be continuous throughout the 5 years (therefore budget is indicative and likely to change)
Quote “If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment” Mwiti, 2008
32
8.2 KAINet MARKETING PLAN AND BUDGET FOR 2009
Objective Activity Target Users
Time Frame Responsibility Budget Means of Evaluating activity & indicators of progress
2009 2010 2011 2012 2013 1. To inform potential users about KAINet products and services, so as to ensure KAINet is widely known, used as a remarkable product.
i) Identify champions and empower them to speak out for KAINet (Related visits)
I, II, III √ √ √ √ √ Former PMC members in each institution, i.e. KARI-Rachael, MoA- Kimani, KEFRI- Tuwei, JKUAT- Horo, CABI- Jane-Frances, coordination of outputs
5964 At least 5 Fan Club members active/year; At least 10 visits made to each stakeholder group: initial & final beneficiaries & ultimate facilitators /year;
ii) Produce and disseminate flyers/leaflet, posters on KAINet (KAINet strategy, KAINet Strategy Brochure, KAINet Strategy Posters, membership leaflet, Institutional ICM strategies for 4 pilot institutions)
I, II, III √ √ √ Content to be contributed by all and design to be done by Emma. Distribution in the various institutions should be by: KARI-AD/IDS; MoA- Librarian Kulim; KEFRI- Assistant Director-Service Unit; JKUAT- University Librarian; CABI - Jane-Frances for coordination of outputs.
3537.25 Brochures: At least 30 /PI in year 1; 20 @ to 20 org over 3 years; 50 brochure /district over 3 years; 25 copies of KAINet strategy posters/PI in year 1; 10 hard copies of KAINet strategy doc to @ PI in yr 1)+ e-copies
iii) KAINet website I, II, III √ √ √ √ √ Content by all, 15,000 Website 28
developed and providing links to partners websites
design by Victor, Richard Kedemi and Wanyama, Team leader is Kedemi
developed by launch of KAINet (May 14th 2009; At least 4 partners’ sites with links on KAINet site at any given time
iv) Advertising KAINet in print and electronic media (Newspapers/TV/Radio)
I, II, III √ √ Rachel to coordinate the advertising initiative. Message development by AIRC team + Mukundi.
12,000 At least two Ads in one of the following: local newspapers, TV or Radio during launch of KAINet
v) Write articles in National Newspapers on KAINet (Newspaper articles and press releases)
I, II, III √ √ Article for newspaper to be written by Mukundi and Muthoni
As in 1(iv) above
At least 1 article (half page) published leading I newspapers before the launch of KAINet , and one after the launch;
vi) Official Launch of KAINet
I, II, III √ PMC/ Rachel, Justin, Jane F and Jacqueline
Budget for Launch
Proposed for 14th or 15th May 2009
2. To create awareness about KAINet to 50 institutions among the initial beneficiaries in Kenya during
i) Produce and disseminate, poster & Case study on KAINet (Case Study Document, Case Study Posters)
II, III √ Jane-Frances, Rachel
171.84 E-copy of KAINet case study sent to at least 20 institutions by April 2010; Case study posted on
29
the first year of its launch.
websites of at least 5 PI by end of year 1; Case study posters displayed by at least 4 partners during exhibitions by end of year 2;
ii) Create lenses or web-pages on the KAINET products (D-groups/ Forum)
I, II, III √ √ √ √ √ Creation of lenses, Muthoni and Mercy- from KEFRID-groups – Kidemi; Wanyama;
200 At least 2 lenses/Web pages linked to KAINet site developed by partners during yr 1;
iii) Include KAINET website on other relevant partners websites and blogs (Websites)
I, II, III √ √ √ √ √ Justin (FAO), ASARECA, FARA); Inst. Webmasters
As in 2(iii) above
KAINet website included in at least 4 IP websites and 3 external partners websites and or blogs during yr 1
Iv) Create incentives and reward systems for fans who increase internet traffic to KAINET website
I, II, III √ √ √ Responsible parties should be identified.
To be reviewed
v) Create a KAINet server function e.g. for feedback on KAINet website (Including repository manual)
I, III √ Kedemi/Wanyama 894.40 To be aligned to proposals in KAINet Strategy
30
vi) Create a seed-group (fan club) to start permission marketing, using electronic networks
I, II, III √ √ Justin and Jacqueline will publicize
0.00 Justin and Jacqueline to identify more partners
vii) Create E-Forum for KAINet partners (D-Groups /e-forum)
I,III √ Creation will be by the website team and Emma
As in 2 (ii) above
At least 15 people interacting in D-groups/e-forum during yr 1, increasing by 20% in subsequent years;
3. To create access to information in the KAINet repository to 20,000 unique visitors the end of the first year of its launch, increasing by 20% per year.
