Keeping Ahead in Development Age with Global Partnershipsalkhorayef.com/contracting_services.html/common/viewfile?FilePath... · Alkhorayef Group Company Riyadh 11411 P.O.Box 305

Issue (44) - 1431 - 2010Quarterly Issue of Alkhorayef Group of Companies

Keeping Ahead in DevelopmentAge with Global Partnerships

Machinery System Division of the Alkhorayef Commercial Company

Partners for SuccessAlkhorayef Group

Riyadh 11411 P.O.Box 305Tel.: (+9661) 495 54 52 - Fax: (+9661) 495 02 61

Final Cover2-ok.indd 3 3/29/10 3:10:38 PM

Our Brands are our Route to Success

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Alkhorayef Group became conscious of its importance in the national economy since its establishment, long success and virtue of its clients who developed relations with many of its subsidiaries in the across-the-board sectors. The Group success did not come out of thin air, but the result of the wise policy of its founder Sheikh Abdallah bin Ibrahim Alkhorayef, may Allah rest his soul in peace, and his futuristic vision about the significance of the agricultural sector on the investment map of the Kingdom. He started cooperating with leading international companies like Volvo Penta which provided best quality machines at reasonable prices to work in the Saudi environment compatible with the Kingdom’s farming requirements. Thanks to its excellent results in marketing those machines, Alkhorayef Group won many prizes not only on the local and regional levels but internationally. Al Khorayef Company experienced the big leap in the agricultural sector and the expansion of its cultivated lands, which increased the need for irrigation machinery and equipments and set up the Alkhorayef Irrigation Systems Company whilst cooperating with leading international businesses to secure best types of machines. The company succeeded and marketed those machines in the different countries of the region.As to the Machinery System Division of the Alkhorayef Commercial Company (ACC) it must be given full credit for supplying the high voltage electric generators from top international companies in Sweden, France and England in addition to providing equipments whose demand for in the Saudi market increased in leaps and bounds. The success for these machines would not have been achieved without the support the company provided thorough its engineers, technicians, spare parts, equipped workshops, maintenance equipment and comprehensive training courses to develop the skills of workers and help them become acquainted with their features to offer best choice for the customer.The Group kept abreast of developments in light of the growing population in the Kingdom and increasing demands and as a result the Machinery System Division became eager to ensure best types of machines. The main objective of the Company is not limited to marketing their products but paying greater attention to after-sale services and spare parts by putting strategic plans to take care of its customers through continuous communication, provision of retail sales, companies and agent’s sales so that spare parts are delivered to customers everywhere. The Customer Care Center is there to gauge satisfaction on services, and receive and study different observations from customers to develop the work process. These are the grounds on which the Alkhorayef Commercial Company was set up for, to be in charge of the industrial, agricultural and marine equipment and its different types, and keep abreast of developments to serve the customer and become a specialized company in machinery sales of top brands, and offer the best after-sale services and provide spare parts that have original international brand names.

Editorial

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Abdallah bin Ibrahim Alkhorayef

Universal Success

General Manager of theMachinery System Division

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Abdullah Ibrahim Alkhorayef Sons Company

Riyadh 11411 P.O.Box 305Tel.: (+9661) 435 14 79Fax: (+9661) 435 88 52

Alkhorayef International Company


Reaching our customers throughout the world, providing comprehensive solution programs, and working with colleagues as partners.

To achieve our dreams of growth by entering new markets, providing high quality products and services, and taking opportunities resulting from the hard work of our employees who were carefully chosen and sent for training to play an effective role in technology transfer and environmental preservation.

Alkhorayef Core Values

Publisher

A company of Printing

Articles Published in Alkhorayef bulletin express only the writers’ view-points and the bulletin holds no responsibility for them.

• Growth • Technology transfer.• Protecting the environment. • Developing society.• Taking care of employees.

Alkhorayef Vision

Alkhorayef Mission

Chairman, Board of Directors

Abdulrahman Abdullah Alkhorayef

Editor-in-Chief

Saud Abdulaziz AlSweilem

Editorial Supervisor

Saleh M. Alshamrani

Alkhorayef Group Company


Alkhorayef Petroleum Company

AlKhobar 31952 P.O.Box 30204Tel.: (+9663) 858 80 90Fax: (+9663) 857 85 69

Alkhorayef Lubricants Company

Jadah 21312 P.O.Box 11810Tel.: (+9662) 697 44 14Fax: (+9662) 697 38 27

Alkhorayef Industries Company


Alkhorayef Water & Energy Technology


Alkhorayef Agricultural Projects Company


Saudi Parts CenterCompany


Alkhorayef Printing Solutions


Saudi Installment House Company


Alkhorayef Management Services


All correspondence should be sent to the Editor-in-Chief, G.M., and Human Resources DepartmentP.O.Box 305, Riyadh 11411 Tel: 01/4955452Fax: 01/4950261 - E-mail: [email protected].

P.O.Box 65701, Riyadh 11566 Kingdom of Saudi Arabia Tel: 00966-1-212-8001 Ext.: 1835 Fax: 1085

[email protected]

Tel: 00966-1-265-7000 Fax: 00966-1-265-8000Sales Office

Tel: 00966-1-217-7995 Fax: 00966-1-465-2315

Issue (44) 1431 - 2010Quarterly Bulletin of Alkhorayef Group of Companies

News

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[email protected]

[email protected]

ITP Publishing Group honored a number of chief executives who won the 2010 best CEOs awards in different sectors. The winners were chosen on standards set by ITP in its CEO Middle East magazine to select the chief executives who achieved consecutive successes and contributed to the growth of businesses in the Saudi market. Engineer Saad Alkhorayef, CEO of Alkhorayef Group, won CEO of the Year Energy Sector Award for his big efforts in this division and achievements. The award covers all economic sectors with the winners chosen by specialized committees that set standards to select the winners who show they have more distinction than the others in their commercial ideas and economic choices that contribute to the development of their firms amidst the difficult economic situations. Waleed Akkawi, ITP CEO, said the global financial crisis did not affect economic growth in Saudi Arabia, proven by the big success of many local companies thanks to the balanced policies to deal with the crises.

