Keep the Promise -- House Republican Playbook

8/13/2019 Keep the Promise -- House Republican Playbook

1/13

HOUSE REPUBLICANPLAYBOOK

#KeepThePromi


2/13

Messaging Tools#KeepThePromise

GOP.gov/YourStory

Talking Points

Social Media

Videos

Digital Flyers

Fact Sheet

I f y o u h a v e q

u e s t i o n s , p l e a

s e f e e l

f r e e t o c o

n t a c t t h e C o n

f e r e n c e

C o m m u n i c a t i o n s

S h o p a t

c o n f e r e n c e p r

e s s @ m a i l . h o u s e .

g o v

o r b y c a l l i n g (

2 0 2 ) 2 2 6 - 9 0 0 0 .

In this Playbook, you will nd messaginyou communicate in your district about thObamacare is causing.

For your one-stop shop on Obamacvisit www.gop.gov/healthcare.


3/13HOUSE REPUBLICChair Cathy McM3

GOP.gov/YourStoryYour Story To Do List Start collecting stories now from your district about increasing costs (premiums, co-pays, deductibles

out-of-pocket costs, etc.) and security risks with Healthcare.gov.

Embed Share Your Story buttons on your website.

Incorporate constituent stories into all of your communication products.

Post information aboutgop.gov/yourstory on social media.

Create a video encouraging constituents to share their stories.

Include a section in your e-newsletter highlighting a constituent who is being negatively impacted byObamacare.

Healthcare.gov continues to malfunction, millions of Americans are losing the insurance coverage they werepromised they could keep, and premiums for working families are skyrocketing. House Republicans are eagehear Americans stories and have createdwww.gop.gov/yourstory. Embed one of the images in a prominent placeon your website, linking back tohttp://www.GOP.gov/YourStory.

Share Your States Digital Flyer about Health Insurance Cancelations

Conference has produced a series of yers comparing lost insurance per state to selected plans in the Obamacaexchanges. See below for some examples and download your state yerhere to share on social media using thehash tag #KeepYourHealthPlan.
http://www.gop.gov/yourstoryhttp://links.govdelivery.com/track?type=click&enid=ZWFzPTEmbWFpbGluZ2lkPTIwMTMxMTEyLjI1MTA5MDgxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDEzMTExMi4yNTEwOTA4MSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE3MzQ4NzE5JmVtYWlsaWQ9am9obi53aXR0bWFuQG1haWwuaG91c2UuZ292JnVzZXJpZD1qb2huLndpdHRtYW5AbWFpbC5ob3VzZS5nb3YmZmw9JmV4dHJhPU11bHRpdmFyaWF0ZUlkPSYmJg==&&&104&&&http://www.gop.gov/yourstoryhttp://links.govdelivery.com/track?type=click&enid=ZWFzPTEmbWFpbGluZ2lkPTIwMTMxMTEyLjI1MTA5MDgxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDEzMTExMi4yNTEwOTA4MSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE3MzQ4NzE5JmVtYWlsaWQ9am9obi53aXR0bWFuQG1haWwuaG91c2UuZ292JnVzZXJpZD1qb2huLndpdHRtYW5AbWFpbC5ob3VzZS5nb3YmZmw9JmV4dHJhPU11bHRpdmFyaWF0ZUlkPSYmJg==&&&105&&&http://www.GOP.gov/YourStoryhttps://www.dropbox.com/sc/egcxfykly32ue59/BZ-c3wMFzKhttps://www.dropbox.com/sc/egcxfykly32ue59/BZ-c3wMFzKhttp://links.govdelivery.com/track?type=click&enid=ZWFzPTEmbWFpbGluZ2lkPTIwMTMxMTEyLjI1MTA5MDgxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDEzMTExMi4yNTEwOTA4MSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE3MzQ4NzE5JmVtYWlsaWQ9am9obi53aXR0bWFuQG1haWwuaG91c2UuZ292JnVzZXJpZD1qb2huLndpdHRtYW5AbWFpbC5ob3VzZS5nb3YmZmw9JmV4dHJhPU11bHRpdmFyaWF0ZUlkPSYmJg==&&&105&&&http://www.GOP.gov/YourStoryhttp://links.govdelivery.com/track?type=click&enid=ZWFzPTEmbWFpbGluZ2lkPTIwMTMxMTEyLjI1MTA5MDgxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDEzMTExMi4yNTEwOTA4MSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE3MzQ4NzE5JmVtYWlsaWQ9am9obi53aXR0bWFuQG1haWwuaG91c2UuZ292JnVzZXJpZD1qb2huLndpdHRtYW5AbWFpbC5ob3VzZS5nb3YmZmw9JmV4dHJhPU11bHRpdmFyaWF0ZUlkPSYmJg==&&&104&&&http://www.gop.gov/yourstoryhttps://www.dropbox.com/sh/990ju7z0vmhubwz/IxeH7KHbJBhttp://www.gop.gov/yourstory


