July and August in SWFL means scorching heat that leaves us all longing for sweet relief. While seeking that cool breath of fresh air we so desperately need, I discovered a refreshing clothing company called Southern Tide! When the temperature spikes, Southern Tide is the only way to look hot and stay cool this summer.

Southern Tide started in 2005 with a simple goal - to make the perfect polo shirt. Founded by then 23-year-old Allen Stephenson, inspiration hit after a trip to Italy where he experienced European elegance from historical architecture to couture clothing to high-performance sports cars. He noticed common threads, pun intended, such as exceptional craftsmanship, clean lines, fine quality and classic design.

We have all seen what happens to most shirts after a day in the Florida sun. Stretched out, sweat stained and awkwardly hanging at an uneven angle, it’s hard to maintain a classy, put together image when your shirt is ready to give up and quit! Instead of tugging at the corners of your misbehaving ensemble, try sporting a polo shirt from Southern Tide. Each polo shirt is constructed with their exclusive fabric, True-Vent Micro Pique(tm), a 94 percent cotton, 6% elasticine blend, and is specifically designed to maintain its shape and complement any body type. Southern Tide has succeeded in creating a perfectly cool fit even on the hottest of days. How does this young entrepreneur do it? By focusing on the details and empowering a talented team dedicated to designing an exceptional product line.

It’s difficult to choose, but the men’s Seersucker Polo is a personal favorite. An extra piece of material is used in the interior placket for a quick flash of style guaranteed to catch your eye. The ladies can also get in on the fun because Southern

Tide offers women’s polo shirts as well! Another crush is the Water Shorts for men, an apparel item that is so much more than the standard swim trunks guys typically sport on the sand. Water Shorts combine the look of board shorts with practicality to complete a unique summer worthy style guys won’t want to miss. The quick-drying fabric provides ventilation, a feature that will be greatly appreciated as the temperature continues to rise. If you need any more convincing, also know that Water Shorts have a water resistant wallet inside of the back pocket, perfect for boat trips or long days

at the beach! Southern Tide also includes a

dressier option for nights out on the town, including the Channel Marker Khaki Pants and Shorts offered in a variety of colors. This classic look works for any event, either dressed up with loafers or kept casual with flip flops. It’s easy to incorporate stylish flair into your daily wardrobe with their array of lifestyle accessories including key chains, koozies, sunglass straps, hats and visors. All products feature the Skipjack logo, a fish emblem that distinguishes the outstanding Southern Tide products from all other brands. On top of that, he’s also really cute!

Can’t wait to get your hands on some Southern Tide? Luckily for you, this brand is sold in many high end Naples locations, including Mondo Uomo at 5465 Jaeger Rd #12, Gulfshore Clothiers at 2500 Tamiami Trl. North, and John Craig, at both their 1258 3rd St. South and Ritz Carlton locations!

To view their full line and to order conveniently online, visit www.SouthernTide.com.

Don’t forget, I am always looking for the newest product line and my next crush!

If you have any fashionable favorites to share, please email me at kellyApulse@gmail.com

By: Kelly Andersen

As a young professional, I understand the importance of staying fashionable and current while also maintaining a business-like appearance. However, it is important to stay away from the cookie cutter “work image” and let your personality shine! Here are a few ways to have a little fun with fashion while still standing first in line for that promotion!

With countless phone calls, meetings, and deadlines, staying organized is key in today’s business world. Day planners may seem like a thing from the past, but Lilly Pulitzer has a fabulous agenda that is sure to catch even the dullest executive’s eye. With day by day breakdowns and the ability to view your schedule months in advance, you’ll never miss an appointment again! This agenda also features a “notes” section, contact sheet, and even “dates to celebrate.” These agendas are offered in a variety of patterns, so you can pick which style best complements your personality! Get this and other fabulous Lilly Pulitzer items locally at C.Orrico!

