Kedleston: Year of Listening Request for Quotation (RFQ), January 2019.

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This document presents an introduction to the briefs for services towards Kedleston Hall’s ‘Year of Listening’ issued by the National Trust. We are seeking quotes for any or all of the briefs outlined in this document.

RFQ published: 11 Jan 2019 Questions to National Trust by: Noon on 25 Jan 2019 Response from National Trust by: Noon of play on 1 Feb 2019 Quotes submitted by: Noon of play on 11 Feb 2019 Shortlist announced: TBC Invitation to present: 6 Mar 2019 Anticipated contract award: end of Mar 2019 Anticipated contract start date: end of Mar 2019

If you are interested in quoting for one, two, or even all three briefs, please email: kedlestonhall@nationaltrust.org.uk to request an application form, which includes further detail and the full briefs. Please make it clear which of the briefs you are interested in applying for. Please send your completed RFQ form(s) to: Josephine.watkinson@nationaltrust.org.uk Josephine Watkinson, Visitor Experience Manager at Kedleston Hall. Kedleston Hall (near Quarndon) Derby Derbyshire DE22 5JH

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The team at Kedleston Hall is currently developing a long term strategy to improve it's engagement with and offer for visitors and local people. We have an ambition to grow our reach to new local audiences, create a deeper connection with visitors, provide public benefit and create somewhere everyone feels welcome. We are embarking on a number of new projects which will develop the visitor offer and facilities at Kedleston Hall. These projects have the potential to connect with new audiences and we wish to inform the development of these projects based on the needs, values, motivations and drivers of new audiences. We would like to spend the next year as a project and property team in a ‘Year of listening’. The National Trust team at Kedleston is inviting quotes from suitably qualified individuals or organisations to help us to explore the following strands of work.

Brief 1 - Internal Cultural Programme A year-long programme of activities which brings new voices in from outside to open up and introduce all our staff and volunteers to new perspectives, more complete histories and challenging conversations about both the Eastern Museum and 18th century Kedleston.

Brief 2 - Community Engagement An on-going strand of work designed to identify and open a dialogue with local communities who may have a cultural connection with our collection and history. A first step with a view to future collaboration, participation and partnerships.

Existing work stream* - Pilot Interpretation and Visitor Evaluation Working with the Colonial Countryside project run by the University of Leicester, Kedleston will present a temporary piece of programming in the Eastern Museum. Centring on 4 objects it will open wider questions about our colonial culture. It will be comprehensively evaluated with existing visitors, staff and volunteers.

Brief 3 - Understanding non-visitor needs We will open our ears to our under-represented non-visiting local Derby community. Through a combination of focus groups and digital surveys we will seek to gain a deeper understanding of who they are, their motivations, values and needs, their opinions on Kedleston and what we can do to be more welcoming and fulfil their needs.

December, 2018

Year of Listening: 4 strands

*This work stream is being led internally, however successful suppliers will be able to take part in and potentially use the resources of this work stream to link in with the delivery of the other three briefs.

Four miles from Derby at Kedleston Hall, there is a museum of remarkable furniture and artefacts. The (so-called) Eastern Museum is a collection amassed by Lord Curzon (once Viceroy of India from 1899 to 1905). It is this museum and its connected rooms with which the attached briefs are primarily focused. There is powerful potential for us to work in a new way, to create a space where we can care for these objects, and tell stories that move, teach and inspire our audiences – those that currently visit, and those we don’t yet represent. Over the next three years, we intend to change how the collection is displayed, how it is interpreted, whose voices are heard, which truths are represented, the way the property feels, and empower our people to authentically facilitate conversations and discussions with our visitors about this colonial collection. 2019 will be a ‘Year of Listening’ for us to listen to our visitors, non-visitors, community, supporters and to regional and national thought-leaders.

We would like to spend the next year, as a project and property team in the ‘Year of listening’, to get a greater understanding of the history of Colonialism, improve our knowledge of the collection, start to explore the conversations which may occur around the subject and embark on new partnerships to help inform future plans. There are four strands to this year – each overlapping but separated out here for clarity. We are seeking individuals, partnerships or organisations who can respond to different parts of the brief, or in some cases more than one part. You will be working closely with our ‘Listening Team’ consisting of key National Trust staff. Your main point of contact will be Josephine Watkinson, property-based Visitor Experience Manager at Kedleston Hall.