ITP Group Honors Saad Alkhorayef

The Food Security Committee of the Riyadh Chamber under the presidency of Sheikh Saad Alkhorayef called for linking the issue of food security to social security in rural regions for economic development in these areas. The committee stressed the need to set up a data base in the chamber on food security issues to provide investors with information, opinions and suggestions to reinforce the integration of their investments. It also compared external and local agricultural investment in its 8th regular session and the extent of its ability to provide the necessary strategic goods and achieve the parameters of each in food security as it is one of the most important issues the committee is likely to raise in the 5th Riyadh Economic Forum. The members looked at the brochure of the committee that included its objectives and approaches as well as important messages to businessmen and investors, making observations and expressing their views about food security. The committee also suggested there should be a follow-up on food security-related issues in international conferences in different countries.

Appeal to Link Food Security to Social Security

Saad bin Abdallah Alkhorayef

Alkhorayef Commercial


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Volvo’s annual meeting recently held in Dubai discussed the 2009 results in all fields—parts, maintenance, units and marine division. This is in addition to new products to be introduced this year and sheds light on the guarantee system and solutions reached last year and presented directions relating to maintaining equipments and to reducing waiting time to receive the guarantee approval. On the sidelines of the meeting the VOLVO PENTA Inventory Management (VPIM) contract was signed by Mr. Klaus, Volvo’s after sale and customer service manager and Mr Fahd Al-Saif, general manager of spare parts at the Alkhorayef Commercial Company (ACC). The inventory program will enable the control of the Volvo spare parts stock in the ACC through Volvo that suggests the required quantities to be stored after the company submits its monthly report of sales and inventory. The signing contract was attended by Volvo’s Mr Stephen, the MENA sales manager and Mr. Aspen, the Africa sales manager. A number of head managers from the Machinery System Division of the Alkhorayef Commercial Company attended. The ACC is the first Volvo Benta dealer outside Europe using this program.

ACC, Volvo Sign Agreement

Alkhorayef Group, Riyadh College ofTechnology Sign Cooperation Agreement

Alkhorayef Group and Riyadh College of Technology (RCT) signed a cooperation agreement recently. It was concluded by Alkhorayef Group’s Director of Human Resources Department Mr. Saud Abdulaziz Alswailem and RCT Dean Dr. Hilal Al-Askar.The program aims to sponsor a number of engine and vehicle trainees at the college by the Group as a first phase to recruit them in the Saudi Parts Company, the Group’s subsidiary. The “Mawred” project is developed by the Graduate Affairs and Cooperative Training Department at the college to realize the unprecedented distinction for the sponsoring parties who may benefit from the outcomes of the college to satisfy the increasing demand for skilled national manpower.

GDWRR Delegation Visits ACC

A delegation from the Operation and Maintenance Department at the General Directorate of Water in Riyadh Region GDWRR visited Alkhorayef recently. The delegation was met by Mr Abdullah bin Ibrahim Alkhorayef, General Manager of the Alkhorayef Commercial Company and made a tour of the company and were briefed on the products and services offered by its various divisions. The delegation comprised of General Manager of Operations and Maintenance in the Directorate Ibrahim bin Abdulrahman Al-Bariyah, Director of Quality Management Waleed bin Sulaiman Khreeneq and Ali Abdallah Al-Qahtani who is a mechanical engineer.They said they were very glad for this visit and the information they received about the Alkhorayef Group of Companies and its operations and looked forward to greater cooperation between both parties.

Minister of Higher Education HonorsAlkhorayef Group

His Excellency Minister of Higher Education Dr. Khalid bin Mohammed Al-Anqri honored Alkhorayef Group for sponsoring the “Martyrs of Duty and Responsibility of Society” Conference organized recently by the Imam Muhammed ibn Saud Islamic University in Riyadh. Chairman of the Alkhorayef Printing Solutions Company Sheikh Bandar bin Ibrahim Alkhorayef received a Shield of Appreciation as the sponsorship of the conference is part of the Group’s social role towards the Saudi community and society.

News

Board Chairman of Alkhorayef Commercial Company Engineer Mohammed bin Abdullah Alkhorayef thanked Saad bin Ibrahim Al-Samaari, former Machinery System Division General Manager, for his efforts and contributions to the development of the Group’s business during his employment there. Samaari asked for early retirement because of personal reasons but will remain on hand.

Board Chairman of Alkhorayef Commercial Company Engineer Mohammed bin Abdullah Alkhorayef issued an administrative decision appointing Abdullah Ibrahim Alkhorayef General Manager of the Machinery System Division in the company, wishing him great success in the new position.

Board Chairman of the Alkhorayef Commercial Company Engineer Mohammed bin Abdullah Alkhorayef issued an administrative decision appointing Fahd Al-Saif as Deputy General Manager of the Machinery System Division in the company, wishing him great success in the new position.

Mohammed Alkhorayef Thanks Al-Samaari

Abdullah Alkhorayef Assigned Manager of ACC Machinery System Division

Al-Saif Appointed ACC Machinery System Division Deputy Manager

A delegation from the John Deere Agricultural Equipment Company visited the Machinery System Division of the Alkhorayef Commercial Company and received by ACC Chairman Mr Mohammed bin Abdullah Alkhorayef at its headquarters. The delegation included Mr Stephan Auklay, Regional Manager, Middle East and Mr Graham Monteith, Spare Parts Manager. The visit comes within the framework of reviewing operations and discussing the latest developments in the agriculture field.Alkhorayef is the exclusive dealer of the John Deere equipments in the region.

John Deere Delegation VisitsMachinery System Division

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The ACC held a workshop on Gulf Power generators for the employees of the General Water Directorate in the Eastern Region (GDWER) with the participation of 14 engineers from the water departments in the region. Engineer Ahmad Saleem, Gulf Power Product Manager, and Mudar Sarhan, maintenance technician, presented a show on the generators, which was received positively as many questions and commentary were made from the floor.