Naturally, you’re going to need a great bag to carry all of your work papers and personal items. Dr. Brecka Bags is the perfect, unique and chic product line for all fashion forward professionals! These leather bags use unconventional materials, producing a stylish one-of-a-kind look! The Urban Tattoo and Urban Cowboy briefcases are offered in bold, bright, eye-catching patterns. Check them out in the fashion pages of this issue of Pulse Magazine! Mixing in a Dr. Brecka bag is the perfect way to showcase some of your personality in the office. For a great evening bag, try the Madison Clutch. This clutch is made out of soft leather and has a modern look that is sure to complement every outfit. Visit Lux Boutique and find your new bag!

If you’re just starting your career, some travel may be required as you climb the corporate ladder. When you’re out of your familiar environment, it is important to pack products that will rejuvenate and enhance your appearance, making you look

fresh and ready for anything! One product that should always be on your packing list is Wembé. Wembé is a line of organic eco-lux soaps that are made from blended ingredients found exclusively in the rainforest. These handmade soaps are offered in a variety of flavors that both cleanse and exfoliate. Turn any boring hotel bathroom into a luxurious tropical rainforest resort! This is an easy trick for a do-it yourself spa experience that will help to keep you relaxed during hectic business trips. Their amazing aromas will instantly lift your spirits! Learn more at www.Wembe.com.

Fighting exhaustion during tough work weeks can be an endless struggle. Luckily, quality make-up can conceal even the worst physical signs of stress and sleepless nights.

Christopher Drummond Beauty is a wonderful organic-based make-up line with products enhanced with soothing, healing ingredients, sunscreen, and antioxidants. Christopher Drummond Beauty allows users to find a personalized skin treatment for every age, skin type, and ethnicity. Another added bonus, the Christopher Drummond website offers helpful beauty tips and techniques. This

can be especially useful on those mornings when you feel as though nothing is going right. A little expert advice and you’re good to go! My favorite product is the Saude Pele Radiance booster. This long lasting product can be dusted on top of your foundation to give a fresh, healthy glow. It’s perfect after those late nights and rough mornings! Find these products at www.christopherdrummond.com.

If you have to work, why not wear something fabulous to set you apart from the rest of the business world? Individualize your accessories

to match your personality. Have fun with it! Don’t forget, I am always looking for the newest product line and my next crush! So if you have any new favorites to share, email me at KellyCAndersen@aol.com.

By: Kelly Andersen

Opening up your closet to a plain white tee shirt and pair of dark blue jeans may not seem like a promising duo with endless possibilities. Alone on the shelf, they could be viewed as a boring combination that isn’t likely to win you any style awards. However, this power couple is anything but boring! With the right accessories, these two classic pieces can transform into a stylish, chic look that is either casual or dressy.

Acting as a blank canvas, this simple ensemble allows for inspiration using the art of accessorizing. A layered necklace, a pair of oversized earrings, or a chunky ring is a sure way to turn that outfit from drab to fab! Eye catching and unique pieces are made even more stunning when placed against a solid, neutral background. By letting the jewelry speak for itself, you know that your pieces aren’t fighting with patterned tops or over powering your outfit. For the fall, dark stones show off that deep, rich look that captures the change of season in a flawless way.

One company that has caught my attention is Pandora. Their jewelry is beautifully crafted and offers the perfect opportunity to showcase your individuality. Life is filled with special moments and Pandora’s famous charm bracelets sparkle with your story. Hundreds of charms and their infinite combinations are available to commemorate every possible occasion. Once you begin adding charms to your bracelet, your loved ones will never again have trouble finding you the perfect gift! Pandora has also introduced earrings, rings, and necklaces into their collection and the effect of combining these pieces will dazzle any fashion savvy style watcher. Pandora recently opened their new location in the Mercato Plaza. Just be warned… Pandora is known to be addictive!

Without the bulk of a jacket, a cardigan sweater is delicate, feminine and the perfect alternative for fall. Offered in a variety of colors and types, little sweaters can keep you warm while looking chic. Adding a sweater to an outfit can connect all of your pieces, and also spice up your wardrobe with a pop of color or an

interesting pattern. With a solid tee, the sky is the limit for you and your sweater collection!

