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Kelly Hansen Bachelor of Arts in
Mass Communication
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Table of Contents
Résumé 3
References 4
Louisiana Association of Business and Industry 5
LABI Annual Meeting Fact Sheet 7
LABI Annual Meeting Tweets 9
Rent the Runway 10
RTR Fashion Show Press Release 12
RTR Fashion Show Media Advisory 13
RTR Trunk Show Fact Sheet 15
RTR Trunk Show Flier 16
Caliente Mexican Craving 17
Caliente Strategic Message Planner 19
Caliente Fundraiser Press Release 23
Caliente Event Planning 25
“Meet the Employees” Social Media Campaign 27
Caliente Marketing Deliverables 30
Caliente Web Design Collaboration 32
Grief Recovery Center 33
This is the Life email pitch 35
This is the Life News Release 37
This is the Life Media Advisory 38
Twitter and Facebook Event Page 40
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REFERENCES:
Gerald Garrison
President
Garrison Advertising
Baton Rouge, La.
225.761.1000
Jessica Barraza
Owner
Caliente Mexican Craving
Baton Rouge, La.
225.572.0099
Courtney Tidwell
Store Director
J. Crew
Baton Rouge, La.
985.246.0541
Kristi Williams
Executive Director
Louisiana Job Connection
Baton Rouge, La.
225.324.2474
Rachel Donaldson
Women’s Visual Merchandising Manager
J. Crew
Baton Rouge, La.
225.571.7474
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As an event intern over Winter break, I helped LABI’s
Director of Media Relations, Kristi Williams in public
relations tasks.
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Louisiana Association of Business & Industry (LABI) work:
LABI Annual Meeting Fact sheet - The fact sheet
a fellow intern and I composed for the annual
luncheon.
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Fact Sheet
FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT:
Jan. 15, 2014 Kristi Williams
Director of Media Relations
225.324.2474
LABI’S Annual Meeting presented by Cajon Industries, LLC
What: LABI is kicking off the year with one of the country’s preeminent conservative
speakers. Charles Krauthammer will be the featured keynote speaker.
Who: LABI will be hosting its Annual Meeting presented by Cajun Industries.
Where: The Annual Meeting will be located at Crown Plaza Conference Center, Baton
Rouge, La.
When: LABI’s 2014 Annual Meeting presented by Cajun Industries, LLC will begin
Wednesday, Jan. 15 at 9 a.m.
Why: While the past year has been one of change for LABI, 2014 is one of unlimited
potential as we are dedicated to ensuring that Louisiana can compete in a global
economy.
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Louisiana Association of Business & Industry (LABI) work:
LABI’s Annual Meeting Tweets - Worked with two
other interns creating and posting tweets during the
annual meeting luncheon, which featured guest
speaker Charles Krauthammer.
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As public relations campus representative, I utilized
strategic communications to develop public relations
programs and strategies on Louisiana State University’s
campus. Successfully enrolled over 350 customer
members in the first nine months.
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Rent the Runway work:
RTR Fashion Show Press Release & Media Advisory – I composed a press release and media advisory for our
major on campus fashion show event. Worked with four
other teammates in organizing and planning RTR’s first
campus fashion show as our main marketing event by
recruiting 24 models and showcasing over $6,000 of
merchandise to 150+ student attendees.
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Press Release
FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT:
March 15, 2012 Kelly Hansen
Campus representative
225.287.9215
Rent the Runway on Campus to host “Lights, Camera & RTR”
BATON ROUGE, La—Rent the Runway on campus representatives will be hosting a fashion show
called “Lights, Camera & RTR” on Tuesday, March 31, 2012. The fashion show hopes to inform
Louisiana State University about the company with a fun night of fashion that will be held from 8:30-
9:30 p.m. at Reginelli’s Pizzeria, located at 124 W. Chimes St.
“Light, Camera & RTR” will educate the Louisiana State University community about the online dress
renting services while encouraging attendees to sign up. Twelve sorority presidents will be modeling
dresses from Rent the Runway. Door prizes will be given throughout the night. Reginelli’s Pizzeria will
provide complimentary appetizers to all guests.
About Rent the Runway:
Rent the Runway is an online dress rental service that makes high-end fashion accessible to
everyone. The company sends you the dress in two sizes, to be sure it will fit and you keep the outfit
for four to eight days. Once you’re done with the dress, you mail it back in the envelope that is
provided. Rent the Runway helps you be that girl who never wears the same dress twice.
