IoT Marketing SpecialistsKelly Daniels

Contents

SummaryIn IoT Marketing Specialists, students will learn about careers in which people use the internet

for selling products. With internet use becoming more common all the time,

the job field for specialists in this kind of marketing is wide open!

Before Reading Think Ahead ........................................................... 2

Vocabulary .............................................................. 3

During Reading Comprehension ...................................................... 5

After Reading Job Analysis ............................................................ 8

Level 3 -

2 Future Jobs Readers

Think Ahead

1. Where are these women?

2. What is the woman with dark hair doing?

3. What is the woman with light hair holding?

4. Who is the woman with light hair?

Look at the picture and answer the questions.

Before Reading

in a flower market

products to buy

a customer

interacting with a customer

IoT Marketing Specialists 3

Vocabulary

A Read and match.

1. a. billion

5. e. data

3. c. product

7. g. direction

2. b. interact

6. f. market

4. d. nervous

8. h. creative

Before Reading

4 Future Jobs Readers

B Write the word for each definition.

1. a notice or short video made by a company that tells about a product for sale

2. a person who buys a product or service

3. a plan for doing something in the best way

4. the field or job related to making new ways to build things or solve problems

5. the job related to moving goods from businesses to customers, including advertising, shipping, storing, and selling

C Choose the word that means about the same as the underlined words.

1. Think about how many people there are on earth!

a. Collect b. Consider c. Focus d. Interact

2. Two small machines that can connect to the internet are tablets and smartphones.

a. strategies b. billions c. devices d. advertisements

3. The ad that I saw on TV seemed to speak to me as a single person.

a. creative b. individual c. possible d. perfect

4. My brother usually spends about one hour using the internet each day.

a. advertising b. less c. online d. probably

engineering customer strategy marketing ad

Before Reading

IoT Marketing Specialists 5

Comprehension

a. Businesses can understand what people like, want, or need from internet data.

b. One person can have more than one device to connect to the internet.

c. While we are looking at things online, the internet is collecting data about us.

A Match the pictures with the correct sentences.

1. Today, there are more than 8 billion . . .

a. computers that can’t go online. b. devices connected to the internet.

c. people on earth. d. phones without internet access.

2. Which of the following is NOT true?

a. Everyone on earth has been online at least once.

b. Not everyone has a device with internet access.

c. Online, people can find information any time.

d. Some people have more than one internet device.

3. How does a good marketing strategy help a business?

a. It shares data with other companies. b. It collects useful data for the business.

c. It tells people about new products. d. It watches the business online.

B Choose the best answer.

1. 3.

During Reading

2.

6 Future Jobs Readers

D Read each sentence. Write “T” if it is true or “F” if it is false.

1. Marketing in the future will be much like the marketing you see today.

2. In the future, we might be able to interact with TV ads by talking to them.

3. Marketing in the future will focus on large groups, not just on individual people.

4. Relationships between businesses and customers may be developed through the internet.

5. The words and pictures used in future ads will probably come from people using the products.

During Reading

C Choose the correct phrase for each picture. One (1) choice will not be used.

a. creating an internet relationship b. creating pictures for an ad

c. interacting with a device d. talking to an IoT marketing strategist

e. watching an ad on TV

1. 2. 3. 4.

IoT Marketing Specialists 7

During Reading

E Complete the sentences with the correct words.

1. University computer classes can teach you how to find and use computer .

2. Other good classes for IoT marketing strategists to study include and math.

3. IoT marketing strategists need to have good skills for sharing .

4. Working long hours to complete a project on time can make one feel or worried.

5. Sometimes after you work to finish a project, no one even says “thank you.”

data markets

future psychology

devices information

creative nervous

hard perfect

F Number the events in order from 1=first to 5=last.

a. In university, Nina studies both business and psychology.

b. Nina works long hours to finish her project, but she finally finishes a series of internet ads.

c. The company is very happy with Nina’s ads; they collect good internet data through them.

d. After she gets her degree, Nina finds a job in marketing with a company that makes clothes.

e. While working at the company, Nina is asked to come up with a strategy for using online ads.

8 Future Jobs Readers

Job Analysis

After Reading

Find the information from the book to complete the job card.

My Interest in this Job Not for me Maybe Perfect job for me

Reason:

Job Summary

Qualifications

Degree Not Necessary University Master’s Ph.D.

Major in

Training

Skills

Extra