1303275, NTPL Commissioned (NTPL) ©National Trust Images/James Dobson

Brief 1: Internal Cultural Programme

Brief 1 Year of Listening, December, 2018

“Before we can change what we do, we first need to change ourselves”

Kedleston Hall is ready to change what we do – but this change is not just about how we present this place or its collections, and it’s not just about who we choose to work with, It is also about ourselves.

The subject of British colonial history and the part that Kedleston and George Nathaniel Curzon played is not a well-known story. Colonial history is not taught in most British schools and there is a widespread lack of awareness and familiarity with this subject.

Kedleston has a front-line of some 350 staff and volunteers. And we want, and need, to learn more about our history, hear different voices and respond to these, and have the time and space to discuss. We need to develop confidence and engagement with the material and cultivate a shared sense of values and ways of discussing colonial history with each other and with our visitors.

We are therefore seeking support to help us to curate an internal programme of activity over the next 1-2 years.

Images (top to bottom) © National Trust Images/David Levenson. © Steve Franklin/NTPL.

The internal programme could include:

• Events

• Workshops

• Discussions

• External visits

We are looking to you to help us find the most effective techniques and mediums to engage with our internal team. In developing your ideas you will need to consider how your proposals will fit with our existing rhythms of life at Kedleston, and be prepared to engaging with people in small or large groups, face to face, and via mediums that reach those unable to attend meetings. We would like some light-touch evaluation at the beginning and at the end of the programme to measure the impact made. In addition, we’d welcome ongoing suggestions of additional material to read/watch/visit and the circulation of interesting debates on television and twitter, a monthly film programme etc. to keep the learning going in-between the programmed events.

Images from top to bottom: 1363315, ©National Trust Images/John Millar.

Who you’d be working with You would have support from the Kedleston team of staff, volunteers and National Trust consultants. We would help to organise and manage the events, advising on locations, capacity and advertising internally. We would create a programme team so you have regular and reliable points of contact. The team would talk through each event and help to refine the suggested programme to one we know would work for our audience and content. The internal team would also be present and active at every event, being clear that this was a joint effort. We are also putting out a parallel brief to seek support with working collaboratively with our local community of South East Asian Heritage to learn more about how Kedleston can become more welcoming to a wider audience, work to understand how we can add value and meet the needs of a wider audience and finally to understand how different audiences respond to our collection.

What happens after the first year? Following the evaluation of the programme, we will continue with a similar approach for at least the next two years, and beyond. This is not a programme we ever see as being ‘finished’.

We are looking for an organisation/individual who: - Has worked with contested/difficult subject matters and has an understanding of Indian/Indian sub-continent colonial history - Has a wide network of cultural commentators, academics, practitioners within the field of Indian/Indian sub-continent colonial history

- Is emotionally resilient and has experience dealing with challenging situations. - Has worked with volunteers

Brief 1 Year of Listening, December, 2018 195193 ©National Trust Images/Paul Harris

Brief 2: Community Engagement

We would like as part of this year to start exploring how our local communities, communities of interest, and our supporters engage with the subject and the collection. We also want to understand our local communities better and to start to explore how Kedleston can become a cultural resource and what our local community needs from us. We are looking for an individual or organisation to help us: 1. to define and understand our local South Asian heritage community - to

know them and their interests better, the sub-communities that exist within this whole, their current cultural practices and needs. To understand their needs within the context of a day out at Kedleston...how can we be thoughtfully welcoming and equipped to cater for them on site, physically, emotionally, and in our content.

2. to explore the reactions of individuals and groups within those communities to our history and collections. Which objects do they value, which are problematic, which traumatic? Which relevant to lives today. What is still culturally relevant, what is unreadable? 3. to build relationships with existing groups within that community with a

view to working more closely in future.

We are keen to receive applications from individuals, collectives, partnerships or organisations who are of South Asian heritage. We are very open to individuals seeking partners to apply in collaboration with.

1363389, ©National Trust Images/John Millar

Community Engagement

Deliverables: • Make links with local community organisations that may have interest in the collection/ Kedleston • Define who our communities of interest are and their wants and needs • Strengthen existing external relationships with local interest groups by sharing the project aims and aspirations • Help us start to shape a welcoming space for everyone at Kedleston by listening to what people need • Share the collection with our communities of interest • Listen to how our communities of interest, supporters and local communities respond to the colonial history of

Kedleston Hall and the collection • Create space for people to respond to the collection as it is now • Collate responses to the history of colonialism and its current relevance from our local community/communities

of interest • Explore the barriers/ enablers to participation from our communities of interest/ local community. This could be done through research, community events, cultural celebrations, workshops, interventions in the existing collection, digital media and discussion groups.