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Media Advisory
FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT:
March 29, 2012 Kelly Hansen
Campus representative
225.287.9215
Rent the Runway on Campus to host “Lights, Camera & RTR”
What: Rent the Runway will host a fashion show called “Lights, Camera & RTR.” The fashion
show hopes to inform Louisiana State University about the company with a fun night
of fashion, music and food.
Who: Twelve sorority presidents will be modeling clothes from Rent the Runway. Door
prizes will be given throughout the night. Reginelli’s Pizzeria will cater the event.
Where: Reginelli’s Pizzeria
124 W. Chimes St.
Baton Rouge, Louisiana 70802
When: Tuesday, March 31
8:30-9:30 p.m.
Why: Rent the Runway wishes to inform the Louisiana State University community about
the company’s online dress rental service.
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Rent the Runway work:
RTR Trunk Show Fact Sheet & Flier – I composed a fact
sheet and flier for our trunk show at the Kappa Kappa
Gamma sorority house.
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Fact Sheet
FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT:
Feb. 10, 2012 Kelly Hansen
Campus representative
225.287.9215
Rent the Runway on Campus to host Trunk Show
What: Rent the Runway will host a trunk show to inform Louisiana State University about the
company’s online dress rental service with dress fit sessions.
Who: Rent the Runway on Campus representatives will be hosting the trunk show with
sample dresses. Style and fit sessions will be available.
Where: Kappa Kappa Gamma
4050 E. Lakeshore Dr.
Baton Rouge, Louisiana 70802
When: Monday, February 13
7:15-8:45 p.m.
Why: Rent the Runway wishes to inform the Louisiana State University community about
the company’s online dress rental service.
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As public relations and marketing intern, I successfully
increased the restaurants audience by over 25
percent within my first year.
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Caliente Mexican Craving work:
Caliente Strategic Message Planner- I composed a SMP at the beginning of my internship
to create a clear strategic message for Caliente’s
graphic designer.
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Caliente Mexican Craving work:
Caliente Fundraiser Press Release – I composed
a press release to announce a fundraiser at
Caliente for Families Helping Families of Greater
Baton Rouge.
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Press Release
FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT:
March 6, 2014 Kelly Hansen
Public Relations Intern
225.287.9215
Caliente teams up with Families Helping Families to Raise Money
BATON ROUGE, La—On March 7, 2014 Caliente Mexican Craving Lee Drive
location will donate 15 percent of their dine-in profits to the Families Helping
Families of Greater Baton Rouge for that day.
Representatives from the Families Helping Families of Greater Baton Rouge will
be at the event to raise awareness about the ACTIVE for Autism 5K Run/Walk
and Fun Fest. There will also be a clown, face painting and other fun activities
for children.
About Families Helping Families of Greater Baton Rouge:
A nonprofit, family directed resource center for individuals with disabilities and
their families. Its mission is to provide the individualized services, information and
support needed to positively enhance the independence, productivity and
integration of persons with disabilities into the community.
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Caliente Mexican Craving work:
Caliente Event Planning – I planned and
coordinated Caliente’s “5 Days of Cinco” event. I
was in charge of booking ten different bands to
perform, promoting the event on all social media
platforms, renting party furniture and assisting the
marketing director with fliers and signs. A photo
from our event appeared in The Advocate. I also
assisted in planning “De La Calle,” 225 Magazine
Hot Off the Press event.
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Caliente Mexican Craving work:
Caliente “Meet the Employees” Social Media
Campaign – I planned, implemented and
executed Caliente’s social media campaign. The
campaign consists of introducing three employees
each week on Facebook, Twitter and Instagram.
Each post includes a picture of the employee,
three fun facts about themselves and their favorite
meal at Caliente. The campaign tripled Caliente’s
social media audience and created favorable
attitude towards Caliente among all employees.
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Caliente Mexican Craving work:
Caliente Marketing Deliverables – I assisted the
marketing director in designing multiple
promotional deliverables.
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Caliente Mexican Craving work:
Caliente Web Design Collaboration– I assisted
the lead graphic designer in organizing and editing
the restaurant’s main website.