Belts are the secret weapons of your wardrobe. Often overlooked, belts can perk up your outfit and be worn in multiple ways. Simply wearing them through the specific belt holes can hold you back from experiencing all that they can give you. Skinny, layered belts can be worn over long sweaters or dresses, cinching your waist and giving you a feminine, curvy look. Thicker belts with a unique buckle can be show stopping with jeans and a tee. A belt can be your best friend and your go-to piece. Don’t leave them hanging in your closet this season; use them for all that they are worth.

With a simple outfit, a great pair of shoes can let you shine and also pull your entire look together. With sandal season passing

us by, a great pair of flats or heels is the perfect way to get into the fall season. Nude is the new black and a pair of nude heels are fabulous. The heels elongate your legs and their neutral look lets you wear them with whatever color you choose. If heels aren’t your thing, chocolate brown flats are perfect for fall because the color is so warm and inviting. Nude colored flats are just as fun as the heels because they

still have the ability to be paired with any color top. Classic black is great, but shoes in bright colors and patterns are sure to draw attention and can add a little kick to any outfit.

So the next time you find yourself rummaging through your closet and screaming, “I HAVE NOTHING TO WEAR!”… find your classic white tee and jeans combo and use the art of accessorizing to turn these two pieces into a complete outfit. I am always looking for the newest product line and exciting fashion! If you have any new favorites, email me directly at KellyCAndersen@aol.com!

Written By: Kelly Andersen

Fundraiser for Susan G. Komen for the Cure

October 17th at Pandora

Summer is finally here! The excitement in the air for hot weather fun is palpable! Now is

the time to spend endless hours relaxing on the beach without a care in the world… if you can take

the heat. Designers are taking advantage of the warmer weather and this season’s looks are smoking

hot. With spring break a distant memory and finals behind you, kick back and lounge with the best summer has to offer!If you plan on spending countless hours at the shore, you’re going to need a bag to get you there and back in style. A great beach tote should be able to go from beach to boutique without a second look. After a long day soaking up the sun, some local shopping or an early dinner can definitely be the end to a perfect day. There are endless possibilities for great totes this beach season. Designers everywhere are trying to create the perfect combination of summer elegance without the expensive price tag. One such designer that has caught my eye is the Felix Rey Collection at Target! These summer bags are flying off the shelves faster than the store can stock them. These two ladies incorporate sea shells and bright, summer colors to fit the essence of the next few months. Priced between $20-$50, their collection can work for every budget. Finding the right sunscreen is another necessity during the hot season. I recently found out about Hampton Sun products and have not looked back! This unique brand makes your skin feel healthy while shielding it from the sun’s intense rays. Hampton Sun products are sold locally at The Ritz Carlton and are great for accenting the perfect summer glow. Ranging from SPF 4 through SPF 30, this line will protect all skin shades. My personal favorite is the SPF 15 gel. With an easy application and without the greasy, sticky leftover film, this product is definitely worth the investment! As an added bonus, these high end products are all hypo-allergenic and dermatologically tested. Cliff notes version: these products will not cause those unwanted breakouts that accompany most supermarket brands! After the tanning, the Serious Shimmer Cooling Spray leaves a faint touch of sparkle and the soothing remedy of aloe to really accentuate your new summer glow. The entire line contains vitamins A through E, keeping your skin healthy and in optimal condition. Need a boost before you hit the beach? The Sunless Tanning Gel is the perfect way to start your summer in the right direction. Being bronzed and beautiful is easy with the help of Hampton Sun! Check their website: www.hamptonsuncare.com

After spending April’s rent money on a new collection of bathing suits, it is important to take care of them over the next six months. The Laundress is a great line that offers premium laundry products to keep clothes and bathing suits looking good as new, no matter how long they have been hiding in your closet. For women, The Laundress offers the irresistible “Lady” and “Baby” fragrances. You will want to lie in your hamper because these two scents are that good! For the guys, the unique “Cedar” scent will keep your expensive clothes in the best condition without any floral or mothball undertones. The best part? If you don’t have time to wash your favorite outfit combination, these fabulous smells are also offered in fabric spray. With one spritz, your clothes will smell like they just came out of the washing machine! The Laundress also offers great extras, such as wet garment bags, laundry totes, iron board covers, hand soaps and lotions. I have used these products for years! They are always expanding their line and it never disappoints. To view the entire collection, visit Lulu’s Gift Emporium or online at www.thelaundress.com