We are looking for an organisation or individual who:

• Has worked with contested/ difficult subject matter with local communities • Has existing links to the cultural sector and BAME communities in Derby and East Midlands • Has an understanding of colonial/ slavery histories • Has worked with diverse audiences in a heritage setting

Ways of working

• Work in tandem with the Internal Cultural Programme guided by the project working group • Involve our volunteer team at all stages, from research and planning through to supporting delivery and

capturing feedback • Take an inclusive approach to involving volunteers and visitors and also the wider staff team and community • Working in a participatory way in undertaking research and creating materials • Ensures all third-party speakers/facilitators/contributors who you recruit are paid fairly for their work.

Brief 2 Year of Listening, December, 2018 Images from top to bottom 1363401 ©National Trust Images/John Millar. 178123 ©National Trust Images/James Dobson. 1415368 ©National Trust Images/Paul Harris.

Internal work stream: Pilot Interpretation and Visitor Evaluation

Working alongside the AHRC and HLF funded Colonial Countryside project run by the University of Leicester, Kedleston will present a temporary display supported by programming within the Eastern Museum. The project has involved 10 ten-year-olds from a local primary school (Curzon CE), and we hope to continue to engage these pupils with helping us to shape the display. By centring on 4 objects, which have been selected as part of the project, it will open wider questions about our colonial culture, and help our team and our visitors to see the collection in new ways. It will be comprehensively evaluated with existing visitors, staff and volunteers to gain qualitative insight into different interpretation methods and themes. About the Colonial Countryside project Colonial Countryside is a child-led writing and history project in partnership with Peepal Tree Press and the National Trust. The project assembles authors, historians and primary pupils to explore country homes’ Caribbean, Colonial, and East India Company connections. It commissions, resources and publishes new writing and historical commentaries. The project aims to make country houses’ colonial connections widely known and it also helps to inspire the next generation of archivists, curators, historians and writers to gain expertise in the topic.

Brief 3 Year of Listening, December, 2018 Images from top to bottom 1217680 ©National Trust Images/James Dobson. 954116 ©National Trust Images/Paul Harris. 167365 ©National Trust Images/David Levenson

Brief 3: Understanding non-visitor needs

The team Kedleston Hall team are working on a long-term audience development project to enable access of this resource to a local, broader, and more diverse audience whilst growing our visitor numbers. We need to learn more about audiences who do not currently visit Kedleston Hall and who are not National Trust members. We are looking to improve our understanding of identified urban audiences. We are therefore seeking companies/individuals to undertake market research into our identified audiences to inform future decision making at Kedleston Hall in regards to visitor facilities, visitor offer, marketing, programming and community outreach work.

Brief 4, Year of Listening, December, 2018 1303275, NTPL Commissioned (NTPL) ©National Trust Images/James Dobson

Kedleston currently receives around 180k visits per year, and there are aspirations to increase visitor numbers gradually over the next 10 years. There is an opportunity to look at how we may attract more of our 30-minute local audience to visit and to better serve their needs. What we can ascertain from available insight is that we are already attracting many traditional National Trust audiences. There is an opportunity to attract new audiences, some of which will be harder for us to reach. We need to seize this opportunity of our proximity to Derby and to meet National Trust strategic aims of: • Everyone welcome • Improving places people live

We are embarking on a number of new projects which will develop the visitor offer and facilities at Kedleston Hall. These projects have the potential to connect with new audiences and we wish to inform the development of these projects based on the needs, values, motivations and drivers of new audiences.

Audiences The identified audiences we wish to learn more about include the following:

Young Independents and Students Mosaic Groups: Rental Hubs and Transient Renters

Families with South East Asian Heritage Mosaic group: Urban Cohesion (Families with young and teenage children)

Young Families Mosaic group: Family Basics

Brief 4, Year of Listening, December, 2018

We are looking for an organisation or individual who has: • A track record of successful delivery of market research projects for

museums/heritage/visitor attractions • Excellent communication skills both written and oral • Willing to work collaboratively alongside the National Trust and any

partners involved in the project

Your research proposal response should include the following: • Objectives • Discussion and thoughts on the interpretation of the brief • Use of results/actionability • Methodology • Sampling • Proposed timeline of project • Analysis • Report outputs • Timings and costs

Scope of the commission We are seeking a consultant to help us to explore these local audience groups, undertake the market research within the population of the City of Derby and its suburbs and help us to ascertain a better understanding of how might we increase visits from these audiences. In addition to informing our understanding of awareness, perceptions, values, needs, motivations and drivers. We will also like to work with a consultant who can integrate a new National Trust values-based segmentation framework into this research.

