Keeping Brand Love Alive After The Buy - Marketing 2015. 9. 30.¢  Keeping Brand Love Alive After The

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  • Keeping Brand Love Alive After The Buy A Fireside Chat Fortuné Alexander Marketing Evangelist, Spiceworks

    @fortune_a

  • IT buyers are typically between 66% - 90% of the way through their purchase decision before they reach out to the vendor. - Forrester Research

    Yet, the marketer’s dilemma is real: “How can I influence IT buyers when they’re already so far down the funnel?”

    Pop Quiz

    What’s the most over-quoted B2B Marketing stat?

  • Deploy

    Research

    Typical Marketer’s View of The Buyer’s Journey

    Buy

    Identify

    Replace

    Ronny,  IT  Pro  

    Maintain

  • Deploy

    Research

    Actual Buyer’s Journey

    Buy

    Identify

    Replace

    Ronny,  IT  Pro  

    Rela%onships   Are  Built  Here  

    Maintain

  • Ma-  (Symantec)  

    Jeff  (Scale  Compu;ng)  Stephen,  IT  Pro  

    Sco-,  IT  Pro  

    Meet The Panel

  • What’s Next?

    3:30 PM – Ballroom ABC The Spicies Awards Show