KCR_BrandBook

7/31/2019 KCR_BrandBook

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O@C[BCEuack Ic{u

Euack G``

Euack _{`Euack A{{u

Euack Oa{

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EUACKIC[U@

UBAO[I@C gbc ack |`gb

{nbiu siln{s sb{ `c eil {nicl

UBAO[I@C is {nb la{b|ay

|ùdk `h Jbccb{n O`db#

UBAO[I@C is a dihbs{ydb# I{s

as}iua{i`cad d``j ic{` {nb g

ouba{ixb {y}bs nauk'|ù

hrdd `h `}}ù{rci{y: y`rcl a

ack {nb y`rcl'ic's}iui{ `h a

JOU {bdds a s{ùy `h a obu{a

a}}badicl dihbs{ydb {na{ `

ickb}bckbc{$ b~rebuac{ }b

xadrbs qradi{y |nidb sbbjic

ack ùilicadi{y#


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[nbub `cob |as a sn`b# Ack {na{ sn`b l

kubag# Ack {na{ kubag laxb eiu{n {` Jb

Jbccb{n O`db ubebddbk alaics{ {nb cùg

a UBAO[I@C#

UBAO[I@C is {nb euack `h {nb ouba{ixb o

{nb 1" ack i{s c`{ qri{b {nb 99# I{s {nb }

euack {nbgsbdxbs: {nb `cbs |n` rsbk {`

`h odass |n` c`| uacj as sòib{ys {as{bg

xadrb qradi{y ack ubdiaeidi{y s{ydb ack s

sbbj `r{ {nb o``d ack {nb oaubhubb {ig

{ubckicbss add a{ `cob#

UBAO[I@C |ùjs `c Gaic _{ubb{ ack ic

a o`cxbu{bk _ac Huacoiso` d`h{ ack ic a E

[nbubs }bus`cadi{y ic {nb kb{aids$ s{ydb ic

ack a xadrb assòia{i`c erid{ ic{` {nb eua

sn`}}bus r{idivb o`cxbcibc{ sn`}}icl `}

.e`r{iqrbs$ `cdicb$ {nb gadd)$ er{ {nby d`

urc|ay'gbb{s'ubad'dihb ikbad {na{ bxbuy`

s{uixbs hù#

UBAO[I@C s{acks `r{ as {nb ebd`xbk s{a

ouba{ixb odass ack `h {n`sb |n` as}iub {Ì{s eil oi{y |i{n`r{ b~odrkicl {nb o`rc{u

hasni`caedy ldèad |i{n ac byb {`|auk {n

bxbuykay kubssbu# UBAO[I@C bge`kibs {

g`kbuc od`{nicl euack6 Kubagy |i{n a k

|i{n`r{ caxb{: eil ikbas ic {nb }rusri{

eillbu {nicls#

EUACK_[@UY


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ICKB]BCKBC[

BHH@U[DB__

_]IUI[BK

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G@KBUC

O@CCBO[BK

A_]IUICL

O@@D

B^]UB__IXB

AGEI[I@R_

OUB

EUACKA[[UIER[


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OA[BL@JOU


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UBAO[I@[@LB[NBIcs{ac{ haxùi{bs hù s`gb `h dihbs eb

g`gbc{s$ Ubao{i`c [@LB[NBU d``j

oasrad {` a cb| dbxbd `h ubcbgbc{ a

bhhù{dbss onio# \nb{nbu {nb |bbjbc

hù eurcon ack a g`xib$ sn`}}icl acd`rclicl$ ù ubda~icl a{ n`gb |i{n s

s}boiad$ Ubao{i`c [@LB[NBU gajbs

eaoj d``j eb{{bu {nac bxbu#

E

OA[BL@

.Oasrad \bbjbck)


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UBAO[I@KAIDY HBBHrco{i`cad s{a}dbs hù |ùj ack }day

Ubao{i`c KAIDY HBBK d``js naxb y`

o`xbubk hu`g {nb `hob {` {nb bxbci

]buhbo{ nyeuiks u``{bk ic odassios ac

naxbs$ Ubao{i`c KAIDY HBBK }ibobs ac ao{ixb dihb basy$ ack {nbyub as ak

as Ics{aluag#

E

OA[BL@

.\bau { \ùj)


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UBAO[I@_OBCBO``d s{a{bgbc{ }ibobs h`u |nbc y`r

{` sbb ack eb sbbc# [`{addy `c {ubck

a{{aicaedy as}iua{i`cad$ Ubao{i`c _O

d``js aub add ae`r{ l`icl `r{$ |bbjb

ciln{s$ kiccbus ack kuicjs$ hrc huibckcb| bco`rc{bus#

E

OA[BL@

.Ciln{ @r{)