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New ACC Branch

Marine Sector ProductDistributors Meeting

The management of the Maintenance Services Department at the Alkhorayef Commercial Company organized a training course titled “Preventive Maintenance of Electric Generators” to a group of technicians from the National Water Company. It included theoretical and practical training and illustration of the main parts of the electric generator, operation theory and provided total illustration on the principle parts of the power generator, machine operations and the ways to preserve them through using the preventive maintenance program. This has come within the framework of the Machinery System Division in the company that is keen to promote awareness amongst its employees in administrative and technical issues through training courses that are carried out regularly.

Chairman of the Board of the American UMC Mark Smith and Vice Chairman Mike Cordes recently visited the Kingdom of Saudi Arabia and made a tour to follow up and support the products the company manufactures and exports to the region. The tour included field visits to many top clients as Almarai, Nadec and Al-Jouf Agricultural Company. During the tours a number of addresses were made to introduce the products and provide directives and advise on the proper way of operation and best regular maintenance for irrigation

systems.

UMC Delegation Visits Saudi Arabia

The Machinery System Section at the Alkhorayef Commercial Company (ACC) recently opened a new branch in the Yanbu Industrial City as part of the company’s expansion plans to over all regions and cities in the Kingdom of Saudi Arabia. An opening ceremony was held on this occasion with its Branch Manager Shawqi Subeih and company staff expressing their pleasure for the establishment of this new branch which will be a huge asset to the ACC, especially since it is located inside the Yanbu Industrial City.

Training Course on Electric Generators

Volvo Delegation Visits Alkhorayef

Symposium on KSB Pumps in Jeddah BranchA symposium on global KSB pumps was recently held in the Alkhorayef Company’s branch in Jeddah. Representatives from the public, semi-governmental and private sectors including water directorates, the National Water Company and the Saline Water Conversion Corporation in addition to a number of employees from the Defense and Aviation Ministry, key engineering consultancy bureaus and large contracting companies attended.An active and lively discussion took place between the audience and speakers as many issues were raised. The speakers and sales engineers in the Jeddah branch answered many of the questions on technical matters, displaying a team spirit for the success of this activity.

Workshop on Generators

Navy Commander ExpressesGratitude to AIC

A delegation from Volvo Group recently visited Alkhorayef Commercial Company to discuss means of cooperation and the objectives accomplished in 2009. The visitors express their admiration of the AAC achievements in the last year in light of the difficult world economic situation. They also agreed on the 2010 objectives in terms of sales, inventory and promotional offers. The delegation comprised Stephen Johansen, Area Manager Aftermarket, John Dressen, Parts Sales Manager Region Africa

and Christian Ericsson, Logistics Manager. Fahd Al-Saif, Parts General Manager, Ahsan Khan, Inventory Control Manager and Ashraf Mayan, Marketing Manager, represented Alkhorayef in the meeting.

News

A meeting was recently held for the distributors of the Marine Sector of Alkhorayef Commercial Company at the Hilton Jeddah Hotel to introduce the new products of the company and to provide them with the latest about these items. General Manager Mr Abdul Latif Al-Dalqan in the ACC and managers and product managers of the Marine Sector attended.

HH Vice Admiral Prince Fahd bin Abdullah bin Mohammed, Commander of the Royal Saudi Naval Force, sent a thank-you letter to Alkhorayef Industries Company in appreciation of its stance on national issues, stressing that it is not unusual from the company employees to show loyalty to their homeland. The Vice Admiral expressed in the letter his appreciation of the noble feelings, praying Allah to protect our homeland under the wise leadership and good government

Abdullah bin Abdulrahman Alkhorayef Engaged

Engineer Abdullah bin Abdulrahman Al-Khorayef, son of Chairman of Abdullah Ibrahim Alkhorayef Sons Company His Excellency Sheikh Abdulrahman bin Abdullah Alkhorayef, has become engaged to be married. On this occasion the editorial staff of the magazine offers him its warmest congratulations and wishes him much happiness and prosperity.

Abdullah bin SaadAlkhorayef Engaged

Mr. Abdullah bin Saad Alkhorayef, son of Chairman of Alkhorayef Group His Excellency Sheikh Saad bin Abdullah Alkhorayef, has become engaged to be married. The editorial staff of the magazine offers its warmest congratulations and wishes him much happiness and prosperity.

HRH Prince Mohammad Ben Nasser Ben Abdul Aziz, Emir of Jazan Province and President of the Tourism Development Council issued a decision to restructure the Jazan Tourism Development Council. Accordingly, Mr. Abdullah Al-Khorayef, Director of the Machinery System Division at Al Khorayef Commercial Company has become the new member of the council. The decision was prompted by Prince Mohammad’s interest to benefit from the expertise of the business community to develop the council's activities and programs as Abdullah Al-Khorayef is known for his long experience in the field of business.

Abdullah Al Khorayef Member of Tourism Development Council in Jazan

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Castrol's Status, Future Horizons Discussed

Top managers from Alkhorayef Lubricants Company “Castrol” discussed the status of the business as well as its achievements in 2009 during its annual conference held in Riyadh. They also discussed the future horizons of the company and its plans under execution in 2010. The conference was opened by Mr Ian Yarwood, who in a speech, welcomed participants.A dinner reception was held within the activities of the conference and honor certificates distributed to those employees who showed distinction in their performance in 2009, urging all to consolidate their achievements and work hard to increase productivity for the further development and progress of the company.

ACC Launched

Alkhorayef Commercial Company (ACC) was launched recently as one of the Alkhorayef Group subsidiaries. It now comprises the Machinery System Division and the Marine Division that previously operated under the Alkhorayef Industries Company (AIC).

Mr. Meer Mumtaz from the Marine Sector at the Alkhorayef Commercial Company (ACC) received a certificate of appreciation from Brigadier-General Dr. Mishaal bin Saif Al-Ja’yyid, Chief of Border Guards in the Rabigh Province for the company’s contribution to the sponsorship of the Border Guards’ pavilion in the 1431 Hejri Civil Defense Exhibition titled “Civil Defense and Emergency Medicine” held recently in Rabigh. The company’s participation is part of its activities to show its continuous involvement in

ACC Receives Certificateof Appreciation

all industrial exhibits and introduce participants to the company’s latest products and offerings and to rub shoulders with all those concerned.