i) Identify innovators (Fan club) and use them to promote repository / other KAINet services through talks/seminars on benefits of accessing (Seminars/Workshops)
I, III √ √ √ √ √ Identification should be done by librarians. (And other individuals providing information to institution members would be in an ideal position.) Coordination; the KAINet secretariat
Covered under related visits - Item 1(i)
Identification towards end of 2009; Identification of other individuals who may add value; At least 12 visits to partners institutions/year for 5 years; At least 8 presentations made during visits to partner institutions/year;
ii) Include the KAINet site on partner’s websites and blogs (Websites)
I, II, III As in 1(iii) above
As in (2 (iii) above) At least 2 lenses/Web pages linked to KAINet site
31
developed by partners during yr 1;
4. Increase membership of KAINet to 5 during the first year, increasing to 20 by the fifth year.
iii) Mount a campaign to recruit members through visits and meetings (Related visits)
II, III √ √ √ √ √ KAINet secretariat Covered under related visits - Item 1(i)
At least 5 members registered during the first year, increasing to 20 by the fifth year.
iv) Creating incentives and reward systems for partners who contribute information to KAINet repository
I, II, III
To be reviewed
5. To obtain support for KAINet from the ultimate facilitators including sponsorship for its activities to make it sustainable
v) Produce and disseminate flyers, policy briefs and Case study on KAINet to ultimate facilitators
II, III √ √ √ √ √ Content designs by Emma, Distribution by -MoA, AD/ Service Programme - KEFRI, AD/S- KARI, University Librarian- JKUAT
1185.00 At least 10 hard copies of KAINet policy briefs disseminated to 20 Govt. policy org. during year 1 & 2; At least 20 e-copies of Case study sent to Govt. technical//policy org
vi) Visits to potential supporting institutions(Related Visits)
II √ √ √ √ √ PMC; KAINet Secretariat
As in 1 (i) above
At least 4 presentations made to Govt. technical/policy org/year
32
Total (USD) 38,952.49
Explanation:
I = Initial beneficiaries; II = Ultimate Facilitators; III = Ultimate beneficiaries Activity in italics and parenthesis is the equivalent activity/communication channel in the KAINet Knowledge Sharing Framework ***** = overlapping activity; PI = Participating Institution (Institutions participating in KAINet pilot project) Org = Agricultural Sector organizations the will be targeted in the marketing of KAINet Print Materials to be developed and disseminated mainly in year 1; Total budget is USD 32,988.49 Related visits to promote KAINet to institutions to be continuous throughout the 5 years at approx USD 5964 per year (budget is indicative and likely to change)
33
Annex 2: Revised KAINet Logframe (used for M&E)
Objectively Verifiable Indicators INDICATOR = Status of activity/output as at by end of April 2009
KAINet OUTPUTS1. Improved coordination and sharing of
information among agriculture sector stakeholders at national level.
2. Capacity to organize information built.
3. Sustainable funding in place4. A case study on development of
KAINet
Outputs 1, 2, and 4 achieved. Action to achieve Output 3 (sustainable funding in place) initiated.
ACTIVITIES:1.1 Sensitization of national stakeholders for an agricultural information policy
Five sensitization meetings on Agric. information policies for senior managers held at each of the 5 pilot institutions by the end of the project.
One sensitization activity at the KAINet national stakeholders workshop during phase 4 of the project
Activity to be held in May 2009 during the Launch of KAINet and thereafter during the roll-out of the network.
Activity Implemented during broader stakeholder workshop in April 2009
1.2 KAINet strategy and action plan developed
Draft strategy and implementation plan for KAINet developed by end of phase 2 and completed by end of phase 4
Draft copy of KAINet strategy and implementation plan discussed and finalised during stakeholder meeting in April. Final document will be presented to broader stakeholders during the launch of KAINet in May 2009.
1.3 Institutional ICM strategies implemented
Draft institutional ICM strategies (for KARI, NARL, KARI Headquarters. KEFRI, JKUAT, MOA/ AIRC) developed by end of Phase 2;
4 Draft institutional ICM strategies reviewed and updated by end of phase 4
At least 2 institutions participating in pilot project implementing ICM strategies by end of Phase 4
3 Final drafts of institutional ICM strategies and action plans for KARI, KEFRI, and MOA to be presented during the launch of KAINet
Official implementation of institutional ICM strategies after endorsement but informal implementation already underway through KAINet activities.
34
1.4 National champions for agricultural information and communication identified (and formally requested to assume leadership roles in KAINet).
A trustee for KAINet including representation from political, private and professional sectors set-up by end of Phase 4
Establishment of trust discussed during wider stakeholder workshop; Identification of and endorsement of Trustees underway through consultations with Management of KAINet Coordinating institution.