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Nb is###

@][IGI_[IO G@KBU

RCB^]BO[BK

O@CCBO[BK

ICKB]BCKBC[

O@@D

G@[IXA[BKXIEUAC

BHH@U[DB__ B^]UB__IX

]DAYHRD

AGEI[I@R_ ]A__I@

@UILICAD

A_]IUICL

OUBA[IXB

_]IUI[BK


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[nb UBAO[I@C gac is o`ccbo{bk a

is {nb dihb `h {nb }au{y ack {nb naukb

ic {nb `hob# Nb b~obds ack |ac{s {ò`ckbcob |i{n {nb od`{nbs `c nis e

a{{bc{i`c {` kb{aid$ |nb{nbu i{ eb |i{

}u`fbo{s$ ouba{ixb }rusri{s ù a{ndb{io

hù {na{ sagb kb{aid ic nis od`{nicl# K

sn`| nis }bus`cadi{y ack sb{ nig a s

ae`xb {nb ubs{# Nb dijbs nis od`{nbs {

das{ |i{n a {urs{|ù{ny cagb$ er{ s{

ack o`c{bg}ùauy# Nb kubssbs hù {n

ack cbbks nis od`{nicl {` }buhùg ic

bcxiu`cgbc{s# Hu`g nis l`'{` sri{ {`

|ùc'ic fbacs$ JOU kbcbs nig a{ bx

kaidy lagb#

[nb UBAO[I@C gac is {nb cb| ruea

ikbadis{io gac# Nb is a ldèad oi{y sbb

ey {nb s{ubb{s ack nis o`ggrci{y ouba{ixb$ ack as}iua{i`cad a{ nbau{# [

gac is a dbakbu `h {nb cb| ouba{ixb

GBC_UBAO[I@


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UBAO[I@C [@LB[NBU

UBAO[I@CAUY DICB_

NAUK'\@UJICL NBCDBY_

UBAO[I@C LUA]NIO_

_RCKAY HDBBOB

KAIDY _NIU[ICL

G@KBUC GIDI[AUYUIXICL[@C FAOJB[

GBC_

]U@K

RO[

_[@U

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UBAO[I@C _OBCB

_JIDDBK _RI[ICL

CILN[ JCI[

_OBCB EDAVBU

R][@\C O@A[

UBAO[I@C KAIDY HBBK

_[ACK EY Y@RU _[A[BGBC[

O@C[UA_[ OUB\_

O@@D O@XBU_

ONACLB @H .[B^[)RUB JCI[_

JOU KAIDY _NIU[ICL

KA_NICL [\IDD_EDAVBU_/FAOJB[_ IC [NB

HIBDK

JOU KBCIG

[NB KBCIG _


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@][IGI_[IO G@K

RCB^]BO[BK O@CCBO[

ICKB]BCKBC[ O@@D

G@[IXA[BK XIEU

BHH@U[DB__ B^]UB_

]DAYHRD

AGEI[I@R_ ]A__I@CA[B

@UILICAD

A_]IUICL

OUBA[IXB

_]IUI[BK

[N@RLN[


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[nb UBAO[I@C |`gac |ac{s i{ add#

o``d$ g`{ixa{bk ack }uigbk {` sroo

`xbuaonbixbu$ a {`ron sauoas{io$ rueadijbs a l``k onaddbclb |nb{nbu i{ eb

|i{n a s}boiad s`gb`cb# Nbu od`{nbs

xieuac{ sbcsieidi{y ack bxbuykay dihb#

o`ghù{ er{ dijbs a di{{db a{{bc{i`c# J

basy {` b~}ubss nbusbdh |nidb oa}{ru

ack hrco{i`cicl ic nbu ersy dihbs{ydb

a }assi`c hù kubssicl! _nb bcf`ys s{

ack is ac bkroa{bk sn`}}bu# Hu`g n

kasn {` {nb o`hhbb eau h`dd`|bk ey a

a{ {nb `hoback {nbc `hh {` {nb oi{y

ack a ciln{ `h huibcks$ o`ccbo{i`cs a

ubao{i`csfrs{ n`| k`bs snb naxb

[nb UBAO[I@C |`gac is {nb cb| r

|`gac# _nb is a ldèad oi{y sbbjbu$ i

{nb s{ubb{s ack nbu o`ggrci{y sn

ouba{ixb$ ack as}iua{i`cad a{ nbau{# [

|`gac is a dbakbu `h {nb cb| ouba{i

\@GBCUBAO[I@


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UBAO[I@C [@LB[NBU

LB['[@LB[NBU KUB__B_

LA[NBUICL ED@R_B_

[NB N@DIB_[ @H JCI[_

_A[RUKAY JOU _[UI]ICL

BA_Y FBU_BY

HDBBOB LADDBUYGR_BRG _N@U[_

LB[ UBAO[I@C [_

FR_[ UILN[ FAOJB[

\@G

BC_

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RO[

_[@U

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UBAO[I@C KAIDY HBBK

UI[RAD KUB__

\@UJHD@\ \BAU

ER[[@C GB R] ED@R_B_

_[UBB[ \AUUI@U [U@R_BU

[B^[RUB [UAC_H@UGBK

UBAO[I@C [UIGGBKUI[RAD _JIU[

E@KY UBAO[I@C JCI[_

O@CCBO[BK @R[BU\BAU

JOU KBCIG

[NB KBCIG _

UBAO[I@C _OBCB

KUB__ _OBCB

_NBBU DAYBU_

OI[Y _JICCIB_

FR_[ AO[ FAOJB[

LB[ @HH GY O@A[[AID_

_NICB @C


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EUACJOU


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[N

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EU

ACKICL


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[NBD@L@_nakbs `h luby o`c{uas{bk |i{

|ni{b eaojlu`rcks gajb r} {n

}uigauy euackicl `h Ubao{i`c#

i{s bdbxa{bk siedicl$ Cb| Y`uj$

ic s{auj edaoj ack |ni{b o`c{ua

Ubao{i`c r{idivbs a s`h{bu ack

}dayhrd sonbgb# Ac a}}u`aona

ack `}{igis{io xieb o`gbs aou

{nb }uigauy euackicl#


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D@L@ [Y]@LUA]NY


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AD

[BU'