Al E’nzy Leaves ACCStaff at the Alkhorayef Commercial Company (ACC) bade farewell to their colleague Engineer Ibrahim Eid Al E’nzy, manager of the Riyadh Branch of the company who left, expressing their thanks and appreciation for the services he presented during his work and wish him all the best.

Alkhorayef Group of Companies received a memorial honor shield for its sponsorship of the 2010 Armed Forces Spare Parts Exhibition. The shield was presented by Major Gen. Saleh Al-Jalu’d to Mr. Dhaifallah Al-Ghamedi, government sales manager in the Alkhorayef Commercial Company. The Group had a pavilion in the exhibit displaying all of what its subsidiaries provide in the different fields and sectors. HRH Prince Khalid bin Sultan bin Abdulaziz, Assistant Minister of Defense and Aviation and Inspector General for Military Affairs visited the pavilion and received by His Excellency Saad bin Abdullah Alkhorayef, Chairman of Alkhorayef Group.

Alkhorayef Group HonoredNews

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NewsReport

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The strategies of the Spare Parts Division are based on the higher plans of the company. What I would like to talk about here is two important goals we are always seeking to present to the customers:

First: Supply high quality productsSecond: Distinguished after-sale services

Concerning the first goal of supplying high quality products, the main reason pushing us to do that is to give the greatest possible benefit to our customers, which will certainly positively affect us albeit indirectly. This is a manifestation of the understanding of the partnership with our customers for our mutual benefit.I can confirm that the most important benefit the customer will realize by using high quality spare parts is to raise performance, increase productivity and reduction in operation cost which is “the objective of every customer”. Using spare-parts of less than the required specifications level results in:

• Frequent recurrence of breakdowns in the machine which leads to consuming bigger quantities of spare parts.• When a breakdown happens in any part of the machine and it keeps recurring, it may result in failures in its other sections. As an example, when using low quality flexible connecters in the pivotal irrigation appliance, this could lead to failures in the “gearbox or gear motor” as result of error repetition and sometimes this may cause other stoppages.• Frequent failures may certainly result in the increase of the suspension of the machine, which leads to the delay of the different agricultural programs causing lower production.• Recurring failures may lead to the suspension of work in many departments including in maintenance, among technicians, procurement, inventory and project management, which increases demand for employees or manpower.

Regarding the second objective that includes distinguished after-sale services, we seek to serve our customers so they can benefit through:

• Providing inventory for sufficient quantities of spare parts to meet the needs of all customers for the whole of the year or secure them in the least amount of time possible. This helps the avoidance of machine breakdowns for lack of spare parts and the customer’s then don’t need to stock up because of their availability. It also saves time and effort for providing the parts. • Having many distribution centers nationwide, whether they are branches of the company or the large number of distributors selected to carry out this mission. • The ability to deliver the spare parts to the project site, particularly to key customers and medium projects.• Integration of new machine selling outlets, which defines party liability and follow up guarantee.• Set up customer care center to be acquainted with the opinions, comments, problems and suggestions of the customers.

Del Monte Riyadh Branch Manager Osama Qabany:

Alkhorayef is Strategic Partner in SuccessAlkhorayef provided generators and different types of forklifts to Del Monte

Del Monte is one of the pioneering high quality fresh vegetables and fruit producers in the world. It entered the Saudi market recently although it has been in existence for more than a century and is now internationally known. It launched its operations in Riyadh at the end of last year. So far Del Monte has two branches in Riyadh and Jeddah. It provides fresh imported fruits as a first step in its operations since the company owns central cooling rooms to preserve produce and then to market it in Saudi Arabia. The company has its own farms where fruit produce are grown and then distribute them to its different markets around the world. These farms are also in a number of countries like the Philippines and Costa Rica. Also it buys certain fruits and vegetables from different countries such as USA, France, Spain, Italy and South Africa.

With Alkhorayef… Success Story

Del Monte bought its electricity generators,

he Del Monte Riyadh Branch Manager Osama Qabany called on all companies which depend for their work on Volvo

generators and machinery like all types of forklifts to deal with the Alkhorayef Company. He said the company has a highly professional staff; the technical equipments that are provided by the company are of top quality besides their 24-hour distinctive technical support service.

Volvo type, and also all of its equipment related to its warehouses including forklifts of all kinds and other machines used in the work process, relaying on the long history of the Alkhorayef Company in this field, its presence in the market and good reputation. This is in addition to its large size as well as its high international quality that it provides through global brands and its balanced prices. Qabany believes Alkhorayef’s success

lies in the distinctive services it presents to its customers, something which he experienced first hand, pointing out the relationship between those in positions of responsibility in the Alkhorayef Company developed from a formal one to friendship and brotherhood because of the work process and so this is his relations with them. He added this was the case from

the beginning with them keen to follow up at the highest levels.He gave an example about the immediate response of the Alkhorayef Company when an emergency situation happened as a result of one of the machines stopping. As soon as the Alkhorayef

technical support team was contacted they arrived on the spot to search and investigate the reasons for the problem, present solutions and make sure the work process is brought back to normal.Alkhorayef Company is keen about the issue of immediate response when dealing with the demands and needs of its customers, and permanently provides follow up. Alkhorayef is the first choice of customers, seen as an integrated system

that has become able to provide a niche for itself, far ahead of its competitors.

New EquipmentAlkhorayef was eager in providing the required training to Del Monte employees through the technical

and maintenance team who trained them on the new machines and showed how to operate them and deal with possible problems that may occur.Qabany said Alkhorayef is a strategic partner for success calling upon other companies to choose Alkhorayef because of its excellence in its work activities.Del Monte is preparing to expand its work besides fruits by using the machines Alkhorayef can supply it with following the first cooperation experience which was a great success. It is worth mentioning, the company’s warehouse in Jeddah is now considered the largest in the world which was previously the one in Dallas, Texas, USA.

I call upon all companies to deal with Alkhorayef after our successful experience with them

Spare Parts Division Strategies

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Eng. Ahmad Al-Mhemeed

View

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The Volvo Penta range of engines is built upon the stable foundation of the Volvo

Group’s medium and heavy duty engines

“Quality, safety and environmental care are our core values and they are an integral part of our offering. The latest advances in engine technology are used to ensure that the engines meet existing and future emission legislation, as well as customers ever increasing demands for low cost of ownership”, says Giorgio Paris, vice president at Volvo Penta and head of the industrial segment division.