TORs for KAINet Trustees being drafted
2.0. Integrated and compatible information system established
5 electronic –repositories of metadata and selected full text documents established at the 5 pilot institutions and operating under common standards by end of Phase 2
5 Institutional repositories established & operational; Status as at mid-March 2009 was as follows: MOA – 1,987 records; KARI –HQ – 1050; KARI-NARL – 770 records; KEFRI – 1450 records; JKUA – 324 records. The target of 1000 records per repository by end of project surpassed by three institutions; KARI repository on-line at http://www.kari.org/agris/index.html; others accessible on LANs
2.1 Coordinated information units established
1 KAINet central e-repository linked to 5 institutional e-repositories of metadata and selected full text documents established during Phase 4
KAINet website with links to institutions repositories developed and functional by end of Phase 3/ beginning of Phase 4
At least 4 KAINet project management committee meetings held per year
KAINet central repository established and on-line by end of April 2009 and will be officially launched during the launch of KAINet on 14th May 2009;
KAINet Website on-line by April 2009;
KAINet PMC meetings held every quarter and minutes available through project coordinating office
2.2 Capacity for well organized and credible agricultural information developed
Essential equipment (hardware and software including Web AGRIS tools) provided to 5 participating institutions by end of phase 2/begining Phase 3
Guidelines for validating the information (content ) shared through KAINet developed by Phase 4
Technical support on content management and AGRIS tools to KAINet
Essential equipment and Web AGRIS tools provided to participating institutions and in use by Phase 3
Draft Guidelines developed and shared during Phase 4;
35
central e-repository provided by coordinating unit whenever required
Technical support provided by one project staff who received special training on AGRIS methodologies; Additional support provided by FAO and other facilitating partners
2.3 Sufficiently skilled information staff in place to manage the system for agricultural information access and exchange
6 trainings held for various categories of stakeholders in KAINet on: Management of electronic
documents Development and management in
websites ICM Strategy development Planning, Monitoring and Evaluation
of agric. information services Promotion and marketing of
agricultural information 1 project staff trained in AGRIS tools
and methodologies Self-paced training on IMARK
module: Management of electronic documents completed by end of Phase 2
All planned training activities were implemented The indicators are as follows: 24 staff in Management of Electronic documents; 10 in Website Development and Management; 11 in Project Monitoring and Evaluation and 10 in Promoting Agricultural Information Services; 1 in AGRIS tools and methodologies; IMARK Training module given to all project staff.
Benefits from the training were shared during a follow-up workshop on capacities built; Areas where further help was required were discussed during the same workshop.
3.0 Political goodwill obtained
3.1 Contributions and achievements of agricultural innovations in poverty alleviation marketed to politicians
A draft strategy for marketing KAINet to stakeholders developed by end of Phase 3 and finalized by beginning of Phase 4
Draft Knowledge sharing framework developed by end of Phase 2 and finalized in Phase 3
Knowledge sharing materials developed and promoted during Phase 4
Final KAINet Marketing Strategy & Plan available by end of March 2009;
Final copy of KAINet Knowledge sharing Framework available by end of March 2009;
Final Copies of KAINet Knowledge Sharing materials (See No. 3 - Achievements section under documentation)
3.2 Raise priority of information and communication in agriculture
5 meetings with top managers of the 5 pilot institutions to obtain “buy-in” for the project during phase 1
5 Sensitization meetings on KAINet and ICM in general for senior managers at
Meetings held in all 5 participating institutions and buy-in obtained during Phase 1;
Sensitization meetings held during the KARI Biennial Scientific Conference where partners from KAINet participating institutions were
36
the 5 pilot institutions during phase 4
Visits to 5 up-country agricultural-sector institutions to promote KAINet during Phase 4
Sensitization activities at the KAINet national stakeholders’ workshop held during Phase 4 (to market KAINet);
KAINet strategy and action plan shared with potential partners during stakeholder workshop during Phase 4
invited;
Visits made to 5 upcountry institutions (research, Academic (2 Universities); Extension and NGO and awareness of KAINet created; Institutions ready to join KAINet; 22 participants including representatives from 7 KAINet target institutions participated in KAINet broader stakeholder workshop in April 2009.
KAINet strategic plan discussed with broader stakeholders during workshop in April 2009; Their inputs included in final strategy document.
3.3 Reduced dependence on donor funding
KAINet activities included in performance contracts of staff on the project by end of phase 3
At least one proposal for fundraising for KAINet developed and submitted to government and multiple-sectors by December 2008 (towards the end of Phase 4)
KAINet activities included in institutional budgets by end of Phase 4
KAINet activities included in performance contracts of all staff involved in the KAINet project
Development of proposal pending but discussions initiated with potential donors and positive feed-back received;
KAINet activities included in institutional budgets for all participating institutions;
4. Case study for a KAINet developed
1. Case study outline agreed by project partners by end of phase 1;
2. Drafting of case study started by during Phase 2
3. Part 1 of case study completed and shared with partners by end of Phase 2
4. Final case study by end of phase 4
Targets 1, 2 and 3 achieved as planned
Case updated and shared with stakeholders in pilot institutions by mid-April; Final document to be shared with FAO in May and will be published by June 2009 and
37
disseminated by July 20095. Project Management Project progress reports, reports of workshops
and minutes of PMC meetings prepared and shared with partners; also submitted to FAO.
38