CA

[IXB

EU

ACKICL


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A]@] @HO@D@ULB[_

UBAO[I@C#


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\@GBC_YBDD@\is {nb na}}ibs{ o`dù ic {nb

o`dù s}bo{urg# ]syon`d`li

i{ s{igrda{bs {nb gbc{ad }u`

ack {nb cbux`rs sys{bg# Yb

ao{ixa{bs gbgùy ack bco`

albs o`ggrcioa{i`c# Ybdd`|

bg}`|bu y`r {` ck y`ru `

}bus`cad s{ubcl{n ack {ruc

kubags ic{` ubadi{y#


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GBC_6EDRBis {nb o`d`u `h {ur{n ack s{u

Edrb$ dijb {nb e`dk oi{y sjy$

ldbags s{u`cldy ic {nb gbc

oa{bl`uibs# I{ o`c{aics a o`

xieua{i`c {na{ is nbd}hrd {` {

o`ggrcioa{i`c `h {nb Ubao

gbssalb!


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KBCIG6UBKis {nb `cdy kbcig kb{aid o`d

acy Ubao{i`cauy |idd eb oar

|bauicl# A di{{db Kbcig Ubk

l`bs a d`cl |ay# I{s {nb

e``s{ y`r cbbk h`u {nb ao{i

ack o`ckbcob {` l` ah{bu

y`ru kubags#


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O@UB O@D@U_ AUBLUBY ACK \NI[B#

AC[@CB O@@D LUBY 11 ]AC[@CB O@@D LUBY ; \NI[B ]AC[@CB 2;=

GBC_

]AC[@CB

\@GBC_

AOOBC[ O@D@U_ AUBYBDD@\$ EDRB ACK U


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LB[LUA]NIO


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UBAO[I@C is add ae`r{

a onbbuhrd$ as}iua{i`cad

gbssalb$ ack |na{

eb{{bu |ay {` ic{u`krob

{n`sb xisrad {n`rln{s

{nac {` ico`}`ua{b {nbg

ic{` {nb daebds$ nacl{als

ack }u`kro{ kb{aids# Db{s

s}ubak {nb UBAO[I@C!

UBAO[I@CEUACKICLKB[AID_


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GB_JOU


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[6 AC[N@CY ERUUIDD


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OAG]JOU


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U

BCXIU@CJOU


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_[@UB

BC

XIU@

C'

GB

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[nb UBAO[I@C ic'

s{ùb bcxiu`cgbc{ is

b~}ubssixb ack au{hrddy

`}{igis{io# [nb s}aob

is icxi{icl$ |i{n orua{bk

vicb ack e``j uaojs$

}bkbs{ad'dijb onaius$

èfbo{s {` d``j a{ ack

au{|ùj `c {nb |adds#

Odbac ack |nigsioad

|i{n ac rueac sbcsieidi{y$

{nb UBAO[I@C s}aob

gajbs rsb `h bxbuy

kb{aid$ hu`g sord}{rub'

dijb obc{bu uaojs$ cb`c di{

gbssalbs ack silcalb$

k`|c {` ic{bubs{icl

snbdxicl ack kis}days#

[nb làd is {` ics}iub

|i{n`r{ ic{igika{icl# \b

frs{ |ac{ y`r {` lb{ a

UBAO[I@C ic {nb s}aob

|b orua{b#

[NBUB_AD\AY_UBAO[I@CC'_[@UB


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@CJOU


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JOU


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N@GB I_###

O@GH@U[AEDBG@KBUC

\BDO@GICL AU[HRD

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BHH@U[DB__ AOOB__@U

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BCKRUICL KB_ILC

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BA_Y

UBDA^ICL

IC_]IUBK

KRUAEDB

[@LB[NBU

HAGIDY


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IC_I KB!


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IC_IKBUbao{i`c N`gb {ajbs {nb Ubaohu`g {nb oi{y ack {uacsh`ugs i{

ac icsikb saco{ruauy# [`cad ona

ack s`h{ |ni{bs o`g}dbgbc{ g

s{ydicls ack a odbac$ s`}nis{ioa

{as{b# Ubbo{i`cs `h y`ru kaidy

ack bcxiu`cgbc{s aub {nubakbk

{nu`rln`r{$ er{ {`cbk k`|c h`ubda~a{i`c#

Ubda~ |i{n Ubao{i`c#


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KCR_BrandBook