Long-term CooperationThe Volvo Penta products

and services are designed to provide OEMs with a complete package from one of the worlds leading engine manufactures.

“We want to give our customers cutting edge technology and ease of installation.

We focus on complete customer satisfaction in all aspects such as precision in delivery, efficient logistics, parts supply and worldwide service and support. Our commitment is usually long-term, where we and the OEM enjoy a mutually beneficial development”, says Giorgio Paris.

Customer Application EngineeringLong experience and technical expertise

enables Volvo Penta engineering support to support customers through the initial design, prototype and building phases to ensure the best installation and long term reliability as well providing end users with one of the largest networks of specially trained service and support dealers.

A Green CommitmentEnvironmental care in all operations is an

integral part of Volvo Penta’s commitment to customers and end users, employees and the community. This commitment covers the whole company, including product development and production as well as sales and service departments. Special attention is given to energy efficiency, manufacturing, emissions and noise, material efficiency, technology for the future and environmental management.

All Volvo Penta manufacturing units are certified to ISO 14001.

Everything Off-roadVolvo Penta has over fifty years of

working with equipment manufacturers and users of off road machinery and equipment. Applications for Volvo Penta power range from road building, landscaping, and irrigation, open-cast mining and quarrying, to port handling equipment and building construction:

Construction: Especially demanding with engines having to frequently operate within hostile and remote environments.

Materials handling: Port, container and RoRo applications such as terminal and towing tractors, reach stackers, feeders, pallet trucks.

Crushers: Again tough operating conditions within quarries and open cast mining.

Drilling and piling: Equipment including crawler cranes, agitators, piling rigs and drop hammers.

Engines for Power GenerationVolvo Penta is a leading provider of

engines for power generation delivering to Powergen OEM's all over the world. High reliability, durability and low operational costs are key elements in Volvo Penta engines. The range covers 5-16 litre diesel engines, with output levels ranging from 75 kW to 640 kW. Almost all engines are dual speed, 1500 rpm (50 Hz) and 1800 rpm (60 Hz).

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Alkhorayef and Volvo Penta

A Long History and Success StoryMore than 40 years of cooperation between the two companies whose fruits of

relations contributed to grounds for success

This success story begins as far back as in 1968 when Mr Bo Olsson, at that time Marketing Manager at Volvo Penta International, was out travelling in Saudi Arabia looking for a representative for Volvo Penta. He had got a tip about a man called Alkhorayef living in Riyadh.

After some difficulties and with the help from a local Postmaster, as interpreter, Bo Olsson finally found the very small office of Mr Alkhorayef in the back streets of the capital. After a short introduction Mr Olsson soon found out that Mr Alkhorayef’s company was already involved, on a small scale, in selling engines.

Every day for a whole week, Bo

his year it is more than 40, actually 42, years since Alkhorayef Commercial Co Ltd and Volvo Penta first made contacts and set the ground for an exceptional long and fruitful relationship between those two companies.

Olsson, Alkhorayef and the Postmaster sat in this very small office discussing business. Bo Olsson soon found out that he wanted to appoint Mr Alkhorayef as a Volvo Penta representative, but this was not an easy task. Mr Alkhorayef did not show so much interest in taking up business with Mr Olsson. After endless discussions and persuasions from Mr Olsson, Mr Alkhorayef finally agreed upon purchasing, on consignment, two Volvo Penta engines. Furthermore Mr Olsson also successive in persuading Volvo Penta to accept Mr Alkhorayef to become the company’s representative in Saudi Arabia. This was the fascinating start of

an extraordinary journey between two dynamic companies – still in full swing.

Alkhorayef GroupThe Alkhorayef Group, founded by

the late Abdullah Ibrahim Alkhorayef in 1957, has made its name in Saudi Arabia agriculture sector. The company soon represented reputable international producers of water pumps, agricultural, irrigation and well drilling equipment in the Kingdom of Saudi Arabia. Today the company have strong presence in all key markets across the Middle East, Africa, Europe, Asia and America.

Engines for IrrigationAccording to Mr. Jan-Eje Persson, with

more than 20 years as Sales Mgr at Volvo Penta, the main business between Volvo Penta and Alkhorayef has been related to industrial diesel engines for irrigation purposes. “The farmers in the desert are completely dependent on reliable water supply for irrigation. Up to now Volvo Penta have sold more than 45000 diesel engines, so called Power Pac’s, mainly to farmers through the Alkhorayef sales organisation. Still approximately, remarkably, 10000 of these units are still in use”.

The Volvo Penta engines power pumps, which through very deep holes in the ground forward the water via large pivot sprinkler systems to the ground surface. These systems, including the drilling are unique and developed by Alkhorayef.

Environment in FocusVolvo Penta and Alkhorayef have

also very close cooperation with several authorities in Saudi Arabia regarding important environmental matters. Among many things, Alkhorayef have developed a system of satellite monitoring of irrigation facilities in order to control the pumps, in addition, the launch of an invention to control water consumption to a minimum for each crop.

Dedicated TeamsThe extensive cooperation between the

two companies is still going on. The Sales and Aftermarket Team at Volvo Penta, who are responsible for the daily contacts with their counterparts at Alkhorayef, are Hans Andersson, Sales Mgr, Stefan Johansson, Parts Mgr, Robert Kitanovic, Service Mgr and Daniel Boberg, Mgr Industrial Segment Development. These people together with representatives from Management, Logistics, Business Control and Finance all belongs to Volvo Penta, Region International.

Volvo Penta Industrial Power Today

Technical quality, low cost of ownership and worldwide support are major reasons why builders of equipment and vehicles choose Volvo Penta power. As a part of the Volvo Group, one of the world’s largest diesel engine manufacturers, Volvo Penta has extensive resources for production and continuous development of diesel power systems.