To really kick up your summer style, consider the latest trend of incorporating animal prints into your ensemble. You don’t have to dress like a jungle cat, but just a touch of zebra or cheetah print can really perk up your existing wardrobe! The Best of Everything offers great head scarves and headbands that can give you just the right amount. While you’re there, check out the costume jewelry and their great selection of designer look-a-likes, without the risk of overspending! The jewelry displayed for the summer season has a great collection of sea shell accents that really capture the fun of the beach. You can spend hours in this store and always find something new. If you haven’t already been, this will instantly become your new favorite place to buy accessories and gifts. Now, go hit the beach!Remember, I am always looking for the newest product line and my next crush. If you have any new favorites to share, email me at KellyCAndersen@aol.com.

By Kelly Andersen

By: Kelly Andersen

January is a month to make resolutions and positive changes in your life. These resolutions are filled with good intentions, but are usually broken before that first week has passed. Making adjustments to your life is difficult and sticking to a promise can be hard to do. This year, make your resolutions count! How you present your body is the most important representation of how you want to be perceived in the world. Like it or not, our society is based on first impressions and a huge part of this is physical appearance. It’s a new year and it could be a new you, so make the most of it!

The hardest resolution to keep is finding time to hit the gym and work out. Regular cardio, lifting weights and staying active all require dedication and sometimes can be frustrating. However, once you start a routine, your body will become more fit and lean and you will become healthier. Seeing

results and feeling great will build your confidence and self esteem. Others are sure to notice your more confident aura! Anytime

Fitness takes away the most common excuse that the gym doesn’t fit into your schedule. Anytime Fitness is open 24 hours a day, and affordable personal trainers are available. www.anytimefitness.com

Next, take a trip to Dolce Vita Hair Salon is and update your look. This salon offers highlights / lowlights, base color and expert haircuts in addition to deep conditioning treatments and styles for special occasions. Stylists are also flown to New York City for training with Bumble & Bumble, which keeps their techniques up to date and fabulous! As I have also mentioned in a previous article, Dolce Vita Hair Salon also uses the Bb line on everyone who walks in the door. Try their products once and you’ll instantly fall in love! Trust me. A new hairstyle is a quick and easy way to instantly transform your image and really rock it in 2010! myspace.com/dolcevitahair

A honey tan complements every outfit and why not have one all year long? Instead of suffering from the pale winter blues, head over to Maximum Tan in the Collection at Vanderbilt. This salon is open seven days a week and provides special deals for new clients. With their air-conditioned beds, you get bronzed without sweating off all your make-up! What I really recommend is their custom airbrushing and spray tans. You

won’t look like an Umpa Lumpa after leaving and your skin will thank you in the long run. No matter what method you use at Maximum Tan, you’ll sport a natural healthy looking tan, guaranteed! myspace.com/maxtanning

Ladies, with your fresh tan and great new highlights, the show stopping final touch is long and luxurious eyelashes! If you’ve ever tried applying fake eyelashes for a night on the town, you know all too well how much of a pain these little beauty products can be. Recently I discovered neuLash, a product that achieves gorgeous, thicker and longer eye lashes… without the logistical nightmare! By nourishing your lashes and preventing breakage, neuLash creates fuller and healthier eyelashes in as little as two week’s time. It works for both men and women and can also improve the appearance of eyebrows! This product is a favorite among the cast of Dancing with the Stars, and is sold at Neiman Marcus and Saks Fifth Avenue. neulash.com

Finally, address any lingering issues and visit Suzanne Seabeck, RN, MEP-C, Registered Medical Esthetic Nurse Practitioner at Aesthetic Skin RX (in the Pine Ridge Medical Group building next to Target). This facility offers many affordable enhancement services including, but not limited to, Botox, laser hair removal and photo rejuvenation. Kiss your razor goodbye with laser hair removal! Or turn back the hands of time with Botox injections - haven’t you always been curious?! Suzanne offers personalized consultations and the best prices on all treatments. If there is anything that makes you feel self conscious, make an appointment today by calling 239-659-LIPS. You’ll be amazed by how much can be accomplished without plastic surgery. Why wait another year?