4/13GOP.gov 4

Talking Points(Courtesy of the Energy and Commerce Committee)

The Committees investigation into the botched health care law rollout has uncovereddocuments from as early as March,warning Administration officials at both HHS and the White House that the October 1 launch date was a difficultthat complete end to end testing would not occur prior to launch. The Administration moved forward anyway, insisting to Congress and the Administration that everything wason track. Emails between CMS officials in July highlight serious concerns from top officials that this was not the case. In othe CMS HealthCare.gov project manager wrote, I just need to feel more condent they are not going to crash thtake-off. While the technology challenges that plagued the October 1 launch remain, the problems run much deeper. The wshould have been the easy part. The President promised, repeatedly, if you like your health care plan, you can keep your health care plan. Periodmatter what. Instead, 5 million Americans across the country on are losing their health plans. Last week the Ho

Representativespassed Chairman UptonsKeep Your Health Plan Act to begin helping the millions of Americans whobeen hurt by the Presidents broken promise.

Tens of millions stand tolose their employer-sponsored health care plan, which is why Rep. Bill Cassidy, M.D.introduced the Employee Health Care Protection Act .

The President promised premiums would go down, telling Americans that families would save an average of $2,5Instead, folks are being met by rate shock, some as much as 400 percent. Administration officials assured the Committee over and over again that implementation was on track. Instead40 percenof the Federally Facilitated Marketplace has not even been built, including the payment feature that is integral in afolks they actually are covered come January 1. Whats more is that complete end to end testing has not even occuThe Administration recently told the Committee this will happen in December 12 weeks after HealthCare.gov obusiness. The Administrations refusal to be transparent has led to a health care law that has delivered little more than headfamilies and businesses across the country.

(Courtesy of the House Ways & Means Committee)

Americans deserve access to quality, affordable health care, but this is failing to deliver.

This month, the Obama Administration spin machine released their inated October enrollment numbersthat 106,185 Americans signed up for coverage.

What they didnt say was that the data represents not just those who purchased a plan, but also those who hselected a plan aka placed in their shopping cart. This inated number (what the Administration calls peffectuated enrollment) still falls well below the Administrations month-by-month projections included in memo obtained by the Ways and Means Committee.