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Alkhorayef’s small office witnessed negotiations extending for a week to draw up a framework of cooperation in 1968

At first cooperation focused on industrial diesel engines for irrigation purposes

Giorgio Paris, vice president at Volvo Penta and head of the industrial segment division.

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machines from the Swedish Volvo Company, one of the leading European manufacturers of agricultural and industrial diesel machines, power generators and marine equipments characterized by its power performance towing capacity from 156 to 735 hp. Because of the Volvo Penta machines’ effectiveness, durability and suitability to weather conditions, thousands were marketed and sold in Saudi and other Arab markets. For years, the AlKhorayef Company received certificates of appreciation from Volvo Penta, ranking it first in machines distribution on the regional and international levels.

In light of this agricultural boom and the company’s eagerness to serve farmers’ interests it has provided high-performance and long-life-span equipments since 1981 from the John Deere Company whose products have the lion’s share of European and American markets. Moreover, the company met the requirements of agricultural needs, taking into account the variety and different cultivated land areas, and saving the efforts of farmers through importing and supplying field equipment used in all farming steps from preparing the land to harvesting it, including:

• Tractors of different towing capacity (between 30 to 500 hp) taking into consideration different field areas.

• All land preparing machines such as turning plows, chisel plows and leveling machine of different sizes

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Machinery System Division of the AlKhorayef Commercial Company

Keeping Ahead in DevelopmentAge with Global Partnerships

Division set up to meet agricultural and industrial needs via top world companiesThe Machinery System Division was

set up in the AlKhorayef Commercial Company (ACC) to cater for the Group’s agricultural and industrial products. It is an accumulation of what it started more than 50 years ago in the agricultural sector, supplying agricultural and industrial machines from top international manufacturers and providing excellent services and valuable technical consultations to its customers, taking the bigger share of the Saudi market not only on the local but international level as well.

Agricultural SectorIts first step was in its provisioning of

agricultural machinery, which began in 1957 by supplying pumps, machines and well drilling which the AlKhorayef Company started investing in as a promising future, consummating its interest by contacting the American Layne & Bowler, Inc. in 1962 and becoming the sole distributor for the Western Lin irrigation pumps as well as Threaded Pipes, galvanized pipes, Flanged Pipes, Epoxy Coat and Ultra pipes. Today as well, the company markets the international Randolph Gears whose function is based on simultaneous water and air cooling, aluminum heat exchangers and capabilities of high axle-load.

Because of the expansion of the area for agricultural use as a result of moving to comprehensively develop the sector in 1970s and through state encouragement for self-sufficiency, the company realized the importance of providing agricultural machines from big international manufacturers. It imported Volvo Penta

audi Arabia witnessed an all-rounded industrial boom in the last few years, keeping abreast with the enduring economic growth in the Kingdom. For this reason, the Alkhorayef Group established a solid mechanism to keep pace with progress and diversify its activities to meet the ongoing economic euphoria.

• Wheat and forage harvesting machines of width of 12-14 feet and trailed and fastened harvesters.

• Chemical pesticides crop sprayers AlKhorayef was not satisfied with only

marketing agricultural equipments but worked to create special agricultural projects related to wheat and its production. And since 1983 the company started providing silos under the American Chief Silos to store its agricultural produce.

Water WealthBecause of the increasing demand for

pivotal machines, expansion of agricultural areas, desert weather conditions and rain shortage and preservation of ground water resources, the AlKhorayef Irrigation Systems Company cooperated with and received technical and technological support from leading and experienced international enterprises producing apparatuses like wheels, gearboxes, electric engines, electric parts and sprayers. This enabled it to manufacture irrigation equipments as efficient as imported ones.

Because of the important strategic geographical position the Kingdom enjoys and of the modern technology used in manufacturing these equipments, these machines were marketed on the highest Arab and international levels.

In following up on what is the latest in

S

The beginning was supplying agricultural machines followed by irrigation systems and entry into the industrial sector

Cover Story

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Cover Story

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Industrial Products Department satisfies factory needs and mega projects for electric power generators

irrigation in the world, AlKhorayef produced the advanced pivotal irrigation system, which is available on two levels “galvanized and lined” and protected from rust and corrosion. It caused a huge industrial revolution in the irrigation field because of its perforated technical program usage in the main control panel according to the PLC system. This equipment is designed to give higher production rates with longer operation life span in concordance with the lengths of towers and multi-diameter pipes and reduces water leakage. This apparatus has been tested according to best international standards, having a high and distinctive power system and security levels and equipped with the latest and best sprayers suitable to the environmental and operational situations and type of crops.

Industrial SectorThe Machinery System Division is keen

to utilize all of its human and material resources to serve its customers by offering a diversification of company equipments and machines to keep abreast with the industrial boom the country is witnessing. In consequence of the increasing demand on generators to provide power to factories and mega projects nationwide, a special section for industrial products was opened and supplied with the highly-regarded Gulf power generators driven by the Swedish

Volvo, the French John Deere as well as the English Stamford engines to produce their power.

By virtue of the importance of handling equipment in all industrial and warehousing works, the company entered this field through cooperation with the Linde Company, a renowned and leading establishment in the global market.

Due to its high quality and different sizes and types (available capacity between 1 and 45 tons for different diesel, gas and electric handling equipment), the company managed to take a big share of the Saudi market in just four years. This could not have been achieved without the distinctive services it offers including:

• Providing skilled engineers and support technicians to offer suitable solutions to the customer as this product should be accurately chosen for best results.

• Continuous support for the product on the highest level by supplying spare parts and providing workshops with skilled engineers, technicians and required tools to perform maintenance in the shortest periods of time and according to international standards.

• Fully-equipped mobile workshops in every area of the country to perform maintenance at work site, which has led to increasing the productivity of the

partners. • Training courses for engineers and

technicians to learn about the latest in their fields of work to develop skills, and saving time and efforts.

• Training courses for customers to introduce product features and help them choose the best equipment.

• Training courses for customers to teach them on preventive maintenance and how to take care of the equipment.

In light of the Kingdom’s growing population, increasing drinkable water demand and raising number of swage water projects and because the Machinery System Division realizes the importance of providing pumps necessary for water, sewage water, energy, mining and water desalination applications, it imported in 2006 the well-known German KSB pumps in addition to the highly effective valves. The Division provides experienced engineers and technicians who have complete knowledge of the product and have attended training courses in Germany for that purpose.

