KEEPSAKE oRNAMENT PREMIERE

JULY 16-17

Look under here for

bonus point

bump-ups

Father ChristmasSpecial Edition

12" h.

Use your Crown Rewards card to get this offer. Valid 7/16/11 – 7/24/11. Offer valid while supplies last at participating Hallmark

Gold Crown stores in the U.S.A. only. Not valid on online purchases at Hallmark.com. No cash value. Bonus Points will be credited automatically and can be verified online at Hallmark.

com/CrownRewards after the promotional period ends.© 2011 Hallmark Licensing, Inc.

Check your Hallmark Gold Crown store for fun activities during

Ornament Premiere Weekend.

Use our online store locator atH a l l m a r k . c o m

Check out our Bonus Points calculator to see how your points add up when you

shop Ornament Premiere Weekend.

bump-upsbonus point

bonus points

4000

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3000

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1000

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6000

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5000

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3000

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400300200100

2000 Extra

Bonus Points

1000 Extra

Bonus Points

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Limited Time

July 18-24

Weekend Only

JULY 16-17

Bonus Points keep building*21 +

20

19181716

15

14131211

10

9876

5

4321

* This of fer doesn't stop at 20, it 's unlimited! Receive 100 Bonus Points with each Keepsake Ornament plus 500 Bonus Points with every 5 Keepsake Ornaments.

Offer valid 7/16/11 – 7/24/11 while supplies last at participating Hallmark Gold Crown retailers in the U.S.A. only. Limit one per customer. Not valid with any other offer or on past purchases. Magic cord can be included toward $50 purchase. Tax not included.

Look under here for

bonus point

bump-ups

You'll find exclusive limited-quantity ornaments, first ornaments in all-new series and offers you won’t get

any other time. Start your season right when you come to Keepsake Ornament Premiere Weekend

only at your Hallmark Gold Crown store.

Hallmark Gold Crown stores will have a limited number of this big guy. Produced to look just like the original ornament from 2008, he is available July 16-24 at this low price while supplies last.

$24.95 with a Hallmark Keepsake Ornament purchase of $50 or more (regularly $49.95)

FATHER CHRISTMASOUR FIRST 12-INCH TABLETOP

No one waits until Christmas to enjoy a big day, chase a little dream or share a story to last forever. That happens all year

long. Keepsake Ornaments help you turn each day’s memories into holiday magic—and now is the best time to start.

great memories You have

to add to your treeevery day.

Five Sweet Years Santa’s Sweet Ride Limited Quantity

5½" h. $12.95

Sleeping Beauty Walt Disney’s Sleeping Beauty

Precious Moments Limited Quantity Porcelain.

3¼" h. $24.95

A Pony for ChristmasLimited Quantity

Wheels turn.3½" w. $14.95

BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. © 2010 Mattel, Inc. All Rights Reserved.

THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co. Judy Garland as Dorothy from THE WIZARD OF OZ.

© 2010 Precious Moments, Inc. PRECIOUS MOMENTS is a registered trademark used by PMI Licensee, Hallmark Cards, Inc. All Rights Reserved Worldwide.

© Disney

HARRY POTTER characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR.

© 2011 Lucasfilm Ltd. & TM. All rights reserved.

they rebefore

GONEL IMITED–QUANTITY oRNAMENTS

BosskStar Wars: The Empire Strikes Back™

Limited Quantity 4½" h. $14.95

The Golden SnitchHarry Potter™

Limited Quantity 2¾" w. $12.95

Holly Fairy Fairy Messengers Limited Quantity

4¾" h. $9.95

Peaches ’n Cream Barbie® Doll Barbie™ Ornament

Limited Quantity Porcelain and fabric.

4½" h. $24.95

Look Who’s Pook-a-Looz!Mickey Mouse

Limited Quantity 3½" h. $14.95

It’s All in the Shoes! The Wizard of Oz Limited Quantity

Pull the cord below the ornament to make the Ruby Slippers click together.

4½" h. $14.95

Decking the DoorListen to Santa get his own home ready for the holidays as lights flash and the

ornament plays “Deck the Halls.” 5½" h. $29.95

Ho! Ho! Ho! Tasty Snow! The PEANUTS® Gang

Bring a memorable moment from A Charlie Brown Christmas

to the tree with dialogue and snowfall lighting effects.

3½" h. $24.95

Checking It Twice1st in the Once Upon a Christmas seriesHear Santa prepare for his trip as lights

blink and the ornament plays “Santa Claus Is Coming to Town.”

4¼" h. $29.95

Jazzy All the Way Mickey and Friends

Get in the spirit with Mickey Mouse, Donald Duck and Goofy as lights flash and the ornament plays “Jingle Bells.”

4½" h. $29.95

© Disney

© 2011 Peanuts Worldwide LLC

* Offer valid 7/16/11 – 7/24/11 while supplies last at participating Hallmark Gold Crown retailers in the U.S.A. only. Limit one Magic Cord per customer. Not valid with any other offer or on past purchases. Tax not included.

While you’re in stores the weekend of Saturday, July 16th and Sunday, July 17th you can register to win one of

these exclusive Keepsake Ornaments.

YoUR CHANCE To WIN, JUST FoR CoMING IN

The Angel’s Star2½" h.