The Associated Press has reported over4 million people across the country have had the plan they like canceledTo put this in perspective, more people in Michigan have had their health care plans canceled than have enrnationwide. Given that these early enrollment numbers are inated to include those just shopping for a pclear that the real truth is even worse than we are being told.
http://energycommerce.house.gov/sites/republicans.energycommerce.house.gov/files/Hearings/OI/20131119/201303-CMS-Red-Team-Discussion-Document.pdfhttp://youtu.be/zmzM9aj6QkY?t=2h8m9shttp://energycommerce.house.gov/press-release/new-documents-reveal-administration-had-serious-concerns-healthcaregov-julyhttp://energycommerce.house.gov/fact-sheet/hr-3350-keep-your-health-plan-acthttp://www.forbes.com/sites/scottgottlieb/2013/11/06/thousands-of-small-businesses-will-also-start-losing-their-current-health-policies-under-obamacare-heres-why/http://energycommerce.house.gov/press-release/committee-member-rep-bill-cassidy-md-introduces-employee-health-care-protection-acthttp://energycommerce.house.gov/icymi/news-cnbc-obamacare-bombshell-it-official-says-healthcaregov-needs-payment-featurehttp://waysandmeans.house.gov/UploadedFiles/enrollTargets_09052013_.pdfhttp://finance.yahoo.com/news/policy-notifications-state-141650829.htmlhttp://finance.yahoo.com/news/policy-notifications-state-141650829.htmlhttp://waysandmeans.house.gov/UploadedFiles/enrollTargets_09052013_.pdfhttp://energycommerce.house.gov/icymi/news-cnbc-obamacare-bombshell-it-official-says-healthcaregov-needs-payment-featurehttp://energycommerce.house.gov/press-release/committee-member-rep-bill-cassidy-md-introduces-employee-health-care-protection-acthttp://www.forbes.com/sites/scottgottlieb/2013/11/06/thousands-of-small-businesses-will-also-start-losing-their-current-health-policies-under-obamacare-heres-why/http://energycommerce.house.gov/fact-sheet/hr-3350-keep-your-health-plan-acthttp://energycommerce.house.gov/press-release/new-documents-reveal-administration-had-serious-concerns-healthcaregov-julyhttp://youtu.be/zmzM9aj6QkY?t=2h8m9shttp://energycommerce.house.gov/sites/republicans.energycommerce.house.gov/files/Hearings/OI/20131119/201303-CMS-Red-Team-Discussion-Document.pdf



Social MediaIts important to execute effective messaging across all media, and social media is a crucial component.You should use Facebook, Twitter, YouTube and Instagram to update your constituents daily with postslinking to press releases, photos, videos, and graphics that drive our message. Below are examples ofrecent tweets and Facebook posts from House Republicans.
https://www.facebook.com/RepJackieWalorski/posts/637360942989366https://twitter.com/RepAnnWagner/status/401103005782511616https://twitter.com/RepShimkus/status/401091935344918528https://twitter.com/RepGosar/status/401449170378035200


6/13GOP.gov 6
https://twitter.com/DocHastings/status/402471691743293440https://twitter.com/RepWestmoreland/status/400638798293254144https://www.facebook.com/CongressmanMcHenry/posts/10152049079849804https://www.facebook.com/Congresswoman.Hartzler/posts/698740813484577



Videos

Weekly Republican Address: Rep.Todd Young (IN)

Stray Cats and Dogs?

A Promise He Could Not Keep

These are the Victims of ObamaCare

Real people. Real consequences. #KeepYourPlan

Hardworking Americans were told not to worry, thatheir coverage would stay the same and - if anythingtheir costs would go down if Obamacare passed. Bu just the opposite is happening. Watch Rep. Youngtalk about the House-passedKeep Your Health CareAct.

Three years after the President promised Americansthey could keep their health care plans, millions ofplans (and counting) have been canceled. Will he

follow through on his promise and x this wrong?

President Obama repeatedly promised Americansthat, if you like your current health care plan, you can

keep it. Now, millions of Americans are discoveringthat is a promise the President could not keep.
http://www.youtube.com/watch?v=-eY4vC9uIho&feature=c4-overview&list=UU4czmSY7dsAiLFseD313tKAhttps://www.youtube.com/watch?v=bBhBVgzOS_ghttp://www.youtube.com/watch?v=OE-lXB5tcSchttp://www.youtube.com/watch?v=4t6XwLnLQgA&feature=c4-overview&list=UU4czmSY7dsAiLFseD313tKA


8/13GOP.gov 8

Digital Flyers
http://www.flickr.com/photos/republicanconference/10935129296/sizes/o/in/photostream/http://www.flickr.com/photos/republicanconference/10951541784/sizes/o/in/photostream/http://www.flickr.com/photos/republicanconference/10951541864/sizes/o/in/photostream/http://www.flickr.com/photos/republicanconference/10825580095/in/photostream/http://www.flickr.com/photos/republicanconference/10825617256/


http://www.flickr.com/photos/republicanconference/10963120244/sizes/o/in/photostream/http://www.flickr.com/photos/republicanconference/10843993603/in/photostream/http://www.flickr.com/photos/republicanconference/10861266893/in/photostream/http://www.flickr.com/photos/republicanconference/10861408954/in/photostream/http://www.flickr.com/photos/republicanconference/10926135853/


10/13



NBC Newsreportedon the impact the law has on employees of a Subway franchise in Maine, which statedlosing ve or six hours a week, thats $50, $60 a week or a couple hundred dollars a month, thats a carpayment.