Your body is your best fashion accessory and it needs love and care. Working out and personal grooming will always make a positive and lasting first impression, so make the most of these local options for enhancement this January and beyond! As always, please continue emailing me your latest fashion trends or ideas at KellyCAndersen@aol.com! Happy New Year!

“How you present your body is the most important representation of how you want to be perceived in the world.”

As summer internships s t a r t

approaching, it is exceptionally important

to get a professional look that is trendy and classy. Both

guys and ladies can spruce up their wardrobes without looking like stuffy bankers. If you are on a budget, it is amazing what a few staple items can do to perk up a dress or pants suit. By adding a few touches of flair, your personality can shine right through to brighten the dull office days! However, trends usually last for only a year, and can be overwhelming and expensive. A sassy and sophisticated look is easy when you start off right.

First, you need a great business bag. Carrying work portfolios and everyday items should not be an excuse to grab that tired canvas tote and throw it over your shoulder! Again, I have to go to my staple brand and mention Coach. This company knows what they are doing and have made great bags that should put briefcases out of business. Shopping for an investment bag is one of my favorite past times, and I think everyone should partake in the fun! Once your bag is packed, it is time to get dressed and make a statement with your new professional attitude. I have a crush on the WorthWear collection right now! This line features affordably priced items that are sure to keep you updated with the newest fashions without draining your wallet. For fewer than fifty dollars, you can snag a piece of this line to add punch to your wardrobe. Their dresses and tops are perfect for professional newcomers! Seriously, for great prices and clothes that can be worn in and out of the office, check them out at www.worthwear.com.

One of the easiest places to display your individuality is with your shoes! A great pair of pumps do not have to be your Mom’s boring Aerosoles with the squared toe box. There are endless possibilities, but it is important to remember that these shoes are going to be

hanging out with your feet for most of the day, so comfort is key. Classic black pumps with a few design details make a statement. Right now, I love my new Vera Wang patent leather peep-toe pumps. They make my feet feel pretty and paired with a great pedi, these pumps are unstoppable! Shop around to find the best fit for you, but remember to keep it cute and comfortable.

To finish off your polished professional look, your hair needs volume, and your eyes and lips need to pop. I think the Bumble and bumble styling crème and lotion combo could be two of the most important discoveries in grooming products. These two teamed up together give your hair enough body and oomph to get through the day and into the night! The best part, the day after using them, your hair still has enough personality and can be restyled for round two. They are offered locally at fine hair salons such as Dolce Vita! Finally, for lips, Black Honey lipstick from Clinique is able to work with every outfit without overpowering your pucker. This neutral “almost lipstick” can practically change colors to complement every complexion and whatever look you are going for that day. After all of that, voila! You are ready

for anything, you business fashionista!

Now that you are dressed and accessorized, you

need a little something extra to set you apart from the pack. It is always nice to send a thank you card after an interview and having personalized stationery

is a way to make your first impression count. A

great note card coupled with amazing “networking” cards are

two easy ways to get your name out and make sure people remember it! Letterbox Press is a company I recently discovered and has your every stationery need. They offer everything from tear-out calendar sheets to keep you organized and fabulous to-do lists that

will keep you from forgetting your appointments. Right now their networking cards, like business cards with a new square shape, are my favorite

thing. The ones I just bought have a zebra border

and hot pink letters guaranteed to

catch everyone’s attention. Never underes t imate the power of p e r s o n a l i z e d

stationery; look them up online at

Letterboxpress.com!

