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KELLEY J. LEONARDP.O. Box 684 614.668.4325 Worthington, Ohio 43085 [email protected]
MARKETING • COMMUNICATIONS • PROJECT COORDINATION
Core Skill Areas:
Marketing ConsultantRelationship Management
Internal & External CommunicationsProcess Planning & Execution
Organization & MultitaskingProject & Program Coordination
PROFESSIONAL HIGHLIGHTS
LEXTANT, Columbus, OhioClient Services/Marketing Coordinator 2013 to 2014
Manage support functions for marketing and sales by developing, planning, reporting, forecasting, target tracking and managing sales process optimization. Temporary business development contract consultant.
■ Created new sales reporting procedures; coordinate, maintain and distribute weekly sales reports with forecasts to CS organization and management staff.
■ Coordinate sales forecasting and planning processes for the CS (Client Services) organization.
■ Conduct prospect searches and qualify potential business development leads.
■ Identify areas for process improvement, working closely with management and staff, to evaluate and develop opportunities for improvement.
■ Design and manage email marketing campaigns and lists.
■ Manage and track all sales leads in Salesforce for business development for annual reports.
GLENLAUREL INN, Hocking Hills, OhioManaging Co-Owner/Marketing Manager 2005 to present
Prestigious inn with 19 cottages, crofts, and suites with 1.4 million revenue and 25 employees. Co-managing with spouse and specializing in managing marketing strategies including digital marketing and web site creation and maintenance.
■ Social media marketing and management; created and managed comprehensive social media campaigns, such as Facebook, Twitter, Google+, and text campaigns to engage fans and drive qualified traffic to the website.
■ Web content management; implemented website updates and additions using ExpressionEngine CMS (i.e. adding new photos, new content, new pages, and blogging).
■ Utilized local and paid directories as back links to drive new traffic to the website and build stronger credibility with the search engines.
■ Composed monthly newsletters; sent to over 15,000 subscribers and utilized specials, events and exciting news & information to engage email recipients thus ensuring high open rates for newsletter email blasts.
■ Reduced discounts by 8.9% (or $89,000 in sales per year) over four year period while increasing occupancy by 5.4%.
■ Increased revenue by 18.9% over four year time frame.
■ Created referral program and increased exposure to new guests and maintained existing guest loyalty.
■ Regionally fostered special events procedures and solution-based selling style to secure guest loyalty and professional representation.
■ Identified customer service concerns and improved resolution with the utmost professionalism, providing guests a level of service unsurpassed by competitors.
■ Cultivated exclusive relationships with new and renewed group events; managed 38 group events over five year period.
■ Identified areas of opportunity to increase revenue and occupancy; partnered with inside sales team to fuel excitement for new and existing promotions to attract more guests and grow the bottom line.
Continued…
KELLEY J. LEONARD – PAGE TWO
614.668.4325 | [email protected]
NATIONWIDE INSURANCE, Columbus, Ohio 1998 to 2006Provided diligent administrative, customer service and project coordination support for marketing and special events programs through planning & production while providing executive assistance to management team.
Marketing Communications Coordinator■ Managed the customization and fulfillment of promotional components for Affinity Marketing.■ Contributed to yearly Direct Written Premium goals; 125% of plan. Significant growth improvements in retention,
vehicles in force growth, net gain, and new writings. ■ Implemented the safety awareness pilot; coordinated focus groups, produced communication pieces, selected
vendors, and cost preparation.■ Marketing consultant; developed marketing strategies for 140+ Affinity accounts.■ Guided the reintroduction and implementation for Agency Merger Program.■ Bolstered customer service and satisfaction by assisting agents and their accounts with fresh marketing plans,
providing sales leads through the agency and offering discounted auto rates. Offered solutions to improve current processes to streamline approach.
■ Tracked expenses and assisted with meeting department budgets below 97% of forecasted budget.
■ Traveled nationally to engage agents and accounts with developing marketing plans, working in concert with new corporate marketing philosophies. Assisted field sales account executives with conventions, meetings, and special events; setting up sales booth and generating sales leads.
ACADEMIC QUALIFICATIONS
FRANKLIN UNIVERSITY, Columbus, OhioMaster of Business Administration (Entrepreneurship)
MOUNT VERNON NAZARENE UNIVERSITY, Columbus, OhioBachelor of Science, Business Administration
HONDROS COLLEGE, Columbus, OhioOhio Pre-Licensing Education in Property & Casualty Insurance
EXPERIENCE COLUMBUS, Columbus, OhioCertified Tourism Ambassador
SKILLS
Microsoft Office: Word, Excel, Outlook, PowerPoint, Publisher, Adobe InDesign CS, QuarkXPress, Mac user, SalesforceWeb Management: ExpressionEngine CMSSocial Media Outlets: ExpressionEngine blog, Facebook, Twitter, Google +, and LinkedIn