Because KSP pumps enjoy good reputation alongside the industrial equipment systems, AlKhorayef opened branches in the Eastern Region, Western Region and the Yanbu Industrial City besides its branch in Riyadh. It also has highly skilled and trained engineers who have excellent knowledge and experience to satisfy the needs of customers and present advice to them to develop this vital product on the highest levels.

Government’s ProjectsGovernment projects take a big share of

industrial projects in the country. It is for this reason a special section for government sales was opened in the Machinery System Division to contact government parties to register the company within their classified list, to follow-up on the tenders and to provide quotations. This section is run by a group of qualified employees who have expertise and high skills.

After-sale ServicesThe main objective of AlKhorayef was

not only limited to marketing machines but also to gain a good reputation for itself by achieving the trust of its customers. It realized the goal is to provide the highest after-sale services and put forward strategic plans to accomplish this and utilizing all the technical, human and financial capabilities for that:

Spare PartsBecause of the Kingdom’s climate and

the long working hours in using these

machines, the company always sought to provide original spare parts to its customers. These are divided into two:

• Retail Sales Section: It markets and sells spare parts directly to clients

• Company and customer sales agents: Selling spare parts to sales agents and agricultural companies. Also, an important spare parts section commenced, being the management of products through latest means. This section works on the availability of spare parts in the warehouse and supplies the storehouses of the company branches and the customers’ stores with their necessary needs through the following strategies:

• When new machines arrive the technical support engineer is contacted to check them and prepare lists of “fast-moving” parts, regular-maintenance parts, and those critical to avoid machine stoppages. They are ordered and stored in the warehouse before the machines are sold to customers.

• As to the machines that are already operating in the market, the date of their sale is checked through computerisation that includes the history of the movement of those types of equipments since 1987.

WarehousesAlKhorayef Company modernized its

operations management established on wide areas in Central Headquarters of the

company and branches. Some of these are open and some covered to store the equipment and spare parts in suitable temperatures to make sure they are not damaged. These have cooling systems and protected from fire hazards and other natural disasters.

To deliver the machines and spare parts to the branches, agents and customers, a fleet of trucks of different loading capacities travel every day from the Central Headquarters to the company branches,

distributors and customers crossing long distances to guarantee that the machines are delivered in less than 20 hours. Daily and weekly journeys are made to the rest of the regions. Contracts are also signed with local (land and air) transport companies to solve the shortage of trucks that may occur from time-to-time.

MaintenanceRealizing that maintenance is the

principle door to gain the customers’ trust and maintain its reputation, the company set up a number of maintenance centers in all of the governorates. These centers are divided in two:

• Fixed centers in company branches: This is to check and carry out the needed maintenance on all equipments.

• Mobile centers to get to locations of machines: This is to check them and carry out necessary emergency maintenance to guarantee machines are functioning in top form, saving the customer effort and money. Regular visits are also organized to the centers of customers and major companies to offer technical support for and carry out free regular maintenance of their equipments.

Regular maintenance involves worn-out spare parts like filters, belts, regular oil samples, motor check performance,

and identifying for possible stoppages before they occur as stipulated in maintenance contracts signed with major agricultural companies and key customers.

Customer Care CentersBecause of the importance of

communications with customers the Machinery Systems Division set up a specialized Customer Care Center, contacting them to gauge their satisfaction of the services they receive, and their observations. These are then studied, and work solutions made.

Training CoursesThe Machinery System Division has

maintenance engineers and technicians who have excellent scientific and practical experiences. It also organizes training courses built on scientific and practical grounds drawing on the experiences of the manufacturers of these equipments. They include:

• Practical and technical training courses for maintenance engineers and technicians on the latest developments.

• Administrative training courses to develop the technical skills of sales teams and providing the educative skills necessary for the selling process and advice to the customer.

• Dealing with the customer• Training on the use of the computer

in the selling processThe slogan of honesty, reliability,

customer satisfaction and product quality is the goal the AlKhorayef Company sought to achieve throughout its long historical path, employing all of its human and material potentials to offer the best services to its customers depending on the support of Allah, the All Mighty, expertise of its staff and its experiences with its customers. This has made it a center of pioneering in the agricultural and industrial fields, not only in the Saudi market but also in global markets with its confirmation on its firm values and policy.

After-sale services available around-the-clock to provide spare parts for Alkhorayef customers

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Serving You at theCustomer Care Center

Customer care, this simple yet profound term, has an important significance in the business world as it opens the doors wide open for product marketing, which will not reach the sought-out-for goals unless customer satisfaction, at least to a certain degree, is achieved.

The customer is a treasure that should be taken care of. If he has a complaint, he talks about the problem or misbehaviors. By knowing about such, they are treated, and consequently quality in the company is achieved. Or if he has an observation, and is taken into account, it can benefit the work process and make the company a distinguished one. The customer may have an idea or suggestion which contributes to the development of the work process, saves time and effort.

Here comes the role of customer care centers to communicate with customers and get their impression on the products and services offered to them. Focusing on customer care and after-sale follow up is one of the most important reasons for attracting customers to buy products and where attention and care guarantee customer’s assurance and trust in the products. On the other hand, such centers can serve as a first line to absorb the irritation a customer may have, calm him down and make sure things between him and the company run smoothly.

Through our understanding which is based on serving the customer first and foremost, we in the branches operations management set up a Customer Care Center of the Machinery System Division in 2007. And since the launch the Center has offered its services and support to customers nationwide where many applications were received and all dealt with, thanks to Allah.

We seek to improve the service through the duties of the center that are:

• Receiving remarks and suggestions of customers, reviewing details and finding speedy solutions.

• Daily communications with customers and receiving their observations about the products and services.

• Understanding the expectations and needs of customers.• Honestly transferring customers’ opinion in the product to suppliers so that they

could improve on it.• Presenting information to the sales and marketing department to help in support

and complementary sale process.• Providing data base of customer’s addresses and contact numbers.