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My student-run agency, Great Oak Communications
worked with Grief Recovery Center in my public relations
campaign course. We implemented a semester-long
campaign for the organization. As part of our campaign
we hosted a fun-filled family event called This is the Life.
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Grief Recovery Center work:
This is the Life Email Pitch – I drafted an email pitch to
WBRZ’s Weekends with Whitney.
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Email Pitch: Weekends with Whitney, Channel 2
Subject: Grief Recovery Center Hosts Local Event
Dear ____________,
People from all walks of life will inevitably face grief. For those people, hope is on its way through a
local nonprofit. Grief Recovery Center (GRC) has seen your new program and would like to inform
you of a special upbeat event it is hosting for children who are experiencing grief through
isolation, loss of a loved one and any other tragedies.
“This is the Life” event Nov. 22, 2014 from 3:00-7:00 p.m. at Caliente Mexican Craving will provide the
community an enjoyable atmosphere while learning about the Grief Recovery Center’s support
services. The family-oriented outdoors event will include: music by local bands, face painting,
meet and greet with princesses, bouncy house, etc. Raffle prize items donated by local businesses
and boutiques will be given throughout the day.
GRC believes their event can help families find happiness through fun activities, food, good music
and community. Hope can always be found in the darkest of times and GRC is there to help with
that transition.
Executive Director, Kathy Vilas has been with Grief Recovery Center for eight years and is looking
forward to possibly having a segment on your show to either highlight the upcoming event or
covering it for a separate segment.
I’m contacting you well in advance so that we may be able to accommodate your schedule and
needs. If you are interested in, please contact one of us.
Sincerely,
Kelly Hansen Tylla Halley
Student Volunteer with GRC Student Volunteer with GRC
(225) 287-9215 (318) 936-3816
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Grief Recovery Center work:
This is the Life News Release & Media Advisory– I drafted a news release and media advisory for our main
event to send to local Baton Rouge news outlets.
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News Release Photo Opportunities Available
FOR IMMEDIATE RELEASE FOR MORE INFORMATION CONTACT:
Nov. 11, 2014 Kathy Vilas
Executive Director
(225) 939-7381
Kelly Hansen
Student Volunteer
(225) 287-9215
Family Fun Activity slated for Nov. 22.
BATON ROUGE, La.— “This is the Life” is the theme of an exciting, fun-filled event that Grief Recovery
Center will host from 3 to 7 p.m., Saturday, Nov. 22, at Caliente Mexican Craving restaurant located at
1072 W. Lee Dr. This event is free to the public.
By providing face painting, meet and greet with princesses, spacewalk and other fun activities, “This is
the Life” will bring happiness to children and families as the holiday season approaches. Raffle prize
items donated by local businesses and boutiques will be awarded at the end of the event. Caliente
Mexican Craving will provide complimentary food to all attendees.
“We are excited to see the community come together and experience the joys of life,” said Kathy
Vilas, executive director of Grief Recovery Center. She said she hopes the community is as excited
about this new fun family event as she is. “We want people to see that there is hope for happiness,
even in time of grief.”
For more information please visit “This is the Life” Facebook event page or the Grief Recovery website
at www.grcbr.org.
About Grief Recovery Center
Grief Recovery Center is a local nonprofit organization that seeks to compassionately assist all those
experiencing grief to move beyond the pain of loss, isolation and loneliness through support, education
and counseling in the process of healing.
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Media Advisory
FOR IMMEDIATE RELEASE
Nov. 17, 2014
Family Fun Activity slated for Nov.22
WHAT: “This is the Life” is the theme of an exciting, fun-filled event that Grief Recovery Center will host. This event is free to the public and includes face painting, meet and greet with princesses, spacewalk and other fun activities.
WHO: Grief Recovery Center, a local nonprofit that seeks to compassionately assist all those experiencing grief
WHERE: Caliente Mexican Craving
1072 W. Lee Drive
Baton Rouge, La. 70820
WHEN: Saturday, Nov. 22
3-7 p.m.
WHY: Grief Recovery Center hopes to bring happiness to children and families as the holiday season approaches.
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For More Information:
Kelly Hansen
Student Volunteer
(204) 734-7967
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Grief Recovery Center work:
Twitter & Facebook Event Page – I created Grief
Recovery Center’s main Twitter page. I also created an
event page on Facebook for This is the Life.
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