Deliverables The research collated should be prepared in a presentation and/or report which will directly inform strategic decision-making on future activities across the property, including but not limited to: visitor facilities, development of the visitor offer, interpretation, programming, and marketing. This, in turn, will aid us in achieving the desired visitor growth and diversification of our visiting audience.

Who you’d be working with? You would primarily be working with Kedleston’ s site-based Visitor Experience Manager and regionally appointed Project Manager. It is the current understanding that this work will primarily take place off-site. A full familiarisation of the property will be provided to the individual/organisation.

Brief 4, Year of Listening, December, 2018

Presented by Brione Slaney October 2018

Appendices

• Vision Statement

• Spirit of Place

• The significance of Kedleston

Vision Statement Our aspiration for the future

‘Kedleston will be the finest and most complete 18th Century Palace, Pleasure Ground and Parkland, once reserved for the few, now welcoming everyone. With a reputation for quality experiences we will inspire creativity and wonder by celebrating art and design and facilitating authentic conversations about our past present and future.’

Spirit of Place Our connection to the past which guides our decision making

Heralded by its triumphal entrance and historic parkland, Kedleston’ s 18th-century grandeur speaks of ingenuity and ambition. It is a performance of style and substance defined by a family whose legacy of power and privilege is tangible throughout. The beauty of its Arcadian landscape has inspired visitors for centuries and retains the power to delight and enthrall. Every view is animated by architecture, water and wildlife; the rhythms and proportions of its grand structure enlivened in the ever-changing light. Elegance and balance flow through this ensemble of landscape and ‘temple to the arts’ designed to indulge the senses and refresh the soul. Nathaniel Curzon built this place, ‘for his friends and for himself’, and to display his dazzling collection. It is a vision of clarity and a testament to the ambition and partnership of its creators. Robert Adam’s exuberant interpretation of the Classical world is immersive with intricacy and intent evident in every design detail. The breath-taking interior decoration is balanced by a restrained formality. Cool muted marble, gilded plasterwork framing the spectacle of Old Master paintings, glittering blue silks and Greek and Roman classical allusions, enliven and embolden spaces created for entertainment and display. Deeply rooted in Derbyshire’s past, the family name of Curzon is known throughout the world and their role revealed in a family collection amassed from across the globe. Embodying often uncomfortable histories these objects also reveal richly diverse cultures and by their presence convey a compelling legacy which spans two eras and two Empires, from Imperial Rome to Colonial India. Both dramatic and serene, Kedleston stands as a monument to creativity and resolve; an ideal of ancient Rome reimagined in Derbyshire stone.

The significance of Kedleston Our significance and importance as a place of heritage Kedleston was acquired because it is a near perfect example of a neo-classical house and is one of the great achievements of the late 18th century. It is a whole: architecture, landscape, interiors and contents assembled in a few years by one man, Nathaniel Curzon, 1st Lord Curzon using the talents of one of England’s great architects and designers, Robert Adam. Kedleston Park is a dominant landmark feature, identified by its elevated position above the valleys of the Markeaton and Mackworth Brooks and by its distinctive mature tree lined skyline, viewed across a backdrop of open undulating fields. Notwithstanding the proximity of the City of Derby, the parkland and estate influenced landscape retains the undeveloped rural quality intended of the original country estate created at Kedleston. This surrounding landscape provides an important and appropriate setting for Kedleston. It is also instrumental in setting the scene and creating the right ambience for visitors as they approach the property. The Hall was largely saved from the influence of subsequent fashions and styles and remains a ‘time capsule’ of its origins in the mid 18th century. Kedleston is a ‘jewel box’ or an exquisitely designed display cabinet of English 18th century craftsmanship at its perfection around 1765 to 1770. It is a demonstration of the finest achievements of cabinet-makers, upholsterers, plasterers, decorative painters, guilders, marble and scagliola workers, carvers, picture frame workers, glass-workers, ormolu makers and, of course, architects. The survival of so much of the 18th century gives legitimacy to the more thorough-going policies of returning Kedleston to its original appearance adopted by the National Trust, than is normal practice elsewhere. Kedleston remains an architectural monument of national and international importance and The National Trust endeavours to present and conserve its features accordingly.

1363516, ©National Trust Images/Paul Barker