For the guys, simplicity is the goal to keep in mind. The first attention grabber is a great tie and dress shirt combo. Geoffrey Beane and Nautica have great, contemporary ties that complement every shirt color. Wild and crazy patterns are definitely something to avoid and pink is a no-go! Subtle pinstripes can make the average Joe look like James Bond. Start with classic black pants, add a sport jacket, and dozens of outfits can be created by mixing and matching a handful of shirts and ties. Grandpa‘s loafers are another look you want to avoid! Simple black leather slip-ons are comfortable and easy to handle, but keep polish close by because these babies need to shine every day. A classy watch, a quality briefcase, and these basic wardrobe tips will make guys unstoppable in the big boys club!

Making you look fabulous is always important! For those of you who have ideas to keep me updated or have a line to represent, email me at kellycandersen@aol.com

By Kelly Andersen

Trying to convince a guy that something from the fashion world is manly and cool is almost impossible. Most guys to shy away from anything they perceive as too girly as to keep their manly reputation intact. Skin care is one of those taboo topics men prefer not to talk about. Guess what, skin care is important no matter how masculine you think you are. Acne can happen to even the burliest of men! I’m sure you all have been hearing it for years and choose to ignore the advice. Well, I am here to try and finally persuade you to take a hint and listen up.

Clinique has been around for decades and their dermatologists have researched endlessly to figure out what steps need to be taken to keep skin in the best condition. These experts also recognize that men and women have different requirements and that skin type varies from person to person. With personalized plans to fit the needs for your specific skin type, maintaining a clear and healthy look is easy. Clinique Skin Supplies for men is exactly the type of product line formulated to fit a man’s hygienic needs. They don’t need a big production; they just need something to get the job done.

For basic skin care, Clinique offers Face Soap and Scruffing Lotion. These two products focus on removing the dirt and oil that builds up on a daily basis. With varying levels of strength, finding the right combination for dry, normal, or oily skin is simple. After washing away the pollution of the day, finish with M Lotion, a manly version of the classic moisturizer, to keep skin hydrated and alleviate any dryness. These three steps done twice a day can be finished in five minutes flat and the results will be noticeably different smooth, touchable skin.

After your skin is cleansed and scrubbed, shaving will be a much more enjoyable process. Clinique has an entire line dedicated to getting the closest shave in the quickest amount of time without irritation or razor burn. Start with Soothing Shave Oil which helps lift the hair and reduce the possibility of razor burn or friction. Next, the M Shave Aloe Gel is a fan favorite… it’s great for prepping the face and lathers up nicely while the aloe soothes irritation. Finish with Post Shave Healer, formulated to help with the redness and cuts that can accompany shaving. Find men’s Clinique products at any

department store or online at cliniqueformen.com! Speaking of new discoveries, I was lucky enough to walk into

my favorite mall recently while they were having an art show. I am a big jewelry fan and I was so excited by what I found at one special booth. Cecilia Gonzales has created a line that spoke to me on so many levels. Countless metal pieces caught my eye and I knew immediately that this designer was unique and original. The personalized pieces are created to fit anyone’s individual style. A vast assortment of necklaces, earrings and bracelets are designed for balance and harmony, bound to receive endless compliments. Best of all, Cecilia’s pieces are affordable and allow shoppers on any budget to also buy something special.

Cecilia studied fashion design in Lima and her artistic abilities led her to discover her passion for jewelry design. She taught herself how to manipulate metals and stones to create beautiful pieces of

jewelry. This artistic hobby led to a full time profession. Using a unique form of oxidation, Cecilia layers different types of metals to handcraft one-of-a-kind pieces that are both trendy and antique at the same time. Cecilia’s style is self described as, “delicate

and feminine, yet rustic looking with layers of oxidized chains and stones complimented by antique accents,

such as coat of arms charms and vintage charms.”

Three years into her jewelry designs, Cecilia has been featured in InStyle magazine is carried by several high-end

boutiques. As a special bonus for Pulse Magazine, Cecilia has offered

a promotion code to Fashion Crush readers for a discount on her website! Browse her collection online at www.CeciliaGonzales.com and enter “FashionCrush” when checking out!

I am always looking for the newest product line and exciting fashion. If you have any new favorites to share, email me directly at KellyCAndersen@aol.com!