Obamacare October Enrollment Data(Courtesy of the House Ways and Means Committee)

On November 13th the Obama Administration released the Obamacare enrollment data for the month of Octobenumbers were well below expectations and show no signs of improving. See below for a state-by-state breakdothese numbers.

State Administrations OctoberprojectionsInated October enrollment

numbers

Inated percentof October enrollment

achieved

AL 5,740 624 10.87%

AK 1,400 53 3.79%

AZ 7,770 739 9.51%AR 3,570 250 7.00%

CA 91,000 35,364 38.86%

CO 6,440 3,736 58.01%

CT 2,310 4,418 191.26%

DE 560 97 17.32%

DC 3,010 164 5.45%

FL 33,390 3,571 10.69%

GA 14,280 1,390 9.73%HI 630 400* 63.49%

ID 2,800 338 12.07%

IL 10,010 1,370 13.68%

IN 8,750 701 8.01%

IA 2,870 136 4.74%

KS 3,710 371 10.00%

KY 15,400 5,586 36.27%

LA 6,580 387 5.88%

ME 1,610 271 16.83%

MD 10,500 1,284 12.23%

MA 17,500 549* 3.14%

MI 11,270 1,329 11.79%

MN 4,690 1,774 37.83%
http://waysandmeans.house.gov/Components/Redirect/r.aspx?ID=379742-29006686http://waysandmeans.house.gov/Components/Redirect/r.aspx?ID=379742-29006686


12/13GOP.gov 12

State Administrations OctoberprojectionsInated October enrollment

numbers

Inated percentof October enrollment

achieved

MS 4,060 148 3.65%

MO 8,260 751 9.09%

MT 2,170 212 9.77%NE 2,800 338 12.07%

NV 8,050 1,217 15.12%

NH 1,330 269 20.23%

NJ 6,720 741 11.03%

NM 5,810 172 2.96%

NY 15,260 16,404 107.50%

NC 13,370 1,662 12.43%

ND 770 42 5.45%

OH 13,300 1,150 8.65%

OK 5,880 346 5.88%

OR 16,590 1* 0.01%

PA 14,420 2,207 15.31%

RI 840 1,192 141.90%

SC 6,440 572 8.88%

SD 1,330 58 4.36%

TN 8,610 992 11.52%

TX 44,030 2,991 6.79%

UT 3,990 357 8.95%

VT 3,990 1,325 33.21%

VA 8,890 1,023 11.51%

WA 23,800 7,091 29.79%

WV 1,680 174 10.36%

WI 5,530 877 15.86%

WY 910 85 9.34%

USTotal 494,620 106,185 21%

*The Administration did not release data for the District of Columbia, Hawaii and Massachusetts. The amount potential enrollees was gathered from media reports found here:Washington, DC, Hawaii and Massachusetts.
http://www.washingtonpost.com/blogs/wonkblog/wp/2013/11/08/congress-says-five-d-c-residents-enrolled-in-obamacare-theres-more-to-the-story/http://www.avalerehealth.net/news/avalere-analysis-state-based-exchanges-averaging-3-percent-of-expected-enrohttp://www.wnd.com/2013/11/massachusetts-sign-ups-lag-among-those-forced-to-switch/?cat_orig=healthhttp://www.wnd.com/2013/11/massachusetts-sign-ups-lag-among-those-forced-to-switch/?cat_orig=healthhttp://www.avalerehealth.net/news/avalere-analysis-state-based-exchanges-averaging-3-percent-of-expected-enrohttp://www.washingtonpost.com/blogs/wonkblog/wp/2013/11/08/congress-says-five-d-c-residents-enrolled-in-obamacare-theres-more-to-the-story/


13/13
http://www.flickr.com/photos/republicanconference/10979483405/in/photostream/http://www.flickr.com/photos/republicanconference/10979579316/

Documents

Keep the Promise -- House Republican Playbook