Winter Fun With SNOOPY® The PEANUTS Gang®

Repaint of 2011 series ornament. 1" h.

SAVE $10

A Christmas classic with your voice on every page

FREE with a Hallmark Keepsake Magic Cord Ornament purchase (regularly $5.95)*

magic cord

Offer valid 7/16/11 – 7/24/11 at participating Hallmark Gold Crown retailers in the U.S.A. only. While supplies last. Not valid on past purchases. Tax not included.

© 2011 Peanuts Worldwide LLC

Enter at participating Hallmark Gold Crown retailers in the U.S.A. only. No purchase is necessary to enter, purchase will not improve an individual's chances to win. This Register to

Win is sponsored by the store in which it is being conducted. © 2011 Hallmark Licensing, Inc.

Connects up to 7 ornaments

At the touch of a button, each of these will lead the rest of your Magic Cord ornaments in a synchronized sound and light show. And every ornament stays

constantly powered when connected to the Magic Cord (sold separately).

FEATURING THE MAGIC CoRD

A Charlie Brown Christmas Holiday Hallmark Recordable Storybook.

Be part of a fun tradition—even when you're away.

$19.95 with any Hallmark KeepsakeOrnament purchase (regularly $29.95)

H a l l m a r k . c o m / R E C o R D A B L E S T o R Y B o o K SSee demo, testimonials and more at

FREE

magic youR tree.foreven more

THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co. Judy Garland as Dorothy from THE WIZARD OF OZ.

S’more Treats Attach to light string to add a glow to the campfire. The glow will activate a solar cell that powers the movement of Frosty’s friends as well as the stick

that Frosty is using to roast marshmallows. 3¾" h. $24.95

Jingle Bell BluesHear the “Jingle Bell Blues” as the base illuminates and characters

move. Battery operated. 4¼" w. $34.95

Optimistic Voices The Wizard of Oz

See the Emerald City illuminate and hear Dorothy speak while music plays from “Optimistic Voices.” Battery operated.

4¼" h. $34.95

Santa Comes to TownHear “We Wish You a Merry Christmas” and see the scene illuminate as the train circles

and Santa greets children. Battery operated. 5" h. $44.95

Clock Cleaners Mickey and Friends

Turn crank to see the clock illuminate, hear music from the classic animated

film and see Mickey and pals clean the clock. Battery operated.

5" h. $34.95

© D

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ey

Mailed coupon for free ornament can be redeemed starting Thanksgiving Weekend (11/25/11) while supplies last at participating Hallmark Gold Crown stores. Tax not included.

Let It Snow! ornament regularly $9.95. Visit Hallmark.com/CrownRewards to sign up for Crown Rewards.

Let It Snow! Special Edition

3½" h.

Get this free Let It Snow! Special Edition Keepsake Ornament when you use your Crown Rewards card to buy a Hallmark Keepsake Ornament during Ornament Premiere on July 16-17 and Ornament Debut on October 8-9.

tWo SHoPPING TRIPS EQUAL oNE FREE oRNAMENT

new collectionsStart 3

Up1st in the Disney® Pixar Legends series

Each ornament in this new series will feature a memorable moment from Disney/Pixar.

3" h. $17.95

Partridge in a Pear Tree 1st in the Twelve Days of Christmas series

Each ornament in this new series will feature the subject from a

different day in the song. 3¾" h. $12.95

Ireland 1st in the Angels Around the World series

Each ornament in this new series will feature an angel whose

appearance is based on the styles and customs of a different country.

4½" h. $14.95

Happy Helper2" h. $9.95

Choo-Choo Cheer2" h. $9.95

© D

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Take a fun ride on Santa's Holiday Train. Start with the first two ornaments,

arriving Ornament Premiere Weekend. Look for new pieces in this collection

all season long.

FIRST TWo oF f ive-PIECE TRAIN

KEEPSAKE ORNAMENTCLUB MEMBERS

Exclusively for

while supplies last

Lady of the Manor™ Barbie® Doll Barbie™ Ornament

Available beginning Ornament Premiere Weekend, July 16 and 17

Porcelain and fabric. 4½" h. $24.95

Offer valid 7/16/11 while supplies last at participating retailers. Limit one A Sweet Treat Keepsake Ornament gift per KOC membership. Join the Club today at Hallmark.com/Keepsakes to get this

offer. Not valid with any other offer or on past purchases. Tax not included. *Offer valid through 12/31/11. Must be a Crown Rewards member to receive Bonus Points.Limit one bonus per membership, per offer. No cash value. Bonus Points will be credited

quarterly and can be verified online at Hallmark.com/CrownRewards.

A SWEET TREAT

FREE for Keepsake Ornament Club Members with the purchase of a Hallmark Keepsake

Ornament priced at $7.95 or more

FREE FoR KoC

Not a member?

Join in store and get

250 BONUS POINTS*

& these offers.

Regularly $7.952¼" h.

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Season’s Treatings3rd in the series

3" h. $9.95

Baltimore Oriole 7th in the Beauty of Birds series

4" w. $14.95

Viola24th in the Mary’s Angels series

Designed by Mary Hamilton. 3" h. $9.95

Snow Buddies14th in the series

2½" h. $12.95

YOUR