1

Product Listing Ads (PLA): Capturing opportunities for retailers

• Challenge: Google replaces free Google Product Search with paid Google Shopping platform

• Solution: Kenshoo enables management of Product Listing Ads for Google Shopping directly within the Kenshoo UI

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Kenshoo's patent-pending PLA offering delivers benefits for Google Shopping

• Eliminate the need to manage tracking in the feed, ensuring more control and efficiency

• Automate bid management with Kenshoo’s new beta bid policy specifically designed for Product Targets

• Capture PLA engagement to gain a holistic view of a consumer's interaction in the Path-to-Conversion and understand PLAs’ contribution to your ROI

Social Ad Click

Search Text Ad Click

Product Ad Click

Purchase

3

4 steps to take advantage of PLA in Kenshoo

1Connect your product

feed in the Google Merchant Center

2Connect your Merchant Center account to your

AdWords account

3Sync Kenshoo and AdWords

4Manage, optimize and report on PLAs directly

in Kenshoo UI