Lastly, we, at the Customer Care Center “Machinery System Division” represented by the branches operation management look forward to offer with other departments in the company the best services to our honorable customers.

1918

Alkhorayef and theThird Generation

Alkhorayef Company is gigantic. Its men, factories and branches are spread worldwide with their distinguished specialties of managements and star businessmen who led the company to its universal status by grace of its credibility and transparency which are the most important grounds for work action. Through this also, it was able to establish an extensive and special base of customers across the Kingdom and contribute, in four decades, to serving the agricultural sector.

Alkhorayef is the only company that serves farmers from the bottom of the well to the doors of the silos. It is also contributing to the rationalization of water consumption and is a pioneer in the field of modern irrigation industries, which plays a principle role in reducing water consumption through the Alkhorayef pivotal irrigation and pumps factories.

Through my experiences that I was honored to serve in the Alkhorayef Company, and my full knowledge of the way it is run, I found myself bound by the testimony that states there are men like Sheikh Abdulrahman, Saad, Mohammed and Hamad who work brilliantly and which makes employees inside the company feel a sense of belonging and allegiance. This is especially so because those men possess a rich depository of administrative and humane facets that allows the company to be one of the most important in the private sector.

Today—and with the new policy, new slogan and the third generation—you discover as someone who is following up, an observer, and a customer, that the work moves in a planned and scientific way enabling the company to become a center of advancement on the world level and a vital party in the national and global economies.

With a modest perspective I think Alkhorayef, with the third generation, will achieve rapid economic leaps. With the youths growing up in an economic powerhouse of experience and between luminaries of workers, employees, technicians, managers and Board members, the company possesses a unique touch for continuing growth.

Finally, I would like to thank all employees on top of whom is Sheikh Saad Alkhorayef and Sheikh Mohammed Alkhorayef who played a great role in my entry into the private sector, and I will always be in their debt so long as I live.

Amer Al-ShahriKhaled Abdulmuhsen Al-Bate’Chairman of the Agricultural Association in Hail

Director-General of Bait Al-Rathath Commercial Group

Center’s email: [email protected] Customer care’s cell phone

No: 0568166923

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Issue (44) 1431 - 2010

Issue (44) 1431 - 201020

Society

20

Al-Shahri Promoted to Customer Care Center Supervisor

Al-Ghamedi Attends Diving Training Course

Our colleague Ahmad Sulaiman from the Alkhorayef Commercial Company has been blessed with a new baby girl called Layan. Congratulations.

Our colleague Mohamed Sharif Asseel from Alkhorayef Water and Power Technologies Company has been blessed with a new baby girl called Celin. Congratulations.

Condolences to Al-Rsheidi The Human Resources Management at

Alkhorayef Group offers condolences to colleague Mohammed Awadh Al-Rsheidi from the Alkhorayef Commercial Company (ACC) for the passing away of his brother, may Allah rest his soul in peace. We belong to Allah, and to Him we shall return.

Al-Dawud Newly-Married Al-A’jami Newly-MarriedThe Human Resources Management at

Alkhorayef Group congratulates colleague Bandar Saif Al-A’jami, Manager of Wadi Al-Dawaser Branch of the Alkhorayef Commercial Company, on his recent marriage and wishes him a happy life.

Al-Issa Newly-Married

Employees Attend Training Course

Condolences to Sons of Al-Marhali

Condolences to Barfat Condolences to Al-Wakeel The Human Resources Management at

Alkhorayef Group offers condolences to colleague Kamal Al-Wakeel from Alkhorayef Petroleum Company (APC) for the passing away of his grandmother, may Allah rest his soul in peace. We belong to Allah, and to Him we shall return.

The Human Resources Management at Alkhorayef Group offers condolences to colleague Abu Baker Barfat from Alkhorayef Lubricants Company for the passing away of his mother, may Allah rest his soul in peace. We belong to Allah, and to Him we shall return.

The Management of Alkhorayef Group offers condolences to Mr. Ibrahim bin Saud bin Mugheeb Al-Mugheerah for the passing away of his father Sheikh Saud Al Mugheerah, may Allah rest his soul in peace. Sheikh Saud was one of the founders of Al-Mugheeb Commercial Company, Alkhorayef’s first distributor in Al-Houtah region, and had good cooperation and relations with Sheikh Abdullah bin Ibrahim Alkhorayef, may Allah rest his soul in peace. We belong to Allah, and to Him we shall return.

Alkhorayef Group Offers Condolences for Sheikh Saud Al-Mugheerah

Colleague Amer Al-Shahri was promoted to the post of Customer Care Supervisor at Alkhorayef Commercial Company (ACC). We congratulate him and wish him great success in his new responsibilities.

As part of the Group ambitious plans to develop the skills of its staff, our colleague Muwaffaq Al-Ghamedi from the Alkhorayef Commercial Company attended an advanced diving training course. We wish him great success.

Asseel Blessed with a New Baby GirlSuliman Blessed with a New Baby Girl

The Human Resources Management at Alkhorayef Group congratulates colleague Fahd Al-Dawud from the Alkhorayef Printing Solutions Company on his recent marriage and wishes him a happy life.

The Human Resources Management at Alkhorayef Group congratulates colleague Mohammed Al-Issa from Alkhorayef Water and Power Technologies Company on his recent marriage and wishes him a happy life.

The Human Resources Management at Alkhorayef Group offers condolences to colleagues Ramzi Al-Marhali and Rami Al-Marhali from the Saudi Spare Parts Company for the passing away of their grandmother, may Allah rest her soul in peace. We belong to Allah, and to Him we shall return.

As part of the Group’s concern to develop the skills of its employees in all fields, our colleagues: Adel Yahya Masmali and Abdallah Mohammed Al-Manna’ attended a training course in the English language to improve their skills and ability to handle documents written in English.

Al-Jada’an Blessed with New BabyColleague Fahd Faisal Al-Jada’an from

Alkhorayef Commercial Company is blessed with a baby boy called Faisal, we wish him a happy life.

Documents

Keeping Ahead in Development Age with Global Partnershipsalkhorayef.com/contracting_services.html/common/viewfile?FilePath... · Alkhorayef Group Company Riyadh 11411 P.O.Box 305